www.marvrussell.com
marv@marvrussell.com
312.315.7737
EXPERIENCE
• 25+ years in Corporate Leadership Experience
• HR Consultant, Author, Speaker
• Leadership Coach
• Student-Athlete Performance Coach
• Former Notre Dame Linebacker and
Member of the National Championship Team
Diversity and Inclusion
The Business Case for Success
copyright Marv Russell Enterprises
What Will We Learn Today?
• What do we need to understand?
• What do we need to know?
• What do we need to do differently?
• How do we hold ourselves and the
organization accountable?
copyright Marv Russell Enterprises
Understanding Diversity and Inclusion
Diversity
Race
Age
Origins
Gender
Disabilities
Orientation
New Thinking
New Ideas
New Cultures
Change
CULTURE
Habits
Attitudes
Beliefs
Intuitions
Traditions
Scotoma
InclusionInclusion
CULTURE
Evolves
Sustainable
INCLUSIONINCLUSION
Race
Age
Origins
Gender
Disabilities
Orientation
New Thinking
New Ideas
New Cultures
Change
DIVERSITY
DIVERSITY
copyright Marv Russell Enterprises
Diversity Data
The Facts are Clear
PROJECTIONS:
By 2050, Latino and Asian populations will double,
and the Black population will grow by 71%.
The US will attract 1 million immigrants a year,
most of Latino or Asian origin.
By 2030, 1 in 4 US residents will be Latino or
Asian.
copyright Marv Russell Enterprises
Diversity and Inclusion
The Business Case
1. Ensuring the organization is able to compete in
the rapidly evolving marketplace
2. Client retention, increased employee
engagement, business growth, higher employee
productivity, and a greater ability to recruit and
retain talent
3. Women and people of color represent a majority
of the individuals entering into today’s workforce
Can You Find Them and Can You Retain Them?
copyright Marv Russell Enterprises
The Business Case Challenge
2013 research found that almost all leaders polled believe
diversity and inclusion can boost business performance.
However, many organizations say their inability to find
enough women, people of color and other diverse groups to
fill positions is a problem.
What is the Real Problem?
They don’t know where to look.
copyright Marv Russell Enterprises
Benefits of Workforce Diversity & Inclusion
 Improved understanding of those you work with and serve
 Creates a work environment that allows everyone to reach
their full potential
 Provides multiple perspectives on problem solving
 Better performance outcomes
 Increases employee productivity
 Increased retention rates
 Boosts employee morale
 Improved customer relations
 Reduces complaints and grievances
 It’s the right thing to do!
A Quick Exercise
What are the barriers that prohibit
your organization from achieving a
Diverse and Inclusive environment?
copyright Marv Russell Enterprises
What Really Works? What is Needed?
Strong, consistent voice and action from the top
Holding people accountable
Create the right space and environment for
authentic, real, inclusive and free dialogue
Engagement Surveys and Metrics
Define long term goals and how to get there
Linking D&I to performance, reward and recognition
copyright Marv Russell Enterprises
Your Mission and Diversity
How are they related?
• Diversity is commitment to building a workplace
collaboration of cultures to enhance and support the
organization.
• Differences in experience, education, geography, language
and perspective are treated as value-added contributions
rather than distractions.
• The organization has a series of values that supports its
mission. The mission is the public commitment to the type
of work the organization engages. Diversity and Inclusion
is one important way the organization will live out its
mission. copyright Marv Russell Enterprises
If You Really Care
If You Really Believe
If You Really Are Committed
Recommendations
Living Your Mission and Diversity
copyright Marv Russell Enterprises
Establish a Visible Leadership
Commitment
1. Define Your Commitment
• Achieve What?
• Measure What?
• Promote Your Values. Including…Diversity
2. Establish a “Champion of Diversity and Inclusion”
3. Hold Yourself and Others Accountable
4. Communicate Until It Hurts!!!!
copyright Marv Russell Enterprises
Establish a Voice For Your Associates
1. Create a Diversity and Inclusion Council
• Define expectations
• What do you want from the council?
• Engage and teach all associates
2. Create Employee Resource Groups (ERGs)
representing various employee groups
3. Conduct an Employee Engagement Survey
4. Again, Communicate Until It Hurts!!!!
copyright Marv Russell Enterprises
Establish Goals
copyright Marv Russell Enterprises
Goals
Talent Management Program
Establish Associate Engagement Survey and Metrics
Performance Management
Diversity & Inclusion Council
Learning and Development Agenda
Compensation and Career Development Structure
copyright Marv Russell Enterprises
The Challenge
Avoid Doing Stuff
Instead
Do Things that Drive Long-term
Impact, Cultural Impact and
Change
copyright Marv Russell Enterprises
What’s Next?
• Actions Plans and Commitments
• Messages to the Organization
• Transitioning from Inside to Outside the Organization
• Strive to Become Essential, Exceptional and Ethical
Leaders of Diversity and Inclusion
copyright Marv Russell Enterprises
3E Leadership™
Essential
Exceptional
Ethical
Diversity Leadership
copyright Marv Russell Enterprises
About the Author
copyright Marv Russell Enterprises
Marv Russell is a leadership, diversity and human
resources consultant; author; and keynote speaker.
He has 25+ years’ experience in human resources
and organization development including living and
working abroad for nearly a decade for multi-
national corporations.
He is the author of Linebacker in the Boardroom: Lessons in Life and
Leadership and Finding Your Internship: What Employers Want You to
Know; and a new book on diversity and inclusion scheduled for a 2015
release. Marv created and advocates the principle of Essential, Exceptional
and Ethical Leadership™.
Marv’s bio and services can be found at marvrussell.com, connect with Marv
on LinkedIn, or follow him on Twitter.

The Business Case for Diversity

  • 1.
    www.marvrussell.com marv@marvrussell.com 312.315.7737 EXPERIENCE • 25+ yearsin Corporate Leadership Experience • HR Consultant, Author, Speaker • Leadership Coach • Student-Athlete Performance Coach • Former Notre Dame Linebacker and Member of the National Championship Team Diversity and Inclusion The Business Case for Success copyright Marv Russell Enterprises
  • 2.
    What Will WeLearn Today? • What do we need to understand? • What do we need to know? • What do we need to do differently? • How do we hold ourselves and the organization accountable? copyright Marv Russell Enterprises
  • 3.
    Understanding Diversity andInclusion Diversity Race Age Origins Gender Disabilities Orientation New Thinking New Ideas New Cultures Change CULTURE Habits Attitudes Beliefs Intuitions Traditions Scotoma InclusionInclusion CULTURE Evolves Sustainable INCLUSIONINCLUSION Race Age Origins Gender Disabilities Orientation New Thinking New Ideas New Cultures Change DIVERSITY DIVERSITY copyright Marv Russell Enterprises
  • 4.
    Diversity Data The Factsare Clear PROJECTIONS: By 2050, Latino and Asian populations will double, and the Black population will grow by 71%. The US will attract 1 million immigrants a year, most of Latino or Asian origin. By 2030, 1 in 4 US residents will be Latino or Asian. copyright Marv Russell Enterprises
  • 5.
    Diversity and Inclusion TheBusiness Case 1. Ensuring the organization is able to compete in the rapidly evolving marketplace 2. Client retention, increased employee engagement, business growth, higher employee productivity, and a greater ability to recruit and retain talent 3. Women and people of color represent a majority of the individuals entering into today’s workforce Can You Find Them and Can You Retain Them? copyright Marv Russell Enterprises
  • 6.
    The Business CaseChallenge 2013 research found that almost all leaders polled believe diversity and inclusion can boost business performance. However, many organizations say their inability to find enough women, people of color and other diverse groups to fill positions is a problem. What is the Real Problem? They don’t know where to look. copyright Marv Russell Enterprises
  • 7.
    Benefits of WorkforceDiversity & Inclusion  Improved understanding of those you work with and serve  Creates a work environment that allows everyone to reach their full potential  Provides multiple perspectives on problem solving  Better performance outcomes  Increases employee productivity  Increased retention rates  Boosts employee morale  Improved customer relations  Reduces complaints and grievances  It’s the right thing to do!
  • 8.
    A Quick Exercise Whatare the barriers that prohibit your organization from achieving a Diverse and Inclusive environment? copyright Marv Russell Enterprises
  • 9.
    What Really Works?What is Needed? Strong, consistent voice and action from the top Holding people accountable Create the right space and environment for authentic, real, inclusive and free dialogue Engagement Surveys and Metrics Define long term goals and how to get there Linking D&I to performance, reward and recognition copyright Marv Russell Enterprises
  • 10.
    Your Mission andDiversity How are they related? • Diversity is commitment to building a workplace collaboration of cultures to enhance and support the organization. • Differences in experience, education, geography, language and perspective are treated as value-added contributions rather than distractions. • The organization has a series of values that supports its mission. The mission is the public commitment to the type of work the organization engages. Diversity and Inclusion is one important way the organization will live out its mission. copyright Marv Russell Enterprises
  • 11.
    If You ReallyCare If You Really Believe If You Really Are Committed Recommendations Living Your Mission and Diversity copyright Marv Russell Enterprises
  • 12.
    Establish a VisibleLeadership Commitment 1. Define Your Commitment • Achieve What? • Measure What? • Promote Your Values. Including…Diversity 2. Establish a “Champion of Diversity and Inclusion” 3. Hold Yourself and Others Accountable 4. Communicate Until It Hurts!!!! copyright Marv Russell Enterprises
  • 13.
    Establish a VoiceFor Your Associates 1. Create a Diversity and Inclusion Council • Define expectations • What do you want from the council? • Engage and teach all associates 2. Create Employee Resource Groups (ERGs) representing various employee groups 3. Conduct an Employee Engagement Survey 4. Again, Communicate Until It Hurts!!!! copyright Marv Russell Enterprises
  • 14.
    Establish Goals copyright MarvRussell Enterprises
  • 15.
    Goals Talent Management Program EstablishAssociate Engagement Survey and Metrics Performance Management Diversity & Inclusion Council Learning and Development Agenda Compensation and Career Development Structure copyright Marv Russell Enterprises
  • 16.
    The Challenge Avoid DoingStuff Instead Do Things that Drive Long-term Impact, Cultural Impact and Change copyright Marv Russell Enterprises
  • 17.
    What’s Next? • ActionsPlans and Commitments • Messages to the Organization • Transitioning from Inside to Outside the Organization • Strive to Become Essential, Exceptional and Ethical Leaders of Diversity and Inclusion copyright Marv Russell Enterprises
  • 18.
  • 19.
    About the Author copyrightMarv Russell Enterprises Marv Russell is a leadership, diversity and human resources consultant; author; and keynote speaker. He has 25+ years’ experience in human resources and organization development including living and working abroad for nearly a decade for multi- national corporations. He is the author of Linebacker in the Boardroom: Lessons in Life and Leadership and Finding Your Internship: What Employers Want You to Know; and a new book on diversity and inclusion scheduled for a 2015 release. Marv created and advocates the principle of Essential, Exceptional and Ethical Leadership™. Marv’s bio and services can be found at marvrussell.com, connect with Marv on LinkedIn, or follow him on Twitter.