1. Combining academia, health and
digital

2. About me
• Damien Hampton – Head of Technology
• Illumina Digital - Digital Agency
– Education
– Broadcast
– Culture
– Health

3. The project
Sex Unzipped
Evaluate effect of rich-media vs. static-media in
changing sexual behaviour
Entry, baseline, 3 months and 6 months
questionnaires

4. Static

5. Rich-media

6. The team
• UCL e-Health Unit
– Sexual health knowledge
– Understanding of academic evaluation
requirements
• Illumina Digital
– Digital agency
– Content author

7. Build
• Content Management System (CMS)
• Bespoke Flash / animation content
• Bespoke questionnaire engine
• Custom secure data store

8. All good?
• Lots of content
• Lots of participants
• Lots of data

9. Not quite…
• Over budget
• Too much planning
• Big issues with data
security

10. Lessons learnt
• Digital health projects can be great fun!
• Academic projects are no different from any
other project
• Test ideas early – talking only goes so far
• Avoid complex data security issues where
possible – they are expensive to solve
• Off the shelf software can meet academic
needs

11. Questions?
damien.hampton@illumina.co.uk