Companies that have design in their DNA understand that we have moved from products for people to experience with people. These companies will excel while those stuck in the product mindset will decline.
3. PROFOUND REGULATORY CHANGE.
UNPRECEDENTED OPPORTUNITY IN
EMERGING MARKETS. LINGERING
E C O N O M I C U N C E R T A I N T Y .
TECHNOLOGY-DRIVEN DISRUPTIONS.
RISING CONSUMER EXPECTATIONS.
INTENSE COST & COMPETITIVE
PRESSURES. OH 💩
P.O.V. Insurance Company
@jeremytai
5. WE LIVE IN THE
EXPERIENCE ECONOMY
Original photo: Warby Parker / Source: Pine, J. and Gilmore, J. (1999) The Experience Economy, Harvard Business School Press, Boston, 1999.
6. EVERY INDUSTRY IS SHIFTING
Leaders are creating new experiences based on new technology
and emerging behaviors
Consumer
Goods
High Tech Education Cloud Services
Healthcare IoT Media Communications
Source: Zuora
11. to experiences with peopleFrom products for people
5 MOST VALUABLE CO.
2011 2015
@jeremytai
12. Design is not
just what it looks like
and feels like. Design is
how it works.
—Steve Jobs
@jeremytai
13. Source: Robert Pressman, Software Engineering: A Practitioner’s Approach
$1 UX
UX Design: for every $1 spent there’s $100 on the return (ROI)
@jeremytai
14. Design driven
businesses have out performed
the S&P by 228% over
the past 10 years.
Source: Design Management Institute
Apple, Coca Cola, Ford, Herman-Miller, IBM, Intuit, Newell-
Rubbermaid, Nike, Procter & Gamble, Starbucks, Starwood,
Steelcase, Target, Walt Disney and Whirlpool
@jeremytai