Pink Slime. The Boy Scouts of America. Trayvon Martin. Online petitions are all over the news these days, but the big news is that they really do work. In the information age, online petitions have become an important tactic for advocacy campaigns and a crucial channel for list growth to support direct email fundraising. Listen in to learn best practices for online petitions that Change.org has gleaned from hundreds of thousands of campaigns started on the world’s petition platform.

1. Petition To Win:
Benefits & Best Practices
for Online Petitions
Lawrence Grodeska
February 26, 2013
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4. Today’s Speaker
Lawrence Grodeska
Nonprofit Community Manager
Change.org for Organizations
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6. Petition To Win:
Benefits & Best Practices
for Online Petitions
Promote your campaign. Pressure decision-
makers. Generate media. Grow your base. Win.

7. Agenda: Presenter
:
• Why online petitions?
• What makes a winning
petition?
• How to start yourED2D23
petition
• Sponsored Campaigns Lawrence Grodeska
Nonprofit Community
• Q&A Manager
Hashtag: #petition2win

12. 10,000,000 Active users per
month
150 Countries
20,000 Organizations have
collected
40,000,000 Signatures

17. #petition2win Takeaway:
Online petitions are highly social
objects that compliment traditional
advocacy tactics.

21. Winning Petitions Are
“DIRTy”:
Dramatic, Inspiring,
Relevant & Timely

26. #petition2win Takeaway:
People on Change.org create moments.
Nonprofits are using Change.org
to create movements.

28. Create a profile for your organization.

29. Start a petition!

34. #petition2win Takeaway:
Winning petition checklist:
achievable ask, specific targeting,
compelling story, provocative image,
engaging title.

35. Promoting Your Petition
• Use your email list
• Share on Facebook & Twitter
• Embed widget on your website or blog
• Reach out to local bloggers & allies
• Include link in press releases

36. Communicate with your supporters!

37. Close the loop with a petition delivery.

38. What are YOU changing?
• Change.org/organizations
• @ChangeOrgs
• /ChangeOrgs
• Lawrence@change.org

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