This document provides the table of contents for "The Book of JAMMO", which is a compilation of articles and interviews published between 2011-2015. The book contains 33 sections covering a wide range of topics related to education, faith, culture, media and cinema. The sections include articles from universities in Turkey, discussions of Islamic and Indian culture, interviews conducted by the editor, analyses of new media trends, and examinations of the cinema industry. The book brings together contributions from international scholars on diverse subjects.

1. THE BOOK of JAMMO
Editor- in- Chief: Prof. Dr. Paul Ade Silva
Grupo Universidad Internacional – UIE
Associated Editor: Aysel Silva MBA, ESIB
THE BOOK of JAMMO, A Compilation of Articles and Interviews,
Circa 2011 – 2015

2. Editor- in- Chief: Prof. Dr. Paul Ade Silva
Grupo Universidad Internacional – UIE
Associated Editor: Aysel Silva MBA, ESIB
THE BOOK of JAMMO, A Compilation of Articles and Interviews,
Circa 2011 – 2015
Published by
Net Kırtasiye 444 0 708 Tanıtım ve matbaa sa.tic.Ltd.
Beytülmalcı Sk. No:23. Gümüşsuyu / Taksim / Istanbul
First Edition
August-2018
Certificate: 13723
ISBN: 978 605 68075-1-0
All copyright of this work belongs to editor ''Paul Ade Silva''. Unauthorized
cannot be printed, reproduced, published.
For Filiz, David and Susan

3. ACKNOWLEDGEMENTS
Silva Academy Journals (JASS) would like to thank Prof. Dr. Esra Hatipoğlu,
Rector, Nişantaşı Üniversitesi, İstanbul, Turkey and Prof. Dr. Jesus Eduardo
Santos Hernandez, President and Founder of Fundacion
Dharma and the Group Universidad Internacional Euroamericana-
International University for their special support.
We would also like to express our gratitude to HRH Oba Olufemi
Adewunmi Ogunleye, Member, Owu Traditional Council, Egba Traditional
Council Member, Ogun State Council of Obas, Nigeria
Dr. Princess Fumi Hancock, Cambium Break Pictures /Adassa Adumori
Foundation USA/Nigeria.
Prof. Dr. Filiz Demir, Dean, Communications Faculty, Maltepe Üniversitesi,
Istanbul, Turkey.
Prof. Dr. Hatice Öz Pektaş, Nişantaşı Üniversitesi, Istanbul, Turkey.
Prof Dn. Paulo Cesar Chagas Rodrıguez, Instituto Federal de Educacao,
Cliencia e Tecnologia de Sao Paulo (IFSP); Editor, Independent Journal of
Management & Production, Brazil.
Prof. Rafael Hernandez Barros, Universidad Complutense de Madrid, Spain.
Prof. Lic. Javier Gradin (Uruguay) Universidad Internacional Euroamericana-
International University, Chile, Peru & Panama.
Prof. Dr. Horacio Francisco Arganis-Juárez, Universidad Internacional
Euroamericana-International University, Chile, Peru & Panama.
Prof. Dr. Sahib M. Bleher, Mustaqim Ltd. UK.
Prof. Dr. Yazali Josephine, National University of Educational Planning and
Administration, India.
We congratulate and express our deep gratitude to our contributors:
Prof. David M, Rogerson, MA Oxon, Ph.D.(UK) for his support and for his
articles:
“Change in the Education System in England and Wales in the last 70 years:
Part 1: 1944 – 1949”.
“Change in the Education System in England and Wales in the last 70 years
Part 2: The Developing Pattern“.

4. THE BOOK OF JAMMO
“Change in the Education System in England and Wales in the last 70 years
Part 3: The 1960s and the 1970s”.
“Change in the Education System in England and Wales in the last 70 years
Part 4: 1970-1979”.
“Change in the Education System in England and Wales in the last 70 years
Part 5: The 60s and the 80s”.
Prof. Dr. Horacio Francisco Arganis-Juárez, UIE, “Lord Krishna Recognized by
Scholars Long Time Ago”.
“The Classic Literature of India-Antiquity of the Srîmad-Bhâgavatam-or
Bhâgavata-Purâna Part 1”.
“The Classic Literature of India-Antiquity of the Srîmad-Bhâgavatam-or
Bhâgavata-Purâna Part 2”.
“Crítica Epistemológica a la Indología Contemporánea”.
Prof. Lic. Javier Gradin Moreno, Communication Sciences, UIE, “An Approach
to Women in Vedic Culture”.
Doç. Dr. Erkan Konyar, İstanbul Üniversitesi, “Excavations at the Mound of
Van Fortress/Tuspa”.
Dr. Hayal Köksal, Boğaziçi Üniversitesi (rtd.)and Director General,
(WCTQEE), Turkey, for “Interview on WCTQEE”.
Meltem Acarlı Şahin, Maltepe Üniversitesi for “Mysticism in Marketing The Art
of Literature”.
Abdülkadir Erhan Ayberk, Maltepe Üniversitesi, “Psychological and
Sociological Aspects of Mysticism”.
Ahsen Yalın, Maltepe Üniversitesi, “Survey of Mysticism in History”.
Hilal Kılıç, Maltepe Üniversitesi, “Marketing Astrology: The Magic Touch”.
Dilge Kodak, Maltepe Üniversitesi, “Mysticism Meets Life Styles: Elizabeth
Gilbert”.
Doç. Dr. Yalçın Kırdar, Maltepe Üniversitesi, “Mysticism in Subliminal
Advertising”.

5. THE BOOK OF JAMMO
Yard. Doç. Dr. Ayşe Nil Kireçci, Maltepe Üniversitesi, “Mystic Places in
Cyberspace: Second Life”.
Dr. Olen D. Rush for the Interview on “Resonance of Syncretic Kabbalah
Today”.
Prof. Dr. Hasip Pektaş, Nişantaşı Üniversitesi, “Ex-libris Art” and “A
Typographic Analysis of Turkish Newspapers' Websites”.
Prof. Dr. Tariq Ramadan, Oxford University, & Prof. Dr. Sahib, Mustaqim
Bleher, for:
“Islam and Life: Islamic Art Inspiring Western Art, Artists Part 1”.
“Islam and Life: Islamic Art Inspiring Western Art, Artists Part 2”.
Prof. Dr. Sahib, Mustaqim Bleher for “Interview on The Politics of, for and
Against Islam”.
Çiğdem Aytekin & İslam Mayda, Marmara Üniversitesi, “Sosyal Medyada
Rekabet Analizi İçin Karşılaştırma Görevine Yönelik Fikir Madenciliği Modeli”.
Saba Gamze Oral, Maltepe Üniversitesi, “Spiritual Talks”.
Sibel Akova, Maltepe Üniversitesi, “The Relationship between Superstitions,
Metaphors, and Advertising”.
Doç. Dr. Gürbüz Doğan Ekşioğlu, Yeditepe Üniversitesi, Interview: Arts “on
Facebook”.
Rosamund Ridley, “Political Approach to Leisure: The “stop WWI coalition”,
1908 – 1914”.
Nuri Ateş, “The Family Police Project Pilot Scheme”.
Dr. Tülay Çelik, Sakarya Üniversitesi, “Frustration in Cinema: Ideological
Presentation of Dreams“ and “International Film Festivals: A Cinema
Struggling to Exist Between New Resources and New
‘Dependencies’ [“].
Many thanks to our Advisory Editors, Dr. Nellie Deutsch, (Canada)
Webheads in action, World Association for Online Education and Associate
Prof. Dr. Kemal Karademir.

6. THE BOOK OF JAMMO
No part of this book may be reproduced, stored in a retrieval system, or
transmitted in any form, electronic, mechanical, or by other means except in
the official home of Journal Academic Marketing Mysticism Online, citation
indexes to which JAMMO has submitted to and housed, without the written
permission of Prof. Dr. Paul Ade Silva, the publisher.
For enquiries, contact Prof. Dr. Paul Ade Silva, Publisher, Journal Academic
Marketing Mysticism Online, Silva Academy Group, Emek Mh. Ordu Cd.
Donence Sk.No. 36 D.4 Istanbul, Sancaktepe, Turkey 34785
The Book of JAMMO, a Compilation of Articles and Interviews, Circa 2011 –
2015 contains works submitted to the Publisher by individual authors who
verify that the work is their original endeavour. Based upon the authors’
affirmation and to the Publisher’s actual knowledge, the listed writers are the
authors of these articles. JAMMO Publisher, Prof. Dr. Paul Ade Silva does not
guarantee or assume responsibility for verifying the authorship of each work.
The views expressed within certain articles contained in The BOOK of
JAMMO, a Compilation of articles and interviews, Circa 2011 – 2015 do not
necessarily reflect the views of the editor, associated editor or staff of The
Journal Academic Marketing Mysticism Online and its Publisher, Prof. Dr.
Paul Ade Silva.

7. EDITORIAL
The Articles, Art, Faith and Culture writing, the New Media and
Interviews that are in The Book of JAMMO, span half a decade in the
making. The contributions are unique as they come from centres of
excellence and areas of significance such as Western Asia, England,
Europe and South America; to name a few.
The work has been recognised by experts as of top quality and
comparable to the very best in the world; with over 650 pages of useful
research.
As the managing editor and the editor-in-chief, I am appreciative of the
support received from the leaders of thoughts in Turkey, USA, Spain
and the UK.
The epistemology of The Book of JAMMO is at times challenging to some
confining writing paradigms such as the scientific and the academic as a
deliberate act of promoting transformational dialogues to dislodge the
stale and the all-assuming in scientific and academic publications.
In this regard, the book has provided equal platform for traditional
writing and the experimental without an apology. The diversity of
genres and styles are complimentarily a ‘breath of fresh air’.
It is my hope that readers will share my enthusiasm and receive the
book well. If for any reason, there are any mistakes, typos or errors in
the compilation, the responsibility lies with me and with me alone.
Wish you well and lively,
Prof. Dr. Paul Ade Silva

8. THE BOOK OF JAMMO
CONTENTS
Section 1: Articles from Universities in Turkey
I. Excavations at the Mound of Van Fortress/ Tuspa 1-18
II. Mysticism in Marketing The Art of Literature 19-34
III. The Relationship between Superstitions, 35-57
Metaphors, and Advertising
IV. Survey of Mysticism in History 58-85
V. Psychological and Sociological Aspects of Mysticism 86-111
VI. Spiritual Talks 112-130
VII. Marketing Astrology: The Magic Touch 131-142
VIII. Mysticism Meets Life Styles: Elizabeth Gilbert 143-169
IX. Mystic Places in Cyberspace: Second Life 165-189
X. Mysticism in Subliminal Advertising 190-211
Section 2: Faith and Culture
XI. Islam and Life: Islamic Art Inspiring 212-221
Western Art, Artists Part1
XII.Islam and Life: Islamic Art Inspiring Western Art, 222-238
Artists Part 2
XIII. Lord Krishna Recognized by Scholars Long 239-252
Time Ago
XIV. The Classic Literature of India-Antiquity of 253-282
the Srîmad-Bhâgavatam-or Bhâgavata-Purâna Part 1
XV. The Classic Literature of India-Antiquity of 283-293
the Srîmad-Bhâgavatam-or Bhâgavata-Purâna Part 2

9. THE BOOK OF JAMMO
XVI. An Approach to Women in Vedic Culture 294-301
XVII. Crítica Epistemológica a la Indología 302-320
Contemporánea
Section 3: Change in the Education System in England and Wales
XVIII. Change in the Education System in England 321-340
and Wales in the last 70 years: Part 1: 1944 – 1949
XIX. Change in the Education System in England 341-359
and Wales in the last 70 years Part 2:The DevelopingPattern
XX. Change in the Education System in England and 360-380
Wales in the last 70 years Part 3: The 1960s and the 1970s
XXI. Change in the Education System in England and 381-406
Wales in the last 70 years Part 4: 1970-1979
XXII. Change in the Education System in England 407-455
and Wales in the last 70 years Part 5: The 60s and the 80s
Section 4: Interviews by Prof. Dr. Paul Ade Silva
XXIII: Written Interview - Prof. Paul Silva, Editor-in-Chief, 456-467
JAMMO, Interviews Dr. Hayal Köksal, Director General, (WCTQEE), Turkey
XXIV. Interview on Resonance of Syncretic Kabbalah Today 468-487
XXV. Interview on The Politics of, for and Against Islam 488-507
XXVI. Interview: Arts “on Facebook” 508-525
Section 5: New Media
XXVII. Ex-libris in Turkey 526-539
XXVIII. A Typographic Analysis of Turkish 540-551
Newspapers' Websites

10. THE BOOK OF JAMMO
XXIX. Sosyal Medyada Rekabet Analizi İçin 552-567
Karşılaştırma Görevine Yönelik Fikir Madenciliği Modeli
XXX. Political Approach to Leisure: 568-590
The “stop WWI coalition”, 1908 – 1914
XXXI. The Family Police Project Pilot Scheme, Erzincan, Turkey 591-608
Section 6: Cinema
XXXII. Frustration in Cinema: Ideological 609-625
Presentation of Dreams
XXXIII. International Film Festivals: A Cinema 626-645
Struggling to Exist Between New Resources and New ‘Dependencies’