This document discusses a blog called "The Blog Blog" that rates other blogs. It finds that most of its traffic comes from Facebook and Blogger. It recommends that the blog narrow its focus to a specific topic, advertise on related blogs, expand its social media presence, and broaden its scope beyond just blog ratings to improve traffic and viability.

1. THE BLOG BLOG
Internet Marketing Recommendation
Amine Mounir
07/25/2012
MKTG 404

2. THE BLOG

3. WHO USES SOCIAL MEDIA?
There is a large market in Canada that uses just Facebook
A large majority of people 18-34 use social networking

4. SOCIAL MEDIA STATISTICS
An increasing amount of people are getting things such as
news, horoscopes and weather from Facebook

5. THE IMPORTANCE OF BRANDS
There are a wide variety of brands that are liked and followed on Facebook from
many different industries.

6. OVERVIEW
- A blog about blogs
- Started for people who, like me, are new to blogs
- Every post, blogs are rated based on content, color scheme, comments
section and overall aesthetic
- Each section is rated out of 5 with an overview of each blog and the URL
for the blog on the top of each post

7. PERSONA
• College/University student
• 23 years old
• Creative
• Funny
• Suburbs
• Parties
• Video games
• Music

8. BLOG POSTS

9. FACEBOOK
I was unable to get enough likes to receive Facebook Insights

10. STATISTICS

11. Best source of traffic is Facebook as most promotion has been done on it

12. BUSINESS REVIEW
Visitors mainly from North America although Almost 2 pages per visit, 95% are new visitors
some from Great Britain and Asia
Average visit duration has gone up over the semester
Bounce rate has gone down slowly

13. The majority of visitors were new
and acquired through social media
Most of the traffic is referral traffic
(social media, ads)
More than 10% is direct
Very few searched for the Blog Blog

14. TWITTER
There was a major increase in Twitter followers followed by a sharp decrease
The amount of followers is directly related to the amount of activity on the Twitter page
Activity spikes when a new post is put on the site

15. SITE TRAFFIC
The most effective traffic sources were Facebook and Blogger
Direct traffic was generated through Facebook referrals most likely
Every post on Reddit generated visitors

16. RECOMMENDATIONS
A clear cut focus and definition for the blog
Find related blogs and advertise through them
Widen social media exposure by using as many social media sites as possible
Possibly changing the topic of the blog
Broadening the scope of the blog to include ratings for a variety of things

17. RATIONALE
Other blogs (relating to Video Games, Fashion, Etc) were able to attract much
more followers with the same social media exposure
Very hard to define keywords for a blog about blogs
Blog topic was not very interesting, is not marketable
Not very viable for a business