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Haste Makes Waste
Stop and Think
Don’t Judge a Book by its Cover
Look Before You Leap
Why then, in Malcolm Gladwell’s “blink” do we meet…
A psychologist who can predict within a few minutes whether a couple’s marriage will last more than 15 years…
A tennis coach who knows when a player will double-fault before the racket even makes contact with the ball…
Art historians who can recognize whether million dollar pieces are a fake with only a glance…
The Purpose of ‘blink’ Convince you that decisions made very quickly can be every bit as good as decisions made cautiously and deliberately Explain when you should trust your instincts and when to be wary of them Prove snap judgments and first impressions can be educated and controlled
The Case of the Kouros 1993  An art dealer approaches the Getty Museum with a rare sculpture valued at over $10 million dollars To determine its authenticity. 14 months examination was issued. Using electron microscopes, microprobes, mass spectrometry, x-ray diffraction, and fluorescence Sculpture is purchased for $10 million
The Case of the Kouros ,[object Object]
Experts receive feeling of disappointment, shock, queasiness, and even nausea when they first view it
No one has a scientific explanation
Slowly the case for the authenticity of the kouros falls apart, until its eventually proven fake,[object Object]
During testing he could predict 94% of the double faults in a live match
Braden spent hours and days trying to figure out ‘how’ he knew, never finding an explanation,[object Object]
In the 2 seconds before a serve, how could Braden predict a double fault with such amazing accuracy?
Blink attempts to explain those 2 seconds…
Iowa Gambling Experiment ,[object Object]
Maximize the earnings with certain cards.
What players don’t know
Red deck is a mine-field
You win higher amount but you also loose higher ,[object Object]
Iowa Gambling Experiment On Average… ,[object Object]
80 cards for us to understand and explain the difference,[object Object]
Iowa Gambling Experiment ,[object Object]
Gamblers started generating activity in response to the red decks after only 10 cards.
More importantly, they began favoring the blue decks long before their conscious brain knew what was going on.,[object Object]
Same jams were giving to two different sets of college students
Group 1: Rank the jams based on first impression
Group 2: Rank according to a complicated list of criteria and explain their decisions,[object Object]
Group Two: Correlation between college students and experts was .11 (considered equivalent to chance),[object Object]
Calculated, Direct, Logical
Can only process 9 items at one time
Sleeps when we sleep
Represents 10% of our total brain capacity,[object Object]
Associated with our nervous system, heart rate, homeostasis, memories, experience
Stays awake when we sleep
Represents 90% of our total brain capacity,[object Object]
Experts could not explain what “looked” wrong about the kouros
Braden could not explain his double fault accuracy
Gamblers couldn’t explain why they favored the blue deck after 10 cards,[object Object]
When college students were asked to explain on why they liked each exotic jam, correlations dropped from .55 to .11,[object Object]
The “Dark Side” of ‘blink’ ,[object Object]
These preferences are made from our experiences, associations, education, etc.
The conscious is much easier to fake then the unconscious,[object Object]
Fortune 500 companies to hire CEO’s, 33% of which were over 6’2” tall, while the only 3.9% of American adult males are over 6’2”.(an inch of height is worth $769 a year)
Adaptive Errors A study of car salesmen in Chicago showed the following… ,[object Object]

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The Blink

  • 1.
  • 4. Don’t Judge a Book by its Cover
  • 6. Why then, in Malcolm Gladwell’s “blink” do we meet…
  • 7. A psychologist who can predict within a few minutes whether a couple’s marriage will last more than 15 years…
  • 8. A tennis coach who knows when a player will double-fault before the racket even makes contact with the ball…
  • 9. Art historians who can recognize whether million dollar pieces are a fake with only a glance…
  • 10. The Purpose of ‘blink’ Convince you that decisions made very quickly can be every bit as good as decisions made cautiously and deliberately Explain when you should trust your instincts and when to be wary of them Prove snap judgments and first impressions can be educated and controlled
  • 11. The Case of the Kouros 1993 An art dealer approaches the Getty Museum with a rare sculpture valued at over $10 million dollars To determine its authenticity. 14 months examination was issued. Using electron microscopes, microprobes, mass spectrometry, x-ray diffraction, and fluorescence Sculpture is purchased for $10 million
  • 12.
  • 13. Experts receive feeling of disappointment, shock, queasiness, and even nausea when they first view it
  • 14. No one has a scientific explanation
  • 15.
  • 16. During testing he could predict 94% of the double faults in a live match
  • 17.
  • 18. In the 2 seconds before a serve, how could Braden predict a double fault with such amazing accuracy?
  • 19. Blink attempts to explain those 2 seconds…
  • 20.
  • 21. Maximize the earnings with certain cards.
  • 23. Red deck is a mine-field
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Gamblers started generating activity in response to the red decks after only 10 cards.
  • 29.
  • 30. Same jams were giving to two different sets of college students
  • 31. Group 1: Rank the jams based on first impression
  • 32.
  • 33.
  • 35. Can only process 9 items at one time
  • 37.
  • 38. Associated with our nervous system, heart rate, homeostasis, memories, experience
  • 39. Stays awake when we sleep
  • 40.
  • 41. Experts could not explain what “looked” wrong about the kouros
  • 42. Braden could not explain his double fault accuracy
  • 43.
  • 44.
  • 45.
  • 46. These preferences are made from our experiences, associations, education, etc.
  • 47.
  • 48. Fortune 500 companies to hire CEO’s, 33% of which were over 6’2” tall, while the only 3.9% of American adult males are over 6’2”.(an inch of height is worth $769 a year)
  • 49.
  • 50. White men: $725 above invoice
  • 51. White women: $935 above invoice
  • 52. Black women: $1,195 above invoice
  • 53.
  • 54. How do we overcome these unconscious preferences if we are unable to “look inside” the vault to see them?
  • 55. Primed for Action Assemble each of the following 5 word sets into a sentence using 4 words… him was worries she always from are Florida oranges temperature shoes give replace old the be will sweat lonely they sky the seamless gray is should now withdraw forgetfully we us bingo sing play let sunlight makes temperature wrinkle raisins
  • 56. Primed for Action Assemble each of the following 5 word sets into a sentence using 4 words… him was worriedshe always from are Florida oranges temperature shoes give replace oldthe be will sweat lonely they sky the seamless gray is should now withdraw forgetfully we us bingo sing play let sunlight makes temperature wrinkle raisins
  • 57.
  • 58. Same experiment done with two groups, using words such as “aggressive”, “rude”, “bold”, “bother”, and “intrude” vs. “respect”, “patiently”, “polite”, “courteous”
  • 59. Subjects were then asked to wait at a window for the results of the testing
  • 60.
  • 61.
  • 62.
  • 63. This can be changed in the short term through “priming” or in the long term through cumulative experience
  • 64.
  • 65.
  • 66. One: They understood, accepted, and relied on “thin-slicing”
  • 67. Two: They had no natural preference or bias that needed correction
  • 68.
  • 69.
  • 70. When we first meet someone new and we have a preconceived notion of what that person is like and what they are thinking.
  • 71. We use these cues when we meet people in order to read the person’s mind.
  • 72. Can be fatal if not used properly.
  • 73.
  • 74.
  • 75. Step 2: Understand your natural preferences
  • 76. Step 3: Use priming to change those preferences or at least compensate for them
  • 77.
  • 78. The 10 Things Manager Need to Know from Blink Too much information can be overwhelming when making a decision and can cause the individual to over analyze a given situation. There are ways to change the way we as individuals think from the lessons taught in Blink If you continue to make bad snap judgments, then you have to modify by examining your implicit biases There are ways to appeal to and influence consumers through their unconscious mind. Thin-slicing will help improve your ability to read people on first impressions
  • 80. Discussion Questions Do you think you could hire someone by ‘thin-slicing’ the candidate during a brief interview? How effective would it be? 2. Would you introduce priming in the work environment to help improve customer service?