1. The document proposes establishing an online platform called Reactivitee for Singaporean graphic designers and photographers to showcase and sell their work on t-shirts. 2. It outlines Reactivitee's business model of crowdsourcing designs, voting on submissions, printing the top designs on t-shirts to sell, and sharing profits with the designers. 3. The proposal analyzes competitors, highlights Reactivitee's competitive advantages of low costs for designers and buyers, and provides financial projections of 4000 units sold in the first year resulting in a net income of $36,000.