In his project, I learnt about many contents and most importantly about the website back-end handling, Social Media handling, Visual Merchandising, Store Setup, styling and many more experiences. And these details would definitely help me out to shape my career ahead.

1. PINK PEACOCK SOLUTION
WHY BUY WHEN YOU CAN RENT
INTERNSHIP PROJECT REPORT
BY
SONALI BHATI

2. The Internship Opportunity I Had With Pinkpeacock
Solution Was A Great Chance For Learning And
Professional Development. Successfully Completion
Of Any Project Is Consequence Of Combined Efforts
Of A Number Of People, This Project Report ( From
1st February 2018 - 30st April 2018) Would Never Be
Completed Without The Guidance Of My Mentors In
The Pink Peacock Solution.
I Express My Deepest Thanks To My Mentors
Specially To Miss Pinky Jain, Miss Disha Jain, Miss
Jasbeer Kaur And Mr. Ankit Sharma And All The Staff
Who Helped Me Throughout These 3 Months.
I Perceive This Opportunity As A Big Milestone In My
Career Development. I Will Strive To Use Gained
Skills And Knowledge In The Best Possible Way, And I
Will Continue To Work On Their Improvement.
Sonali Bhati
B.Sc. In Fashion Technology
Dezyne E’cole College
ACKNOWLEDGEMENT

3. The time I spent in Pinkpeacock Solution as an
intern was a memorable one for me as it was rich in
experience and opportunities that I believe will
influence my personal growth and development.
In his project, I learnt about many contents and
most importantly about the website backend
handling, Social Media handling, Visual
Merchandising, Store Setup, styling and many more
experiences.
And these details would definitely help me out to
shape my career ahead.
SYNOPSIS

4.  Introduction
 Visual Merchandise
 Store Management
 Product Management
 Product Processing
 Product Description
Selection Management
 Marketing
 Website Backend Handling
 Record Maintenance
 Product Shoots
 Costumer Handling
CONTENT

5. PINK PEACOCK, Is An Online And Offline Rental
Portal In Jaipur, Established In The Year 2017.
Pinky Jain Is Founder Of Pinkpeacock. She Is The
Person Who Came Up With The Idea Of Starting The
Online Rent Portal Naming Pinkpeacock, To
Overcome The Problem Of ‘Nothing To Wear’!
Pinkpeacock Provide All Kinds Of Designer And
Boutique Wears Like Sarees, Lehangas, Gowns ,
Western And Indo-western Dresses Along With
Men’s Wear On Rent Which Is Both Up To The
Needs And Budget Of Their Customers. A Girl
Always Needs A New Dress For Every Occasion
Which Is Not Just Trendy But Also Compliments Her
Body Type , So The Best Part About Pink Peacock Is
That Their Team Mostly Consists Of Fashion
Designers And Stylists Who Can Very Well
Apprehend The Requirements Of Their Customers.
INTRODUCTION

6. With more spending options and choices, but less
commitment, consumers can use
@pinkpeacockrentals to constantly update their
wardrobes, enabling them to keep up with fashion’s
fast-turning trend cycles. “You’re able to experience a
trend without feeling horrible that you’ve paid all this
money for something you can wear once or twice.
With pinkpeacock you can rent designer wear
affordably and look fashionable always. You want to
rent lehengas , sarees, suits, designer wear,
accessories, bridal wear, indowestern- anything and
everything – we will serve you !!

7. PINK PEACOCK SOLUTION Have Their Own Website
For Their Online Customers.
.
WEBSITE

8. Process For Rent A Dress:
 Select A Style-we Have Over 500+ Styles. Pick The
One You Love - We Know Its Tough To Choose
 Book Your Outfit-select Your Delivery Date And The
Duration You Need It For On Our Booking Calendar
 Get The Perfect Fit-your Measurements Will Be
Taken At Your Home. Your Outfit Will Be Fit Exactly
To Your Size
 Get Free Delivery-free Delivery. You Get To Own
The Outfit For At Least 4 Days So Ask For It Well In
Time For Your Event.
 Get Free Pickup-once You've Received
Compliments On Your Look, We Pick Up, Free
Again! Loved It? Review Us
PROCEDURE

9. Pinkpeacock Used To Work On The Four Major
Categories:
 Women’s Ethnic Wear
 Women’s Western Wear
 Women’s Indo-Western Wear
 Men’s Wear
 Jewelry
CATEGORIES

10. Visual Merchandising is the art of displaying
merchandise in a manner that is appealing to the
eyes of the customer. It sets the context of the
merchandise in an aesthetically Pleasing fashion,
presenting them in a way that would convert the
window shoppers into prospects and ultimately
buyers of the product. A creative and talented
retailer can use this upcoming art to breathe in new
life into his store products.
VISUAL MERCHANDISE

11. In-store visual merchandising can be used to capture
the attention of consumers whilst they are in the
store, an essential component in the buying decision-
making process.

12. Store layout is the design of a store’s floor space and
the placement of items within that store. Store
layout helps influence a customer’s behavior, which
means when done right, it’s a key strategy to a
store’s prosperity. Store owners choose where the
best spots are to place their merchandise, and this
helps them design their customer flow, as well as
the ambiance within their store. When a store
understands its customer flow, it’s also able to
understand if the placement of its merchandise, or
its store layout, is working correctly. Store owners
take the information they get from understanding
these two and analyze which areas are performing
well and which need to be improved.
STORE MANAGEMENT

13. Product management is an interdisciplinary role that
reaches across teams to designer, design, and
continuously bring better products to customers.
The role evolved out of a set of responsibilities that
traditionally fell to lead developers.
 Idea Management-In this phase of the product
management process, new designers dress
suggestions, ideas and feature requests are
captured as part of the product backlog.
 Specification- every product have own id (SKU no).
Who specify product each details.
PRODUCT
MANAGEMENT

14. PRODUCT DESCRIPTION
Product description is usually created by the project
manager and approved by the project board. The
description denote a detail about the product like
specific name, rental price, security amount, fabric
detailing, color of product, id no. etc. all details
about product for online customers.

15. Marketing Is Crucial To Get Customers In The Door
And Keep Them Interested In Your Changing
Inventory. Because The Clothing Market Can Be
Volatile, Effective Marketing May Help You Build A
Loyal Customer Base To See Your Store Through The
Years. As We Plan A Marketing Campaign, Aim For A
Mix Of Online And Physical Promotional Items To Cast
The Widest Net For Potential Customers.
GO TO MARKETING STRATEGY-
 Social Media
 College, Social Group, Kitty Group associations
 Associations- Wedding planners, Beauty parlors etc
 BTL Activities- Leaflets, Ads, Posters
 DM associations- Fashion Bloggers, wedding portals
 Sponsorship in fashion events
 Lifestyle Exhibitions
 Testimonials, word of mouth & Referrals
MARKETING

16. ONLINE MARKETING
CAMPETIONS
 The person with the highest likes will get a chance
to feature as a star model on our website and
app.(We will also run no copy rights i.e. any
picture with the hash tag of the contest will
become the property of Pink Peacock Solution
And hence saving us the cost of hiring a model
and a photographer.)
 Winner will also get free rental service for their
next 2purchase from Pink Peacock Sol.

17. ONLINE MARKETING
CAMPETIONS

18.  Back-end Code Adds Utility To Everything The Front-
end Designer Creates.
 The Back End Is A Combination Of A Database And
A Software Written In A Server-side Language,
Which Are Run On Web Servers, Cloud-based
Servers, Or A Hybrid Combination Of Both. A
Network’s Server Set-up Can Vary, With The Server-
side Workload Divided Up Between Various
Machines (E.G., A Server Dedicated To Housing The
Database).
 This Server-side Application Directly Interacts With
The Database Via An Application Programming
Interface , Which Pulls, Saves, Or Changes Data.
 The Data Are Returned And Converted Into Front-
end Code A User Interacts With: Filling Out A Form,
Creating A Profile, Shopping Online, Etc.
 In General, Anything You See On A Site Is Made
Possible By Back-end Code, Which Exists On, And Is
Powered By, A Server.
WEBSITE BACKEND
HANDLING

19. WE FOLLOW THIS PROCESS TO MAINTAIN RECORDS-
 Make Proper Bill When Booking Is Done
 Take Measurements , Confirm It With Customer
 Be Sure About The Rental Amount And Security
Amount , Confirm It With The Head
 Bill Should Be Kept Properly In File
 Put A Sticker On Calendar
 Make The Entry In Excel
 Mail To Be Send To The Designer
RECORD
MAINTENANCE

20.  For a shoot we collaborate we models,
photographer and hotels for a shoot.
 All decide the perfect location for shoot.
 products should look their absolute best in your
images. It’s an unfortunate fact of life that clothing
can become wrinkled, creased, and begin to look
worn from storage and transport. Clothing samples
face a particularly rough time of it, as they often
cover a lot of miles and may not have been
perfectly constructed to begin with.
 We Try to capture our garment in a state as close
to perfect as possible and use Photoshop only to
add final touches and color correction.
 We shooting with smaller items like jewelry, bags,
wallets or other accessories.
 Photographing a garment on a mannequin or a
model is the best way to demonstrate shape and
fit, while also encouraging customers to visualize
themselves wearing it.
PRODUCT SHOOT

21. DEFFERENT PHOTOSHOOTS
OF PINK PEACOCK

22. Customer Handing S Very Important Factor For Us.
We Always Listen To The Customer. They Are
Concerned About An Aspect Of Your Services. Let Go
Of The Temptation To Respond In Any Quick Fashion.
Take The Time To Listen And Truly Understand What
Is Driving Their Concern.
Most Important Thing In Customer Handling Is
Enthusiasm.
Should Be Aware Of Rules And Regulations And
Procedure Of Doing So.
Greet The Customer , Ask For Water , Most
Customer Doesn’t Know What Is Renting .
Ask What They Are Looking For, Anything Particular
Not, Show Them The Collection And Give The
Idea Of Rates Of Different Dresses , So They
Understand The Rates Structure.
Maintain Customer Register Names , Number ,
Requirement Etc.
Attend The Customer On Phone Or WhatsApp , Send
The Pics Required By Them.
CUSTOMER HANDLING

23. THANK YOU
SONALI BHATI
B.Sc. Fashion Technology
Dezyne E’cole College, Ajmer (Rajasthan)
Fashion Design Intern At Pink Peacock
Solution
sobhati@gmail.com