2. Creating a better touch point for brands to connect with their audience.
3.
4.
5.
6.
7.
8.
9. There is a definite skew towards singles: 66% singles, 27% married & 7% others. SEX RATIO & MARITAL STATUS
10. GROUP SIZES Maximum foot-falls are in groups of size varying from 3 to 5 people followed by people coming in groups of 2, a major part of which are couples.
11. CAFÉ COFFEE DAY The preferred medium for the alternative marketing needs
12.
13.
14.
15.
16.
17. A FEW HIGHLIGHTS ITC- Fiama Di Wills/Vivel Campaign : Sampling-Engagement-Data collection driven Objective : to sample the product to a filtered young Sec A/A + potential buyer Touch Points in cafes :High impact and involvement driven, Tent Cards, CRM forms, Walls, Standees Mechanics: Visibility: High impact intersections like Wall, Standee, Tent Cards. As soon as the customer sits down, he/she is handed over a Vivel/ Fiama gift hamper by the team member and requested to fill up a CRM form. The CRM forms are collected in the drop box kept on the counter. Number of Samples given out for Vivel/Fiama, in three phases: 2 Lakh
18.
19. METRO NOW & CCD Activation Concept Metro Now: a new entrant in the tabloid space The Soap Box: History and some trivia A soapbox is a raised platform on which one stands to make an impromptu speech, often about a political subject. Hyde Park London is known for its Sunday soapbox orators, who have assembled at Speaker’s Corner since 1872 to discuss religion, politics, and other topics. A modern form of the soapbox is a blog; a website on which a user publishes one's thoughts to whomever reads the page.
27. ON THE WALL The most imposing branding option within a cafe for visual communication with minimal amount of text
28. SAMPLING The surest way to reach your filtered TG reducing all clutter costs. Wrigleys: Campaign Objective : On-ground support for IDA Certification for Orbit Scope: 35 Cafes in Mumbai-Delhi-Bangalore In-café Activation: Tent Cards on tables A free sample with all orders Verdict: Successful, with 10L samples dispensed over a period of 30 days
29. SAMPLING Hershey’s Soya Milk sampling Samples with Min billing in 60 cafes in Mumbai-Delhi-Bangalore Aim: To support Soya Milk re-launch and communicate its benefits Collaterals: 3-D Table Stickers and Standees Verdict: Successful with approx 5 L samples dispensed over a period of a month
