Manuel López is a 25-year-old Mexican national currently located in Guadalajara, Jalisco. He has worked as the Market Research Coordinator for ZF Services Mexico since 2008, reporting directly to the General Director. His responsibilities include market information systems, market share analysis, competitor profiling, GAP analysis, top of mind measurement, market studies, price research, and SWOT analysis. He has 10 years of experience in marketing and attended UNIVA University in Guadalajara for Marketing Management.

1. The Best Résumé You
Have Ever Seen!

2. Manuel López
Market Research Coordinator
@ ZF Services Mexico
manuellopezfelix@gmail.com

3. Basics:
Name: Age:
Manuel Humberto López Félix 25
Nationality Current Location:
Mexican Guadalajara, Jalisco
Languages:
English and Spanish

4. June 6, 1985
I was born in
Culiacan, Sinaloa

5. 2004
I went to UNIVA University in Guadalajara
for Marketing Management

6. 2007
I started to work in ZF Services as
a Marketing Trainee.
Find out about ZF Group www.zf.com

7. 2008
After one year training, the company offered
me the Market Research Coordination.
Reporting to the General Director, who still
being my boss.
Also, I finished my studies in the University.

8. 2008
My key responsibilities in my new position:
Market Information System.
Market Information System.
Market Share Analysis.
Market Share Analysis. Competitors profile.
Competitors profile.
G.A.P.
G.A.P. Top of Mind Measurement.
Top of Mind Measurement.
Market Studies.
Market Studies. Price Research.
Price Research.
Market environment data.
Market environment data. Customer behavior.
Customer behavior.
S.W.O.T. Analysis
S.W.O.T. Analysis

9. 2008 That's Me!
In that year, I had the opportunity to attend
my first Global Marketing Meeting in
Frankfurt, Germany.

10. 2009
One year later, I Me Again!
Me Again!
flew to Chicago to
meet other
colleagues and
start working all
together as the
North America
MKT Department.

11. 2010 www.zf.com/na
Once again I went to Chicago to start working
on the global website re – launching for
North America Region.
Months later I got my Bachelors Degree Marketing!

12. II can work really good with:
can work really good with:

13. IImake great and cool presentations according to the
make great and cool presentations according to the
company's corporate design
company's corporate design
Esfuerzos de Mercadotecnia
Promoción de Marca Generación de la Demanda
Promoción de Marca Generación de la Demanda
Distribuidor
Distribuidor
Factores de Éxito
Refaccionarias
Refaccionarias
The Champions Team
Llanteras
Llanteras
Soporte de Producto
Soporte de Producto Mecánico
Mecánico Relación Con Clientes
Relación Con Clientes
Consumidor Final
Consumidor Final
Presupuesto
Plan de Mercadotecnia $ 16,484,000 MXN
ZF Trading México Plan de MKT 2008
¿Quienes están utilizando las redes sociales?
Comerciales automotrices que perduran
Top of Mind El video fue dado de alta en 2007, y
actualmente cuenta con 262,085
reproducciones – Totalmente gratis
Factores de Éxito Nivel de Servicio
ZF Services México
ZF Services México Presentación SISAM 2010 60

14. I'm pretty good coordinating events…
I'm pretty good coordinating events…

15. … And Conventions
… And Conventions
Yeah it's
Yeah it's
me!
me!

16. Besides, I'm the direct contact of the
Besides, I'm the direct contact of the
MKT Department in Mexico for some
MKT Department in Mexico for some
overseas divisions of the company.
overseas divisions of the company.
Budget
Budget Promotion & Advertising
Promotion & Advertising
PR Activities
PR Activities Market Intelligence
Market Intelligence
Branding
Branding Corporate Communication
Corporate Communication

17. Many thanks 4 your
Many thanks 4 your
attention!
attention!
Do not hesitate to contact me, will be a
Do not hesitate to contact me, will be a
pleasure be in touch with you.
pleasure be in touch with you.
manuellopezfelix@gmail.com
manuellopezfelix@gmail.com
@Manuel_lopez06
@Manuel_lopez06
Please check Jesse Desjardins presentations
Please check Jesse Desjardins presentations
@ http://www.slideshare.net/jessedee
@ http://www.slideshare.net/jessedee