Help wanted: Spend six months working for Tourism Queensland as “caretaker” and resident blogger on an island in Australia’s Great Barrier Reef. Compensation is AUD $105,000 (RM 307,000) and housing in a three-bedroom villa with a pool. Will also have to talk to media from time to time about what they’re doing. The fact that they will be paid to explore the islands of the Great Barrier Reef, swim, snorkel and generally live the Queensland lifestyle makes this undoubtedly the best job in the world. Here’s an in depth look into how you can combine web and traditional media strategies to create a compelling, cost effective, result driven, multiple award winning campaign to boost tourism!

1. The Best Job In The World! By

2. 1990 Visit Malaysia launched Boosted tourist arrivals by 53.6% to 7.445 million Tourism receipts surged 60.5% to RM4.5bil . RM100mil budget

3. 2008 Integrated tourism campaign Won over 25 international awards RMxxx mil budget Tourist arrivals have reached 22 million Tourism receipts surged to nearly RM50 billion .

4. People have stopped asking Where is Malaysia?

5. But Wait… We’re so good, others are copying!

6. Although the Great Barrier Reef is a famous natural wonder, the islands in the region are virtually unknown. Problem

7. To Raise Awareness of the Islands of the Great Barrier Reef Objective

8. A real job exploring the islands and reporting back through blogs, photos and video diaries on islandfreejob.com IDEA

14. Jackie Miao Malaysian who made it to the Top 50

15. More than USD 150 million worth of media coverage In 56 days islandfreejob.com had 6,849,504 visitors 610 hours worth of User Generated Content 34,684 applicants from 201 countries Over 450,000 wild card votes USD 1.2 million budget! RESULT

16. Enjoy The Video