SlideShare a Scribd company logo
The Benefits of Machine Learning and
Programmatic Buying
Learn about...
The benefits of Machine Learning and Programmatic
Programmatic by the numbers
The reasons for Programmatic growth
Programmatic Real-Time Bidding (RTB)
How Machine Learning works
The key benefits of Machine Learning and Programmatic
RTB
Programmatic by the numbers
Global Programmatic advertising hit 42% of total
display related media spend in 2014, up from 33% in
2013 (Source: Magna Global)
60-75% of total digital display advertising will be
spent on Programmatic by 2017 (Source: IAB)
What's driving that spend?
Reach customers cost effectively
Deliver the right message to the right person
when they are in-market to buy
Find new customers unaware of the advertisers
product
Advertiser's need to:
But how?
Machine Learning vs Manual Targeting
Human assisted targeting
Human assumes the audience.
Points targeting solution at
audiences that look like its core
audience.
Machine Learning solution
Makes no assumptions about
audience. Finds new audiences at
'pre-awareness' levels, as well as
optimising the core audience.
About Intelligent Optimisations
Intelligent Optimisations (IO) is a marketing technology company which has
developed a proprietary, big data driven, automated media buying platform.
Reach Us
Plymouth
Intelligent Optimisations
Princess Court
23 Princess Street
Plymouth
PL1 2EX
Telephone: +44 (0) 1752 603030
London
Intelligent Optimisations
Henry Wood House
2 Riding House Street
London
W1W 7DR
Telephone: +44 (0) 20 3770 7606
www.dsp.io hello@dsp.io @iopowertolearn

More Related Content

What's hot

Realizing Customer Centric Marketing in the Digital Age
Realizing Customer Centric Marketing in the Digital AgeRealizing Customer Centric Marketing in the Digital Age
Realizing Customer Centric Marketing in the Digital Age
MediaMath
 
Programmatic Creative vs. Dynamic Creative Optimization (DCO)
Programmatic Creative vs. Dynamic Creative Optimization (DCO)Programmatic Creative vs. Dynamic Creative Optimization (DCO)
Programmatic Creative vs. Dynamic Creative Optimization (DCO)
Thunder
 
Programmatic 101 webinar slides ck 032714 final
Programmatic 101 webinar slides   ck 032714 finalProgrammatic 101 webinar slides   ck 032714 final
Programmatic 101 webinar slides ck 032714 final
IABmembership
 
Argyle CMO ThinkTank Boston
Argyle CMO ThinkTank BostonArgyle CMO ThinkTank Boston
Argyle CMO ThinkTank Boston
MediaMath
 
Aspects of Digital Marketing
Aspects of Digital MarketingAspects of Digital Marketing
Aspects of Digital Marketing
The Brand Salon
 
How programmatic is transforming digital advertising
How programmatic is transforming digital advertisingHow programmatic is transforming digital advertising
How programmatic is transforming digital advertising
equimedia
 
Organizing for Programmatic Success
Organizing for Programmatic SuccessOrganizing for Programmatic Success
Organizing for Programmatic Success
MediaMath
 
Programmatic Right Here, Right Now ( English Version )
Programmatic Right Here, Right Now ( English Version )Programmatic Right Here, Right Now ( English Version )
Programmatic Right Here, Right Now ( English Version )
Xavier Garrido
 
Google – Gielke Burgmans Demystifying Programmatic Marketing
Google – Gielke Burgmans Demystifying Programmatic Marketing Google – Gielke Burgmans Demystifying Programmatic Marketing
Google – Gielke Burgmans Demystifying Programmatic Marketing
OrangeValley
 
Quick Tips: Programmatic Ecosystem
Quick Tips: Programmatic EcosystemQuick Tips: Programmatic Ecosystem
Quick Tips: Programmatic Ecosystem
Katana Media
 
Making Programmatic Work
Making Programmatic WorkMaking Programmatic Work
Making Programmatic Work
MediaMath
 
Marketing Effectiveness Solutions Grid
Marketing Effectiveness Solutions GridMarketing Effectiveness Solutions Grid
Marketing Effectiveness Solutions Grid
Salih Erden, MBA
 
Drive Business Results with MediaMath Retail
Drive Business Results with MediaMath RetailDrive Business Results with MediaMath Retail
Drive Business Results with MediaMath Retail
MediaMath
 
Morning Workshop: Blend to Maximize Revenue, sponsored by Amobee at Digiday P...
Morning Workshop: Blend to Maximize Revenue, sponsored by Amobee at Digiday P...Morning Workshop: Blend to Maximize Revenue, sponsored by Amobee at Digiday P...
Morning Workshop: Blend to Maximize Revenue, sponsored by Amobee at Digiday P...
Digiday
 
The Publishers Guide to Programmatic Media Buying and Selling
The Publishers Guide to Programmatic Media Buying and SellingThe Publishers Guide to Programmatic Media Buying and Selling
The Publishers Guide to Programmatic Media Buying and Selling
Gleanster Research
 
The Programmatic Revolution_Presentation_Silvia Alongi
The Programmatic Revolution_Presentation_Silvia AlongiThe Programmatic Revolution_Presentation_Silvia Alongi
The Programmatic Revolution_Presentation_Silvia Alongi
Silvia Alongi
 
In-Game Advvertising research
In-Game Advvertising researchIn-Game Advvertising research
In-Game Advvertising research
Wentao Guo
 
Tipro testimonial
Tipro testimonialTipro testimonial
Tipro testimonial
Toms Panders
 
thinkLA Programmatic Summit 2014 Aimee Gerry Presentation Slides
thinkLA Programmatic Summit 2014 Aimee Gerry Presentation SlidesthinkLA Programmatic Summit 2014 Aimee Gerry Presentation Slides
thinkLA Programmatic Summit 2014 Aimee Gerry Presentation Slides
thinkLA
 
NYU Presentation: A Look Into The Programmatic Future
NYU Presentation: A Look Into The Programmatic Future NYU Presentation: A Look Into The Programmatic Future
NYU Presentation: A Look Into The Programmatic Future
Rubicon Project
 

What's hot (20)

Realizing Customer Centric Marketing in the Digital Age
Realizing Customer Centric Marketing in the Digital AgeRealizing Customer Centric Marketing in the Digital Age
Realizing Customer Centric Marketing in the Digital Age
 
Programmatic Creative vs. Dynamic Creative Optimization (DCO)
Programmatic Creative vs. Dynamic Creative Optimization (DCO)Programmatic Creative vs. Dynamic Creative Optimization (DCO)
Programmatic Creative vs. Dynamic Creative Optimization (DCO)
 
Programmatic 101 webinar slides ck 032714 final
Programmatic 101 webinar slides   ck 032714 finalProgrammatic 101 webinar slides   ck 032714 final
Programmatic 101 webinar slides ck 032714 final
 
Argyle CMO ThinkTank Boston
Argyle CMO ThinkTank BostonArgyle CMO ThinkTank Boston
Argyle CMO ThinkTank Boston
 
Aspects of Digital Marketing
Aspects of Digital MarketingAspects of Digital Marketing
Aspects of Digital Marketing
 
How programmatic is transforming digital advertising
How programmatic is transforming digital advertisingHow programmatic is transforming digital advertising
How programmatic is transforming digital advertising
 
Organizing for Programmatic Success
Organizing for Programmatic SuccessOrganizing for Programmatic Success
Organizing for Programmatic Success
 
Programmatic Right Here, Right Now ( English Version )
Programmatic Right Here, Right Now ( English Version )Programmatic Right Here, Right Now ( English Version )
Programmatic Right Here, Right Now ( English Version )
 
Google – Gielke Burgmans Demystifying Programmatic Marketing
Google – Gielke Burgmans Demystifying Programmatic Marketing Google – Gielke Burgmans Demystifying Programmatic Marketing
Google – Gielke Burgmans Demystifying Programmatic Marketing
 
Quick Tips: Programmatic Ecosystem
Quick Tips: Programmatic EcosystemQuick Tips: Programmatic Ecosystem
Quick Tips: Programmatic Ecosystem
 
Making Programmatic Work
Making Programmatic WorkMaking Programmatic Work
Making Programmatic Work
 
Marketing Effectiveness Solutions Grid
Marketing Effectiveness Solutions GridMarketing Effectiveness Solutions Grid
Marketing Effectiveness Solutions Grid
 
Drive Business Results with MediaMath Retail
Drive Business Results with MediaMath RetailDrive Business Results with MediaMath Retail
Drive Business Results with MediaMath Retail
 
Morning Workshop: Blend to Maximize Revenue, sponsored by Amobee at Digiday P...
Morning Workshop: Blend to Maximize Revenue, sponsored by Amobee at Digiday P...Morning Workshop: Blend to Maximize Revenue, sponsored by Amobee at Digiday P...
Morning Workshop: Blend to Maximize Revenue, sponsored by Amobee at Digiday P...
 
The Publishers Guide to Programmatic Media Buying and Selling
The Publishers Guide to Programmatic Media Buying and SellingThe Publishers Guide to Programmatic Media Buying and Selling
The Publishers Guide to Programmatic Media Buying and Selling
 
The Programmatic Revolution_Presentation_Silvia Alongi
The Programmatic Revolution_Presentation_Silvia AlongiThe Programmatic Revolution_Presentation_Silvia Alongi
The Programmatic Revolution_Presentation_Silvia Alongi
 
In-Game Advvertising research
In-Game Advvertising researchIn-Game Advvertising research
In-Game Advvertising research
 
Tipro testimonial
Tipro testimonialTipro testimonial
Tipro testimonial
 
thinkLA Programmatic Summit 2014 Aimee Gerry Presentation Slides
thinkLA Programmatic Summit 2014 Aimee Gerry Presentation SlidesthinkLA Programmatic Summit 2014 Aimee Gerry Presentation Slides
thinkLA Programmatic Summit 2014 Aimee Gerry Presentation Slides
 
NYU Presentation: A Look Into The Programmatic Future
NYU Presentation: A Look Into The Programmatic Future NYU Presentation: A Look Into The Programmatic Future
NYU Presentation: A Look Into The Programmatic Future
 

Viewers also liked

Nlp Stand Rolling Demo
Nlp Stand Rolling DemoNlp Stand Rolling Demo
Nlp Stand Rolling Demo
davidrist
 
Website testing & optimization framework & results
Website testing & optimization framework & resultsWebsite testing & optimization framework & results
Website testing & optimization framework & results
Saad Hameed
 
Machine learning for digital advertising
Machine learning for digital advertisingMachine learning for digital advertising
Machine learning for digital advertising
Marc Garcia
 
How Machine Learning is Shaping Digital Marketing
How Machine Learning is Shaping Digital MarketingHow Machine Learning is Shaping Digital Marketing
How Machine Learning is Shaping Digital Marketing
indico data
 
New challenges for scalable machine learning in online advertising
New challenges for scalable machine learning in online advertisingNew challenges for scalable machine learning in online advertising
New challenges for scalable machine learning in online advertising
Olivier Koch
 
PhotoReading Instructor Training with Millicent St.Claire
PhotoReading Instructor Training with Millicent St.ClairePhotoReading Instructor Training with Millicent St.Claire
PhotoReading Instructor Training with Millicent St.Claire
Millicent St. Claire!
 
Notes on Machine Learning and Data-centric Startups
Notes on Machine Learning and Data-centric StartupsNotes on Machine Learning and Data-centric Startups
Notes on Machine Learning and Data-centric Startups
Jay (Jianqiang) Wang
 
Online advertising and large scale model fitting
Online advertising and large scale model fittingOnline advertising and large scale model fitting
Online advertising and large scale model fitting
Wush Wu
 
Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning
Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning
Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning
ShiSh Shridhar
 
Machine Learning for Digital Advertising
Machine Learning for Digital AdvertisingMachine Learning for Digital Advertising
Machine Learning for Digital Advertising
Outreach Digital
 
MIXX Canada 2015: Towards Revolutionizing New Frontiers in Mobile Marketing U...
MIXX Canada 2015: Towards Revolutionizing New Frontiers in Mobile Marketing U...MIXX Canada 2015: Towards Revolutionizing New Frontiers in Mobile Marketing U...
MIXX Canada 2015: Towards Revolutionizing New Frontiers in Mobile Marketing U...
IAB Canada
 
St Galler Internettag Michael Altendorf Adtelligence - Big Data, Personalizat...
St Galler Internettag Michael Altendorf Adtelligence - Big Data, Personalizat...St Galler Internettag Michael Altendorf Adtelligence - Big Data, Personalizat...
St Galler Internettag Michael Altendorf Adtelligence - Big Data, Personalizat...
Michael Altendorf
 
Machine learning at Criteo - Paris Datageeks
Machine learning at Criteo - Paris DatageeksMachine learning at Criteo - Paris Datageeks
Machine learning at Criteo - Paris Datageeks
Nicolas Le Roux
 
Speed Reading: Essential Eye Training and Brain Rewiring
Speed Reading: Essential Eye Training and Brain RewiringSpeed Reading: Essential Eye Training and Brain Rewiring
Speed Reading: Essential Eye Training and Brain Rewiring
speed-reading
 
林守德/Practical Issues in Machine Learning
林守德/Practical Issues in Machine Learning林守德/Practical Issues in Machine Learning
林守德/Practical Issues in Machine Learning
台灣資料科學年會
 
Hadoop and Machine Learning
Hadoop and Machine LearningHadoop and Machine Learning
Hadoop and Machine Learning
joshwills
 
Build a Sales & Marketing Machine
Build a Sales & Marketing MachineBuild a Sales & Marketing Machine
Build a Sales & Marketing Machine
David Skok
 
Computational Advertising-The LinkedIn Way
Computational Advertising-The LinkedIn WayComputational Advertising-The LinkedIn Way
Computational Advertising-The LinkedIn Way
yingfeng
 
An Introduction to Supervised Machine Learning and Pattern Classification: Th...
An Introduction to Supervised Machine Learning and Pattern Classification: Th...An Introduction to Supervised Machine Learning and Pattern Classification: Th...
An Introduction to Supervised Machine Learning and Pattern Classification: Th...
Sebastian Raschka
 

Viewers also liked (19)

Nlp Stand Rolling Demo
Nlp Stand Rolling DemoNlp Stand Rolling Demo
Nlp Stand Rolling Demo
 
Website testing & optimization framework & results
Website testing & optimization framework & resultsWebsite testing & optimization framework & results
Website testing & optimization framework & results
 
Machine learning for digital advertising
Machine learning for digital advertisingMachine learning for digital advertising
Machine learning for digital advertising
 
How Machine Learning is Shaping Digital Marketing
How Machine Learning is Shaping Digital MarketingHow Machine Learning is Shaping Digital Marketing
How Machine Learning is Shaping Digital Marketing
 
New challenges for scalable machine learning in online advertising
New challenges for scalable machine learning in online advertisingNew challenges for scalable machine learning in online advertising
New challenges for scalable machine learning in online advertising
 
PhotoReading Instructor Training with Millicent St.Claire
PhotoReading Instructor Training with Millicent St.ClairePhotoReading Instructor Training with Millicent St.Claire
PhotoReading Instructor Training with Millicent St.Claire
 
Notes on Machine Learning and Data-centric Startups
Notes on Machine Learning and Data-centric StartupsNotes on Machine Learning and Data-centric Startups
Notes on Machine Learning and Data-centric Startups
 
Online advertising and large scale model fitting
Online advertising and large scale model fittingOnline advertising and large scale model fitting
Online advertising and large scale model fitting
 
Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning
Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning
Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning
 
Machine Learning for Digital Advertising
Machine Learning for Digital AdvertisingMachine Learning for Digital Advertising
Machine Learning for Digital Advertising
 
MIXX Canada 2015: Towards Revolutionizing New Frontiers in Mobile Marketing U...
MIXX Canada 2015: Towards Revolutionizing New Frontiers in Mobile Marketing U...MIXX Canada 2015: Towards Revolutionizing New Frontiers in Mobile Marketing U...
MIXX Canada 2015: Towards Revolutionizing New Frontiers in Mobile Marketing U...
 
St Galler Internettag Michael Altendorf Adtelligence - Big Data, Personalizat...
St Galler Internettag Michael Altendorf Adtelligence - Big Data, Personalizat...St Galler Internettag Michael Altendorf Adtelligence - Big Data, Personalizat...
St Galler Internettag Michael Altendorf Adtelligence - Big Data, Personalizat...
 
Machine learning at Criteo - Paris Datageeks
Machine learning at Criteo - Paris DatageeksMachine learning at Criteo - Paris Datageeks
Machine learning at Criteo - Paris Datageeks
 
Speed Reading: Essential Eye Training and Brain Rewiring
Speed Reading: Essential Eye Training and Brain RewiringSpeed Reading: Essential Eye Training and Brain Rewiring
Speed Reading: Essential Eye Training and Brain Rewiring
 
林守德/Practical Issues in Machine Learning
林守德/Practical Issues in Machine Learning林守德/Practical Issues in Machine Learning
林守德/Practical Issues in Machine Learning
 
Hadoop and Machine Learning
Hadoop and Machine LearningHadoop and Machine Learning
Hadoop and Machine Learning
 
Build a Sales & Marketing Machine
Build a Sales & Marketing MachineBuild a Sales & Marketing Machine
Build a Sales & Marketing Machine
 
Computational Advertising-The LinkedIn Way
Computational Advertising-The LinkedIn WayComputational Advertising-The LinkedIn Way
Computational Advertising-The LinkedIn Way
 
An Introduction to Supervised Machine Learning and Pattern Classification: Th...
An Introduction to Supervised Machine Learning and Pattern Classification: Th...An Introduction to Supervised Machine Learning and Pattern Classification: Th...
An Introduction to Supervised Machine Learning and Pattern Classification: Th...
 

Similar to The Benefits of Machine Learning and Programmatic Buying

AdJoin Programmatic Publisher Workshop
AdJoin Programmatic Publisher Workshop AdJoin Programmatic Publisher Workshop
AdJoin Programmatic Publisher Workshop
Amanda Louw Bester
 
What is Ad Tech.pdf
What is Ad Tech.pdfWhat is Ad Tech.pdf
What is Ad Tech.pdf
Ciente
 
The Basics of Programmatic Advertising
The Basics of Programmatic AdvertisingThe Basics of Programmatic Advertising
The Basics of Programmatic Advertising
Janaki Kannan
 
DWA's The Basic of Programmatic
DWA's The Basic of ProgrammaticDWA's The Basic of Programmatic
DWA's The Basic of Programmatic
Ben Barenholtz
 
The Basics of Programmatic Advertising
The Basics of Programmatic AdvertisingThe Basics of Programmatic Advertising
The Basics of Programmatic Advertising
Michael LeSanto
 
The Basics of Programmatic Advertising
The Basics of Programmatic AdvertisingThe Basics of Programmatic Advertising
The Basics of Programmatic Advertising
Mollie Parker
 
[Whitepaper] Programmatic Recruitment Advertising
[Whitepaper] Programmatic Recruitment Advertising[Whitepaper] Programmatic Recruitment Advertising
[Whitepaper] Programmatic Recruitment Advertising
Appcast
 
Programmatic Ad Buying: What Every Marketer Needs to Know Now.
Programmatic Ad Buying: What Every Marketer Needs to Know Now. Programmatic Ad Buying: What Every Marketer Needs to Know Now.
Programmatic Ad Buying: What Every Marketer Needs to Know Now.
Kristen Whitney
 
An Introduction to Programmatic
An Introduction to ProgrammaticAn Introduction to Programmatic
An Introduction to Programmatic
BravoEchoInc
 
Programmatic Revolution_Report_Silvia Alongi
Programmatic Revolution_Report_Silvia AlongiProgrammatic Revolution_Report_Silvia Alongi
Programmatic Revolution_Report_Silvia Alongi
Silvia Alongi
 
AdReady_Programmatic_Direct_Special_Report - small
AdReady_Programmatic_Direct_Special_Report - smallAdReady_Programmatic_Direct_Special_Report - small
AdReady_Programmatic_Direct_Special_Report - small
Johanna Pesso
 
9 Digital Marketing Trends To Watch Out For In 2020
9 Digital Marketing Trends To Watch Out For In 20209 Digital Marketing Trends To Watch Out For In 2020
9 Digital Marketing Trends To Watch Out For In 2020
Sujoy Mukherji
 
Mad tech a revolution between martech and adtech
Mad tech  a revolution between martech and adtechMad tech  a revolution between martech and adtech
Mad tech a revolution between martech and adtech
Gayathri Immadi
 
Programmable
ProgrammableProgrammable
Programmable
Felipe San Juan
 
ABM_Programmatic-Advertising101_B2B_Digital_Mrketing.pdf
ABM_Programmatic-Advertising101_B2B_Digital_Mrketing.pdfABM_Programmatic-Advertising101_B2B_Digital_Mrketing.pdf
ABM_Programmatic-Advertising101_B2B_Digital_Mrketing.pdf
ZhangJianhua1
 
The Rise of Programmatic Advertising Transforming the Digital Advertising Lan...
The Rise of Programmatic Advertising Transforming the Digital Advertising Lan...The Rise of Programmatic Advertising Transforming the Digital Advertising Lan...
The Rise of Programmatic Advertising Transforming the Digital Advertising Lan...
CSIPL (Cross Section I nteractive PVT.LTD)
 
The Rise of Programmatic Advertising Transforming the Digital Advertising Lan...
The Rise of Programmatic Advertising Transforming the Digital Advertising Lan...The Rise of Programmatic Advertising Transforming the Digital Advertising Lan...
The Rise of Programmatic Advertising Transforming the Digital Advertising Lan...
CSIPL (Cross Section I nteractive PVT.LTD)
 
Why [Mobile] [In-app] Programmatic? A Marketer's Guide
Why [Mobile] [In-app] Programmatic? A Marketer's GuideWhy [Mobile] [In-app] Programmatic? A Marketer's Guide
Why [Mobile] [In-app] Programmatic? A Marketer's Guide
MoPub
 
The Hipster's Guide to Speaking Programmatic
The Hipster's Guide to Speaking ProgrammaticThe Hipster's Guide to Speaking Programmatic
The Hipster's Guide to Speaking Programmatic
LinkedIn Europe
 
Adverity: The Impact of Artificial Intelligence in Marketing
Adverity: The Impact of Artificial Intelligence in MarketingAdverity: The Impact of Artificial Intelligence in Marketing
Adverity: The Impact of Artificial Intelligence in Marketing
Adverity
 

Similar to The Benefits of Machine Learning and Programmatic Buying (20)

AdJoin Programmatic Publisher Workshop
AdJoin Programmatic Publisher Workshop AdJoin Programmatic Publisher Workshop
AdJoin Programmatic Publisher Workshop
 
What is Ad Tech.pdf
What is Ad Tech.pdfWhat is Ad Tech.pdf
What is Ad Tech.pdf
 
The Basics of Programmatic Advertising
The Basics of Programmatic AdvertisingThe Basics of Programmatic Advertising
The Basics of Programmatic Advertising
 
DWA's The Basic of Programmatic
DWA's The Basic of ProgrammaticDWA's The Basic of Programmatic
DWA's The Basic of Programmatic
 
The Basics of Programmatic Advertising
The Basics of Programmatic AdvertisingThe Basics of Programmatic Advertising
The Basics of Programmatic Advertising
 
The Basics of Programmatic Advertising
The Basics of Programmatic AdvertisingThe Basics of Programmatic Advertising
The Basics of Programmatic Advertising
 
[Whitepaper] Programmatic Recruitment Advertising
[Whitepaper] Programmatic Recruitment Advertising[Whitepaper] Programmatic Recruitment Advertising
[Whitepaper] Programmatic Recruitment Advertising
 
Programmatic Ad Buying: What Every Marketer Needs to Know Now.
Programmatic Ad Buying: What Every Marketer Needs to Know Now. Programmatic Ad Buying: What Every Marketer Needs to Know Now.
Programmatic Ad Buying: What Every Marketer Needs to Know Now.
 
An Introduction to Programmatic
An Introduction to ProgrammaticAn Introduction to Programmatic
An Introduction to Programmatic
 
Programmatic Revolution_Report_Silvia Alongi
Programmatic Revolution_Report_Silvia AlongiProgrammatic Revolution_Report_Silvia Alongi
Programmatic Revolution_Report_Silvia Alongi
 
AdReady_Programmatic_Direct_Special_Report - small
AdReady_Programmatic_Direct_Special_Report - smallAdReady_Programmatic_Direct_Special_Report - small
AdReady_Programmatic_Direct_Special_Report - small
 
9 Digital Marketing Trends To Watch Out For In 2020
9 Digital Marketing Trends To Watch Out For In 20209 Digital Marketing Trends To Watch Out For In 2020
9 Digital Marketing Trends To Watch Out For In 2020
 
Mad tech a revolution between martech and adtech
Mad tech  a revolution between martech and adtechMad tech  a revolution between martech and adtech
Mad tech a revolution between martech and adtech
 
Programmable
ProgrammableProgrammable
Programmable
 
ABM_Programmatic-Advertising101_B2B_Digital_Mrketing.pdf
ABM_Programmatic-Advertising101_B2B_Digital_Mrketing.pdfABM_Programmatic-Advertising101_B2B_Digital_Mrketing.pdf
ABM_Programmatic-Advertising101_B2B_Digital_Mrketing.pdf
 
The Rise of Programmatic Advertising Transforming the Digital Advertising Lan...
The Rise of Programmatic Advertising Transforming the Digital Advertising Lan...The Rise of Programmatic Advertising Transforming the Digital Advertising Lan...
The Rise of Programmatic Advertising Transforming the Digital Advertising Lan...
 
The Rise of Programmatic Advertising Transforming the Digital Advertising Lan...
The Rise of Programmatic Advertising Transforming the Digital Advertising Lan...The Rise of Programmatic Advertising Transforming the Digital Advertising Lan...
The Rise of Programmatic Advertising Transforming the Digital Advertising Lan...
 
Why [Mobile] [In-app] Programmatic? A Marketer's Guide
Why [Mobile] [In-app] Programmatic? A Marketer's GuideWhy [Mobile] [In-app] Programmatic? A Marketer's Guide
Why [Mobile] [In-app] Programmatic? A Marketer's Guide
 
The Hipster's Guide to Speaking Programmatic
The Hipster's Guide to Speaking ProgrammaticThe Hipster's Guide to Speaking Programmatic
The Hipster's Guide to Speaking Programmatic
 
Adverity: The Impact of Artificial Intelligence in Marketing
Adverity: The Impact of Artificial Intelligence in MarketingAdverity: The Impact of Artificial Intelligence in Marketing
Adverity: The Impact of Artificial Intelligence in Marketing
 

Recently uploaded

Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
WilliamZinsmeister
 
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
oeveu
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
InstBlast Marketing
 
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best  “Add to Calendar”  Link Generator Tools (2024)3 Best  “Add to Calendar”  Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
Y
 
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
5ys5mvlp
 
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
5ys5mvlp
 
Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
rawlensproductionsco
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
DTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist AssignmentDTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist Assignment
Amal Agung Cahyadi
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
SEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce YesilbasSEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce Yesilbas
gokceyesilbas
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
JimWilliams206540
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
providenceadworks416
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
william charnock
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Omnama Fashions
 
What is Digital Marketing: A Comprehensive Guide
What is Digital Marketing: A Comprehensive GuideWhat is Digital Marketing: A Comprehensive Guide
What is Digital Marketing: A Comprehensive Guide
V-tech Marketing
 
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
Search Engine Journal
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
5ys5mvlp
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Giorgio Chiesa
 

Recently uploaded (20)

Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
 
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
 
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best  “Add to Calendar”  Link Generator Tools (2024)3 Best  “Add to Calendar”  Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
 
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
 
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
 
Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
 
DTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist AssignmentDTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist Assignment
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
SEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce YesilbasSEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce Yesilbas
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
 
What is Digital Marketing: A Comprehensive Guide
What is Digital Marketing: A Comprehensive GuideWhat is Digital Marketing: A Comprehensive Guide
What is Digital Marketing: A Comprehensive Guide
 
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
 

The Benefits of Machine Learning and Programmatic Buying

  • 1. The Benefits of Machine Learning and Programmatic Buying
  • 2. Learn about... The benefits of Machine Learning and Programmatic Programmatic by the numbers The reasons for Programmatic growth Programmatic Real-Time Bidding (RTB) How Machine Learning works The key benefits of Machine Learning and Programmatic RTB
  • 3. Programmatic by the numbers Global Programmatic advertising hit 42% of total display related media spend in 2014, up from 33% in 2013 (Source: Magna Global) 60-75% of total digital display advertising will be spent on Programmatic by 2017 (Source: IAB)
  • 4. What's driving that spend? Reach customers cost effectively Deliver the right message to the right person when they are in-market to buy Find new customers unaware of the advertisers product Advertiser's need to: But how?
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Machine Learning vs Manual Targeting Human assisted targeting Human assumes the audience. Points targeting solution at audiences that look like its core audience. Machine Learning solution Makes no assumptions about audience. Finds new audiences at 'pre-awareness' levels, as well as optimising the core audience.
  • 10.
  • 11.
  • 12. About Intelligent Optimisations Intelligent Optimisations (IO) is a marketing technology company which has developed a proprietary, big data driven, automated media buying platform. Reach Us Plymouth Intelligent Optimisations Princess Court 23 Princess Street Plymouth PL1 2EX Telephone: +44 (0) 1752 603030 London Intelligent Optimisations Henry Wood House 2 Riding House Street London W1W 7DR Telephone: +44 (0) 20 3770 7606 www.dsp.io hello@dsp.io @iopowertolearn