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Skills for the Marketer of the Future

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Machine Learning is revolutionising the marketing industry. I discuss what skills you'll need as a marketer in the future to stay relevant, effective and employed.

Published in: Marketing
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Skills for the Marketer of the Future

  1. 1. skills for the app marketer of the future miratrix.co.uk | databoi.com | @nickduddy
  2. 2. {‘nick duddy’ : ‘@nickduddy’} miratrix.co.uk | databoi.com | @nickduddy
  3. 3. databoi.com Intro to Python for Marketers miratrix.co.uk | databoi.com | @nickduddy
  4. 4. question: What is a key skill of a good marketer? miratrix.co.uk | databoi.com | @nickduddy
  5. 5. question: What is Data to a Marketer? miratrix.co.uk | databoi.com | @nickduddy
  6. 6. data revolution miratrix.co.uk | databoi.com | @nickduddy
  7. 7. data is getting bigger miratrix.co.uk | databoi.com | @nickduddy
  8. 8. data is getting more useful miratrix.co.uk | databoi.com | @nickduddy
  9. 9. data is fragmented
  10. 10. questions: • What is data? • Is data valuable? • Is data powerful? miratrix.co.uk | databoi.com | @nickduddy
  11. 11. data is a vessel for power... only if you can extract the value “with great power comes great responsibility” Uncle Ben miratrix.co.uk | databoi.com | @nickduddy
  12. 12. questions: • Who owns data? • Where do we get data? miratrix.co.uk | databoi.com | @nickduddy
  13. 13. miratrix.co.uk | databoi.com | @nickduddy https://youtu.be/U5kIdtMJGc8?t=11m11s
  14. 14. questions: • What data would give a marketer power? miratrix.co.uk | databoi.com | @nickduddy
  15. 15. what tools do you need? miratrix.co.uk | databoi.com | @nickduddy
  16. 16. extraction tools • Import.io* • CrawlyPortia • Data Scraping Studio • Scrapebox • Ranking report tool miratrix.co.uk | databoi.com | @nickduddy
  17. 17. demo miratrix.co.uk | databoi.com | @nickduddy
  18. 18. analysis tools • Excel • Google DataStuido • Tableau • Google Big Query miratrix.co.uk | databoi.com | @nickduddy
  19. 19. what about scale? miratrix.co.uk | databoi.com | @nickduddy
  20. 20. the self-sufficient marketer What tools will you need? miratrix.co.uk | databoi.com | @nickduddy
  21. 21. why become self-sufficient? • Better understanding of data, it's sources and the quality • Building layers of data • Speed • Proactive, rather than reactive • …job security miratrix.co.uk | databoi.com | @nickduddy
  22. 22. what do you need to become self sufficient? • Access to raw data • Clean data • Push data together • Run calculation on the data • Visualise the data • Come to a conclusion from the data • Trigger a response from the conclusion miratrix.co.uk | databoi.com | @nickduddy
  23. 23. if data is the new oil, then python is the refinery and the pipeline miratrix.co.uk | databoi.com | @nickduddy
  24. 24. what is python and why is it great? miratrix.co.uk | databoi.com | @nickduddy
  25. 25. the marketers python tool kit {‘Jupyter Notebook’ : ‘interface’, ‘Pandas’ : ‘Excel’, ‘Numpy’ : ‘calculator’, ‘Matplotlib’ : ‘visualising’, ‘Seaborn’ : ‘prettier visualisations’} miratrix.co.uk | databoi.com | @nickduddy
  26. 26. demo miratrix.co.uk | databoi.com | @nickduddy
  27. 27. what about scale? miratrix.co.uk | databoi.com | @nickduddy
  28. 28. scale? • AWS • Google Cloud Platform • Dfinity (decentralised cloud storage and computing) miratrix.co.uk | databoi.com | @nickduddy
  29. 29. ...if you've gotten this far you might as well just throw a machine it at… miratrix.co.uk | databoi.com | @nickduddy
  30. 30. benefits of machine learning • Never sleeps • Never takes a break • Less likely to miss patterns, than you miratrix.co.uk | databoi.com | @nickduddy
  31. 31. python machine learning libraries miratrix.co.uk | databoi.com | @nickduddy
  32. 32. python machine learning libraries miratrix.co.uk | databoi.com | @nickduddy
  33. 33. databoi.com Thank You miratrix.co.uk | databoi.com | @nickduddy

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