Dear Readers, Welcome to the 34th edition of The Authentication Times. In, The Authentication Times, we continue to raise the issue of counterfeiting, which impacts the consumers and society by large. After a grand and successful 2nd Authentication Forum, our current edition highlights the recent development and initiative by the Indian government on pharma, tobacco, land management, high security registration plate and others. The cover highlights the issue of combating illicit tobacco trade, India policy & collaborative solutions in fighting this menace. We would like to express our gratitude to Shri. Suresh Prabhu, Hon’ble Union Minister of Ministry of Commerce & Industry & Civil Aviation Government of India for taking his precious time and gracing the 2nd Authentication Forum. We are very hopeful that the recent announcements will make a very modern Intellectual Property Rights (IPR) era in India. Special thanks to Ministry of Agriculture, Central Board of Excise & Customs and all industry association and partners for supporting this important event. We are also thankful to eminent dignities from Government, Media, Industry Association and member companies. We hope you will found this issue informative and interesting and as always, we look forward to receiving your feedback. Chander S Jeena Editor, The Authentication Times