The Holography Times, Vol 8, Issue 24


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The making of counterfeit electronic parts have become a very big business across the globe. In fact, counterfeit electrical and electronic products now occupy second place after pharmaceuticals. Worldwide counterfeiting of electrical products is estimated to range anywhere between US $11 billion to US $20 billion annually. In North America
alone, the electrical product counterfeiting is estimated
to be in the US $300 million to US $ 400 million range and
rapidly growing. Research from the Mobile Manufacturers
Forum (MMF) says around 148 million counterfeit or
substandard mobile phones were sold worldwide in 2013,
mostly in developing countries. Our current issue highlights the “Issue of Electrical and Electronic products Counterfeiting” and needs of an effective anti-counterfeiting strategy to combat this problem. Apart from this the issue also covers industry updates including news, patents and events.

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The Holography Times, Vol 8, Issue 24

  1. 1. 1 The Holography Times Vol. 8, Issue 24 TheHolographyTimesEndeavour to protect people and products May 2014 | Volume 8 | Issue 24 Counterfeit threat for Industry on RISE electronic plug it www.homai.orgHoMAI quarterly newsletter
  2. 2. www.homai.org2 The Holography Times Vol. 8, Issue 24 News Bytes
  3. 3. 3 The Holography Times Vol. 8, Issue 24 Dear Reader, Welcome to the 24th edition of The Holography Times. As you know our previous edition focused on Auto Counterfeiting and we received overwhelming response from majority of you. We would like to thanks you all for your valuable inputs and time. Our current edition will focus on “The making of counterfeit electronic parts” which has become a very big business across the globe. In fact, counterfeit electrical and electronic products now occupy second place after pharmaceuticals. Worldwide counterfeiting of electrical products is estimated to range anywhere between US $ 11 billion to US $20 billion annually. In North America alone, the electrical product counterfeiting is estimated to be in the US $300 million to US $ 400 million range and rapidly growing. Research from the Mobile Manufacturers Forum (MMF) says around 148 million counterfeit or substandard mobile phones were sold worldwide in 2013, mostly in developing countries. Although not much has been done in India to assess the impact of counterfeit electrical components, there is a study by FICCI CASCADE that focused on computer hardware and mobile phones. According to this study counterfeit computer hardware constitute 26.4 percent, or ` 47 billion by value, of the total market size estimated at ` 179 billion for 2012. Similarly, the Grey market for Mobile Phone constitute 20.8 percent, or ` 90 billion by value, out of total market size estimated at ` 434 billion in 2012. Our current issue highlights the “Issue of Electrical and Electronic products Counterfeiting” and needs of an effective anti-counterfeiting strategy to combat this problem. Apart from this the issue also covers industry updates including news, patents and events. Do send us your feedback/critics at C S Jeena Editor In this issue 9 15 Viewpoint Industry updates Counterfeiting News Update 17 Global patents 18 Upcoming events 19 News bytes Counterfeit threat for electronic industry on rise: plug it Coded holograms: keeping the supply chain secure Very interesting issue, especially the part regarding automotive industry problems. It seems that big step in protecting vehicles and major vehicle parts are METAL micro-holograms - all with a unique code. Jiri (George) Perkous Owner of Segment Security, LLC and Holoptica, LLC Thank you for The Holography Times. I look forward to staying in touch and reading your articles. Paul Westwood OAM Director of Forensic Document Services Pty Ltd, Sydney Area, Australia A really interesting and complete article. Congratulations! Beatriz Cerrolaza Chief Financial Officer & Chief Marketing Officer, ALISE DEVICES, S.L., Madrid Area, Spain 4 1 The Holography Times Vol. 7, Issue 23 TheHolographyTimesEndeavour to protect people and products Dec 2013-Jan 2014 | Volume 8 | Issue 23 www.homai.orgHoMAI quarterly newsletter Grey market 29.60% Direct tax loss to Government 93 Million ($) Sales loss to industry 2 Billion ($) Indirect tax Loss to Government 512 Million ($) Tax loss to the Exchequer 605 Million ($) COUNTERFEITING CROSSED USD 2 BILLION MARK Feedback
  4. 4. www.homai.org4 The Holography Times Vol. 8, Issue 24 Fake labels taking a toll on liquor firms: NEED HEALTM Bangalore, India: Counterfeit labelhasbecomeincreasingly lucrative in some States because of a sharp rise in taxes, according to news published by Mint. United Spirits Ltd (USL), Pernod Ricard and Allied Blenders and Distillers Pvt. Ltd (ABD) and other top liquor companies are losing out on liquor sales in fast-growing eastern states such as West Bengal, Assam and Bihar because of a significant increase in sales of fake labels— poor quality blends that are packaged as popular alcohol brands. Over the years, apart from the states in eastern India, bottles of counterfeit alcohol have been sold in some other states including Andhra Pradesh, Rajasthan and Haryana, where regulation is relatively weaker. States in eastern India account for roughly 10-12 percent of liquor sales in the country and are among the fastest growing regions in India at a time when overall growth in India’s liquor industry has dropped to its lowest in a decade. Last week, India’s fourth largest distiller Tilaknagar Industries Ltd bought the branded alcohol business of Kolkata-based IFB Agro to increase its presence in states such as West Bengal and Assam. Incidentally, all these States (West Bengal, Bihar and Assam) are not using any kind of authentication/ anti- counterfeiting solutions to curb this menace. According to Hologram Manufacturers’ Association of India (HOMAI), “the problem can be curbed to a large extent with the usage of HEALTM (Holographic Excise Adhesive Label). In India more than 18 States & UT are already using security hologram as excise adhesive label on liquor bottles. This provides them an effective anti-counterfeiting tool in identification of spurious liquor and curbing the problem of illicit liquor and consequently helping in increasing state excise revenue. A state that uses hologram tax stamps on liquor bottles collects higher revenue per person as compared to those states who do not use a hologram tax label” (See table below). Source: Table: Comparison of State using HEAL vs not using any anti-counterfeiting solutions State excise department using anti-counterfeiting solution Name of Department 2001-02 2011-12 Increase in Population of Revenue Per (`Crore#) (`Crore) last 10 State in Crore Person in Years Census 2011 `* Delhi 606.41 2533.72 1927.31 1.67 1517.19 Tamilnadu 2058.21 9975.21 7917.00 7.21 1383.52 Uttarakhand 232.04 755.98 523.94 1.01 754.97 Madhya Pradesh 704.68 4316.49 3611.81 7.25 595.37 State excise department not using any anti-counterfeiting solution Name of Department 2001-02 2011-12 Increase in Population of Revenue Per (`Crore#) (`Crore) last 10 State in Crore Person in Years Census 2011 `* West Bengal 512.43 2117.04 1604.61 9.13 231.87 Bihar 238.90 1980.98 1742.08 10.38 192.32 Jharkhand 100.21 457.10 356.89 3.29 138.93 Assam 150.91 503.35 352.44 3.11 161.84 *Revenue per person = Revenue in 2011-12/Population of State # 1 Crore = 10 million Leading News
  5. 5. 5 The Holography Times Vol. 8, Issue 24 Uses and applications KENYA eyeing more revenue from bottled water with new tamper proof stamps Nairobi, Kenya: The Kenya Revenue Authority (KRA) will use the modern stamp duty on bottled water to seal loopholes of possible tax evasion. The new stamps are tamper proof, having enhanced security features. However, the move is likely to put a halt to the fast growing bottled water industry estimated to rake in more than Sh16 billion annually. Thisfollowsasuccessive application of the modern stamp duty technology on tobacco, wines and spirits. Commissioner- General John Njiraini said the achievements made in the two sectors will encourage them to roll out the same system for the beer and soft drinks to improve tax efficiency on excisable goods. Bottled water sector is our next emerging selling tax compliance area and we have to put our feet on it,” he said. Njiraini noted that the new security features will improve the tax administration in the country. He noted that the new features make it difficult to counterfeit the stamp duty to be used in excisable goods. The old stamp duty could easily be counterfeited, denying it some significant revenue. “The system provides us with the capability to authenticate genuine excise stamps on a real time basis during field visits,” he said. Previously, the authentication was done manually, creating a loophole on possible tax evasion. Since its roll out in December last year, the taxman has impounded over 10,000 pieces of wines and spirit products from over 400 outlets. “The culprits have paid various fines with some running as high as Sh1.5 million. We shall also have the goods in question forfeited,” Njiraini warned. The new system is able to monitor the entire chain process of an excisable good earmarked for the market. Source: Amarnath Shrine Board enhanced security features of Yatra form Jammu and Kashmir, India: To curb duplication of registration forms of Amarnath yatra, the Shri Amarnathji Shrine Board (SASB) will issue new forms this year onwards, with security features of currency notes. The forms will be printed by Security Printing and Minting Corporation of India Limited (SPMCIL) and will cost nearly ` 7.5 million. The revised form will have many security features, including the Ashoka pillar watermark and text ‘Shri Amarnathji Shrine Board’ and the board’s logo printed in the background, which can be seen only through a powerful magnifying glass. The logo, which will be printed in fluorescent blue ink, can be viewed under ultraviolet light, and the printing would be done with chemically- sensitive security ink. Source:
  6. 6. www.homai.org6 The Holography Times Vol. 8, Issue 24 Policy Canadian Government introduces extensive amendments to Trade-marks Act in Economic Action Plan, 2014 On March 28, 2014, the Canadian government introduced the Economic Action Plan 2014 Act, No. 1 as part of an omnibus budget implementation bill. The bill includes significant amendments to the Trade-marks Act that are designed to put Canada in a position to adhere to major international trade-mark treaties, including the Madrid Protocol, the Nice Agreement and the Singapore Treaty. Continuing the trend set by Bill C-8, the pending Combating Counterfeit Products Act, the new bill repeats some amendments included in the previous bill and includes additional provisions, repealing or replacing some of the unusual or even unique aspects of the Canadian Act. For example, a “trade-mark” will become a “trademark”, “wares” will become “goods” and both associations of similar trade-marks and the “distinguishing guise” will disappear from Canadian practice. With significant changes the definition of a trade-mark will be greatly expanded to cover a “sign or a combination of signs” including a word, a personal name, a design, a letter, a numeral, a colour, a figurative element, a three-dimensional shape, a hologram, a moving image, a mode of packaging goods, a sound, a scent, a taste, a texture and the positioning of a sign. Source: French Customs signs agreement with IACC Kazakhstan to host anti- counterfeiting global forum PARIS: French Customs (DNRED) and the IACC, a Washington, D.C.-based non- profit organization committed to combating trademark counterfeiting and piracy, signed a Memorandum of Understanding (MOU) that enhances cooperation between the two organizations regarding the enforcement of trademarks and copyrights. This unprecedented agreement will improve the ability of French authorities and the IACC to communicate, cooperate, and share information and resources, as well as further efforts in combating online counterfeit merchants via the IACC’s RogueBlock program. With retail e-commerce sales rising steadily over the past decade, the Internet provides an enticing platform for criminal merchants to sell counterfeit goods. The IACC’s RogueBlock program uses a “follow-the-money” approach and provides a system for brand owners to report online sales of illegal counterfeit goods. By collaborating with the world’s largest international payment brands, the RogueBlock program works to choke off funding to counterfeit merchants. Source: Kazakhstan’s Ministry of Justice will be organising an anti-counterfeiting international forum on May 21 at the Palace of Independence in national capital Astana. According to a Ministry of Justice the following issues will be discussed: (1) Problems of counteraction against counterfeiting, falsified and defected products (2) Food and pharmaceutical safety (3) Dissemination of pirated music. audio and video products on the Internet and (4) Issues on harmonization of legislation in the sphere of intellectual property within the Customs Union. The ministry is expecting speakers and participants from Governments of Kazakhstan, Russia and Belarus; representatives of World Intellectual Property Organization (WIPO), Eurasian Economic Commission for Europe, World Customs Organization (WCO), World Health Organization, Interpol, International Trademark Association (INTA); InternationalFederationofthePhonographicIndustry(IFPI); African Intellectual Property Organization, Governments of the countries of the Commonwealth of Independent States and far abroad, NGOs, rights holders, universities and other interested parties. Source:
  7. 7. 7 The Holography Times Vol. 8, Issue 24 Project awarded GHANA approve tax stamp contract worth US $ 50 million to Authentix Ghana: The Parliament of GHANA has approved a contractbetweenthegovernment of Ghana and Authentix, USA for the procurement of tax stamp systems. The purpose of the agreement is to actualise the implementation of the provisions in the Excise Tax Stamp Act 2013 which was passed by the House in December2013.Itseekstoengage the services of and expertise of Authentix International in the implementation of the tax stamp system in the country. Under the agreement, Authentix would be responsible for the installation of a system Web Based Portal, an appropriate stamp affixing machinery where necessary on production lines of manufacturers, an operational and production testing, a testing validation and acceptance of machinery and systems and the training of officers in the use of monitoringanddetectiondevices. The Government of Ghana will pay the supplier the sum of US$ 11,790,000 per year for a period of five years for its services as well as a monthly installation of US$982,500 for four years after an initial payment on delivery, installation and final acceptance. Source: De La Rue is awarded latest Bahrain passport contract, securing a partnership of almost 50 years IRSIS awarded Philippines tax stamp project Manama, Bahrain; De La Rue has been awarded a 5 year supply contract by the Kingdom of Bahrain for the nation’s machine readable passport and high security film laminate bio-data page protection solution. This award secures a partnership that first started in 1971 and includes a book redesign within the contract terms. Bahrain’s Passport contract award, made earlier this year, covers the supply of 100 thousand machine readable passports per year for the next five years. De La Rue has also been commissioned to design a new book for the government, which will include the latest security features and technologies, countering specific threats and ensuring the document’s integrity against potential attack and counterfeit. In addition to the book, De La Rue will be supplying half a million specially designed MLIS™ patches, a proprietary high security thin film laminate, to protect the holders details on the book’s bio-data page. Source: Philippines: IRSIS Corp.., a joint venture of four IT Firms including (CAI-STA Philippines, Inc., Philcox Philippines, Inc., Latent Image Technology Ltd., and Comclark Network and Technology Corp) has been awarded the Bureau of Internal Revenue’s (BIR) security tax stamp project worth P521.64 million., which is expected to be rolled out by the middle of this year. BIR Commissioner Kim S. Jacinto-Henares said the contract for the Internal Revenue Stamps Integrated System (IRSIS) project, which will aid in monitoring the supply and sale of tobacco products, was signed last November. Source:
  8. 8. www.homai.org8 The Holography Times Vol. 8, Issue 24 Standard and development NASPO SA 2013 security audit now combines ISO 14298 requirements (Washington, DC): The North American Security Products Organization (NASPO)announced today a new audit that combines two highly recognized security standards for producers of documents of value employing added security features designed to protect against counterfeiting. The new NASPO audit now covers security requirements from ISO (International Organization of Standardization) and from NASPO (North American Security Products Organization), providing both convenience and cost savings to those firms seeking security assurance certification on a national and/or international level. Producers of security documents, cards and foils can now achieve both the NASPO Security Assurance standard (NASPO SA 2013) and the ISO 14298 standard (Graphic Technology -Management of Security Printing Processes) through a single NASPO audit. This allows organizations to meet the requirements of a key international security standard from ISO as well as national security standards of ANSI/ NASPO (American National Standards Institute). NASPO will also offer individual audits to ANSI/NASPO SA 2013 and ISO 14298 to those organization not requiring combined audits. NASPO SA 2013 is an accepted security standard by ANSI used today by private industry as well as state and federal agencies. It was developed for security printers, security foil producers, technology suppliers or any organization seeking to implement or enhance their securitypractices.Theconformity assessment process of NASPO SA 2013 has been proven to meet the security requirements of a broad base of users. The ISO 14298 standard is similar to NASPO SA 2013, but does not include security technology suppliers or other security organizations. Thanks to NASPO’s participated in the development of ISO 14298, the NASPO and ISO standards share common auditing and conformity assessment procedures, making it easier now to meet the requirements of both standards through a single auditing process. “NASPO has developed our audit processes over the last 10 years to meet the high requirements of security contractors and users,” said Richard Ward, Chairman of NASPO. “A NASPO Certification represents trust and credibility in the audit process and a level of assurance that the standards requirements are being met and implemented as intended.” Source: MIT develops smartphone-readable particles to prevent counterfeiting Chemical engineers from Massachusetts Institute of Technology (MIT) have invented a new type of tiny, smartphone- readable particle that is invisible to the naked eye, containing coloured stripes of nanocrystals that glow brightly when lit up with near-infrared light. “These particles can easily be manufactured and integrated into a variety of materials and can withstand extreme temperatures, sun exposure and heavy wear,” explainedPatrickDoyle,achemical engineering professor at MIT. They could also be equipped with sensors that can “record” their environments. To manufacture the particles, the researchers used stop-flow lithography, a technique developed previously by Doyle. Many strategies have been developed to try to label legitimate products and prevent illegal trade - but these tags are often too easy to fake, the researchers found. Using this procedure, the researchers can generate vast quantities of unique tags. With particles that contain six stripes, there are one million different possible colour combinations. Thiscapacitycanbeexponentially enhanced by tagging products with more than one particle. For example, if researchers create a set of 1,000 unique particles and then tag products with any 10 of those particles, there would be 1,030 possible combinations - far more than enough to tag every grain of sand on earth. Source: www.
  9. 9. 9 The Holography Times Vol. 8, Issue 24 Cover Story Counterfeit threat for electronic industry on rise: plug it Introduction: Imagine incidents such as an aircraft crashing due to malfunctioning counterfeit parts, a medical equipment blurs off in the middle of the surgery, a missile misses the target and hits the own camp and a heavily invested satellite fails reaching its destiny or a fake mobile battery exploding even as one is using the phone. The counterfeit electronic parts are available everywhere from sophisticated semi-conductors and chips used in commercial and military electronics as well as the normal day to day used electronics items, and they represent a serious hazard if used in critical systems such as aircraft navigation, life support, military equipment, or space vehicles. After the crash of the C-130J Super Hercules near Gwalior there were controversial news reported in the media about counterfeit electronics being the reason for this unfortunate incident. Actually, certain avionics displays fitted in this aircraft as original equipment were manufactured by L3 Display Systems Corporation, a US Company1 . In November 2010, the company become aware that its in house failure rate for a chip installed on display units used in C-130J and C-27J had more than tripled from 8.5 percent to 27 percent. When sent for testing, the parts were found as suspected counterfeit. Although, the company did not give any recall notice, But when this matter became known to the public, the US Senate Armed Services Committee decided to investigate the matter and released its report on May 21, 2012. The report admitted that counterfeit electronics parts were breaking into the defense supply chain and could endanger the lives of troops and allies. While the report focuses on the risks posed to military systems, there is no reason to believe that the risks are any different for non-military systems2 . Author: Author is Secretary of Hologram Manufacturers Association of India (HoMAI) since 2006 and also serves as Editor of The Holography Times. C S Jeena Brief Abstract: Counterfeiting is not a new term for electronic industry as counterfeit electrical and electronic products now occupy second place after pharmaceuticals estimated to range anywhere between US$11 billion to $20 billion worldwide every year. However, counterfeit electronic parts have been much in the public eye in recent weeks. On March 28, 2014 one of Indian Air Force Aircraft (C-130J Super Hercules) crashed near Gwalior city killing five crew members. There were controversial news reported in media about the counterfeit electronics being the reason for C-130J air crash. Over the past several years the electronics industry has seen a marked increase in the availability of counterfeit electronic components. Counterfeiters have attacked every commodity of electronics, from simple components such as capacitors, to complex integrated circuits such as microprocessors. In expensive commercial devices, as well as high cost military components, have seen counterfeiting on the rise. This article highlights the serious risk, its impact and the possible proactive steps that can be taken to curb this menace. 1. “Did IAF’s ‘US-made’ C-130J Super Hercules that crashed have fake Chinese parts?,” Chidanand Rajghatta,TNN | Mar 30, 2014 available at 32977838.cms 2. “Inquiry into Countefeit Electronic Parts in the Department of Defense Supply Chain: Report of the Committee on Armed Services United States Senate” hereinafter the “SAAC report,” available at http:// www.armed-services. Counterfeitpercent20 Electronic20percent20Parts.pdf.
  10. 10. www.homai.org10 The Holography Times Vol. 8, Issue 24 Cover Story Size of counterfeit electronic components problem: The making of counterfeit electronic parts has become a very big business. In fact, counterfeit electrical and electronic products now occupy second place after pharmaceuticals. Worldwide counterfeiting of electrical products is estimated to range anywhere between US$11 billion to $20 billion annually. In North America alone, the electrical product counterfeiting is estimated to be in the $300 million to $400 million range and rapidly growing3 . Research from the Mobile Manufacturers Forum (MMF) says around 148 million counterfeit or substandard mobile phones were sold worldwide in 2013, mostly in developing countries4 . Although not much has been done in India to assess the impact of counterfeit electrical components, there is a study by FICCI CASCADE that focused on computer hardware and mobile phones. According to this study counterfeit computer hardware constitutes 26.4%, or ` 47.25 billion by value, of the total market size estimated at ` 179.01 billion for 2012. Similarly, the Grey market for Mobile Phone constitute 20.8%, or ` 90.42 billion by value, out of total market size estimated at ` 434.09 billion in 20125 . (See Table 1). Most commonly counterfeited electronics items From components such as fuses, cables and circuit breakers to household equipment, professional work tools and automotive and aviation spare parts, nothing is safe from counterfeiting. While the appearance and packaging can be very convincing, the products themselves are often sub- standard and may represent a severe safety hazard, causing accidents and costing lives. (See table 2 and Table 3) Reason / factor for increase in electronic components counterfeiting: The problem is, increasing because of various factors, including global as well as local such as; Table 1: Counterfeit Computer Hardware and Mobile Phone in India Particulars Computer Hardware Mobile Phones Estimated sales to Industry Grey Market (percentage) 26.4 20.8 Sales loss INR 47.25 billion INR 90.42 billion Estimated tax loss to the Government Direct tax loss 470 million 4.96 billion Indirect tax loss 11.87 billion 26.78 billion Tax loss to the exchequer 12.34 billion 31.74 billion *The loss has been calculated for the year 2012 3. “Sharks in the Water,” By John Estey, National Electrical Manufacturers Association, T&D World Magazine (May 2007) available at http:// 4. “Counterfeit/Substandard Mobile Phones, A resource guide for Government,” White paper published by Mobile manufactures Forum available at 5. “Socio-Economic Impact of Counterfeiting, Smuggling and Tax Evasion in Seven Key Indian Industry Sector,” published by FICCI Committee Against Smuggling and Counterfeiting Destroying Economy (CASCADE) available at Summary-invisible-enemy-aug-8-2013.pdf
  11. 11. 11 The Holography Times Vol. 8, Issue 24 Cover Story 1. Global number of illegal manufacturing due to shortcoming of existing legislation: According to Electronic Industries Association of India ELCINA, the component industry has suffered because duty- free imports of about 217 categories of electronic components like capacitors, resistors and transformers were allowed from 2005 under an information technology agreement with theWorldTradeOrganization (WTO-ITA1). Many of India’s more than 1,000 small companies manufacturing electronic components have shut operations6 . In an investigation spanning six months, the Directorate of Revenue Intelligence has found that for over 3,673 items brought from China, the importers usually declared 1-9 percent of the actual value of the goods7 . 2. Easy availability of material due to global E-Waste handling: China may be a principal source of counterfeit parts, but the United States and other countries in the developed world generate the electronic waste (“e-waste”) from which semi-conductors and other micro-electronic parts are extracted by counterfeiters. The parts recovered from the salvaged electronics waste which are non-functional are processed by the counterfeiters to give a look of an original component8 . 3. Inadequate surveillance efforts by brand owner to identify counterfeit products; 4. Tampering/Repackaging: Counterfeit electronic component enter the supply chain through local manufacturing, importing from China in the form of fake packaging or in original packaging sourced from mechanics or service stations; 5. Higher margins: In comparison to genuine electronic component makers, a counterfeiter earns anywhere from 35 percent to 75 percent on selling counterfeit electronic parts. 6. Consumer Education: Lack of consumer education to identify authentic electronic Table 3. Top 5 Most Counterfeited Semiconductors in 2011 (Percentage of Counterfeit Part Reports) Rank Commodity % of reported Type Incidents 1 Analog IC 25.20% 2 Microprocessor 13.40% IC 3 Memory IC 13.10% 4 Programmable 8.30% Logic IC 5 Transistor 7.60% Source: IHS Parts Management 2012 6. “Dragon on the Rampage: A flood of cheaper Chinese goods, sometimes better than their Indian counterparts, is forcing small manufacturers to shut shop and turn into traders,” by Taslima Khan, Edition: Mar 2, 2014 published by Business Today available at http://businesstoday. 7. MP3 player for Rs 2, LED torch for Rs 8: Undervalue Chinese imports, make a killing, C Unnikrishnan, TNN. 8. “U.S. e-waste drives counterfeit components problem,” by Victoria Fraza Kickham, published by Global Purchasing available at http:// Table 2: Percentage of Market Revenue for Most Commonly Counterfeited Product Types by Application Market in 2011 (Percentage Share of Revenue in Millions of U.S. Dollars) Part Type Industrial Automotive Consumer Wireless Wired Computer Other Analog IC 14% 17% 21% 29% 6% 14% 0% Microprocessor IC 4% 1% 4% 2% 3% 85% 0% Memory IC 3% 2% 13% 26% 2% 53% 1% Programmable Logic IC 30% 3% 14% 18% 25% 11% 0% Transistor 22% 12% 25% 8% 10% 22% 0% Source: IHS iSuppli March 2012
  12. 12. www.homai.org12 The Holography Times Vol. 8, Issue 24 Cover Story parts and about the ill effects of counterfeit parts. Impact of counterfeit electronic component = huge social and financial liability: When counterfeit electrical devices, components and spare parts enter manufacturing supply chains, they can add fire, shock and explosion risks that may cost workers their lives, cause serious property damage and involve unpredictable financial liability. One fake component can void guarantees for entire systems and installations, resulting in severe financial losses and liabilities. Manufacturers, installers, specifiers and employers can be heldresponsibleforincidentsand accidents linked to counterfeit components. Counterfeit electrical products do not comply with performance and safety specifications; they are not tested or approved. Counterfeit aviation parts, for example pose a serious risk to the safety of military, civil and commercial aviation industry. Steps in combating electronic counterfeiting9 Several studies have been done to measure the impact of the problem, but suggested solution has invariably focused primarily on enhanced effectiveness of law enforcement. It is important that a holistic solution is developed in this fight. The solution to this ever-growing menace lies at the very core of the product, i.e. a dire need to create an end-to- end holistic brand protection strategy10 ; As a first step, every CEO or Brand owner should take head on the threat of brand attack and prepare a Brand Risk Management (BRM) plan as an intrinsic part of the overall business plan, review and report. The team may comprise the CEO/ Brand owner, Brand Managers, Head of Marketing, Product Development, Sales, Logistic, Packaging, Manufacturing or an outside consultant accountable for the brand. The idea is to curb the penetration of counterfeits, across levels. The anti-counterfeiting strategy can be broken into various stages such as: i. Anti-counterfeiting policy and brand protection program By establishing and pursuing an anti - counterfeiting policy and brand protection program a company is able to provideproofthatallduecare was taken to limit or reduce counterfeiting and protect trademarks and brands. Together they provide a shield for liability, and also a protection against loss of reputationandadversepublic opinion.Thebrandprotection programand a n t i - counterfeiting policy should list pro-active measures that are put in place toidentify and report fake products. They help limit the negative effects of counterfeiting and reduce reaction time should such an eventoccur. Elements to consider include: • supply chain processes, inspection, audits and quality control • Identification and evaluation of risks and threats • Detection and reporting processes, including handling of counterfeit products • Overall risk-management and adequate response procedures The policy also needs to address product labelling (including anti- counterfeiting technologies) and training of staff on how to recognize counterfeit products. Furthermore, it should provide assistance and training programs to officials tasked with enforcing seizures of counterfeit products. The latter because only the manufacturer of the genuine product knows whether an item is fake or genuine. Part of this may include the setting up of a product database, online reporting mechanisms, and simple protocols that provide investigators with tips on how to spot fakes. Table 4: Impact of counterfeit component components Consumers Legitimate Manufacturers Government / Social Loss of Life Loss of revenue Loss of revenue Loss of Job Increases warranty costs and so the maintenance cost Funding of criminal enterprises Financial Liability due to law suites Loss of brand integrity and goodwill Expected life of the product decreases 9. Brand Protection: Challenges and Solutions, Pradip Shroff, Published at The Holography Times, Volume 4, issue 13 available at http://www. 10. ISO Standards 12931 “Performance criteria for authentication solutions used to combat counterfeiting of material goods”, http://www.iso. org/iso/catalogue_detail?csnumber=52210
  13. 13. 13 The Holography Times Vol. 8, Issue 24 ii. Register trademarks and copyrights Register trademarks in all countries you sell, manufacture, and license or distribute products in. This is essential to protect trademarks and brands. Also, apply for patents and register designs. For details and registration procedures, consult a trademark attorney. iii. Adopt ISO standards and Join trade associations ISO has developed new Standards 1293 “Performance criteria for authentication tools used in anti-counterfeiting or material goods”: The new ISO 12931 is already published and would be a very useful document for any-one who wants to follow globally accepted standards and approach to fighting against the counterfeit.TheISOdocument can be seen on http://www. detail?csnumber=5221010 . It is strongly recommended that all brands who want to have a safety net of a global standard, should plan to comply with this standard. Similarly, SAE International, a global association of more than 138,000 engineers and related technical experts in the aerospace, automotive, and commercial-vehicle industries has come up with the first revision to its c o u n t e r f e i t parts avoidance technical standard “AS5553 Fraudulent/Counterfeit Electronic Parts;Avoidance, Detection, Mitigation, and Disposition.11 ” This new revisioninparticularprovides terminology references and reporting mechanisms to facilitate the flow-down of the standard globally. Further, try to join anti-counterfeiting association or your local chamber of commerce, such as FICCI CASCADE, as these national and international trade bodies can guide and provide best practices against combating counterfeiting. For example, The National Electrical Manufacturers Association is so concerned aboutthisinfluxofcounterfeit products that its board of governors has made it one of its top-three priorities to focus the attention of government, the supply channel and the public on the harm caused by counterfeit electrical products12 . In India, FICCI CASCADE13 is doing similar work. iv. When fake products are found After contacting the relevant law enforcement authorities, consider reaching out to a memberoftheIECConformity Assessment System14 (For Indiaitis BIS).Theycandirect you to one of the national certification agencies and laboratories who might be abletohelpyousetupatesting and inspection program to avoid future problems, as well as product training for manufacturing staff and law enforcement agencies. v. Anti-counterfeiting technologies15 There are a number of anti- counterfeiting technologies that can help better protect and authenticate products. And while they can’t completely eliminate counterfeiting, they can make it less attractive and less profitable, increasing the level of risk for the counterfeiters. Use a secure, anti-counterfeiting device comprising overt, covert & forensic security features like security hologram seals and labels, tamper evident security films and light-sensitive ink designs. While there a number of technologies available in the market, it is advisable to choose smart and at the right time while keeping track of some basic guidelines like: • Instead of focusing on features, find a vendor who can provide you overt as well as covert technologies as it is important to select a solution using multiple technologies. • Seek help from an established trade association to select ethical vendor, best practices and resources to fight counterfeiting. • Selectthetechnologyinterms of the difficulty in replicating and tamper evidence offered, uniqueness, availability of suppliers, ease of identification and user friendliness. • Solutions should also have feasibility of being integrated with the automated production/ packaging line if required, especially wherever the volumes are very large Try to combine low and high security elements to enhance protections, for example, by integrating sequential or unique numbers in the solution. vi. Market surveillance, quality control, inspection • Establish classical market surveillance, including at customs barriers and ports • Obtain and test samples from open markets, websites and auction sites. Make it known that you run such tests • Keepadatabaseofcompanies and manufacturers that Cover Story
  14. 14. www.homai.org14 The Holography Times Vol. 8, Issue 24 have been suspected to counterfeit your products • Send “Cease and desist” letters for every infringement to establish brand and trademark protection measures • Tighten supply chain, production and delivery path of genuine products • Establish factory, pre- shipping and port of entry inspections (as counterfeit products sometimes hide in genuineshipments)consider involving an IEC Conformity Assessment System member for inspection and testing pre-shipping and at market entry point. vii. Interception and cooperation with law enforcement Registeredforcustomswatch programs. Organizations including Interpol, World Trade Organisation, World Customs Organization, World Intellectual Property Organization and International Chamber of Commerce are working closely together to improve international cooperation and border enforcement through increased customs co-ordination and exchange of information and best practices. The IEC and its Conformity Assessment System members concretely support these efforts on the ground through inspection and testing. Conclusion: While the trade of counterfeit electronic parts has dramatically increased, tackling counterfeits is not impossible. Counterfeiting is a problem that needs to be addressed quickly and decisively. Ideally, as a first move, more effective partnerships should be built between law enforcement agencies and the private sector with focus on intelligence sharing, awareness and product identification training. • Manufacturers should create a team that focuses on anti- counterfeiting strategy • Selection of right anti- counterfeiting strategy should be employedUse first level of authentication features to empower your customers to identify your genuine products • Track supply chain at distributor end • Information to customer In our view a company that implements the suggestions outlined in this article will definitely see a marked improvement in their fight against counterfeiting. In case you need more information, please e-mail to us at info@ and we will be happy to work with you to eliminate the menace of counterfeiting. Resources 1. “Counterfeit Electronic Parts: What to do Before The Regulations (and Regulators) Come?,” Federal Contracts Report, 97 FCR???,6/21/2012, The Bureau of National Affairs, Inc. (800-372- 1033) 2. “Counterfeit Chips on the Rise,” IEEE Spectrum (June 2012), available at http://spectrum. counterfeit-chips-on-the-rise. 3. KPMG Study: Managing the Risks of Counterfeits in the IT Industry (on file with the authors) available at:http://www.agmaglobal. org/press_events/press_docs/ Counterfeit_WhitePaper_Final.pdf (“No anticounterfeiting effort is entirelyfoolproof,butthebetterones can make a significant differences.” 4., “Trade Regulations, Customs and Standards,” at http:// asp?sel=info&info=regulation. 5. “Counterfeit threats for electronic parts,” by Nicole Faubert (December 30, 2013) available at article/253/Counterfeit-threats- for-electronic-parts.html 6. “The Counterfeit Repair Parts Tsunami,” by Robert M. Williamson available at http:// Counterfeit%20Parts%200911. pdf 7. “Counterfeit components: Methods to protect against fake parts,” avilable at http://www.eeherald. com/section/sourcing-database/ component_sourcing_guide2.html 8. HOMAI–HologramManufacturers Association of India, www.homai. org 9. How to Select a Security Feature - a Structured Guide for the Selection of a Security Technology for Documents and Items of Value, Published in June 2009 by the Document Security Alliance (DSA) and North American Security Products Organization (NASPO) 10. TheSeriousRisksFromCounterfeit Electronic Parts, Forbes 11. “SAE International’s counterfeit electronic parts risk mitigation standards,” at 12. NEMA, Public Policy, Anti-Counterfeiting, 13. FICCI Committee Against Smuggling and Counterfeiting Destroying Economy (CASCADE), 14. “Piracy in Electrical and electronic products: Anti-counterfeiting best practice and strategies,” International Electrotechnical Commission available at 15. “Steps to Identify Authentication Solutions to Curb Counterfeiting,” C S Jeena, published at The Holography Times, Volume 7, Issue 20 available at Cover Story
  15. 15. 15 The Holography Times Vol. 8, Issue 24 Guest Column Coded holograms: keeping the supply chain secure Companies have to contend with challenges stemming from supply chain security lapses (which can result in theft, diversions and product recalls), counterfeiting and regulations. In addition these factors can impair the health and reputation of companies by adversely impacting on profits, brand credibility and research initiatives. With industry, regulatory authorities, security agencies and governments around the world realising the significance of implementing product tracking and tracing systems which build on product serialisation, it becomes mandatory for those in the supply chain to comply with legislation pertaining to the locations in which they operate. Even where this is not mandated by law, tracking and tracing systems improve defences against counterfeiting and other infringements as well as improving distribution and inventory control. Typically, distribution systems run the gamut of manufacturers, wholesalers,distributors,stockists and retail outlets before products reach the end user or customer. Ensuring product protection, including authentication capabilities, across various touch points throughout the supply chain through track and trace implementation, is important to address the challenges industry faces. Apart from providing visibility and full traceability from manufacturer to consumer, successful serialisation programs can prove to be a key differentiator and a clear competitive advantage for companies. Today,QuickResponse(QR)codes, which use four standardised encoding modes (numeric, alphanumeric, byte/binary and kanji) to efficiently store data, are being linked with holograms to provide integrated track & trace and authentication solutions which, among other benefits, can help governments improve excise duty collection and minimize product counterfeit, contraband and illegal parallel trading by enabling tracking of each saleable item from its point of origin to the point of sale. Incorporating these codes in to a hologram delivers authentication of the product and the code in one feature, making this an efficient and effective method of product protection. Systems like Andrews & Wykeham’s THESEUS™ can also be applied as an anti-counterfeit solution not related to taxation for such market segments as pharmaceutical. Not only do systems like this one assist in maximising tax collection and reducing counterfeits, they are also tools the government can use to leverage public confidence. THESEUS™ for example includes an open Internet interface, which enables any member of the public Everyone involved in the goods supply chain - manufacturers, distributors, consumers, taxation and government authorities- has learnt the value of security holograms and will be reassured by their presence on products and/or the packaging, recognising the benefits they provide. However, as coding and serialisation becomes mandated in various countries for products such as medicines and tobacco products, the ability to incorporate QR, data matrix and other types of code in to holograms further enhances the role they can play in supply chain control. Ian Lancaster, general secretary of the International Hologram Manufacturers Association, highlights the latest developments. Ian Lancaster IHMA
  16. 16. www.homai.org16 The Holography Times Vol. 8, Issue 24 to verify products are genuine and duty-paid, and uses high- security labels with holographic and security print features, carrying two-dimensional QR- format barcodes with item- specific information. These codes are protected from unauthorised access and reproduction by state-of-the-art electronic digital signature (EDS) technology. Another technology finding its way to increased integration with holography is coding foil, which is used to stamp various markings onto product packaging by means of a coding device. These markings provide the consumer with important information such as a product’s expiration date, production date, the weight, or the price, and are especially beneficial when it comes to the need to mark a product’s quality or add high performance labelling. And in today’s health and eco-conscious world, manufacturers ensure that these foils comply with all necessary regulations, including the strict limits in EN 71/Part 3, the EU packaging guidelines 94/62/EC, and the American CONEG specification for heavy metals and lead chromate. The Kurz Group, for example, is a market leader whose eco-friendly coding foils are enabling product manufacturers and others in the supply chain to choose from a diverse product line that includes a wide range of grades and colours to meet the demanding requirements of modern product packaging, labelling and retailing. Coding foils are just one product that can be integrated with holograms to boost the role played in supply chain control. Kurz’s TRUSTSEAL® range of difficult to copy holographic authenticity features visually enhance the brand, build consumer confidence, and provide a high level of counterfeit protection. These optical security features can be combined with the web-based TRUSTCODE® identification system. The TRUSTCODE® system connects the real world to the virtual one: detailed product information can be accessed by buyers, retailers, customs officials and brand owners using different smart phone scanning processes. The company has also developed diffractive 2 D barcodes with an appealing aesthetic that enhances the value of the product. Rather than being printed, the barcode is appliedasasilvercoloredstamping foil into which the actual code has been incorporated as a diffractive, holographic-like structure. Elsewhere, companies like MTM Technologies Inc are pioneering othercodedholographysolutions such as the HoloTag to protect against brand piracy and product theft in the supply chain within the framework of its integrated security concept. Integrated with other technologies the MTM hologram linked with a taggant combines visible proof of any tampering with an individual security code for authentication. The HoloTag 2D barcode system has applications in many areas: from government revenue collection to publishers and manufacturers of products. Checks can be carried out within the supply chain with a HoloTag trackandtracemobileapplication that can be downloaded onto most smart phones, or accessed from a browser, allowing the user to gather a lot of information in the field and track this in real time. The technology plays an important part in combating counterfeiting and piracy of taxable items, helping brand owners control their inventories and prevent them from producing excess items which can be targets for smuggling. Unquestionably, one of the keys to the success of holograms since being adopted for authentication purposes in the early 1980s has been the ability to adapt and constantly find new roles. We will undoubtedly see more and more interesting developments for the technology that will offer far reaching benefits that develop and expand further the role of track and trace. So, with the seemingly remorseless march of technology and the resolve of governments, anti-counterfeiting agencies and companies around the world to stand firm in the face of international organised crime, as well as the casual opportunist, there’s no reason why the hologram will not continue to evolve, becoming further enmeshed in global supply chains and continuing to add real value. The International Hologram Manufacturers Association (IHMA) - - is made up of nearly 90 of the world’s leading hologram companies. IHMA members are the leading producers and converters of holograms for banknote security, anti-counterfeiting, brand protection, packaging, graphics and other commercial applications around the world. IHMA member companies actively cooperate to maintain the highest professional, security and quality standards. Issued on behalf of the IHMA by Mitchell Halton Watson Ltd. For further details contact Andy Bruce on +44 (0) 191 233 1300 or email Guest Column
  17. 17. 17 The Holography Times Vol. 8, Issue 24 Industry Updates Food & Beverage Fake Oranges seizures becomes Hong Kong’s first counterfeit fruit scandal article/1496013/fake-fruit-gives-buyer-sour-taste Illicit liquor seized worth ` 1.6 million, Mumbai, Maharashtra, India Thane/Over-75000-litres-of-illicit-liquor-seized/ articleshow/33031649.cms Police seize illicit liquor worth ` 2.14 cr of-illicit-liquor-worth-rs-2-14-crore/ Delhi Police seized 5000 bottles of illicit liquor police-seizes-5000-quarter-bottles-of-illicit- liquor-1969810 Fake VODKA worth £ 1 million found vodka-worth-1m-found-3151850 Fake pesticides a threat to Kashmir apples others/fake-pesticides-a-threat-to-kashmir-apples/ Cosmetics and Personal Care Dubai smells a fake: Dh2 million counterfeit perfumes seized, UAE dubai-smells-a-fake-dh2-million-counterfeit- perfumes-seized-2014-03-24-1.542731 Dh 4.1 million fake cosmetics seized in Dubai asp?xfile=data/crime/2014/April/crime_April31. xml&section=crime Pharmaceuticals A $ 2million health counterfeiting ring health-product-counterfeiting-ring-busted-in- nassau-officials-say-1.7322609 Haryana drug wholesalers booked for smuggling cough syrup chandigarh/2-Haryana-drug-wholesalers- booked-for-smuggling-cough-syrup/ articleshow/31310436.cms Security and Fiduciary Documents Men caught with $4.1 trillion worth of fake bonds at Vatican Bank, Italy bonds-285/ ISI fake notes may flood Indian polls, India current-affairs/article/isi%E2%80%99s-fake- notes-may-flood-indian-polls Automotive Components Mumbai Police seized fake high security number plates Mumbai-Police-raid-on-fake-high-security-number- plates/articleshow/30864818.cms Counterfeiting news update
  18. 18. www.homai.org18 The Holography Times Vol. 8, Issue 24 Industry Updates Publication Title Int. Application Applicant / Inventor DD.MM.YYYY Class Number 06.03.2014 Wo/2014/032238 -Optically D21h 21/42 Pct/Cn2012/080718 Sicpa Holding Sa / Variable Security Threads and Ritter, Gebhard Stripes Brief Abstract: A more sophisticated optically variable security thread or stripe was provided. It could be used in the field of anti-counterfeiting, and comprised: a substrate and i ) a first optically variable layer (1) imparting a first different color impression at different viewing angles, ii )a second optically variable layer (2) imparting a second different color impression at different viewing angles, iii)a first color constant layer (4) having a color matching the color impression of the first or second optically variable layer at a first viewing angle, iv) a second color constant layer (5) having a color matching the color impression of the first or second optically variable layer at a second viewing angle, and v ) one or more material-free regions (0), wherein the first optically variable layer (l), the second optically variable layer (2), the first color constant layer (4), the second color constant layer (5) and the one or more material-free regions (0) are jointly visible from one side of the security thread or stripe. A process for making said security thread or stripe was also disclosed. 19.02.2014 2698404 -Microparticles, C09c 1/00 12771357 Dainippon Printing Anti-Counterfeiting Ink, Co Ltd / Yamauchi Particle Sets, Tsuyoshi Anti-Counterfeiting Toner, Anti-Counterfeiting Sheet and Anti-Counterfeiting Medium Brief Abstract: A main object of the present invention is to provide fine particles, a particle group, an anti- counterfeiting ink, an anti-counterfeiting toner, an anti-counterfeiting sheet, and an anti-counterfeiting medium enabling to achieve a high level of authentication. The object of the present invention is achieved by providing the fine particle comprising an identification information group including multiple types of identification information identifiable by magnification, characterized in that the identification information group includes first identification information and second identification information which cannot be identified at any magnifying power capable of identifying the first identification information. 13.02.2014 WO/2014/023523 - G06K 19/06 PCT/EP2013/064927 3S Simons Security Microparticle, In Particular Systems Gmbh/ Microparticle For The Simons, Rolf Anti-Counterfeiting Marking Of Products Brief Abstract: The invention relates to a microparticle (10), in particular a microparticle (10) for the anti- counterfeiting marking of products. The microparticle (10) has at least one first layer (20) and at least one second layer (30). The first layer (20) forms an outer face (22) of the microparticle (10), and at least the outer face (22) is equipped with at least one mark (15), which is pre-applied onto the outer face (22). None of the dimensions of the microparticle (10) exceed approximately 100 μm. The invention further relates to a method for producing at least one microparticle (10), to a label, to a spread, and to a corresponding use. Global patents
  19. 19. 19 The Holography Times Vol. 8, Issue 24 Upcoming events Date Event Name / Place / Website 21-23 May, 2014 Pharma Pro Pack Expo 2014 Mumbai, India, 16-18 June, 2014 Security Document World London, United Kingdom, 23-25 June, 2014 High Security printing 2014, Latin America Hotel Sheraton, Santiago, Chile, 23-25 June, 2014 Anti-counterfeiting for Pharmaceuticals and Medical Devices Philadelphia, Pennsylvania, 8-11 Sep, 2014 The 3rd International banknote Designer Conference Montreal, Canada, 15-17 Sep, 2014 Tax Stamp Forum Dubai, UAE, 29 Oct – 1 Nov, Label Expo India 2014* PragatiMaidan, New Delhi, 3-6 Nov, 2014 Automotive Aftermarket Products Expo Sands Expo, Las Vegas, USA, 19-20 Nov, 2014 Brand Protection and Anti-Counterfeiting Munich, Germany, 3-5 Dec, 2014* The Holography Conference Istanbul, Turkey, 19-21 Jan, 2015 High Security Printing 2015, Asia, Middle East & Africa Hotel Makati-Shangrila, Manila, The Philippines, 3-4 March, 2015 IP Protect Expo 2015 Business Design Centre, London, 23-25 March, 2015 High Security Printing 2015, Europe Hotel Corinthia, Budapest, Hungary, 22-24 April, 2015 Security Printers 2015 Copenhagen, Denmark, 10-13 May, 2015 The currency conference Vancouver, Canada, Published by Hologram Manufacturer Association of India (HoMAI) Editorial Team Issue Editor : C S Jeena Advisor : Mr. Pradip H Shroff Mr. Manoj Kochar Designed & : EYEDEA Advertising Printed by 1250/13, Govindpuri, Kalkaji, New Delhi-19 (India) The Holography Times is a quarterly newsletter published by HOMAI with an aim to provide latest developments, research, articles, patents and industry news to a wide audience related to Holography in Indian and World. The editorial team welcomes your news, contributions and comments. Please send your product updates, press releases, conference announcements or other contributions to HoMAI: 21-Ground Floor, Devika Tower 6 Nehru Place, New Delhi 110019, India Telfax: +91 (11) 41617369 Email:, Website: Disclaimer: The data used here are from various published and electronically available primary and secondary sources. Despite due diligence the source data may contain occasional errors. In such instances, HoMAI would not be responsible for such errors. About HoMAI The Hologram Manufacturers Association of India (HoMAI) is the world’s 2nd and Asia only association representing hologram industry. Counterfeit cartoon * HoMAI participatin events. Meet us at these events to know more about us. Industry Updates
  20. 20. www.homai.org20 The Holography Times Vol. 8, Issue 24