Welcome to the 35th edition of The Authentication Times.
This issue of THE AUTHENTICATION TIMES is dedicated to importance of design in authentication industry.
Designing a consumer product, with a specific set of functions (authentication) to perform is very challenging, especially when it comes to banknotes, product authentication and brand protection, the consumer experience is everything.
In an era of consumer empowerment, the importance of design have increase manifold. The brand protection community (brand owners, packaging convertors, security feature developers and security printers, distributors and supply chain security professionals) must step out of their comfort zones and interface with the user, consult the user, open a dialogue with the user and listen.
While designing any banknote, selection of security features also play an important role. The issue also addressed the usage of Holograms, optically variable devices (OVDs), diffractive optically variable devices (DOVDs), diffractive foil features (DFF) or diffractive optically variable image devices (DOVIDs) as important security features on banknotes.
We hope you will found this issue informative and interesting and as always, we look forward to receiving your feedback.