Guy Kawasaki's book The Art of Start 2.0 provides lessons from his experience as an entrepreneur and startup investor to help new entrepreneurs succeed. It discusses how to come up with a good idea, lead a team with a common vision, and grow the startup through evangelism, partnerships, and social media. Some key lessons include resisting the temptation to scale too quickly, telling meaningful stories to inspire faith in the product's vision, avoiding too much information or jargon, and keeping messaging simple. The book aims to prepare entrepreneurs for the startup journey with battle-tested knowledge.

1. WRITTEN BY- GUY KAWASAKI
THE ART OF
START 2.0 summary…
Presented and made by: MANUJ SINGH

2. Guy Kawasaki
• Successful entrepreneur
• Startup Investor
• Former chief evangelist of
APPLE
• Chief evangelist of CANVA

3. BATTLE TESTED KNOWLEDGE
To prepare entrepreneur for their startup journey

4. STEP
To a SUCCESSFUL
STARTUP

5. • HOW TO COME UP WITH GOOD IDEA
FEEDBACK
• HOW TO LEAD TEAM TO A COMMON
VISION
• HOW TO GROW THROUGH
EVANGELISING, SOCIALISING &
PARTNERING.

6. KEY LEANING’SFROM THE BOOK.

7. LESSON NO 1:RESIST
TEMPTATION
• In the early days of startup the
ability to SCALE is
OVERRATED thus we have to
resist temptation to think “too
big too soon”
• Important to find a
meaningful product.

8. • meaningful stories inspire
FAITH in you and your
product
• Too much information
• Sell vision of a different
FUTURE ( positive)
• FAITH NOT FACT’s moves
mountains
LESSON NO 2 : STORY TELLING

9. • Experts know how things
work but they are
constrained by that
knowledge
• new unproven team can
came with innovative
solutions
LESSON NO 3 : NO BLISSFULL
IGNORANCE

10. • meaningful stories inspire
FAITH in you and your
product.
• Too much information.
• avoid jargon.
• Sell vision of a different
FUTURE ( positive).
• FAITH NOT FACT’s moves
mountains.
LESSON NO 4 : KEEP IT SIMPLE

11. Guy provide
How to avoid common pitfall
FREQUENTLY ASKED
QUESTIONS
A detailed Roadmap with
insights.

12. – Guy Kawasaki
bs and big companies will create unemployment, but this is s