The Art Of Searching
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The art of searching was presented at the First Annual Laserfiche Statewide User Group meeting in Chesterfield, VA, by Roz Collins.
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Internet searchingnewver
Directories and search engines are methods for finding information on the web. Directories organize web pages into a hierarchical structure on specific topics, classified by human editors. Search engines allow users to search large databases for pages matching search queries. There are general search engines covering many topics and specialized engines for particular topics like news or shopping. Metasearch engines send queries to multiple search engines at once. Effective search strategies include determining the best search engine based on interface, documentation, speed, database size, and relevancy scoring.
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Self-learned Relevancy with Apache Solr
Search engines are known for "relevancy", but the relevancy models that ship out of the box (BM25, classic tf-idf, etc.) are just scratching the surface of what's needed for a truly insightful application.
What if your search engine could automatically tune its own domain-specific relevancy model based on user interactions? What if it could learn the important phrases and topics within your domain, learn the conceptual relationships embedded within your documents, and even use machine-learned ranking to discover the relative importance of different features and then automatically optimize its own ranking algorithms for your domain? What if you could further use SQL queries to explore these relationships within your own BI tools and return results in ranked order to deliver relevance-driven analytics visualizations?
In this presentation, we'll walk through how you can leverage the myriad of capabilities in the Apache Solr ecosystem (such as the Solr Text Tagger, Semantic Knowledge Graph, Spark-Solr, Solr SQL, learning to rank, probabilistic query parsing, and Lucidworks Fusion) to build self-learning, relevance-first search, recommendations, and data analytics applications.
Enhancing relevancy through personalization & semantic search
Matching keywords is just step one in the effort to maximize the relevancy of your search platform. In this talk, you'll learn how to implement advanced relevancy techniques which enable your search platform to "learn" from your content and users' behavior. Topics will include automatic synonym discovery, latent semantic indexing, payload scoring, document-to-document searching, foreground vs. background corpus analysis for interesting term extraction, collaborative filtering, and mining user behavior to drive geographically and conceptually personalized search results. You'll learn how CareerBuilder has enhanced Solr (also utilizing Hadoop) to dynamically discover relationships between data and behavior, and how you can implement similar techniques to greatly enhance the relevancy of your search platform.
Reflected intelligence evolving self-learning data systems
In this presentation, we’ll talk about evolving self-learning search and recommendation systems which are able to accept user queries, deliver relevance-ranked results, and iteratively learn from the users’ subsequent interactions to continually deliver a more relevant experience. Such a self-learning system leverages reflected intelligence to consistently improve its understanding of the content (documents and queries), the context of specific users, and the collective feedback from all prior user interactions with the system. Through iterative feedback loops, such a system can leverage user interactions to learn the meaning of important phrases and topics within a domain, identify alternate spellings and disambiguate multiple meanings of those phrases, learn the conceptual relationships between phrases, and even learn the relative importance of features to automatically optimize its own ranking algorithms on a per-query, per-category, or per-user/group basis.
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Search engines, recommendation systems, advertising networks, and even data analytics tools all share the same end goal - to deliver the most relevant information possible to meet a given information need (usually in real-time). Perfecting these systems requires algorithms which can build a deep understanding of the domains represented by the underlying data, understand the nuanced ways in which words and phrases should be parsed and interpreted within different contexts, score the relationships between arbitrary phrases and concepts, continually learn from users' context and interactions to make the system smarter, and generate custom models of personalized tastes for each user of the system.
In this talk, we'll dive into both the philosophical questions associated with such systems ("how do you accurately represent and interpret the meaning of words?", "How do you prevent filter bubbles?", etc.), as well as look at practical examples of how these systems have been successfully implemented in production systems combining a variety of available commercial and open source components (inverted indexes, entity extraction, similarity scoring and machine-learned ranking, auto-generated knowledge graphs, phrase interpretation and concept expansion, etc.).
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When searching on text, choosing the right CharFilters, Tokenizer, stemmers, and other TokenFilters for each supported language is critical. Additional tools of the trade include language detection through UpdateRequestProcessors, parts of speech analysis, entity extraction, stopword and synonym lists, relevancy differentiation for exact vs. stemmed vs. conceptual matches, and identification of statistically interesting phrases per language. For multilingual search, you also need to choose between several strategies such as: searching across multiple fields, using a separate collection per language combination, or combining multiple languages in a single field (custom code is required for this and will be open sourced). These all have their own strengths and weaknesses depending upon your use case. This talk will provide a tutorial (with code examples) on how to pull off each of these strategies as well as compare and contrast the different kinds of stemmers, review the precision/recall impact of stemming vs. lemmatization, and describe some techniques for extracting meaningful relationships between terms to power a semantic search experience per-language. Come learn how to build an excellent semantic and multilingual search system using the best tools and techniques Lucene/Solr has to offer!
The Apache Solr Smart Data Ecosystem
Search engines, and Apache Solr in particular, are quickly shifting the focus away from “big data” systems storing massive amounts of raw (but largely unharnessed) content, to “smart data” systems where the most relevant and actionable content is quickly surfaced instead. Apache Solr is the blazing-fast and fault-tolerant distributed search engine leveraged by 90% of Fortune 500 companies. As a community-driven open source project, Solr brings in diverse contributions from many of the top companies in the world, particularly those for whom returning the most relevant results is mission critical.
Out of the box, Solr includes advanced capabilities like learning to rank (machine-learned ranking), graph queries and distributed graph traversals, job scheduling for processing batch and streaming data workloads, the ability to build and deploy machine learning models, and a wide variety of query parsers and functions allowing you to very easily build highly relevant and domain-specific semantic search, recommendations, or personalized search experiences. These days, Solr even enables you to run SQL queries directly against it, mixing and matching the full power of Solr’s free-text, geospatial, and other search capabilities with the a prominent query language already known by most developers (and which many external systems can use to query Solr directly).
Due to the community-oriented nature of Solr, the ecosystem of capabilities also spans well beyond just the core project. In this talk, we’ll also cover several other projects within the larger Apache Lucene/Solr ecosystem that further enhance Solr’s smart data capabilities: bi-directional integration of Apache Spark and Solr’s capabilities, large-scale entity extraction, semantic knowledge graphs for discovering, traversing, and scoring meaningful relationships within your data, auto-generation of domain-specific ontologies, running SPARQL queries against Solr on RDF triples, probabilistic identification of key phrases within a query or document, conceptual search leveraging Word2Vec, and even Lucidworks’ own Fusion project which extends Solr to provide an enterprise-ready smart data platform out of the box.
We’ll dive into how all of these capabilities can fit within your data science toolbox, and you’ll come away with a really good feel for how to build highly relevant “smart data” applications leveraging these key technologies.
Boolean Retrieval
Information retrieval systems use indexes and inverted indexes to quickly search large document collections by mapping terms to their locations. Boolean retrieval uses an inverted index to process Boolean queries by intersecting postings lists to find documents that contain sets of terms. Key aspects of information retrieval systems include precision, recall, and ranking search results by relevance.
Searching on Intent: Knowledge Graphs, Personalization, and Contextual Disamb...
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As an example, most search engines completely miss the mark at parsing a query like (Senior Java Developer Portland, OR Hadoop). We will show how to dynamically understand that "senior" designates an experience level, that "java developer" is a job title related to "software engineering", that "portland, or" is a city with a specific geographical boundary (as opposed to a keyword followed by a boolean operator), and that "hadoop" is the skill "Apache Hadoop", which is also related to other terms like "hbase", "hive", and "map/reduce". We will discuss how to train the search engine to parse the query into this intended understanding and how to reflect this understanding to the end user to provide an insightful, augmented search experience.
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Exploring Direct Concept Search - Steve Rowe, Lucidworks
This document discusses direct concept search using word embeddings. It describes mapping query and index terms to vector representations in a conceptual space to improve recall by expanding queries with related concepts. Word2vec is used to generate 127-dimensional word embeddings from Wikipedia text. The embeddings are indexed in Lucene to enable nearest neighbor search. Queries are expanded by searching for terms nearest to query terms in the embedding space. While building high-dimensional point indexes is slow in Lucene, this approach demonstrates the potential of using word embeddings for query expansion in information retrieval.
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