Presentation from "Session1: The Art of Recipe Writing" at the 2010 International Food Blogger Conference. Moderated by Amy Sherman, panelists included Dianne Jacob and Kristine Kidd.
The Powerful Panthers wrote recipes for healthy snacks made from fruits and vegetables bought at the market. They gave the recipes to their teacher Mr. Gillespie so he could make the snacks at home. They then reflected on how to improve the recipes by adding pictures, making the text bigger and numbering the steps. They discussed using a computer to make editing and printing the recipes easier. Finally, they decided to compile the recipes into a cookbook to give to Mr. Gillespie and let others taste their healthy cooking.
Recipe for a good sketchbook Fine Art 2012Netty Foster
This document provides guidelines for creating an effective sketchbook for art students. It recommends including annotations explaining ideas, artist research from various sources not just online, layouts showing the progression of ideas, and documentation of one's own artwork. Students should begin with research, gather materials from various sources, experiment extensively with their own ideas, and annotate their work and artistic influences continuously throughout the sketchbook. The sketchbook should tell the story of the student's creative process and development of ideas over time.
The document discusses menus and menu planning. It defines a menu as a list of food and beverage items offered by a food service establishment. Menus are important as they sell items, promote the restaurant's image and identity, contribute to the dining experience, and inform and guide guests. There are different types of menus including a la carte, table d'hote, and combination menus; as well as menus based on price, meal schedules, times, and specialties. Menu planning involves considering various factors such as food availability, customer habits and needs, budget, time, personnel, facilities, and more. Careful menu planning is essential for a successful food service operation.
The document discusses several important factors to consider when planning menus for food establishments, including availability of foods, food habits of customers, budget, time constraints, customer type, and facilities. Effective menu planning requires analyzing these factors and customers to create nutritious, affordable, and visually appealing menus that meet operational needs and customer desires. Menu types include a la carte, table d'hote, and daily menus, with considerations for preparation methods, portion sizes, and pricing structures.
The document provides an overview of menu development strategies and food trends from a culinary perspective. It discusses conducting consumer insights, rising ingredient costs, and strategies for capturing customer interest through menu engineering and concepting. Key food trends highlighted include health and wellness, customization, small plates, bold flavors, locally-sourced ingredients, and fruit-forward dishes. The document also summarizes research on what drives food pleasure and strategies for making menu items more irresistible through balanced flavors, textures, and the use of umami-rich ingredients.
This document summarizes consumer insights and trends in the food, retail, health and sustainability industries. Organic sales are outpacing conventional sales as consumers demand transparency and simple ingredients. Healthy lifestyles are driving specialty grocery purchases. Consumers are willing to pay more for values-aligned companies. Rising trends include clean eating, plant-based proteins, and specialty diets. Cultural influences like social media are also shaping food choices, with over half of millennials using sites like Pinterest for food content. Generational differences exist as well, with millennials setting trends and boomers seeking global flavors and health benefits.
This presentation is from a February 12 webinar for Extension. It provides an overview of the Families, Food, and Fitness CoP and its content. It also provides ways Extension, EFNEP, and SNAP ED can utilitze the FFF CoP content.
The document provides tips for restaurants to effectively use social media marketing. It recommends restaurants build their brand and audience, create shareable content in their brand's voice, engage with customers on different platforms like Pinterest and Instagram, track results and adjust their approach over time to optimize social media marketing. The goal is to drive traffic to their restaurant and website through an active social media presence.
The Powerful Panthers wrote recipes for healthy snacks made from fruits and vegetables bought at the market. They gave the recipes to their teacher Mr. Gillespie so he could make the snacks at home. They then reflected on how to improve the recipes by adding pictures, making the text bigger and numbering the steps. They discussed using a computer to make editing and printing the recipes easier. Finally, they decided to compile the recipes into a cookbook to give to Mr. Gillespie and let others taste their healthy cooking.
Recipe for a good sketchbook Fine Art 2012Netty Foster
This document provides guidelines for creating an effective sketchbook for art students. It recommends including annotations explaining ideas, artist research from various sources not just online, layouts showing the progression of ideas, and documentation of one's own artwork. Students should begin with research, gather materials from various sources, experiment extensively with their own ideas, and annotate their work and artistic influences continuously throughout the sketchbook. The sketchbook should tell the story of the student's creative process and development of ideas over time.
The document discusses menus and menu planning. It defines a menu as a list of food and beverage items offered by a food service establishment. Menus are important as they sell items, promote the restaurant's image and identity, contribute to the dining experience, and inform and guide guests. There are different types of menus including a la carte, table d'hote, and combination menus; as well as menus based on price, meal schedules, times, and specialties. Menu planning involves considering various factors such as food availability, customer habits and needs, budget, time, personnel, facilities, and more. Careful menu planning is essential for a successful food service operation.
The document discusses several important factors to consider when planning menus for food establishments, including availability of foods, food habits of customers, budget, time constraints, customer type, and facilities. Effective menu planning requires analyzing these factors and customers to create nutritious, affordable, and visually appealing menus that meet operational needs and customer desires. Menu types include a la carte, table d'hote, and daily menus, with considerations for preparation methods, portion sizes, and pricing structures.
The document provides an overview of menu development strategies and food trends from a culinary perspective. It discusses conducting consumer insights, rising ingredient costs, and strategies for capturing customer interest through menu engineering and concepting. Key food trends highlighted include health and wellness, customization, small plates, bold flavors, locally-sourced ingredients, and fruit-forward dishes. The document also summarizes research on what drives food pleasure and strategies for making menu items more irresistible through balanced flavors, textures, and the use of umami-rich ingredients.
This document summarizes consumer insights and trends in the food, retail, health and sustainability industries. Organic sales are outpacing conventional sales as consumers demand transparency and simple ingredients. Healthy lifestyles are driving specialty grocery purchases. Consumers are willing to pay more for values-aligned companies. Rising trends include clean eating, plant-based proteins, and specialty diets. Cultural influences like social media are also shaping food choices, with over half of millennials using sites like Pinterest for food content. Generational differences exist as well, with millennials setting trends and boomers seeking global flavors and health benefits.
This presentation is from a February 12 webinar for Extension. It provides an overview of the Families, Food, and Fitness CoP and its content. It also provides ways Extension, EFNEP, and SNAP ED can utilitze the FFF CoP content.
The document provides tips for restaurants to effectively use social media marketing. It recommends restaurants build their brand and audience, create shareable content in their brand's voice, engage with customers on different platforms like Pinterest and Instagram, track results and adjust their approach over time to optimize social media marketing. The goal is to drive traffic to their restaurant and website through an active social media presence.
The document provides guidance on branding and marketing strategies for tourism organizations in Ohio. It discusses how to leverage the Ohio state brand by emphasizing attributes like fun experiences, adventure, passion, togetherness and reliability. Brands should focus on creating engaging experiences for customers and turning employees into brand representatives. Marketing should anticipate trends like short, goal-oriented vacations and focus communications on excitement, activities and the feelings visitors will have.
The document summarizes key points from a conference for circulation managers and staff. It discusses the importance of excellent customer service through listening, providing options, being friendly, showing empathy and understanding without judgment, and ensuring customers feel in control and are given fair and timely information. It also emphasizes anticipating customer needs, learning about them, providing personalized service, exceeding expectations, and implementing plans based on customer feedback to continuously improve services.
This document discusses how to build and leverage a tribe in business. It defines a tribe as a group of people who identify with a brand or founder. Benefits of tribes include easier sales to existing customers, market research opportunities, and free promotion. The document provides examples of successful tribes and gives tips for starting a tribe, such as choosing a platform, developing content, and converting fans into paying customers through sales funnels. It emphasizes maintaining quality, taking care of members, and collaborating with the tribe.
Presentation about data visualization and food, cooking, and recipes based off my Tableau public work. Presented at Fanalytics15 at the annual Tableau conference.
Marketing Yourself and Veganism Online by Leigh-Chantelle at Animal Activists...Leigh-Chantelle
Leigh-Chantelle from Viva la Vegan! gives her Marketing Yourself and Veganism Online presentation at the Animal Activists Forum.
Saturday 15 October, 2016
Southport, Australia
The blurb:
Being vegan is not enough, we need to be using our skills to promote the positive and inclusive elements of the vegan lifestyle every chance we get. Leigh-Chantelle shares her expertise on how to effectively use our time to promote the core ethics of veganism online, and inspire others to become more effective activists in every possible arena.
Learn more about working together, dealing with trolls, online etiquette and leading by example from a 20-year vegan veteran. Find out more about how you can help promote and market yourself, your product, your brand or your vision for a better world using Social Media and other means online.
What a Tangled Web We'll Weave (without a Content Strategy)Stacey King Gordon
As companies discover the power of content to drive and nurture leads and deepen customer relationships, they’re looking at turning their marketing teams into content producers. But with content marketing comes great responsibility — and sometimes before they begin, brands don’t stop to think about the important things. Why are we doing this? How will we keep it going? How can we get the most out of our efforts? Are we really giving customers what they want and need?
In this session, we’ll explore how a solid content strategy can help your company nurture the good, tame the bad, and head off the ugly in your content marketing efforts. We’ll talk about:
• What a content marketing strategy is and how it supports successful content marketing initiatives
• How to create a content marketing strategy that improves customer experiences (rather than further muddying the waters with confusing, conflicting or unhelpful content)
• The unpleasant but very necessary topic of governance: ownership, standards and process
• Mining your company’s internal expertise — and making it relevant for customers
• Taking content marketing to the next level: how to use content strategy to evolve into a true thought leader
From Like to Loyalty SheSpeaks at M2W ConferenceSheSpeaksInc
SheSpeaks CEO Aliza Freud and Paine PR's Kara Gaffney present at M2W Conference in Chicago. "From Like to Loyalty - So They Like You, Now What?" - P&G Future Friendly Case Study.
Real World Aff Mgt Tips - Mark Russell & Keith Budden/Arctic Sunriseauexpo Conference
The document discusses various strategies for effectively motivating and incentivizing affiliates. It recommends understanding affiliates' needs and tailoring different strategies for different affiliate types, such as cash back, content, voucher code, and comparison sites. The strategies include optimizing websites for conversions, providing education materials, offering exclusive deals and commissions, and ensuring timely and respectful communication.
This presentation, presented by Rick Doran from R&A Marketing, will introduce and stress the importance of the new media on the overall marketing strategy retailers implement.
MKT 479 - Cool Beans Marketing Plan PresentationNcjohnson
The Cool Beans Playhouse and Café marketing plan aims to increase membership, café sales, and birthday parties through improved tracking, marketing, and referral programs. Key objectives include creating tracking systems for membership usage and café sales, redesigning the newsletter to boost viewership, and increasing birthday parties per week. The plan proposes implementing a membership tracking system, redesigning the newsletter for better open rates, enhancing birthday party marketing through the website and birthday cards, and launching a referral program to leverage existing customers.
MASHPOTATO is a new app that aims to provide restaurant and kitchen gear recommendations from industry professionals ("Pros"), addressing the limitations of existing review sites. On MASHPOTATO, Pros rate places, products, and events to give users ("Joes") insider insight and recommendations. Unlike other apps, MASHPOTATO incentivizes both Pros and Joes by helping Pros build their reputation and business networks, while Joes can discover new spots, earn commissions, and get invited to special events. The app founders have experience in film, hospitality, and technology and believe MASHPOTATO can become the most authoritative source for food culture recommendations through its peer-reviewed approach and engagement features.
2011 FRLA - Restaurateurs - Want to Know How to Cater?Warren Dietel
The document summarizes a presentation given by Warren Dietel, owner of Puff 'n Stuff Catering, about how restaurants can successfully expand into catering. Dietel discusses how catering allowed his family business to grow 267% in three years through aggressive expansion. However, catering requires significant investments in equipment, staffing, and logistics to handle large events off-site. He provides tips on offering the right catering options, producing catering menus efficiently, ensuring profits through pricing and fees, and making catering a distinct success through defined goals, culture, and excellent execution.
Consumer behavior is the study of how individuals, groups, and organizations select, purchase, use, and dispose of products and services. It involves internal factors like personality, values, and attitudes and external factors like culture, family, brands, and marketing. The consumer decision process includes stages like need recognition, information search, evaluation of alternatives, purchase, consumption, and disposal. Researchers study consumer behavior through various methods like surveys, interviews, observations, and experiments to understand influences on consumer attitudes and decisions.
This document outlines an interactive forum to teach participants how to smart shop and stretch their food budget. It discusses that the forum covers topics like nutritional menu planning, creative shopping, understanding meats and seafood, and variety of foods. Upon completion, participants will have tools to increase their buying power, food budgeting skills, and knowledge of good nutrition and healthy eating to help stretch their food dollars.
Worried about holiday weight gain? Don't weight -Tips to tame the holiday scaleJuanita Weaver-Reiss
Tips and tools to not gain weight over the holiday.
http://nutrition-and-health-works-llc.thinkific.com/courses/Howtoloseweightforgood
http://www.nutritionandhealthworks.com
IFEA 2015 - Maximize your Revenue through Online SalesSaffire
Cassie Roberts from Saffire discusses how organizations can maximize revenue through online sales and ecommerce. She recommends having a strong online presence with compelling websites that make purchases easy. Customers now expect to be able to buy tickets, merchandise, and more online. Bundling items, clear calls to action, mobile optimization, and email marketing can boost online sales. The goal is to get more visitors to your homepage and convert a higher percentage through the sales funnel to purchases.
The document proposes using social media to market Happy Valley Yogurt. It suggests creating an online presence by telling the story of the "Yogurt and Spoon" and their weekly adventures through blogs, Facebook, YouTube etc. The goals are to attract new customers, especially teenagers and young people, create brand awareness, and increase yogurt sales. Key tactics include engaging followers through an entertaining narrative and promoting the health benefits of yogurt. Progress will be tracked using analytics and surveys over a two month trial period with a small internal staff.
Are You Good Enough for Me? A Different Way to Find Your Ideal DonorBloomerang
The presentation discusses finding an organization's ideal donors by matching an organization's value-added aspects to a donor's value-sought through charitable giving. It provides a case study of how the organization Delta Waterfowl matches their passion for waterfowling conservation with donors who want to support that mission. The presentation recommends defining both the donor's and organization's values in order to create an effective exchange where the donor engages through meaningful giving. It provides additional tips on donor stewardship and avoiding common fundraising mistakes.
This document outlines a presentation on how to build and manage a brand. It discusses defining the brand, developing a brand framework, creating a brand communications strategy including purpose, platform and program. It also covers managing the brand by identifying controllable and uncontrollable factors, creating plans and contingencies. Additional topics include setting goals, analyzing the target audience, developing brand personality, authority and style. The presentation emphasizes the importance of consistency, content marketing, measurement and using social media and blogs as hubs to distribute content and build familiarity over time.
Online advertising allows advertisers to precisely measure the impact of their ad spending. There are several types of online ads such as display, video, and social media ads. Publishers can generate ad revenue through broad ad networks that pay lower CPMs, targeted networks and agencies with higher CPMs and more control, or direct sales that offer the highest CPMs but require the most work. The amount of revenue depends greatly on the amount of traffic - an example site with 100,000 monthly unique visitors could earn between $6,000 and $60,000 per year depending on the type of ads used.
The document provides guidance on branding and marketing strategies for tourism organizations in Ohio. It discusses how to leverage the Ohio state brand by emphasizing attributes like fun experiences, adventure, passion, togetherness and reliability. Brands should focus on creating engaging experiences for customers and turning employees into brand representatives. Marketing should anticipate trends like short, goal-oriented vacations and focus communications on excitement, activities and the feelings visitors will have.
The document summarizes key points from a conference for circulation managers and staff. It discusses the importance of excellent customer service through listening, providing options, being friendly, showing empathy and understanding without judgment, and ensuring customers feel in control and are given fair and timely information. It also emphasizes anticipating customer needs, learning about them, providing personalized service, exceeding expectations, and implementing plans based on customer feedback to continuously improve services.
This document discusses how to build and leverage a tribe in business. It defines a tribe as a group of people who identify with a brand or founder. Benefits of tribes include easier sales to existing customers, market research opportunities, and free promotion. The document provides examples of successful tribes and gives tips for starting a tribe, such as choosing a platform, developing content, and converting fans into paying customers through sales funnels. It emphasizes maintaining quality, taking care of members, and collaborating with the tribe.
Presentation about data visualization and food, cooking, and recipes based off my Tableau public work. Presented at Fanalytics15 at the annual Tableau conference.
Marketing Yourself and Veganism Online by Leigh-Chantelle at Animal Activists...Leigh-Chantelle
Leigh-Chantelle from Viva la Vegan! gives her Marketing Yourself and Veganism Online presentation at the Animal Activists Forum.
Saturday 15 October, 2016
Southport, Australia
The blurb:
Being vegan is not enough, we need to be using our skills to promote the positive and inclusive elements of the vegan lifestyle every chance we get. Leigh-Chantelle shares her expertise on how to effectively use our time to promote the core ethics of veganism online, and inspire others to become more effective activists in every possible arena.
Learn more about working together, dealing with trolls, online etiquette and leading by example from a 20-year vegan veteran. Find out more about how you can help promote and market yourself, your product, your brand or your vision for a better world using Social Media and other means online.
What a Tangled Web We'll Weave (without a Content Strategy)Stacey King Gordon
As companies discover the power of content to drive and nurture leads and deepen customer relationships, they’re looking at turning their marketing teams into content producers. But with content marketing comes great responsibility — and sometimes before they begin, brands don’t stop to think about the important things. Why are we doing this? How will we keep it going? How can we get the most out of our efforts? Are we really giving customers what they want and need?
In this session, we’ll explore how a solid content strategy can help your company nurture the good, tame the bad, and head off the ugly in your content marketing efforts. We’ll talk about:
• What a content marketing strategy is and how it supports successful content marketing initiatives
• How to create a content marketing strategy that improves customer experiences (rather than further muddying the waters with confusing, conflicting or unhelpful content)
• The unpleasant but very necessary topic of governance: ownership, standards and process
• Mining your company’s internal expertise — and making it relevant for customers
• Taking content marketing to the next level: how to use content strategy to evolve into a true thought leader
From Like to Loyalty SheSpeaks at M2W ConferenceSheSpeaksInc
SheSpeaks CEO Aliza Freud and Paine PR's Kara Gaffney present at M2W Conference in Chicago. "From Like to Loyalty - So They Like You, Now What?" - P&G Future Friendly Case Study.
Real World Aff Mgt Tips - Mark Russell & Keith Budden/Arctic Sunriseauexpo Conference
The document discusses various strategies for effectively motivating and incentivizing affiliates. It recommends understanding affiliates' needs and tailoring different strategies for different affiliate types, such as cash back, content, voucher code, and comparison sites. The strategies include optimizing websites for conversions, providing education materials, offering exclusive deals and commissions, and ensuring timely and respectful communication.
This presentation, presented by Rick Doran from R&A Marketing, will introduce and stress the importance of the new media on the overall marketing strategy retailers implement.
MKT 479 - Cool Beans Marketing Plan PresentationNcjohnson
The Cool Beans Playhouse and Café marketing plan aims to increase membership, café sales, and birthday parties through improved tracking, marketing, and referral programs. Key objectives include creating tracking systems for membership usage and café sales, redesigning the newsletter to boost viewership, and increasing birthday parties per week. The plan proposes implementing a membership tracking system, redesigning the newsletter for better open rates, enhancing birthday party marketing through the website and birthday cards, and launching a referral program to leverage existing customers.
MASHPOTATO is a new app that aims to provide restaurant and kitchen gear recommendations from industry professionals ("Pros"), addressing the limitations of existing review sites. On MASHPOTATO, Pros rate places, products, and events to give users ("Joes") insider insight and recommendations. Unlike other apps, MASHPOTATO incentivizes both Pros and Joes by helping Pros build their reputation and business networks, while Joes can discover new spots, earn commissions, and get invited to special events. The app founders have experience in film, hospitality, and technology and believe MASHPOTATO can become the most authoritative source for food culture recommendations through its peer-reviewed approach and engagement features.
2011 FRLA - Restaurateurs - Want to Know How to Cater?Warren Dietel
The document summarizes a presentation given by Warren Dietel, owner of Puff 'n Stuff Catering, about how restaurants can successfully expand into catering. Dietel discusses how catering allowed his family business to grow 267% in three years through aggressive expansion. However, catering requires significant investments in equipment, staffing, and logistics to handle large events off-site. He provides tips on offering the right catering options, producing catering menus efficiently, ensuring profits through pricing and fees, and making catering a distinct success through defined goals, culture, and excellent execution.
Consumer behavior is the study of how individuals, groups, and organizations select, purchase, use, and dispose of products and services. It involves internal factors like personality, values, and attitudes and external factors like culture, family, brands, and marketing. The consumer decision process includes stages like need recognition, information search, evaluation of alternatives, purchase, consumption, and disposal. Researchers study consumer behavior through various methods like surveys, interviews, observations, and experiments to understand influences on consumer attitudes and decisions.
This document outlines an interactive forum to teach participants how to smart shop and stretch their food budget. It discusses that the forum covers topics like nutritional menu planning, creative shopping, understanding meats and seafood, and variety of foods. Upon completion, participants will have tools to increase their buying power, food budgeting skills, and knowledge of good nutrition and healthy eating to help stretch their food dollars.
Worried about holiday weight gain? Don't weight -Tips to tame the holiday scaleJuanita Weaver-Reiss
Tips and tools to not gain weight over the holiday.
http://nutrition-and-health-works-llc.thinkific.com/courses/Howtoloseweightforgood
http://www.nutritionandhealthworks.com
IFEA 2015 - Maximize your Revenue through Online SalesSaffire
Cassie Roberts from Saffire discusses how organizations can maximize revenue through online sales and ecommerce. She recommends having a strong online presence with compelling websites that make purchases easy. Customers now expect to be able to buy tickets, merchandise, and more online. Bundling items, clear calls to action, mobile optimization, and email marketing can boost online sales. The goal is to get more visitors to your homepage and convert a higher percentage through the sales funnel to purchases.
The document proposes using social media to market Happy Valley Yogurt. It suggests creating an online presence by telling the story of the "Yogurt and Spoon" and their weekly adventures through blogs, Facebook, YouTube etc. The goals are to attract new customers, especially teenagers and young people, create brand awareness, and increase yogurt sales. Key tactics include engaging followers through an entertaining narrative and promoting the health benefits of yogurt. Progress will be tracked using analytics and surveys over a two month trial period with a small internal staff.
Are You Good Enough for Me? A Different Way to Find Your Ideal DonorBloomerang
The presentation discusses finding an organization's ideal donors by matching an organization's value-added aspects to a donor's value-sought through charitable giving. It provides a case study of how the organization Delta Waterfowl matches their passion for waterfowling conservation with donors who want to support that mission. The presentation recommends defining both the donor's and organization's values in order to create an effective exchange where the donor engages through meaningful giving. It provides additional tips on donor stewardship and avoiding common fundraising mistakes.
This document outlines a presentation on how to build and manage a brand. It discusses defining the brand, developing a brand framework, creating a brand communications strategy including purpose, platform and program. It also covers managing the brand by identifying controllable and uncontrollable factors, creating plans and contingencies. Additional topics include setting goals, analyzing the target audience, developing brand personality, authority and style. The presentation emphasizes the importance of consistency, content marketing, measurement and using social media and blogs as hubs to distribute content and build familiarity over time.
Online advertising allows advertisers to precisely measure the impact of their ad spending. There are several types of online ads such as display, video, and social media ads. Publishers can generate ad revenue through broad ad networks that pay lower CPMs, targeted networks and agencies with higher CPMs and more control, or direct sales that offer the highest CPMs but require the most work. The amount of revenue depends greatly on the amount of traffic - an example site with 100,000 monthly unique visitors could earn between $6,000 and $60,000 per year depending on the type of ads used.
This document discusses using all five senses - sight, sound, smell, taste, and touch - when writing, especially about food. It provides examples of describing a lemon using each of the senses, such as "Dimpled saffron sphere" for sight and "The ocean rushes through my nose, bright crisp" for smell. Writers are encouraged to spend 3-5 minutes focusing on each sense to provide more vivid and complete descriptions. The document also contains summaries from participants in a food writing workshop describing a lemon and a recent experience using multiple senses.
The document summarizes recent research on detecting and reducing bullshit. It discusses definitions of bullshit, the role of education in developing "bullshit radar", and FTC rules aimed at protecting consumers from deceptive endorsements. It analyzes wine magazines as a case study, finding the Wine Spectator award program does not actually measure restaurant quality and should be considered a deceptive endorsement under FTC rules. Voluntary disclosure and social norms are proposed as alternatives to regulation in promoting transparency.
1. Copyright protection exists for original works as soon as they are published, without needing to be registered. Facts are not copyrightable but unique collections of facts like recipes in a cookbook can be. Copyright lasts for the author's life plus 70 years.
2. While individual recipes themselves are generally not copyrightable, explanations or directions accompanying recipes can be protected by copyright. Fair use allows limited use of copyrighted works for purposes like criticism or commentary without permission.
3. When posting content online, licenses are automatically granted to the site to use that content, though the original copyright is still held. Creative Commons licenses allow specifying levels of sharing and use by others.
The document summarizes key points from a presentation by the Federal Trade Commission (FTC) on endorsement guidelines. It outlines what constitutes an endorsement and when relationships between advertisers and endorsers must be disclosed, such as when the endorser is paid or employed by the advertiser. It also discusses FTC enforcement of these guidelines and liability for misleading endorsements.
Mani Dhillon has extensive experience in consumer and enterprise product development from previous roles at Electronic Arts and Cisco Systems. He holds an MBA from Northwestern University and is currently the General Manager of Urbanspoon. Urbanspoon operates an online and mobile restaurant guide and reservation system.
Three friends with a passion for food and a small team set out to create Urbanspoon. They focused their SEO efforts on neighborhoods and zip codes since competing for major city-wide terms was difficult. They created landing pages for neighborhoods and zip codes that profile pages linked to. Their "Spoonback" program involving restaurant reviews from bloggers helped both Urbanspoon and participating bloggers improve search rankings. Over 2
The document provides tips for using keywords strategically throughout blog posts and web pages in order to optimize them for search engines and increase search engine traffic. It recommends identifying keywords based on trends and topics covered in the content, and including those keywords in the URL, title, headings, first sentence, image captions and outgoing links for the post. Using specific, relevant keywords makes content more discoverable to search engines and users searching for that topic online.
This document provides an overview of measuring website traffic and how search engines like Google work. It discusses key metrics like monthly unique visitors, page views, and bounce rate. It explains that Google uses over 200 factors to determine search result relevance, with PageRank still being a core factor. PageRank is determined by the quantity and quality of links to a site, so linking from blogs and using widgets can help improve it. The document notes it takes a significant amount of monthly traffic, like 100,000 unique visitors generating 500,000 page views, to earn meaningful revenue from online advertising.
This document summarizes ways for authors to promote and sell their books through Amazon. It outlines how authors can get their books into the Amazon catalog, customize their author pages, promote their books through reviews and social media, and earn referral fees by including associate links from their websites and blogs. While referral fees through Amazon Associates can generate income, the summary notes it requires a large volume of traffic to earn significant money.
Iacp 2010 managing your personal brand onlineBarnaby Dorfman
Barnaby Dorfman, founder and CEO of Foodista.com, gave a presentation on building a personal brand online. He outlined the 3 P's of developing an online personal brand: defining your product or personal brand, choosing an online placement like a website or social media profiles, and promoting your brand through tools like email marketing and social media. Dorfman provided checklists of content to include when defining your personal brand and gave examples of website platforms and social networks that can be used for online placement. He also discussed best practices for promotion, like using email marketing strategically and tracking metrics to measure results.
Ben Franklin was an early revolutionary "food blogger" in the 18th century, using a pen name "Silence Dogood" and leveraging new printing press technology to share his cooking experiments and opinions. In the 19th century, the development of technologies like the telegraph and telephone led to the rise of newspapers and magazines, allowing news and varied viewpoints to spread more widely. Common themes across eras include using new communications technologies to share information faster and cheaper, as well as the emergence of new professions like printers, journalists, and bloggers. The document announces a food blogging conference in Seattle from May 15-17, 2009 and various ways to engage including blogging, tweeting, uploading photos, and live
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
I don’t think this is relevant to bloggers vs. manufacturers.
Voice: Decide who you want to be: ex. encouraging, reassuring, enthusiastic, passionate. Authoritative and expert Style: decide how much content to explain, link to the rest
Voice: Decide who you want to be: ex. encouraging, reassuring, enthusiastic, passionate. Authoritative and expert Style: decide how much content to explain, link to the rest
Not sure what you mean by “formats.” I don’t think anyone uses a narrative style. Re photos, let’s discuss whether to show just the finished dish, step-by-step, special techniques.
Not sure what you mean by “formats.” I don’t think anyone uses a narrative style. Re photos, let’s discuss whether to show just the finished dish, step-by-step, special techniques.
Not sure what you mean by “formats.” I don’t think anyone uses a narrative style. Re photos, let’s discuss whether to show just the finished dish, step-by-step, special techniques.
Ah, I think Ms. Kidd would beg to differ, or at least want you to include food magazines available here in the US and Canada. I would. I would also include the Food Substitutions Bible for recipe development -- it’s a super resource.
I would move this to the end, as an optional thing.