Digital Bee is a full-service digital marketing agency that helps businesses market themselves globally through developing and implementing international internet marketing strategies. They analyze customer data and behavior to develop customized strategies. Their services include audience research, strategy development, digital advertising campaigns across platforms like search, social media, content and apps, and ongoing optimization, reporting and consultation. Their goal is to acquire new customers, activate purchases and cultivate loyalty for businesses on foreign markets.
The document lists and describes 10 tools and services for affiliate managers, including 1ShoppingCart for small to medium businesses, HitPath which is used by many affiliate networks, and LinkTrust which supports pixel tracking. It also mentions InfusionSoft, Shopify with Zferral, Clickbank for digital products, PayDotCom which has lower fees than Clickbank, Offer Vault and WhatRunsWhere for researching competitor programs, and using autoresponders to communicate with affiliates. The document encourages scheduling time with the author to discuss social media management services.
InstaGIS is a geographic information system that helps companies target specific audiences more cost-effectively by integrating demographic, social media, and customer data to identify where targeted customer groups are located. It aims to reduce marketing costs and time spent on research by analyzing data to determine the best locations for online and offline advertising campaigns.
93% of events apps offer engagement tools to provide the right information to users, offer monetization opportunities, gather data to improve events, and allow interactions. The drone market is predicted to nearly double in 2016 and almost triple by 2017, allowing event organizers to capture creative photos and map venues. Virtual reality will create a $2.8 billion hardware market by 2020, changing events through virtual site inspections, attendance, and booth demonstrations. Responsive design, internet of things, beacons, wearables, mobile payments, security, and Wi-Fi are all trends that will impact the event industry in 2016.
Sense Digital provides digital advertising services including web, video, content, and mobile advertising. They have a large network of over 30 million users across India. Their offerings include brand advertising through CPM, CPC, and CPV campaigns, video advertising, content seeding and amplification partnerships, and performance-based mobile advertising through CPL, CPA and CPI campaigns. Sense Digital utilizes programmatic buying and data-driven optimization to access over 800 mobile media partners and deliver targeted and scalable advertising campaigns.
Workshop with Jumpshot! Understanding, buying, and optimizing audiences in a ...Digiday
This document discusses how clickstream data can be used to understand audiences, target them in media buys, and optimize digital advertising campaigns. It explains that clickstream data provides insights into audience behaviors across websites that can be used to define customer segments. These insights and segments can then power audience targeting in media buys. Finally, clickstream data ties digital campaigns to brand-related metrics that allow optimization to increase return on investment. The document advocates connecting these three stages - understanding audiences through analytics, targeting the right audiences, and optimizing campaigns - to improve performance.
The Mobile Imperative, Digiday Brand Summit, April 2017Digiday
This document discusses the importance of location data for mobile advertising and marketing. It notes that consumer attention has shifted to mobile, with over 90% of time spent on apps. Location provides important context for delivering relevant mobile experiences and building audience segments. The document outlines how location data can be leveraged at scale to associate devices with home and work locations. It also emphasizes the need for creative advertising, measurement of engagement and performance, and considering the total mobile experience over individual ad units. Location intelligence is positioned as the foundation for success in mobile movement science.
Digital Bee is a full-service digital marketing agency that helps businesses market themselves globally through developing and implementing international internet marketing strategies. They analyze customer data and behavior to develop customized strategies. Their services include audience research, strategy development, digital advertising campaigns across platforms like search, social media, content and apps, and ongoing optimization, reporting and consultation. Their goal is to acquire new customers, activate purchases and cultivate loyalty for businesses on foreign markets.
The document lists and describes 10 tools and services for affiliate managers, including 1ShoppingCart for small to medium businesses, HitPath which is used by many affiliate networks, and LinkTrust which supports pixel tracking. It also mentions InfusionSoft, Shopify with Zferral, Clickbank for digital products, PayDotCom which has lower fees than Clickbank, Offer Vault and WhatRunsWhere for researching competitor programs, and using autoresponders to communicate with affiliates. The document encourages scheduling time with the author to discuss social media management services.
InstaGIS is a geographic information system that helps companies target specific audiences more cost-effectively by integrating demographic, social media, and customer data to identify where targeted customer groups are located. It aims to reduce marketing costs and time spent on research by analyzing data to determine the best locations for online and offline advertising campaigns.
93% of events apps offer engagement tools to provide the right information to users, offer monetization opportunities, gather data to improve events, and allow interactions. The drone market is predicted to nearly double in 2016 and almost triple by 2017, allowing event organizers to capture creative photos and map venues. Virtual reality will create a $2.8 billion hardware market by 2020, changing events through virtual site inspections, attendance, and booth demonstrations. Responsive design, internet of things, beacons, wearables, mobile payments, security, and Wi-Fi are all trends that will impact the event industry in 2016.
Sense Digital provides digital advertising services including web, video, content, and mobile advertising. They have a large network of over 30 million users across India. Their offerings include brand advertising through CPM, CPC, and CPV campaigns, video advertising, content seeding and amplification partnerships, and performance-based mobile advertising through CPL, CPA and CPI campaigns. Sense Digital utilizes programmatic buying and data-driven optimization to access over 800 mobile media partners and deliver targeted and scalable advertising campaigns.
Workshop with Jumpshot! Understanding, buying, and optimizing audiences in a ...Digiday
This document discusses how clickstream data can be used to understand audiences, target them in media buys, and optimize digital advertising campaigns. It explains that clickstream data provides insights into audience behaviors across websites that can be used to define customer segments. These insights and segments can then power audience targeting in media buys. Finally, clickstream data ties digital campaigns to brand-related metrics that allow optimization to increase return on investment. The document advocates connecting these three stages - understanding audiences through analytics, targeting the right audiences, and optimizing campaigns - to improve performance.
The Mobile Imperative, Digiday Brand Summit, April 2017Digiday
This document discusses the importance of location data for mobile advertising and marketing. It notes that consumer attention has shifted to mobile, with over 90% of time spent on apps. Location provides important context for delivering relevant mobile experiences and building audience segments. The document outlines how location data can be leveraged at scale to associate devices with home and work locations. It also emphasizes the need for creative advertising, measurement of engagement and performance, and considering the total mobile experience over individual ad units. Location intelligence is positioned as the foundation for success in mobile movement science.
The document discusses real estate software plug-ins that provide various features to help real estate agents gain insights and better serve their business. The plug-ins described include in-app messaging to communicate with clients, a lead queue to purchase local leads, predictive routing to suggest properties to clients during visits, sales analytics to research listings and clients, and beacon tracking to notify clients of nearby properties and collect data. Pricing is provided for setup and use of the different plug-ins.
This document discusses PayPal's shift towards a unified behavioral tracking platform using big data. It highlights how PayPal is consolidating tracking across channels like mobile, web, email and point-of-sale into a single platform to gain a holistic view of customer interactions and behavior. This will improve accuracy, allow attribution of interactions across channels, and facilitate experimentation and personalization.
Mobile marketing is growing rapidly and expected to account for 15.7% of digital advertising by 2015 according to research firm Berg Insight. Berg Insight also found that 67% of consumers plan to use their phones to help with Christmas shopping this year. A presentation on mobile marketing apps and sites was given by Sarah Strickland.
How AI & Automation are Changing Mobile MarketingAccuraCast
Farhad Divecha from AccuraCast presented on how AI and automation are changing mobile marketing. Some key points:
- 60% of ad clicks and 56% of impressions now come from mobile, up significantly from previous years
- However, desktop conversions are 60% higher and worth 93% more than mobile conversions
- AI can help identify under-performing ads, high-value keywords, low ROI channels, and other insights to enhance digital marketing performance
- Building experiences and engaging audiences across channels through AI tools is the future of mobile marketing rather than focusing only on clicks
5 tui - tui travel’s journey to tag control & marketing agilityEnsighten
This document summarizes TUI Travel's implementation of Ensighten's enterprise tag management system. It discusses that TUI Travel is a large European tour operator with multiple brands and booking engines that previously made tagging changes difficult. Ensighten provided a centralized way to manage tags across systems, allowing TUI Travel to more easily test changes, integrate with partners, and fix bugs. Some key achievements with Ensighten included consolidating 276 tag rules with no issues and gaining insights into user experience issues on checkouts.
Yearning to do better in your marketing campaigns?
You can only do so if you understand your customers.
Use innovative marketing solutions to make things easier for you and your clients.
Signoryle: Best web design company in Bangalorekanhiya Lal
Started as a small web design company in Bangalore, initially Signoryle concentrated mainly on creating quality websites for small and medium level companies. Being a small web design company in Bangalore, they put their best effort to capture the market and carved a place for itself as best web Design Company in Bangalore. Now Signoryle has become popular for being one of the responsive web design company in Bangalore. Along with that Signoryle has got into e-commerce segment as well. It has become one of the few e-commerce website development services in Bangalore, which help its clients to grow leaps and bounds with their dedicated services.
The document discusses the evolution of intelligent analytics in marketing. It provides three examples of how data science techniques were used to improve segmentation, targeting, and personalization. For a home furnishings client, clustering was used to segment customers based on their online and offline behavior into more meaningful groups. A car rental company used naïve Bayes modeling to identify lookalike customers likely to convert offline. Finally, a gum brand used geohashing and caching to enable more hyperlocal and timely ad targeting based on customers' locations and moments.
How can ad formats and technology resolve the creative limitations for brands...Digiday
This document discusses the evolution of video advertising and new approaches that are more effective. It summarizes:
1) Traditional video ads had low quality and engagement, but new techniques use more data and interactivity to create better experiences for viewers.
2) Formats adapted for different devices and touchpoints, like mobile screens, perform better than one-size-fits-all ads. Self-assembled, interactive, and conversational ads generate more interest and positive brand association.
3) Data-driven and customized ads that change based on user interactions can increase engagement, viewing time, and purchase intent compared to static ads. These new approaches focus on the context and message rather than just the medium.
Tag Management : A Key Component of an International Digital StrategyEnsighten
Romain Stievenard from France Médias Monde discusses how tag management is a key part of their international digital strategy. He outlines their goals of being responsive, innovative, and creating a flexible commercial offer while maintaining stability and performance across their 50 websites and 10 apps. He describes using a tag manager to optimize performance in 3 steps: 1) create a flexible commercial offer, 2) share development resources across platforms, and 3) implement geographic restrictions to better target audiences without degrading the user experience.
The document discusses a report from Invoca about how call intelligence technology allows marketers to analyze phone call data. The report analyzed over 100 customers across several industries. It found that using call intelligence, marketers increased call volumes by 28% on average in 2014 by understanding when and why people were calling. Marketers also improved lead quality by understanding which campaigns drove calls and conversions. Marketers using call intelligence exceeded ROI goals by achieving a 47% increase in revenue from phone calls year-over-year.
Mobile marketing involves any marketing activities conducted through mobile devices like smartphones and tablets. It allows companies to engage with consumers on the go. Key elements of mobile marketing include mobile websites, SMS, apps, coupons, push notifications, and location-based services. To start a mobile marketing strategy, companies should monitor current mobile traffic and create a unique mobile experience that is easy to navigate and highlights calls to action to drive optimized traffic to their mobile marketing channels.
The document discusses strategies for creating viral marketing campaigns. It notes that traditional agencies are outdated and don't understand web 2.0 principles. It provides tips for making content go viral, such as including elements of surprise, originality, sexiness and allowing for social sharing. Metrics of success should include value added to consumers rather than just website hits. The document recommends leveraging social media platforms, empowering early adopters, and following marketing leaders to create effective viral strategies.
This document discusses effective marketing campaigns and the differences between social media marketing and traditional marketing. It notes that social media is better at virality than lead generation. It also emphasizes that effective marketing now requires collaboration between the CMO and CIO given trends toward marketing automation, analytics, and cloud integration of tools. Finally, it stresses that a mobile-first approach is needed and that APIs will become increasingly important as more devices and users connect to the internet.
Magdalena Gorecka gave a presentation on designing e-commerce experiences that drive sales. She discussed the importance of prioritizing the customer experience, understanding all touchpoints in the customer journey, and designing for mobile-first experiences. She also emphasized using multiple channels like display, video, email marketing, and search engine optimization to engage customers.
This document discusses how context awareness will transform analytics and conversations. Ubiquitous sensors will generate more big data that provides personal and continuous context. Understanding context will influence business applications and consumer spending. The company's online platform allows developers to embed context awareness into apps using packaged or custom contexts and workflows. Case studies show how transaction context can predict future purchases. The market potential for context awareness is large at $96 billion annually by 2015.
Este documento describe SlideShare, una plataforma para compartir presentaciones, documentos e infografías. SlideShare permite a usuarios subir y ver contenido profesional de todo tipo. Se usa comúnmente para compartir conocimientos, generar oportunidades de negocio, y llegar a audiencias amplias de manera segmentada. El documento también explica cómo insertar presentaciones de SlideShare en páginas web o blogs, y resume algunas ventajas y desventajas de usar esta plataforma.
Addrian Ortega was born on February 19, 1979 in Caracas, Venezuela. He has over 10 years of experience supporting operating systems, hardware, and internet issues with advanced knowledge of Microsoft Windows. He is currently the CEO of Doble Click Computación y Sistemas C.A., where he provides consulting and technical support for hardware, software, and Microsoft Windows systems. Ortega holds a Bachelor's degree in Informatics from Instituto Universitario de Tecnología Industrial Rodolfo Loero Arismendi and has taken several courses in English, WordPress, social media, networking, and enterprise resource planning software.
El documento describe las capacidades y métricas clave de la herramienta SocialTools de ZenithOptimedia, la cual contiene datos de más de 23,000 páginas de Facebook, 4,000 perfiles de Twitter y 3,800 canales de YouTube de 110 países. La herramienta ayuda a diseñar estrategias de medios sociales y medir el engagement de marcas en plataformas sociales. Se proporcionan métricas clave como usuarios activos, tasa de activación y número de fans para las principales marcas de automóviles en España.
The document discusses real estate software plug-ins that provide various features to help real estate agents gain insights and better serve their business. The plug-ins described include in-app messaging to communicate with clients, a lead queue to purchase local leads, predictive routing to suggest properties to clients during visits, sales analytics to research listings and clients, and beacon tracking to notify clients of nearby properties and collect data. Pricing is provided for setup and use of the different plug-ins.
This document discusses PayPal's shift towards a unified behavioral tracking platform using big data. It highlights how PayPal is consolidating tracking across channels like mobile, web, email and point-of-sale into a single platform to gain a holistic view of customer interactions and behavior. This will improve accuracy, allow attribution of interactions across channels, and facilitate experimentation and personalization.
Mobile marketing is growing rapidly and expected to account for 15.7% of digital advertising by 2015 according to research firm Berg Insight. Berg Insight also found that 67% of consumers plan to use their phones to help with Christmas shopping this year. A presentation on mobile marketing apps and sites was given by Sarah Strickland.
How AI & Automation are Changing Mobile MarketingAccuraCast
Farhad Divecha from AccuraCast presented on how AI and automation are changing mobile marketing. Some key points:
- 60% of ad clicks and 56% of impressions now come from mobile, up significantly from previous years
- However, desktop conversions are 60% higher and worth 93% more than mobile conversions
- AI can help identify under-performing ads, high-value keywords, low ROI channels, and other insights to enhance digital marketing performance
- Building experiences and engaging audiences across channels through AI tools is the future of mobile marketing rather than focusing only on clicks
5 tui - tui travel’s journey to tag control & marketing agilityEnsighten
This document summarizes TUI Travel's implementation of Ensighten's enterprise tag management system. It discusses that TUI Travel is a large European tour operator with multiple brands and booking engines that previously made tagging changes difficult. Ensighten provided a centralized way to manage tags across systems, allowing TUI Travel to more easily test changes, integrate with partners, and fix bugs. Some key achievements with Ensighten included consolidating 276 tag rules with no issues and gaining insights into user experience issues on checkouts.
Yearning to do better in your marketing campaigns?
You can only do so if you understand your customers.
Use innovative marketing solutions to make things easier for you and your clients.
Signoryle: Best web design company in Bangalorekanhiya Lal
Started as a small web design company in Bangalore, initially Signoryle concentrated mainly on creating quality websites for small and medium level companies. Being a small web design company in Bangalore, they put their best effort to capture the market and carved a place for itself as best web Design Company in Bangalore. Now Signoryle has become popular for being one of the responsive web design company in Bangalore. Along with that Signoryle has got into e-commerce segment as well. It has become one of the few e-commerce website development services in Bangalore, which help its clients to grow leaps and bounds with their dedicated services.
The document discusses the evolution of intelligent analytics in marketing. It provides three examples of how data science techniques were used to improve segmentation, targeting, and personalization. For a home furnishings client, clustering was used to segment customers based on their online and offline behavior into more meaningful groups. A car rental company used naïve Bayes modeling to identify lookalike customers likely to convert offline. Finally, a gum brand used geohashing and caching to enable more hyperlocal and timely ad targeting based on customers' locations and moments.
How can ad formats and technology resolve the creative limitations for brands...Digiday
This document discusses the evolution of video advertising and new approaches that are more effective. It summarizes:
1) Traditional video ads had low quality and engagement, but new techniques use more data and interactivity to create better experiences for viewers.
2) Formats adapted for different devices and touchpoints, like mobile screens, perform better than one-size-fits-all ads. Self-assembled, interactive, and conversational ads generate more interest and positive brand association.
3) Data-driven and customized ads that change based on user interactions can increase engagement, viewing time, and purchase intent compared to static ads. These new approaches focus on the context and message rather than just the medium.
Tag Management : A Key Component of an International Digital StrategyEnsighten
Romain Stievenard from France Médias Monde discusses how tag management is a key part of their international digital strategy. He outlines their goals of being responsive, innovative, and creating a flexible commercial offer while maintaining stability and performance across their 50 websites and 10 apps. He describes using a tag manager to optimize performance in 3 steps: 1) create a flexible commercial offer, 2) share development resources across platforms, and 3) implement geographic restrictions to better target audiences without degrading the user experience.
The document discusses a report from Invoca about how call intelligence technology allows marketers to analyze phone call data. The report analyzed over 100 customers across several industries. It found that using call intelligence, marketers increased call volumes by 28% on average in 2014 by understanding when and why people were calling. Marketers also improved lead quality by understanding which campaigns drove calls and conversions. Marketers using call intelligence exceeded ROI goals by achieving a 47% increase in revenue from phone calls year-over-year.
Mobile marketing involves any marketing activities conducted through mobile devices like smartphones and tablets. It allows companies to engage with consumers on the go. Key elements of mobile marketing include mobile websites, SMS, apps, coupons, push notifications, and location-based services. To start a mobile marketing strategy, companies should monitor current mobile traffic and create a unique mobile experience that is easy to navigate and highlights calls to action to drive optimized traffic to their mobile marketing channels.
The document discusses strategies for creating viral marketing campaigns. It notes that traditional agencies are outdated and don't understand web 2.0 principles. It provides tips for making content go viral, such as including elements of surprise, originality, sexiness and allowing for social sharing. Metrics of success should include value added to consumers rather than just website hits. The document recommends leveraging social media platforms, empowering early adopters, and following marketing leaders to create effective viral strategies.
This document discusses effective marketing campaigns and the differences between social media marketing and traditional marketing. It notes that social media is better at virality than lead generation. It also emphasizes that effective marketing now requires collaboration between the CMO and CIO given trends toward marketing automation, analytics, and cloud integration of tools. Finally, it stresses that a mobile-first approach is needed and that APIs will become increasingly important as more devices and users connect to the internet.
Magdalena Gorecka gave a presentation on designing e-commerce experiences that drive sales. She discussed the importance of prioritizing the customer experience, understanding all touchpoints in the customer journey, and designing for mobile-first experiences. She also emphasized using multiple channels like display, video, email marketing, and search engine optimization to engage customers.
This document discusses how context awareness will transform analytics and conversations. Ubiquitous sensors will generate more big data that provides personal and continuous context. Understanding context will influence business applications and consumer spending. The company's online platform allows developers to embed context awareness into apps using packaged or custom contexts and workflows. Case studies show how transaction context can predict future purchases. The market potential for context awareness is large at $96 billion annually by 2015.
Este documento describe SlideShare, una plataforma para compartir presentaciones, documentos e infografías. SlideShare permite a usuarios subir y ver contenido profesional de todo tipo. Se usa comúnmente para compartir conocimientos, generar oportunidades de negocio, y llegar a audiencias amplias de manera segmentada. El documento también explica cómo insertar presentaciones de SlideShare en páginas web o blogs, y resume algunas ventajas y desventajas de usar esta plataforma.
Addrian Ortega was born on February 19, 1979 in Caracas, Venezuela. He has over 10 years of experience supporting operating systems, hardware, and internet issues with advanced knowledge of Microsoft Windows. He is currently the CEO of Doble Click Computación y Sistemas C.A., where he provides consulting and technical support for hardware, software, and Microsoft Windows systems. Ortega holds a Bachelor's degree in Informatics from Instituto Universitario de Tecnología Industrial Rodolfo Loero Arismendi and has taken several courses in English, WordPress, social media, networking, and enterprise resource planning software.
El documento describe las capacidades y métricas clave de la herramienta SocialTools de ZenithOptimedia, la cual contiene datos de más de 23,000 páginas de Facebook, 4,000 perfiles de Twitter y 3,800 canales de YouTube de 110 países. La herramienta ayuda a diseñar estrategias de medios sociales y medir el engagement de marcas en plataformas sociales. Se proporcionan métricas clave como usuarios activos, tasa de activación y número de fans para las principales marcas de automóviles en España.
LSA15: New Uses of Location for Audience Targeting & Offline AttributionLocalogy
This document discusses NinthDecimal's platform for precise location-based audience targeting and measurement. It focuses on how NinthDecimal uses location data from mobile devices to build detailed profiles of consumers and audiences for targeting across channels. Key points include how NinthDecimal measures visits to physical stores to quantify the offline impact of digital campaigns, the importance of precision targeting within 4 feet of a location, and partnerships to establish offline foot traffic as an industry metric.
El documento presenta información sobre la participación de diferentes medios publicitarios en Chile y en el mundo según datos de diferentes fuentes como ACHAP, ZenithOptimedia, IAB y CCS. Se incluyen gráficos y tablas con porcentajes de participación de prensa, TV, radio, internet y otros medios.
El documento describe el creciente interés en el esoterismo como una preocupante realidad que viola los derechos humanos y ha causado muertes. Explica que el esoterismo atrae a personas en situaciones difíciles a través de prácticas secretas que invocan fuerzas ocultas para obtener conocimiento y poder. Si bien promete soluciones rápidas, en realidad genera dependencia en rituales irracionales que pueden causar daños graves. El documento analiza las distintas máscaras que usa el esoterismo para ocultar su verdadera
biodiversity of medicinal plants in thudaripettai villageIJEAB
The medicinal plants have received more attention among researchers to treat various diseases and disorders. This study was aimed to record the various medicinal plants present in Thudaripettai Village situated in Tharangambadi Taluk, Nagapattinam district of Tamil Nadu. A total of 60 plant species belonging to 35 families were reported with their medicinal values. These results will provide information about medicinal plants and methods of utilization of these plants to cure various diseases of mankind. Survey of the information of medicinal plants used by the villagers were collected and arranged alphabetically followed by common name, vernacular name, family name, parts of use, methods of uses, medicinal uses and their habit. The information is very much useful for further research which will lead to the discovery of new bioactive compounds from the above medicinal plants.
La lectura compartida es una actividad de aprendizaje cooperativo donde los estudiantes se dividen en grupos para leer, escuchar y discutir un texto. Cada estudiante asume un rol, ya sea leyendo en voz alta, resumiendo lo leído, o evaluando la comprensión de los demás. El profesor supervisa los grupos y ayuda cuando es necesario. Esta actividad promueve la participación igualitaria, la cooperación entre los estudiantes, y reemplaza la clase magistral tradicional con un enfoque más centrado en el estudiante
One vote, one value: electoral reform (1968)John Lubbock
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document appears to be a catalog listing items for sale including clothing items like blouses, dresses, jeans, shorts, skirts, and lingerie. Each item lists the size, price, reference number, and material. There are also multi-piece packs listed. The document contains repetitive listings of women's clothing and accessories with pricing and item details.
Coercive Control, Mobile Technologies and Young People's Intimate Relationshi...BASPCAN
This document summarizes a pilot project exploring how young people use mobile technology in intimate relationships, particularly regarding controlling behaviors. It presents findings from interviews with 12 youths, including 3 who experienced abuse. Mobile phones are integral to their lives and relationships. While most reported healthy phone usage with partners, one woman described extreme monitoring, isolation, and embarrassment from her abusive ex-partner who constantly called/texted her and deleted her social media profiles. The study sheds light on technology-facilitated abuse among youth relationships.
A perenting programme for parents with learning disabilities and/or difficultiesBASPCAN
The document provides information about the Mellow Futures parenting programme for parents with learning disabilities and/or difficulties. It was piloted in two sites in the UK from 2012-2015. The programme aims to support parents by providing early intervention services and increasing community support. It involves parenting courses, mentoring support, and evaluating the impact on children's outcomes, parent well-being, and local service provision. Evaluation of the programme found it increased parents' confidence and understanding of child development, though some adaptations were needed. Referrers also reported positive impacts, but the complex needs of families meant ongoing support was still required.
A group of Canadian business students visited the community of El Jute to understand the challenges they faced and find ways to help. El Jute's economy depended on coffee but a third of the coffee plants were destroyed by rust disease. The students learned the community lacked fertilizer and opportunities for small businesses. They helped establish micro-enterprise programs and a pickup service to avoid loan sharks, giving the community new economic opportunities and tools to prosper for generations.
Unless you and your company collect and incorporate
in-app behavior activity into your DMP and customer
modeling, you don’t have visibility into this important set of
customer touch points. You could be missing half of your
customer data!
Unless you and your company collect and incorporate in-app behavior activity into your DMP and customer modeling, you don’t have visibility into this important set of
customer touch points. You could be missing half of your
customer data! FInds out how to fix the problem with this paper.
This document discusses the rise of mobile devices and how marketers can target consumers through mobile direct marketing campaigns. It notes that smartphone and tablet shipments now exceed PC shipments. Most mobile time is spent in apps, with games being the top category. The document provides tips on mobile targeting such as location, device type, and first-party and third-party data. It also discusses optimizing campaigns, converting mobile visitors, and scaling mobile campaigns.
Tatvic is a leading digital analytics consulting company based in India and the US. It was founded in 2008 and has since grown to 50 employees serving over 20 clients. Tatvic specializes in website, mobile app, and lead generation analytics through services like data collection, conversion optimization, and anomaly detection. It aims to help clients increase revenues and lower costs through analytics-driven insights.
Digital Monitoring & Reporting
Monitoring conversation, opinion, issue and campaign on Digital Channel.
Providing the Report and simple analysis for the evaluation and planning.
Getting the insight from audience
Digital Maintenance &
Engagement
Develop & Managing the campaign on digital Channel.
Building the awareness and engagement with the target audience.
Supporting the brand for 360 brands campaign
Changing the world through digital experiences, AdobeAvaus
Presentation at Avaus Executive Lounge 26.3.2015 by Adobe
Digital Trends for 2015 – insights and reflection
Franck Attia, Nordic Managing Director, Adobe Marketing Cloud
• What are the results for 2015, what are the new insights?
• Lesson learned from the report and how can we utilise the result
• How can technology help you stay ahead – and exceed your customers expectations
The Shift For Driving Search Marketing Success [Webcast]AIS Media, Inc.
In part 4 of AIS Media Inc., 4-part webinar series: Transformation 2015, we cover why it’s a critical time to change the way your SEO is managed. Google’s new rules for mobile compatibility will redefine the web April 21. Will your site be ready, or lose rankings? Learn to manage for this new paradigm and grow leads, traffic and sales.
http://www.aismedia.com/shift-driving-search-marketing-success/
SAP Fuqua Tech Symposium 2016 Keynote: Driving Live Customer ExperiencesFred Isbell
Abstract: Digital disruption comes with unprecedented opportunities and risks. Trends and technologies such as cloud, IoT, blockchain and others are fundamentally reshaping how companies create value. Ajit will discuss SAP’s perspectives on these tectonic shifts, marketing and strategy, and how the right approach to digital transformation can unleash infinite possibilities for innovation.
Speaker: Ajit Kaicker is the Global Vice-President for Marketing Strategy at SAP. Previous roles in his 20-year career include strategy consulting, digital and social community leadership, go-to-market planning and field enablement. His research contributions have been published in the Journal of Business Research, The Journal of Services Marketing, and the Journal of Food Products Marketing. Ajit has both a PhD and an MBA from the University of South Carolina-Columbia.
Mobile users now spend most of their time in apps. Addictive Mobility has developed a mobile data management platform (mDMP) that analyzes in-app user behavior data to help marketers better understand and target their audiences. The mDMP segments over 100 million user profiles based on demographics, interests, location and app usage to enable more focused campaign strategies. By capturing 5TB of daily data, the mDMP can more accurately identify attributes like gender, age and location that are difficult to determine from first party app data alone. This allows marketers to deliver more relevant messages to the right audiences.
App Store Optimization (ASO)includes App Store Marketing and Mobile App SEO. The main mobile phones that apps are created for iPhone/iPad, Android and Windows Phone.
App Store Optimization (ASO)includes App Store Marketing and Mobile App SEO. The main mobile phones that apps are created for iPhone/iPad, Android and Windows Phone.
2016: The Year to Align Marketing & IT DepartmentsYottaa
Understanding the importance of marketing and IT alignment is one thing, but setting a plan for execution is a difficult challenge for any enterprise to undertake. This process involves disrupting well-established processes and embracing new, often radical, ideas around how separate teams can work together to deliver web experiences that match the sky-high expectations of the modern Internet user.
These slides explore:
Prescriptive advice to balance engagement & performance
Identification of problematic vendor technologies before they wreak havoc on your site
Proper strategy development to apply personalization based on user context
How IT and Marketers must work together to achieve faster and more profitable websites
The document discusses MyPOS, an integrated sales tool for AIA Sri Lanka designed using cloud technologies. Key points:
- MyPOS provides agents a single app for underwriting, analytics, dashboards, and financial needs analysis to enable a 100% digital customer journey.
- Metrics show MyPOS has helped achieve targets for straight through processing (STP) and digital submissions.
- MyPOS supports organizational transformation by integrating departments and prioritizing a simple, user-friendly interface.
- Success stories highlight benefits like faster processing, reduced errors, increased mobile access, and supporting female agents.
This document summarizes takeaways from the DMA 2013 conference in Chicago. It discusses topics related to the new customer such as data, mobile, location, visualization, analytics, loyalty, and innovation. It also covers how the role of marketing is changing to focus more on customer engagement, experience, and storytelling across multiple channels. Key aspects of the new customer expectations include convenience, loyalty, experience, and value. Retailers need to focus on these areas through personalization, frictionless engagement, and building customer relationships.
The new consumer and big data trends: impact on marketing.
Kako iz množice podatkov dobiti zanimive izvlečke in uporabne nasvete za delovanje organizacije?
Prezentacija je bila predstavljena v okviru 19. slovenske marketinške konference 2014 v Portorožu.
Centro: Real-Time Advertising Trends for 2015Centro
Matt Sauls discusses the growing importance of programmatic advertising. Programmatic execution accounted for $10 billion in 2014 and is expected to grow significantly in coming years, accounting for over 60% of digital media spending by 2016. Mobile programmatic spending is also growing rapidly, surpassing desktop spending in 2015. Matt Sauls advocates for an in-house programmatic trading strategy in order to gain control over media budgets and leverage proprietary customer data.
This document discusses CRM analytics in the travel industry. It provides an overview of CRM and analytics, and their significance for the travel industry. Specifically, CRM analytics can help travel companies enhance customer satisfaction, analyze marketing trends, maintain customer histories, and personalize customer experiences. The document also provides details about MakeMyTrip (MMT), an Indian online travel agency, including its services, past trends, challenges it faces relating to CRM analytics, and suggestions for further improving its use of customer data and analytics.
This document summarizes the benefits of collaborating with a single ecommerce solution provider for customer segmentation and optimization. It highlights how the provider offers expertise in development, marketing, and optimization to provide best-practice solutions. The document also promotes the provider's services for commerce optimization, inbound marketing, search engine marketing/SEO, growth strategies, and success stories from various customers who achieved increased sales and conversions.
Similar to The Apsalar Mobile Data Management Platform (20)
Strategies to Improve App Revenue Via User QualityJames Nichols
As someone who works for a large app marketing measurement company, I see how many apps set their goals and strategies. A few years ago, app marketing focused almost exclusively on driving massive install counts. But the industry has matured. Many brand leaders now focus on attracting fewer but higher quality users. High quality users stick with an app. Most important: they make purchases and drive revenue. After all, 100,000 regular buyers beat 10 million installers that don’t use an app. Here are six great strategies to get you started improving your app user quality.
Mobile App Marketing Predictions for 2017James Nichols
The document provides predictions for app marketing in 2017 from Apsalar VP of Marketing Jim Nichols. Some key predictions include: post-install advertising will capture over 20% of app industry budgets as brands focus on user retention and re-engagement; large brands will increase post-install marketing spending to retain and monetize existing users; more companies will use mobile marketing automation platforms to improve engagement; and optimization will shift from installs to conversions as marketers prioritize user quality over quantity.
Mobile App Industry Survey: What's Ahead for App Marketing in 2017James Nichols
A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders.
1) The document provides an overview of four major types of mobile fraud: incentivized install fraud, falsified install fraud, mobile purchase fraud, and mobile app advertising fraud.
2) Incentivized install fraud involves media vendors obscuring that their traffic is incentivized by rewarding users to install apps, while marketers pay for regular installs. Falsified install fraud fakes app install signals when no install occurred.
3) Mobile purchase fraud involves the theft of virtual goods or IAPs in games, while real goods fraud includes identity theft and unauthorized credit card use.
4) Mobile app advertising fraud delivers fake or invalid ad impressions and clicks using fraudulent apps/malware or simulated devices
Remarketing is the fastest growing arena of mobile app marketing. On our platform, for example, the volume of remarketing activity has increased more than 800% in the past year. It’s time you and your app had a robust remarketing strategy and plan in place, to maximize your revenue and nail your KPIs. This paper is designed to:
• Identify the underlying forces contributing to this important trend
• Outline the remarketing opportunity for mobile app marketers
• Present a framework for strategic remarketing planning and
execution
Launching an app these days is tough. It’s critical that brands utilize best practices to give their apps a strong start.
This eguide provides simple, actionable advice to help you maximize installs, engagement and profitability for your apps.10 time-tested strategies and how to implement them, including:
- How to take a data-driven approach to app marketing
- Where to invest to get your app store presences right
- Why "quality installs" is the new industry manta
- How to measure and optimize your install process
Download this fast-reading guide now.
It's Time to Fix Your Conversion FunnelJames Nichols
Everyone's familiar with the simple concept of a buying funnel. But unfortunately, not everyone's funnel is shaped like it should be. Especially in the mcommerce app business. Apsalar has analyzed dozens of leading apps to uncover the key bottlenecks that stand between an install and a purchase.
Which of the buying funnels is most like your business? Is it:
The "Blown-Out Umbrella" Funnel - What happens when marketers focus solely on installs
The "Where Is It? Funnel" - Where the ratios of install to engagement to purchase are good but the user base is too small
The "Bulging" Funnel - where your app drives great engagement but falls down at the purchase stage
The "Python Funnel" - you've found a responsive core audience, but haven't expanded beyond that
For app marketers, the pressure for more revenue is intense. This eguide will help you spot and understand the bottlenecks that limit your app revenue, and how you can use in-app consumer data and marketing attribution to increase ROI now.
Beyond Installs - Key Insights on Mobile Apps in IndiaJames Nichols
Identifies many of the key market trends in the Indian app business, and what leaders in the market can do to capitalize on these shifts and openings in the market.
5 Ways to Win Over a Traditional MarketerJames Nichols
1) The document provides 5 tips for digital marketers to get traditional marketers on board with innovative digital programs: channel their inner Arthur Murray dance instructor to get them participating; do a "foot in the door" approach by selling the concept before budget; ensure tight strategic alignment; start with small test budgets rather than large commitments; and respect their experience and perspective.
2) It encourages digital marketers to teach digital concepts step-by-step, get traditional marketers hands-on with new technologies, sell the strategic value first before budget needs, and recognize traditional marketers' strengths and contributions.
3) The document is written by Jim Nichols, VP of Marketing at Apsalar, a company that
Apsalar App Fraud Index Report - July 2015James Nichols
The document summarizes findings from an investigation into instances of fraud related to in-app transactions and app installs. It analyzes data from over 10 billion click events and 200 million in-app transactions to measure two key metrics: click fraud rates and in-app purchase fraud rates. The analysis finds global click fraud and in-app purchase fraud rates that are multiples of the rates in countries with the lowest levels of fraud. It also provides country-by-country comparisons of fraud rates and recommendations for preventing fraud.
What are the Basics of Mobile-First Marketing?James Nichols
Mobile devices now account for the majority of connected consumer time. Therefore, a mobile-first marketing strategy that recognizes the primacy of mobile is essential. The key principles of a mobile-first strategy are to understand how consumers use mobile, ensure marketing experiences provide value to consumers on mobile, begin engagement planning with mobile as the focus, and define an integrated role for mobile across the consumer journey. A mobile-first approach will guide effective customer engagement in today's mobile-centric environment.
An IDFA is an identifier for advertisers that is used on iPhones instead of cookies. It allows advertisers to understand when a user takes an action like clicking an ad or installing an app. Unlike cookies that expire quickly, an IDFA does not change unless a user changes it, so it can provide a persistent identifier to build consumer profiles. The IDFA gives users more choice than the previous UDID identifier by allowing them to opt out of IDFA tracking or change their IDFA.
This document outlines four ways to improve data management platforms and customer profiles. It begins by reviewing how shifts in consumer behavior, particularly the rise of mobile app usage, are changing data collection needs. It then summarizes current limitations in collecting mobile app data, organizing incomplete profiles, analyzing data with incomplete profiles and a shortage of analysts, and taking action due to integration challenges. The document proposes that data management platforms should 1) use mobile app data as the starting point for customer profiles, 2) organize profiles by integrating first and third party data, 3) provide analytics tools and services to analyze data, and 4) integrate seamlessly with marketing tools and platforms.
attention on understanding the needs of mcommerce app measurement and how they differ from the needs of gaming companies. Our solution is designed to meet the specific needs of four leading mcommerce business types: ecommerce companies,retailers, travel companies, personal finance companies, and on-demand services.
Whether or not you choose Apsalar as your attribution and measurement provider, choosing a product that is right for mcommerce will make a big difference to your business. There are eight questions that we believe you need to ask potential attribution partners in order to suss out which solution is right for your business:
6. #MAU2015
APSALAR ATTRIBUTION
Rich data to rank marketing effectiveness
{Optimized for ecommerce, retail,
travel, and personal finance }
MMP and strategic partner to all
major inventory sources
Impressions
Ad clicks
Installs
App Launches
In-App Browsing
In-App Purchases
Custom Events
ARPU
LTV
Revenue
7. #MAU2015
APSALAR AUDIENCES
Accommodates any existing infrastructure
{ Mobile-first omni-
channel data management}
Unite your App, Mobile/PC web, CRM, other data
Create persistent omni-channel profiles
Enhance profiles with 3rd party behavioral data
Custom analytics and insights
Create high performing audiences for future marketing
8. #MAU2015
APSALAR DATASYNC
Securely share audiences and data across platforms
Set business rules in Apsalar interface
Data automatically formatted to each platform
Step-by-step rules builder
{Simple and safe platform
integration and data sharing}
9. #MAU2015
MODULAR TO BE ACCRETIVE
APSALAR
ATTRIBUTION
APSALAR
AUDIENCES
APSALAR
DATASYNC
MOBILE DMP
10. #MAU2015
3 EXAMPLE USE CASES
• Identify web only, app only, and web
plus app buyers and compare LTV
• If hypothesis is valid, field mobile install
marketing efforts against web buyers
“Would my web customers buy
more if they had my mobile
app?”
• Match in-app browser device IDs to PC
retargeter cookies
• Deliver targeted messages to close
sales in highly efficient PC Display
• Match cookie IDs of website
browsing to mobile device IDs
• Use precision email, push
notifications and Mobile Display
advertising to reach customers as
they travel
“I lose sales to competitors from
my travel customers who browse
in-app but buy on the PC web.”
“I could drive incremental
purchases from web travel
buyers if I could deliver targeted
messages to their phones.”