The document discusses the importance of addressing mobile blindness in marketing through data management solutions, emphasizing the growth of app usage over mobile web and PC web. Apsalar offers a mobile data management platform (DMP) that provides attribution, audience segmentation, and data sharing to enhance marketing effectiveness. It highlights case studies for optimizing marketing strategies by integrating mobile app data with existing customer data across channels.

1. It’s Time to End Mobile Blindness Across Marketing
Ryan Grenier – VP of Product Development
APSALAR MOBILE DMP:

2. #MAU2015
ABOUT APSALAR
MMP
AND PARTNER
45K+2.3B+ 100+
DEVICES
TRACKED
GLOBAL
FOOTPRINT
APPS
WITH SDK
MCOMMERCE
FOCUS
MCOMMERCE
CLIENTS
NO CONFLICT OF
INTEREST
USA
INDIA
BRAZIL

3. #MAU2015
COMPANIES MUST CATCH UP TO CUSTOMERS
40% PC Web
8% Mobile Web
52% Apps
CONNECTED CONSUMER TIME
2014

4. #MAU2015
MOST DATA MANAGEMENT
SYSTEMS ARE COOKIE-BASED
BLIND
TO 52% OF BEHAVIOR

5. #MAU2015
COMPLETE MOBILE DATA MANAGEMENT
APSALAR
ATTRIBUTION
APSALAR
AUDIENCES
APSALAR
DATASYNC
MOBILE DMP

6. #MAU2015
APSALAR ATTRIBUTION
Rich data to rank marketing effectiveness
{Optimized for ecommerce, retail,
travel, and personal finance }
MMP and strategic partner to all
major inventory sources
Impressions
Ad clicks
Installs
App Launches
In-App Browsing
In-App Purchases
Custom Events
ARPU
LTV
Revenue

7. #MAU2015
APSALAR AUDIENCES
Accommodates any existing infrastructure
{ Mobile-first omni-
channel data management}
Unite your App, Mobile/PC web, CRM, other data
Create persistent omni-channel profiles
Enhance profiles with 3rd party behavioral data
Custom analytics and insights
Create high performing audiences for future marketing

8. #MAU2015
APSALAR DATASYNC
Securely share audiences and data across platforms
Set business rules in Apsalar interface
Data automatically formatted to each platform
Step-by-step rules builder
{Simple and safe platform
integration and data sharing}

9. #MAU2015
MODULAR TO BE ACCRETIVE
APSALAR
ATTRIBUTION
APSALAR
AUDIENCES
APSALAR
DATASYNC
MOBILE DMP

10. #MAU2015
3 EXAMPLE USE CASES
• Identify web only, app only, and web
plus app buyers and compare LTV
• If hypothesis is valid, field mobile install
marketing efforts against web buyers
“Would my web customers buy
more if they had my mobile
app?”
• Match in-app browser device IDs to PC
retargeter cookies
• Deliver targeted messages to close
sales in highly efficient PC Display
• Match cookie IDs of website
browsing to mobile device IDs
• Use precision email, push
notifications and Mobile Display
advertising to reach customers as
they travel
“I lose sales to competitors from
my travel customers who browse
in-app but buy on the PC web.”
“I could drive incremental
purchases from web travel
buyers if I could deliver targeted
messages to their phones.”

11. #MAU2015
COLLECT
MEASURE
UNITE
ENHANCE
SEGMENT
PROTECT
SHARE
IT’S YOUR MOBILE DATA
IT WITH MOBILE DMP

12. #MAU2015
THANK YOU
Ryan Grenier
VP of Product Development
APSALAR
www.Apsalar.com