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The Ant
    Bank
… One Child, One Bank Savings Campaign
In The beginning
• Savings was part of the culture of the different
  tribes and ethnic groups in Nigeria
• People save for different reasons – Festivity,
  Ceremonies, Capital projects, Education, etc.
• Many decades ago, education was incomplete
  without the culture of savings signified by
  ownership of an African clay savings box called
  ‘Kolo’ in Yoruba
Facts about Nigeria and Banking
              Knowledge
2008 survey reveals a startling lack of financial
  knowledge and banking/savings culture
• More than half surveyed had never heard of a
  savings account or insurance.
• 1 in every 3 unaware of interest on savings
• 3 out of every 4 never heard of a debit card or
  and/or automatic teller machine
• Fewer than 1 in every 4 knew about pension
  planning and/or loans from financial institutions.
Today – Season of Instant
• Young people and adult alike are loosing the
  virtue of delayed gratification because everything
  seems to be at the speed of light
• Instant Gratification breeds corruption and
  corruption breeds all manner of unimaginable
  crime both to self and humanity
• Many people are poor and many are becoming
  poor everyday
• Mostly because we are loosing the age-old
  culture of savings
The Quest To Bring Back Savings
                Culture
To be or not to be?
• The strategies – Habit Formation Process
     • Exposure –Financial Literacy and Education – inclusion in
       Curriculum
     • Tools for Interaction for Savings – Ant bank
     • Repetition – School Savings Clubs/Seminars / Savings Day
Habit Formation Process
•    Exposure            Response            Repetition
• The Cumbersome Clay or Light Re-useable
  Plastic that is child-friendly?
• The old boring breakable Clay, The Piggy Bank
  or The New Ant Bank?

• The Journey Begins …. Teach Children to Save
  Initiative – One Child, One Bank Campaign!
One Child; One Bank, Savings
           Campaign Goals
• To distribute 1,000,000 specially designed Savings
  Boxes (Ant Banks) free to children and youths all
  over Nigeria as a tool for encouraging savings
  culture
• To empower 1,000,000 Children and youth with
  financial literacy education
• Facilitate the opening of 300,000 new savings
  accounts for children and youths
• Encourage savings culture through Media
  campaign and My Savings My Future Television
  Program
Enters the Plastic Ant Bank




  The Ant
   Bank
Beautiful
Colorful
Why Not The Piggy Bank?
• The pig or swine is abhorred by both Muslims
  and Christians in Nigeria
• The two religion accounts for more than 80%
  of the religious and cultural inclination of the
  entire population
• Many will want nothing to do with the image
  or representation of the pig in their homes
Why Ant Bank and not The Piggy Bank?
• Anything that will be used to encourage savings
  must have a universal appeal both culturally and
  spiritually
• Ant symbolizes hard work and saves for the
  future by storing up food
• Even in traditional beliefs the Ant is seen as a sign
  of abundance
• Though small in size, they achieve great feat
  working together meaning that the size of your
  savings may be small but over time it will become
  great – able to help you achieve great things.
The character of the Ant
Children and youth can learn a lot from the Ant
• The Strongest animal by size
• A compulsive saver
• Very courageous
• Clean and socially conscious
• Disciplined
• Ready to sacrifice self for good of others
• Delays gratification for future gains
• Environmentally friendly
• Good manager of resources
• Saves IN THEir BANK!
The Cultural and Religious Preference
                    for the Ant
• The Bible Says ‘... go to the ant; ponder her ways and
  grow wise,” (Prov. 6:6)
• African mythology says, ‘a nest of ants near your door
  means you will grow rich
• The Quran also refers to the taking ant in
  (Qur'an, 27:18) "Ants! Enter your dwellings,."

The Ant has Universal, Cultural and Religious Acceptance.
 We envision that soon children around the world will take
  the ant bank as a tool and first step to learning to save
Story of the Cartoon Strip
• The Adventure of Zak


    Zak Saves The Day!
Teach Children to Save Summit 2011
Seminar for Children In a Church
Contact Details
   Financial Literacy For All
  (Teach Children to Save Initiative)
    19, Martins Street,
           Lagos
www.financialliteracyforall.org
      234 8023005235

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The Ant Bank

  • 1. The Ant Bank … One Child, One Bank Savings Campaign
  • 2. In The beginning • Savings was part of the culture of the different tribes and ethnic groups in Nigeria • People save for different reasons – Festivity, Ceremonies, Capital projects, Education, etc. • Many decades ago, education was incomplete without the culture of savings signified by ownership of an African clay savings box called ‘Kolo’ in Yoruba
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  • 4. Facts about Nigeria and Banking Knowledge 2008 survey reveals a startling lack of financial knowledge and banking/savings culture • More than half surveyed had never heard of a savings account or insurance. • 1 in every 3 unaware of interest on savings • 3 out of every 4 never heard of a debit card or and/or automatic teller machine • Fewer than 1 in every 4 knew about pension planning and/or loans from financial institutions.
  • 5. Today – Season of Instant • Young people and adult alike are loosing the virtue of delayed gratification because everything seems to be at the speed of light • Instant Gratification breeds corruption and corruption breeds all manner of unimaginable crime both to self and humanity • Many people are poor and many are becoming poor everyday • Mostly because we are loosing the age-old culture of savings
  • 6. The Quest To Bring Back Savings Culture To be or not to be? • The strategies – Habit Formation Process • Exposure –Financial Literacy and Education – inclusion in Curriculum • Tools for Interaction for Savings – Ant bank • Repetition – School Savings Clubs/Seminars / Savings Day Habit Formation Process • Exposure Response Repetition
  • 7. • The Cumbersome Clay or Light Re-useable Plastic that is child-friendly? • The old boring breakable Clay, The Piggy Bank or The New Ant Bank? • The Journey Begins …. Teach Children to Save Initiative – One Child, One Bank Campaign!
  • 8. One Child; One Bank, Savings Campaign Goals • To distribute 1,000,000 specially designed Savings Boxes (Ant Banks) free to children and youths all over Nigeria as a tool for encouraging savings culture • To empower 1,000,000 Children and youth with financial literacy education • Facilitate the opening of 300,000 new savings accounts for children and youths • Encourage savings culture through Media campaign and My Savings My Future Television Program
  • 9. Enters the Plastic Ant Bank The Ant Bank
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  • 13. Why Not The Piggy Bank? • The pig or swine is abhorred by both Muslims and Christians in Nigeria • The two religion accounts for more than 80% of the religious and cultural inclination of the entire population • Many will want nothing to do with the image or representation of the pig in their homes
  • 14. Why Ant Bank and not The Piggy Bank? • Anything that will be used to encourage savings must have a universal appeal both culturally and spiritually • Ant symbolizes hard work and saves for the future by storing up food • Even in traditional beliefs the Ant is seen as a sign of abundance • Though small in size, they achieve great feat working together meaning that the size of your savings may be small but over time it will become great – able to help you achieve great things.
  • 15. The character of the Ant Children and youth can learn a lot from the Ant • The Strongest animal by size • A compulsive saver • Very courageous • Clean and socially conscious • Disciplined • Ready to sacrifice self for good of others • Delays gratification for future gains • Environmentally friendly • Good manager of resources • Saves IN THEir BANK!
  • 16. The Cultural and Religious Preference for the Ant • The Bible Says ‘... go to the ant; ponder her ways and grow wise,” (Prov. 6:6) • African mythology says, ‘a nest of ants near your door means you will grow rich • The Quran also refers to the taking ant in (Qur'an, 27:18) "Ants! Enter your dwellings,." The Ant has Universal, Cultural and Religious Acceptance. We envision that soon children around the world will take the ant bank as a tool and first step to learning to save
  • 17. Story of the Cartoon Strip • The Adventure of Zak Zak Saves The Day!
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  • 20. Teach Children to Save Summit 2011
  • 21. Seminar for Children In a Church
  • 22. Contact Details Financial Literacy For All (Teach Children to Save Initiative) 19, Martins Street, Lagos www.financialliteracyforall.org 234 8023005235