SlideShare a Scribd company logo
July 2016
Hayut Yogev, Gaia CEO
Valuation driven Startup marketing –
The 5 top rules in building business model
Startup (Nation) Marketing TLV
Gaia VSM LTD all rights reserved
2
The billion-dollar tech startup was supposed to be the stuff of myth. Now
they seem to be … everywhere http://fortune.com/2015/01/22/the-age-of-unicorns/
Gaia VSM LTD confidential
All rights reserves
The first 3 rules
 The first answers you need, in order to build the right
business model for your start up
 What will maximize your startup’s valuation
 Where the revenues will come from or: How to plan
monetization for a nonexistent product
Gaia VSM LTD all rights reserved
4 Gaia VSM LTD confidential
All rights reserves
‫מנקודת‬ ‫הדברים‬ ‫את‬ ‫לראות‬ ‫משמעותו‬ ‫שיווק‬
‫הפוטנציאלי‬ ‫הלקוח‬ ‫של‬ ‫מבטו‬
5
Gaia VSM LTD confidential
All rights reserves
‫הלקוח‬ ‫של‬ ‫במוח‬ ‫תפיסה‬ ‫על‬ ‫מאבק‬ ‫הוא‬ ‫שיווק‬
6
Gaia VSM LTD confidential
All rights reserves
However….
The Challenge
Innovative Technology
What do we do?
The Product
What is our
Value Proposition?
What market
Category are
we playing in?
Who are our
Main and secondary
Customers?
The 4 Core Dilemmas
*source: Gaia Model8
Gaia VSM LTD confidential
All rights reserves
9
What do we do?
The Product
*source: Gaia Model
1.‫הגדרת‬‫המוצר‬‫מנקודת‬‫ראותו‬‫של‬‫הלקוח‬‫הפוטנציאלי‬
10
11 *source: Gaia Model
What Market Category
should we play in*?
2.‫מצא‬‫את‬‫הקטגוריה‬‫בה‬‫נכון‬‫למוצר‬‫לשחק‬
12
13
14 *source: Gaia Model
Who are our
Main and secondary
Customers?
3.‫והמשניים‬ ‫הראשוניים‬ ‫הלקוחות‬ ‫את‬ ‫זהה‬
‫המוצר‬ ‫בחיי‬ ‫שלב‬ ‫להתמקדבכל‬ ‫נכון‬ ‫בהם‬
Roger’s Adoption Curve
16
17
What is our
Value Proposition?
*source: Gaia Model
4
The 4 Core Dilemmas
‫הרביעי‬ ‫הכלל‬:‫המוצר‬ ‫את‬ ‫לרכוש‬ ‫הלקוח‬ ‫את‬ ‫שיניע‬ ‫הערך‬ ‫את‬ ‫מצא‬
Gaia VSM LTD all rights reserved
Market Mapping
18
‫השוק‬ ‫התנהגות‬ ‫ממיפוי‬ ‫התחילו‬ ‫תמיד‬
The first 3 rules
 The first answers you need in order to build the right
business model for your start up
 What will maximize your startup’s valuation
 Where the revenues will come from or: How to plan
monetization for a nonexistent product
Gaia VSM LTD all rights reserved
The secret of maximizing the company’s value
20
Gaia VSM LTD confidential
All rights reserves
21
Gaia VSM LTD confidential
All rights reserves
‫החברה‬ ‫של‬ ‫העסקיות‬ ‫בתוצאות‬ ‫נמדד‬ ‫החברה‬ ‫ערך‬
Gaia VSM LTD confidential
All rights reserves
‫המותג‬ ‫ובתפיסת‬–‫מוצר‬
23
‫השוק‬ ‫על‬ ‫הבעלות‬ ‫לקיחת‬
How to reach clients and get into their perception
24 Gaia VSM LTD confidential
All rights reserves
25
tvinci – ‫מבחן‬ ‫מקרה‬-‫השוק‬ ‫על‬ ‫הבעלות‬ ‫לקיחת‬
26
tvinci – ‫מבחן‬ ‫מקרה‬-‫השוק‬ ‫על‬ ‫הבעלות‬ ‫לקיחת‬
27
tvinci – ‫מבחן‬ ‫מקרה‬-‫השוק‬ ‫על‬ ‫הבעלות‬ ‫לקיחת‬
28
tvinci – ‫מבחן‬ ‫מקרה‬-‫השוק‬ ‫על‬ ‫הבעלות‬ ‫לקיחת‬
29
CellMining – ‫מבחן‬ ‫מקרה‬-‫השוק‬ ‫על‬ ‫הבעלות‬ ‫לקיחת‬
The first 3 rules
 The first answers you need in order to build the right
business model for your start up
 What will maximize your startup’s valuation
 Where the revenues will come from or: How to plan
monetization for a nonexistent product
Gaia VSM LTD all rights reserved
31
“A sale is the act of selling a product or service in
return for money or other compensation”*
*WikipediA
Gaia VSM LTD all rights reserved
32
‫התועלת‬ ‫את‬ ‫להגדיר‬ ‫עלינו‬ ‫חובה‬ ‫מכירות‬ ‫ליצור‬ ‫כדי‬
‫ללקוח‬
Gaia VSM LTD all rights reserved
33
‫העסקי‬ ‫המודל‬
‫משלמים‬ ‫איך‬?
‫מה‬ ‫עבור‬?
‫למי‬?
Gaia VSM LTD all rights reserved
34 Gaia VSM LTD all rights reserved
35 Gaia VSM LTD all rights reserved
36 Gaia VSM LTD all rights reserved
37 Gaia VSM LTD all rights reserved
Always keep one step ahead…
38
1. Be creative
2. Read. Learn. Follow.
3. Be aware to new marketing trends
4. Be innovative
Always keep one step ahead
39
Gaia VSM LTD all rights reserved
Thank You
Email: Hayut@gaia-vsm.com
Website: www.gaia-vsm.com
Valuation driven Startup Marketing

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The 5 top rules in building business model

  • 1. July 2016 Hayut Yogev, Gaia CEO Valuation driven Startup marketing – The 5 top rules in building business model Startup (Nation) Marketing TLV Gaia VSM LTD all rights reserved
  • 2. 2 The billion-dollar tech startup was supposed to be the stuff of myth. Now they seem to be … everywhere http://fortune.com/2015/01/22/the-age-of-unicorns/ Gaia VSM LTD confidential All rights reserves
  • 3. The first 3 rules  The first answers you need, in order to build the right business model for your start up  What will maximize your startup’s valuation  Where the revenues will come from or: How to plan monetization for a nonexistent product Gaia VSM LTD all rights reserved
  • 4. 4 Gaia VSM LTD confidential All rights reserves ‫מנקודת‬ ‫הדברים‬ ‫את‬ ‫לראות‬ ‫משמעותו‬ ‫שיווק‬ ‫הפוטנציאלי‬ ‫הלקוח‬ ‫של‬ ‫מבטו‬
  • 5. 5 Gaia VSM LTD confidential All rights reserves ‫הלקוח‬ ‫של‬ ‫במוח‬ ‫תפיסה‬ ‫על‬ ‫מאבק‬ ‫הוא‬ ‫שיווק‬
  • 6. 6 Gaia VSM LTD confidential All rights reserves However….
  • 8. What do we do? The Product What is our Value Proposition? What market Category are we playing in? Who are our Main and secondary Customers? The 4 Core Dilemmas *source: Gaia Model8 Gaia VSM LTD confidential All rights reserves
  • 9. 9 What do we do? The Product *source: Gaia Model 1.‫הגדרת‬‫המוצר‬‫מנקודת‬‫ראותו‬‫של‬‫הלקוח‬‫הפוטנציאלי‬
  • 10. 10
  • 11. 11 *source: Gaia Model What Market Category should we play in*? 2.‫מצא‬‫את‬‫הקטגוריה‬‫בה‬‫נכון‬‫למוצר‬‫לשחק‬
  • 12. 12
  • 13. 13
  • 14. 14 *source: Gaia Model Who are our Main and secondary Customers? 3.‫והמשניים‬ ‫הראשוניים‬ ‫הלקוחות‬ ‫את‬ ‫זהה‬ ‫המוצר‬ ‫בחיי‬ ‫שלב‬ ‫להתמקדבכל‬ ‫נכון‬ ‫בהם‬
  • 16. 16
  • 17. 17 What is our Value Proposition? *source: Gaia Model 4 The 4 Core Dilemmas ‫הרביעי‬ ‫הכלל‬:‫המוצר‬ ‫את‬ ‫לרכוש‬ ‫הלקוח‬ ‫את‬ ‫שיניע‬ ‫הערך‬ ‫את‬ ‫מצא‬ Gaia VSM LTD all rights reserved
  • 18. Market Mapping 18 ‫השוק‬ ‫התנהגות‬ ‫ממיפוי‬ ‫התחילו‬ ‫תמיד‬
  • 19. The first 3 rules  The first answers you need in order to build the right business model for your start up  What will maximize your startup’s valuation  Where the revenues will come from or: How to plan monetization for a nonexistent product Gaia VSM LTD all rights reserved
  • 20. The secret of maximizing the company’s value 20 Gaia VSM LTD confidential All rights reserves
  • 21. 21 Gaia VSM LTD confidential All rights reserves ‫החברה‬ ‫של‬ ‫העסקיות‬ ‫בתוצאות‬ ‫נמדד‬ ‫החברה‬ ‫ערך‬
  • 22. Gaia VSM LTD confidential All rights reserves ‫המותג‬ ‫ובתפיסת‬–‫מוצר‬
  • 24. How to reach clients and get into their perception 24 Gaia VSM LTD confidential All rights reserves
  • 25. 25 tvinci – ‫מבחן‬ ‫מקרה‬-‫השוק‬ ‫על‬ ‫הבעלות‬ ‫לקיחת‬
  • 26. 26 tvinci – ‫מבחן‬ ‫מקרה‬-‫השוק‬ ‫על‬ ‫הבעלות‬ ‫לקיחת‬
  • 27. 27 tvinci – ‫מבחן‬ ‫מקרה‬-‫השוק‬ ‫על‬ ‫הבעלות‬ ‫לקיחת‬
  • 28. 28 tvinci – ‫מבחן‬ ‫מקרה‬-‫השוק‬ ‫על‬ ‫הבעלות‬ ‫לקיחת‬
  • 29. 29 CellMining – ‫מבחן‬ ‫מקרה‬-‫השוק‬ ‫על‬ ‫הבעלות‬ ‫לקיחת‬
  • 30. The first 3 rules  The first answers you need in order to build the right business model for your start up  What will maximize your startup’s valuation  Where the revenues will come from or: How to plan monetization for a nonexistent product Gaia VSM LTD all rights reserved
  • 31. 31 “A sale is the act of selling a product or service in return for money or other compensation”* *WikipediA Gaia VSM LTD all rights reserved
  • 32. 32 ‫התועלת‬ ‫את‬ ‫להגדיר‬ ‫עלינו‬ ‫חובה‬ ‫מכירות‬ ‫ליצור‬ ‫כדי‬ ‫ללקוח‬ Gaia VSM LTD all rights reserved
  • 33. 33 ‫העסקי‬ ‫המודל‬ ‫משלמים‬ ‫איך‬? ‫מה‬ ‫עבור‬? ‫למי‬? Gaia VSM LTD all rights reserved
  • 34. 34 Gaia VSM LTD all rights reserved
  • 35. 35 Gaia VSM LTD all rights reserved
  • 36. 36 Gaia VSM LTD all rights reserved
  • 37. 37 Gaia VSM LTD all rights reserved
  • 38. Always keep one step ahead… 38
  • 39. 1. Be creative 2. Read. Learn. Follow. 3. Be aware to new marketing trends 4. Be innovative Always keep one step ahead 39
  • 40. Gaia VSM LTD all rights reserved Thank You Email: Hayut@gaia-vsm.com Website: www.gaia-vsm.com Valuation driven Startup Marketing