This document contains a presentation on startup marketing given by Hayut Yogev of Gaia CEO. The presentation covers setting marketing goals and tools for startups, building a startup brand, the four main marketing questions around positioning the company as a leader and standing out, and maximizing company value through financial results and brand perception. It discusses seeing things from the customer perspective and marketing as a battle for the customer's mind. The presentation also outlines the three stages of marketing and provides examples of identity and branding activities like social media, brochures, and videos. It stresses the need to be creative, learn from trends, and always stay one step ahead in marketing.
Technology continues to enhance our real-time communications across the globe. And as the world seemingly gets smaller, the opportunities get bigger. In the United States alone, exports rose to their highest level on record last November. And China also reported record trade figures last year.
This issue of Pragmatic Marketer takes a look at how to make the most of globalization since, as Adi Kabazo puts it in his article, “While commercializing, marketing and supporting technology products in multiple regions can be a dream come true, it can also be an extremely daunting challenge.”
From translation efforts to pricing to development, this issue features insights for going global that we hope you’ll reach for time and again.
We strive to be a go-to resource for product management and marketing professionals. If there’s anything you’d like to see in an upcoming issue, please reach out to editor@pragmaticmarketing.com.
Sincerely,
Craig Stull, Founder/CEO
The 5 top rules in building business model Gaia-VSM
How to maximize your startup evaluation?
What is the first thing that we need for our business model?
Where do we even begin? and how do we know, how well it is?
Technology continues to enhance our real-time communications across the globe. And as the world seemingly gets smaller, the opportunities get bigger. In the United States alone, exports rose to their highest level on record last November. And China also reported record trade figures last year.
This issue of Pragmatic Marketer takes a look at how to make the most of globalization since, as Adi Kabazo puts it in his article, “While commercializing, marketing and supporting technology products in multiple regions can be a dream come true, it can also be an extremely daunting challenge.”
From translation efforts to pricing to development, this issue features insights for going global that we hope you’ll reach for time and again.
We strive to be a go-to resource for product management and marketing professionals. If there’s anything you’d like to see in an upcoming issue, please reach out to editor@pragmaticmarketing.com.
Sincerely,
Craig Stull, Founder/CEO
The 5 top rules in building business model Gaia-VSM
How to maximize your startup evaluation?
What is the first thing that we need for our business model?
Where do we even begin? and how do we know, how well it is?
Maryam Mazraei – Failure...what we don’t talk enough aboutJAM London
You think it’s the best product ever built, you convince your co-founders and team to follow you on the path to success but what you start realising is that the road is bumpier than any other with unknowns at every corner.
In the tech space particularly, there is a lack of retrospect of what our predecessors have built and learning from their mistakes. In a market where success and billion-dollar exits and valuations are so celebrated, the majority end up in failure and hardly anyone talks about them. Join us to understand the learnings derived from failure and practices to put to track your startup’s health.
Global entrepreneurship week 2020 and 2021Fraser Hay
Global entrepreneurship week 2020 and 2021 is an overview of the grow your business boardroom to help individuals start and grow their business one objective at a time.
This unique marketing mastermind group and entrepreneurship development programme helps individuals and entrepreneurs through each of the 4 stages on their entrepreneurial journey.
TAGS:
global entrepreneurship week, global entrepreneurship week 2020, global entrepreneurship week 2021, global entrepreneurship network, global entrepreneurship week keynote speaker, global entrepreneurship week help, mastermind group, marketing mastermind group, business mastermind group, small business mastermind group
Ideation. Transition. Execution.
These are the three stages of business growth every C-suite leader must navigate throughout the life of their company. Surviving each one is not good enough. You want to thrive, evolve, and, when necessary, transform.
But who do you market to? What do you need to operate effectively? When can you scale your business, and in which areas can you grow the most?
As the markets change, so will your answers. But these four questions will help you focus on the who, what, when, and where of your business— and they remain the same. In this keyonte, Sangram Vajre will provide you with a four-question framework that will reveal your next steps and propel you forward, no matter the size of your company or the stage you’re in. You’ll learn how to take your business from ideation to execution and predict your next MOVE more confidently.
Businesses strive for growth. Yet get caught in doing the same thing, thus preventing them from unlocking their true potential. The Growth Labs enables companies to unlock their true business potential across verticals - Sales, Branding, Profit, Supply Chain, HR, Technology and Investments.
Marketing mastermind group - grow your business boardroomFraser Hay
Marketing Mastermind Group - Grow Your Business Boardroom is an overview of the marketing mastermind group for entrepreneurs and small business owners who want help with their marketing mindset, marketing strategy and marketing tactics.
#marketingmastermindgroup #theboardroom #h@ppeneur
TAGS:
business mastermind group, mastermind group, marketing mastermind group, the boardroom, boardroom, grow your business online, grow your business, grow your business boardroom, business coaching uk, marketing keynote speaker, entrepreneurship development programme, entrepreneurial development programme, entrepreneurship keynote speaker uk, self-employment, entrepreneurship, marketing inner circle, h@ppeneur, happeneur
This is the 1st cut titled "Strategic Marketing Plan: How to Develop and Use It for Small Business Owners and Entrepreneurs". it is going online for download cheaply. if you have any feedbacks, bring it on! Hope you will find it useful. Cheers!
The Three Traits of the Sought-After Marketer
When we were asked by one of our long-term clients to help them bridge the often-dysfunctional gap between marketing and sales functions, we thought we already knew the recipe. We didn’t expect that our discoveries would change much of what we thought about marketing. But they did.
Successes and failures in marketing to investors and tips for fundraising w...Gaia-VSM
Three Dos and Don’ts of fund raising.
Why do entrepreneurs fail in marketing their startup to investors.
How to use the right marketing tools to increase your startup appeal.
More Related Content
Similar to Startup marketing workshop - marketing experts and tools
Maryam Mazraei – Failure...what we don’t talk enough aboutJAM London
You think it’s the best product ever built, you convince your co-founders and team to follow you on the path to success but what you start realising is that the road is bumpier than any other with unknowns at every corner.
In the tech space particularly, there is a lack of retrospect of what our predecessors have built and learning from their mistakes. In a market where success and billion-dollar exits and valuations are so celebrated, the majority end up in failure and hardly anyone talks about them. Join us to understand the learnings derived from failure and practices to put to track your startup’s health.
Global entrepreneurship week 2020 and 2021Fraser Hay
Global entrepreneurship week 2020 and 2021 is an overview of the grow your business boardroom to help individuals start and grow their business one objective at a time.
This unique marketing mastermind group and entrepreneurship development programme helps individuals and entrepreneurs through each of the 4 stages on their entrepreneurial journey.
TAGS:
global entrepreneurship week, global entrepreneurship week 2020, global entrepreneurship week 2021, global entrepreneurship network, global entrepreneurship week keynote speaker, global entrepreneurship week help, mastermind group, marketing mastermind group, business mastermind group, small business mastermind group
Ideation. Transition. Execution.
These are the three stages of business growth every C-suite leader must navigate throughout the life of their company. Surviving each one is not good enough. You want to thrive, evolve, and, when necessary, transform.
But who do you market to? What do you need to operate effectively? When can you scale your business, and in which areas can you grow the most?
As the markets change, so will your answers. But these four questions will help you focus on the who, what, when, and where of your business— and they remain the same. In this keyonte, Sangram Vajre will provide you with a four-question framework that will reveal your next steps and propel you forward, no matter the size of your company or the stage you’re in. You’ll learn how to take your business from ideation to execution and predict your next MOVE more confidently.
Businesses strive for growth. Yet get caught in doing the same thing, thus preventing them from unlocking their true potential. The Growth Labs enables companies to unlock their true business potential across verticals - Sales, Branding, Profit, Supply Chain, HR, Technology and Investments.
Marketing mastermind group - grow your business boardroomFraser Hay
Marketing Mastermind Group - Grow Your Business Boardroom is an overview of the marketing mastermind group for entrepreneurs and small business owners who want help with their marketing mindset, marketing strategy and marketing tactics.
#marketingmastermindgroup #theboardroom #h@ppeneur
TAGS:
business mastermind group, mastermind group, marketing mastermind group, the boardroom, boardroom, grow your business online, grow your business, grow your business boardroom, business coaching uk, marketing keynote speaker, entrepreneurship development programme, entrepreneurial development programme, entrepreneurship keynote speaker uk, self-employment, entrepreneurship, marketing inner circle, h@ppeneur, happeneur
This is the 1st cut titled "Strategic Marketing Plan: How to Develop and Use It for Small Business Owners and Entrepreneurs". it is going online for download cheaply. if you have any feedbacks, bring it on! Hope you will find it useful. Cheers!
The Three Traits of the Sought-After Marketer
When we were asked by one of our long-term clients to help them bridge the often-dysfunctional gap between marketing and sales functions, we thought we already knew the recipe. We didn’t expect that our discoveries would change much of what we thought about marketing. But they did.
Successes and failures in marketing to investors and tips for fundraising w...Gaia-VSM
Three Dos and Don’ts of fund raising.
Why do entrepreneurs fail in marketing their startup to investors.
How to use the right marketing tools to increase your startup appeal.
Successes and failures in marketing to investors and tips for fundraising w...Gaia-VSM
Come and learn some of the most effective approaches to allure investors while searching for funding. You will have the opportunity to learn from the success and failures of other startups.
How to tell the story of your startup's technology innovationGaia-VSM
“Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth.”
― Marcus Aurelius,
There is never one truth. Marketing is all about perception in the mind of the potential client. The question is how to present your product and/or startup from the point of view of potential investors or customers?
The one question that bothers startups the most – Practical MarketingGaia-VSM
Following a research that was conducted by Gaia-VSM about the one question that bothers entrepreneurs the most about marketing, we initiated this Round Table event to share and discuss our discoveries.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
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Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Startup marketing workshop - marketing experts and tools
1. March 2016
Hayut Yogev, Gaia CEO
:
Startup marketing workshop : Setting the right
marketing goals and marketing tools
Startup (Nation) Marketing TLV
Gaia VSM LTD all rights reserved
2. Building your startup marketing
2
Gaia VSM LTD confidential
All rights reserves
MARKET STRATEGY START-UP BRANDING START-UP MARKETING
3. 3
The billion-dollar tech startup was supposed to be the stuff of myth. Now
they seem to be … everywhere http://fortune.com/2015/01/22/the-age-of-unicorns/
Gaia VSM LTD confidential
All rights reserves
כ מפתחים בעיה לכל-70סטארטאפיםפתרונות מפתחים שונים.
שלו במוצר להשתמש ללקוחות שיגרום זה הוא שינצח מי.
4. מנצח מותג לבנות איך?
כמוביל עצמנו את נמצב איך?
מסביב הרעש כל בתוך לבלוט איך?
אלינו להגיע ללקוחות נגרום איך?
The four Main Marketing Questions:
4
5. The secret of maximizing the company’s value
5
Gaia VSM LTD confidential
All rights reserves
6. 6
Gaia VSM LTD confidential
All rights reserves
1.הכספיות התוצאות
ל נחלק החברה ערך-2
7. Gaia VSM LTD confidential
All rights reserves
2.והחברה המותג של הנתפס הערך
8. What Marketing is all about?
8
Gaia VSM LTD confidential
All rights reserves
9. 9 Gaia VSM LTD confidential
All rights reserves
הלקוח של המבט מנקודת הדברים את לראות משמעו שיווק
10. 10
Gaia VSM LTD confidential
All rights reserves
הלקוח של במוח תפיסה על מאבק הוא שיווק
11. 11
Gaia VSM LTD confidential
All rights reserves
However….
קיים שאינו בשוק מוצר לשיווק קיים בשוק שיווק בין ההבדל
