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How to tell the story of your startup's technology innovation

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“Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth.”
― Marcus Aurelius,
There is never one truth. Marketing is all about perception in the mind of the potential client. The question is how to present your product and/or startup from the point of view of potential investors or customers?

Published in: Marketing
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How to tell the story of your startup's technology innovation

  1. 1. How to tell the story of your startup's technology innovation Startup (Nation) Marketing TLV Hayut Yogev, Gaia-VSM CEO June 2016 Valuation driven Startup Marketing Gaia VSM LTD confidential All rights reserves
  2. 2. 2 Gaia VSM LTD confidential All rights reserves Developing new products for established companies in a familiar field begins from the customers’ need
  3. 3. 3 Gaia VSM LTD confidential All rights reserves Developing new products in an innovative unfamiliar field, begins from the technological aspect and capability
  4. 4. The Challenge Innovative Technology
  5. 5. Marketing definition ‫מבטו‬ ‫מנקודת‬ ‫הדברים‬ ‫את‬ ‫לראות‬ ‫משמעותו‬ ‫שיווק‬‫הלקוח‬ ‫של‬ ‫הפוטנציאלי‬
  6. 6. A. Product and company B. Market overview C. Customers 3 fields you should study before telling your story 6
  7. 7. Market Mapping 7
  8. 8. 1. Say goodbye to subjective points of view. 2. Don’t ask customers if they’ll use the product or what they need 3. Don’t adopt the same plan as the startup next door 4. Understand what you really have to offer 5. Monitor customer behavior 6. Find the opportunities 7. Identify the barriers Marketing perceptions 8
  9. 9. LUMOS GLOBAL VISION We believe that every family and, most importantly, every person has a basic right to an abundance of safe electricity. It is an essential condition for quality of life and for better living. We believe that the only way to reach scale is through commercially viable investments.
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  12. 12. 12 Gaia VSM LTD all rights reserved
  13. 13. 14 Build your plan from the goal you wish to achieve, backwards
  14. 14. 15 Case studies
  15. 15. 16 http://www.uprightpose.com/
  16. 16. 17 Delay Analysis in Construction Project
  17. 17. 18 http://www.ridartech.com/
  18. 18. 19
  19. 19. Always keep one step ahead… 20
  20. 20.  Be creative  Read. Learn. Follow.  Be aware to new marketing trends  Be innovative Always keep one step ahead 21
  21. 21. Gaia VSM LTD all rights reserved Thank You Email: Hayut@gaia-vsm.com Website: www.gaia-vsm.com Valuation driven Startup Marketing

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