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SignOn Leadz help in retargeting visitors post segmentation
- 1. CASE STUDY SIGNON LEADZ HELP IN RETARGETING VISITORSPOST SEGMENTATION
- 2. Signon.ai is anIndian cloud-based software & AI company headquartered in Bengaluru, India. Founded in 2015 by stalwarts in the IT & Services industry, it provides Artificial Intelligence, Application Development, Digital Marketing, Analytics and also sells a complementary suite of enterprise applications focused on Customer Relationship Management CRM, marketing intelligence, & Membership management. About SignOn.ai One of the best NBFCs in India with around hundreds of branches in the country. Also they have a customer base of thousands which makes it one of the best NBFCs. It has shown rapid growth in the market in the past years which makes it one of the best in the country. It specializes in offering infrastructure management, wealth management, home loans, commercial finance and consumer loans and much more. About Client Low conversions online & this was impacting the offline conversions as well. Customers were not identified and mapped to the correct product portfolios. Reduced conversion rates was the headache of this NBFC client, they couldn’t streamline the targeting process, they failed in segmenting the customers and providing customized marketing solutions for users. The generic marketing efforts ended up in bad conversion metrics both online and offline. Problem Statement
- 3. Mapped the entireworkflow , Implemented solution with SignOn Leadz : Segmenting the customers helped in personalizing marketing and communication for each segment. SignOn targeted the website based visitors using facebook pixel. Used the list based retargeting method. This increased awareness of the brand and also increased conversions. Increased accuracy of website visitors to re-engage with the brand by reminding them of the services offered. This also aids in offering the right information of services/products. Solution 11 22 33 1 Month Study 1 Month Transition Time to Go Live 5 Months Deployment 6 Months from Contract Configuration And Deployment Timeline
- 4. 1. Retargeting ledto 26% increase in conversion rates 2. Better insight into the consumer base 3. 13% increase in brand awareness Outcomes A complete member management tool to scale your business to heights. SignOn AI has a team of expert marketers who understands your prospects, scaling 24/7 to build your brand and grow your sales. SignOn applies the power of data along with some very intelligent functions to remodel your lead and marketing funnel. SignOn Leadz helps you to complete your sales processes, view the detailed contact and company records, and view communication history in one place so you can manage leads without the hassle Provided digital marketing solutions from the initial stage starting from customer acquisition, for targeting the ideal buyer persona of the business by establishing presence in all the online marketing channels and to attract the ideal customers. Help to generate leads and helped in converting qualified leads. Tools Used Feature Used Signon Leadz Digital Marketing
- 5. Data Lake Contact Management LeadNurturing Automatic Lead Assignment Campaign ManagementSales Fulfilment Escalation & Approval Management Customer Segmentation Granular user permissions Surveys Reports and Dashboards Social Media SMS Integration Live Chat Webforms EmailMobile App Chat Bot Google Ads Meeting Scheduling Notifications & Calendar Auto Responders Advanced Lead Scoring Sales Insight Email Insights Telephony - Make, receive, & record calls - Outbound & Inbound Knowledge Management Omni Channel Business Intelligence Pipeline Management A store for enterprise data used for tasks like reporting, analytics & machine learning Get real-time insights & social data of customers, connect with them across channels Get real-time insights & social data of customers, connect with them across channels Analyze & Nurture quality leads to conversion. Bridge UTM campaigns and measure ROI Assign leads to right sales rep while their hot and ensure leads don't fall through the crack Create campaigns for the right target by tracking visitors and conversions. Opt-out & opt- In Streamline sales process- customize the app to drive process productivity, and consistency. Flexible approvals processes for deal discounts, expenses, and more Segment your contacts, improve engagement & retention with customized campaigns Roles, Profiles, Teams- Assign roles, define permissions, control access to information Create templates and conduct surveys for all customers Track team performance, modify charts, in one screen. Make decisions from anywhere using mobile reporting Social media integration to understand customer profile & generate leads Send auto SMSs & Campaign SMSs to customers, prospects Chat helps connect with customers live in the website and on social media page via FB Messenger Helps you capture leads from your landing pages & website Email Integration helps funnel multiple email IDs into a queue & connect the lead to the email. Connect your web application to the LMS Conversational AI for smarter selling & servicing Google Ads Integration Prepare for customer meetings while on the go View all the tasks which are pending in Notifications & reminders can be set for tasks Autoresponders for business- critical decision junctions Lead scoring using behavioral attributes of customers from third party APIs Get Insights into Sales performance Get Insights into Email Marketing performance, send, read, forward details & remarketing Collaboration tools designed to share insights, documents, maps, etc., company- wide. Connect Voice, Chat, SMS, Social Media, Webforms into a single unified platform Build reports without help from IT Understand and modify the pipeline effectively Other features to look for