The document describes a method for tracking offline conversions using IFTTT and Google Docs spreadsheets. The process involves creating an IFTTT recipe that adds any data from SMS messages from a specific phone number to a Google Docs spreadsheet. This allows clients to text conversions to an agency's phone number and have it recorded in the spreadsheet. The results showed a 550% increase in tracked conversions for one client, who then moved to a different tracking solution. Other clients also increased investment and switched solutions after using this method.