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*

    “Running an Agile Fortune 500 Company”
    Aditya Yadav, aditya.yadav@gmail.com
    in.linkedin.com/in/adityayadav76
* A Typical Global Company
  * Fortune 500/1000
  * 200 Divisions
  * 40 Countries
  * 25000 Employees




                             *
*
    @ Acme Inc.
* Original Question “Since we have grown from
 100 to 5000 people nothing seems to work.
 What should we do?”
* The Correct Question - “There is no magic to
 Scaling an organization. Its based on structured
 principles. While the solution is never the same
 for two organizations the principles of scaling
 are. Shall we look at those principles?”




           *
*
    And The Philosophy Behind The Answer
1.   The Law of Diminishing Returns
2.   The Law of Economies and Diseconomies of
     Scale
* Because Scaling is the biggest issue causing
 operational failure in organizations of any size.




                      *
* Managers don’t understand the implications of this law.
* They have a very myopic factor based approach to management
* They use a set of metrics to measure, and perpetually push harder
    and harder to maximize those metrics
*   Without realizing that this law is kicking in
*   The law of diminishing returns (also law of diminishing marginal
    returns or law of increasing relative cost) states that in all productive
    processes, adding more of one factor of production, while holding all
    others constant ("ceteris paribus"), will at some point yield lower
    per-unit returns. - wikipedia
*   The law of diminishing returns does not imply that adding more of a
    factor will decrease the total production, a condition known as
    negative returns, though in fact this is common. - wikipedia




                                             *
*   Economies of scale are the cost advantages that enterprises obtain due to size, with cost per unit of
    output generally decreasing with increasing scale as fixed costs are spread out over more units of
    output. Often operational efficiency is also greater with increasing scale, leading to lower variable cost
    as well.
      1.      Technical economies. They are found mostly in plants and arise mostly because neither the capital cost
              nor the running cost of plants increase in proportion to their size. The main idea is to spread the fixed
              costs over as large output as possible, so Average Fixed Cost decreases.
      2.      Managerial or administrative economies arise because the same people can usually manage with bigger
              output, so average administrative cost decreases when production increases. Large firms can employ
              specialists, which leads to the increase in efficiency.
      3.      Financial economies arise because e.g. the interest rate for getting a loan is higher for smaller firm
              than for larger one. This is because large firms have large assets and banks trust them more. It is also
              relatively easier for large firms to raise their share-capital by issuing shares.
      4.      Marketing economies. They are available both in purchases of raw material and in selling of the
              product. A large firm may have a bulk discount when purchasing raw materials. In terms of promotion,
              to large firms the average cost is smaller, because the prices of advertisements are the same for all
              firms, hence the large firms can afford costs of sales promotion without causing much difference in
              their profit shares.
      5.      Social economies. They may be developed into two groups: those that build up the goodwill of the
              community and so attract customer (sponsorship), and those that develop the loyalty of the firm's
              employers (Christmas bonuses)
      6.      Risk-bearing economies. They are the firm's ability to bear losses. If one part of the company has a loss,
              other parts of the company can support it. If the company sustains a loss, it has enough capital to
              overcome it.




                                                                     *
*   Diseconomies of scale are the forces that cause larger firms and
    governments to produce goods and services at increased per-unit costs.
     1.    Communication costs
     2.    Duplication of efforts
     3.    Office Politics
     4.    Top Heavy Companies
     5.    Cannibalization
     6.    Isolation of decision makers from the results of their decisions
     7.    Slow response time
     8.    Inertia (Unwillingness to change)
     9.    Public and Govt. opposition
     10.   Large market share
     11.   Large market portfolio
     12.   Inelasticity of supply




                                                 *
1.    Culture Dilution & Disintegration   1.    Purpose and Directional
2.    Organic vs Inorganic Growth               Ambiguity
3.    Sustainable Growth and Staying      2.    Need for Mass Standardization
      Cash Flow Positive                  3.    Process for Stable things
4.    Capability & Skill Dilution         4.    Customer Experience
5.    Knowhow & Core Competencies         5.    Agility & Lead Time
6.    Chaos and Disorder
                                          6.    Time Zones and Co-ordination
7.    Conflicts of Interest
                                          7.    Silos & Collaboration
8.    Strategy & Vision Dilution
9.    Loss of Control & Need for
                                          8.    Decision Making
      Empowerment                         9.    Ethics & Corporate Social
                                                Responsibility
10.   Failure of Plans and Strategy by
      Design, and the need for            10.   Span of Control vs Influence
      Emergent Strategy




                    *
* Because Managers are not concerned with it
* Managers are concerned with things like costs, efficiency,
  productivity, revenues, metrics, kpi’s, goals and targets
* Managers completely miss the issues that need to be
  addressed for organizational scalability
* There is no silver bullet organizational scalability
  formula/framework
* A constant view of recognizing and addressing the 20
  dimensions mentioned in the previous slide is needed
* Also managers need to understand that (i) diminishing
  returns and (ii) diseconomies of scale will eventually get
  them if unaddressed




           *
Aditya!!!



     *

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The 2 Laws Of Scale & Diminishing Returns - Aditya Yadav

  • 1. * “Running an Agile Fortune 500 Company” Aditya Yadav, aditya.yadav@gmail.com in.linkedin.com/in/adityayadav76
  • 2. * A Typical Global Company * Fortune 500/1000 * 200 Divisions * 40 Countries * 25000 Employees *
  • 3. * @ Acme Inc.
  • 4. * Original Question “Since we have grown from 100 to 5000 people nothing seems to work. What should we do?” * The Correct Question - “There is no magic to Scaling an organization. Its based on structured principles. While the solution is never the same for two organizations the principles of scaling are. Shall we look at those principles?” *
  • 5. * And The Philosophy Behind The Answer
  • 6. 1. The Law of Diminishing Returns 2. The Law of Economies and Diseconomies of Scale * Because Scaling is the biggest issue causing operational failure in organizations of any size. *
  • 7. * Managers don’t understand the implications of this law. * They have a very myopic factor based approach to management * They use a set of metrics to measure, and perpetually push harder and harder to maximize those metrics * Without realizing that this law is kicking in * The law of diminishing returns (also law of diminishing marginal returns or law of increasing relative cost) states that in all productive processes, adding more of one factor of production, while holding all others constant ("ceteris paribus"), will at some point yield lower per-unit returns. - wikipedia * The law of diminishing returns does not imply that adding more of a factor will decrease the total production, a condition known as negative returns, though in fact this is common. - wikipedia *
  • 8. * Economies of scale are the cost advantages that enterprises obtain due to size, with cost per unit of output generally decreasing with increasing scale as fixed costs are spread out over more units of output. Often operational efficiency is also greater with increasing scale, leading to lower variable cost as well. 1. Technical economies. They are found mostly in plants and arise mostly because neither the capital cost nor the running cost of plants increase in proportion to their size. The main idea is to spread the fixed costs over as large output as possible, so Average Fixed Cost decreases. 2. Managerial or administrative economies arise because the same people can usually manage with bigger output, so average administrative cost decreases when production increases. Large firms can employ specialists, which leads to the increase in efficiency. 3. Financial economies arise because e.g. the interest rate for getting a loan is higher for smaller firm than for larger one. This is because large firms have large assets and banks trust them more. It is also relatively easier for large firms to raise their share-capital by issuing shares. 4. Marketing economies. They are available both in purchases of raw material and in selling of the product. A large firm may have a bulk discount when purchasing raw materials. In terms of promotion, to large firms the average cost is smaller, because the prices of advertisements are the same for all firms, hence the large firms can afford costs of sales promotion without causing much difference in their profit shares. 5. Social economies. They may be developed into two groups: those that build up the goodwill of the community and so attract customer (sponsorship), and those that develop the loyalty of the firm's employers (Christmas bonuses) 6. Risk-bearing economies. They are the firm's ability to bear losses. If one part of the company has a loss, other parts of the company can support it. If the company sustains a loss, it has enough capital to overcome it. *
  • 9. * Diseconomies of scale are the forces that cause larger firms and governments to produce goods and services at increased per-unit costs. 1. Communication costs 2. Duplication of efforts 3. Office Politics 4. Top Heavy Companies 5. Cannibalization 6. Isolation of decision makers from the results of their decisions 7. Slow response time 8. Inertia (Unwillingness to change) 9. Public and Govt. opposition 10. Large market share 11. Large market portfolio 12. Inelasticity of supply *
  • 10. 1. Culture Dilution & Disintegration 1. Purpose and Directional 2. Organic vs Inorganic Growth Ambiguity 3. Sustainable Growth and Staying 2. Need for Mass Standardization Cash Flow Positive 3. Process for Stable things 4. Capability & Skill Dilution 4. Customer Experience 5. Knowhow & Core Competencies 5. Agility & Lead Time 6. Chaos and Disorder 6. Time Zones and Co-ordination 7. Conflicts of Interest 7. Silos & Collaboration 8. Strategy & Vision Dilution 9. Loss of Control & Need for 8. Decision Making Empowerment 9. Ethics & Corporate Social Responsibility 10. Failure of Plans and Strategy by Design, and the need for 10. Span of Control vs Influence Emergent Strategy *
  • 11. * Because Managers are not concerned with it * Managers are concerned with things like costs, efficiency, productivity, revenues, metrics, kpi’s, goals and targets * Managers completely miss the issues that need to be addressed for organizational scalability * There is no silver bullet organizational scalability formula/framework * A constant view of recognizing and addressing the 20 dimensions mentioned in the previous slide is needed * Also managers need to understand that (i) diminishing returns and (ii) diseconomies of scale will eventually get them if unaddressed *