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VOL 03 I ISSUE 01 I 2021
The world of
Women
Stories to Read
This Women's Day
THE 10 MOST INSPIRING
IN BUSINESS 2021
WOMEN
WOMEN
Marilyn Bruno
Eileen Willett Sandrine
Desbarbieux-Lloyd
Rebecca
Baumgartner
Tahisha Pearson
Fugate
Michelle Drolet
Rachael
Ferguson
She Rises to
Conquer
mpactful leadership is the ability to be flexible with
Iyour style and approach. Every single person is unique
in how they learn, respond, grow, etc. You can’t be
effective and impactful to every one of these individuals
with the same leadership style. Some people thrive under a
more democratic style, others need a more structured
transactional approach. A strong leader is able to dip into
each of these buckets to meet their team where they are
while also staying true to themselves.
Women in business should especially use emotional
intelligence to lead. They use the same skills as any good
leader: visionary, strategic, innovative, good communicator,
trustworthy, problem-solver, accountable, empathetic,
transparent, humble, and resilient. There are two traits that
women leaders need to have in order to be effective:
humility and inclusiveness.
When you are humble, you are able to acknowledge and
recognize your mistakes. When you don't center yourself in
your leadership role, it creates trust. By being inclusive, a
leader is creating a culture of belonging - where people feel
safe to be authentic and have their voice heard. Numerous
studies have shown that when people feel like they are
valued, not only are they more engaged in their work, but
the company experiences increased productivity and
profitability.
Impactful businesswoman leadership empowers others and
encourages everyone to bring their best. An impactful
women leader values building relationships and understands
how to grow authentically. They feel privileged to play a
role in helping others grow their careers. As with great
privilege comes great responsibility. Their responsibility
includes identifying opportunities for team members to
grow, learn, and become confident in their contributions,
and support them along the way.
Editor’s Desk
A great leader surrounds themselves with
“GREATER” people. Accordingly, women leader is
open to diversity and inclusiveness in the
organization. Because there are studies that confirm
diverse teams are most innovative. A women leader
knows how to authentically leverage diverse talent,
backgrounds, and skillsets to drive business growth
and empower her team to be successful. Particularly
in business, where it is being highly focused on
solving customer’s needs.
Every leader no matter their gender should place
integrity, honesty, and client needs ahead of any
profit motive. So, women should demand excellence
and hold each other accountable for success. Women
face challenges in personal and business life, but the
ability to persevere is the difference between success
and failure.
Identifying this change and focused on building such
a culture – Insights Success comes up with a list of
such women-leaders in its edition - The 10 Most
Inspiring Women in Business 2021. These
businesswomen have been an inspiration to many
and helping others to grow in their careers. They
have become the epitome of leadership with their
qualities and skills.
Featuring this edition are businesswomen like
Rebecca Baumgartner - Sr. Diversity and Inclusion
Manager at Ogletree Deakins. Sandrine
Desbarbieux-Lloyd - European Vice President of
Digital at Samsung. Tahisha Pearson Fugate - Sr.
Manager DEI Client Development. Michelle Drolet,
CEO at Towerwall, Inc, and others.
Enjoy the journey!
rohit.chaturvedi@insightssuccess.com
ARTICLE
32
Leaders Viewpoint Article for
Insights Success Magazine
Samantha Woodham
CONTENTS
Stories to Read This Women's Day
The world of Women
20
Giving Women Confdence
through Luxurious Clothing
Eileen Willett
08
16
A Trusted Professional
of Security
Michelle Drolet
36
Epitomizing Procient Leadership
Sandrine Desbarbieux-lloyd
28
Spearheading A Substantial Change In
Diversity, Equity, And Inclusion
Rebecca Baumgartner
40
Improving Diversity and
Inclusion in Legal Profession
Tahisha Pearson Fugate
12
Playing Responsible
Roles Judiciously
Marilyn Bruno
24
A Proud Ambassador of Women’s
Entrepreneurship Day Organization
Rachael Ferguson
sales@insightssuccess.com
March, 2021
Editor-in-Chief
Senior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Sumita Sarkar
Managing Editor
Anish Miller
Executive Editor
Rohit Chaturvedi
Assistant Editors
Jenny Fernandes
Visualizer
David King
Art & Design Director
Asha Bange
Associate Designer
Kartik Balapurkar
Kshitij S Peter Collins
John Matthew
Sales Executives
David, Martin, Dharmendra
Business Development Executives
Steve, Joe, Aidan, Binay
Jacob Smile
Aditya Marry D'Souza
SME-SMO Executive
Amol Wadekar Frank Adams
Circulation Manager
Robert Brown Stella Andrew David Stokes
Kushagra Gupta
Co-designer
Copyright © 2021 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any
form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success.
Reprint rights remain solely with Insights Success.
Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess
We are also available on :
Brief
Company Name
Nicolas Hernandez
Precident
360Learning
360learning.com
360Learning empowers Learning and Development teams to
drive culture and growth through Collaborative Learning.
Sriram Padmanabhan
President & Founder
Cymorg Inc
cymorg.com
Cymorg is an AI platform on which contextual and dynamic
business simulations can be configured for analyzing and
developing the decision-making behavior of critical customer-
facing teams at scale, thus improving business outcomes for the
organization.
City & Guilds Kineo
kineo.com
Steve Lowenthal
CEO
Kineo improves performance in business by creating a better
workplace learning experience.
EDSBY
edsby.com
John Myers
CEO
Edsby is the most comprehensive digital learning and data
system available for K-12.
Gamelearn
game-learn.com
Ibrahim Jabary
CEO
Gamelearn was the world’s first company to sell online serious
games for corporate training.
CommunityShare
communityshare.us
Josh Schachter
Founder & director
CommunityShare is an initiative that is re-imagining learning
by revealing, connecting and sharing the wisdom, passion,
stories and “real-world” expertise in local communities.
Edcamp Foundation
edcamp.org
Hadley Ferguson
CEO
Edcamps are free public events that leverage the knowledge
and experiences of attendees by allowing educators to
collaboratively determine topics for discussion the day of the
event.
Celemi
celemi.com
Jay Jacobson
President
Celemi's simulations and custom solutions are designed to
improve business acumen and improve your bottom line.
Edthena
edthena.com
Edthena was born from on-the-ground experience with
challenges accessing and providing the right types of support at
the right times.
Adam Geller
CEO
Featured Person
Yury Uskov
CEO
iSpring Solutions
ispringsolutions.com
iSpring is a global leader in creating award-winning software
for eLearning. Since 2005, iSpring Solutions, Inc. has helped
thousands of businesses worldwide to advance their corporate
training and spread best business practices.
Eileen Willett
Leadership is almost always associated with strength,
force, power and ambition - all traits that translate
easily to the battlefield, believes Eileen Willett, the
Co-Founder at Cucumber Clothing. According to Eileen,
these important traits should be possessed by every leader,
but equally important are those of empathy, emotional
intelligence, integrity, vision and humility. The combination
of all these traits together allows for a rounded leadership,
one that allows for the strength of dissention, resilience in
the face of discord and ultimately success of the team as a
whole.
In an interview conducted between Eileen and Insights
Success, he sheds light on her entrepreneurial journey and
how she headed Cucumber Clothing to reach where it is
today.
Below are the highlights of the interview:
How do you diversify your organization’s offerings to
entice the target audience?
At Cucumber, we are proud for what we stand for, this
includes our strong commitment to sustainability and our
support for women at all stages of their lives. We believe
this can be seen in our dedication to customer service that
encompasses personal follow ups to all enquiries, as well as
ensuring that the products we offer are the ones our
customers want. We do this through constant attention to
where our sales lie, as well as reaching out to our wonderful
customer base by email, social media and focus groups.
What roadblocks or challenges were faced by you in a
corporate business? And how did you overcome them?
Every business faces multiple stumbling blocks, from the
small irritations of an email being bounced back to more
serious ones that affect customers or cash flow. We have
had our fair share of challenging moments. One of the most
serious was our first foray into outsourcing fulfillment. At
great cost we moved all our stock to a distant warehouse
and entrusted a fulfillment company to send out our orders.
With strict instructions as to how to pack, how to label to
try and ensure a seamless continuation of our five star
customer service we were dismayed and then horrified to
find that customers were receiving the wrong items, double
orders and some orders marked ‘shoes’ (we do not make
shoes.) We quickly moved back in house, lesson learned.
According to you, what essential traits should a business
leader possess to thrive in any given competitive
market?
The world of business shares some characteristics with the
world of academe. With a goal to achieve (read thesis) one
of the key supports is the undertaking of deep and serious
research. These investigations must cover competitors, data
analytics, new material and manufacturing technology, the
latest social media and online technology to name but a few
areas. A keen interest in facts and figures is an absolute
essential for a successful business leader. Working in
vacuum is not realistic, however brilliant an idea may be, it
has to reside in the real world.
Where are you focusing your energy now, and where do
you hope to make an impact next?
The background to business of the last twelve months has
been one of chaos and bewilderment, to put it mildly. No
sector has been untouched and fashion and retail have been
on a what feels like a high speed roller coaster ride. With
this in mind we have spent much of the past year focusing
on the consolidation and reorganization of our business to
ensure that as the world begins to open up, we will be
ideally placed to benefit. Right now we are focusing our
energies in creating new supply lines, accelerating the
Giving Women Confidence through Luxurious Clothing
08 | March 2021 www.insightssuccess.com
‘‘
Cucumber means
clothes that give
women confidence.
Eileen Willett
Co – founder
Cucumber Clothing
The 10 Most Inspiring Women in Business 2021
09
|
March 2021
www.insightssuccess.com
widening of our routes to market and
investing in marketing. We aim to continue
increasing our market share nationally and
internationally.
What is your idea of impactful
leadership? What style of leadership do
you personally prefer and have
implemented within your team at
Cucumber Clothing?
Following on from leadership traits above,
for me personally, impactful leadership is a
troika led by inspiration, vision and
emotional intelligence. A leader must have
the original vision. This is what every cog
in the business ultimately is working
towards achieving. A successful leader
must also be able to inspire passion for this
vision, both within themselves and their
team. Finally, a business is a community.
How we treat and interact with those within
that community will always play a major
role in how that community functions. To
be able to lead, to be able to have an impact
as a leader, draws on deep wells of
emotional intelligence. A leader must be
able to gauge and understand each
employee’s strengths and weaknesses. They
must be able to utilise the former and
improve the latter. What is emotional
intelligence other than a type of kindness?
An acknowledgement that we are all
different and all have a role to play. A true
leader is understands this instinctively.
What have you envisioned for your
organization’s future, with regards to
your role at Cucumber Clothing and for
your personal ambitions as well?
At Cucumber we are keen to be recognized
as a brand leader in sustainable, luxury
leisurewear that empowers women. Quite a
mouthful, but we have been ploughing all
our energies into making this happen and
feel we have come a long way since our
launch only three years ago. On a personal
note, I am very keen to become more
involved in leveling the playing field for
those of a diverse background entering the
start-up world. I am a featured member of i:Entrepreneur, a campaign
celebrating, championing and shining a light on small businesses
founded by entrepreneurs of diverse backgrounds; a founding member
of the Allbright Diversity and Inclusion Committee, as well as a
shortlisted candidate for the 2020 Asian Women of Achievement
Awards. Finally, after a year of global turbulence, what I really wish
for is a future of peace where we can spend time with those we love
and hug them once again.
10 | March 2021 www.insightssuccess.com
MARIL
YN BRUNO
Playing Responsible Roles Judiciously
The survival of mankind depends on three things: clean
water, food, and a livable environment. These
fundamental needs of every living entity must be
sustainably met for all time to come. Food and water
contaminated with bacteria and fungi have the potential to
destroy human health and end life on Earth. Taking this threat
straight on, Aequor was founded. Aequor is a biotech
company that developed new chemicals that kill a broad
spectrum of bacteria and fungi - including the antimicrobial-
resistant (AMR) "Superbugs" for which there is no other cure.
Aequor's lead chemical was also validated as the only non-
toxic remedy to remove the bacteria and fungi's protective
"biofilm" shield and inhibit biofilm formation. Biofilm is the
root cause of contamination, corrosion, infection, and disease
on land and the marine fouling (barnacles, mussels, algae) on
surfacesincontactwithfresh andsaltwater.
The leading light ofAequor is Marilyn Bruno, the CEO of the
company. After three decades in male-dominated careers
before joining Aequor, she has been an inspiration to many
women to enter into any career of their choice. ButAequor has
been a real challenge. Marilyn finds appalling that statistically
only2.7% of women-ledbusinesses getinvestmentfunding.
HighlyEducated and DiverseExperiences
Marilyn Bruno has had several totally disparate careers:
international academic administration, finance, trade, law
and diplomacy. First, Marilyn was a Spanish Literature
major at Mount Holyoke College in Massachusetts during
the revolutionary '60s, and headed to Madrid to do her
Masters' degree with the NYU in Spain academic program.
After earning her M.A., NYU hired her as an administrator
of the program. She worked for NYU for the next 10 years,
growing the program to 300 students and 80 faculty
members, earning her PhD and teaching as Adjunct
Professor of Medieval to 17th Century literature. She left
Spain in the early '80s with her infant daughter and became
a stock and commodity broker on Wall Street, VP at a bank,
and ultimately started a computerized trading system in
collaboration with the General Electric Information
Services Company -- the only company with commercial
satellite access at the time.
Award Winning Entrepreneur
Marilyn’s proprietary trading system, called Tradetech, was
pre-Internet, pre-eBay, pre-Amazon and pre-Wikipedia but
it had email, research and auction features that supported
over 70 complex international trade transactions, as she
pioneered the use of barter and countertrade to finance U.S.
exports to cash-strapped countries in Latin America and
Europe. When Marilyn travelled with her Compaq
computer (the first portable, 20 lb., machine), Customs
officials would ask her why she was traveling with her
sewing machine.
Ten years later, she received many awards, including
Woman Entrepreneur of the Year, featured in Business
Week, appointed to the U.S. President's Blue Ribbon Task
Force on National Security, etc.
After an unfriendly takeover of Tradetech by GE, Marilyn
went to New York Law School, graduated in 2.5 years,
passed the Bar exams of NY, NJ, FL and was waived into
the DC Bar. Marilyn is licensed to argue before the
The 10 Most Inspiring Women in Business 2021
12 | March 2021 www.insightssuccess.com
Marilyn Bruno,
CEO,
Aequor, Inc.
13
|
March 2021
www.insightssuccess.com
Supreme Court. She was a Clerk at the Court of
International Trade when she was accepted into the U.S.
Foreign Service. She served 16 years in the Diplomatic
Corps as an Economic Officer both at the State Department
in Washington, D.C. and at U.S. Embassies overseas,
handling the food security, pandemic threat, and
environmental portfolios among others. Marilyn resigned
her Foreign Service post to work full time as CEO of
Aequor - a company founded by her daughter, Cynthia
Burzell, now a Ph.D. Marine and Medical Microbiologist
and the scientist who made the breakthrough discovery of
novel chemicals in the ocean that kill the Superbugs.
Contributing to the UN Health Goals
Cynthia discovered a new genus and several new species of
marine microbes (she named one after Marilyn) and
extracted the remarkable new chemicals. Aequor has now
patented over 70 non-toxic, “green,” eco-friendly, and
sustainable chemicals — dispersants, cleaning, antibiofilm,
antifouling, antimicrobial agents — and several proprietary
“green” products containing them. Cynthia offers microbial
and biofilm testing services to third parties to determine
whether the antimicrobials in their products, devices,
coatings, etc. are able to kill the AMR Superbugs.
Aequor is the only company dedicated to the United
Nations (UN) "One Health" goals to control pandemic
threats from their 3 sources of transmission: animals,
humans and the environment (water, food, air, surfaces,
etc.). Aequor's green chemicals can replace the toxic
biocides that accumulate and persist in the environment,
triggering further antimicrobial resistance and spawning
stronger Superbugs.
And Aequor is helping to save the Space program. The
bacteria and fungi hitchhiking up to the International Space
Station were contaminating the water reuse/recycling
system used for life support. In the micro and zero-gravity
environments and exposed to radiation, the bacteria and
fungi form thicker biofilm and quickly become resistant to
silver and other antimicrobials. After a 3-year pilot project
with NASA, one single treatment of Aequor's chemicals
removed the biofilm from the water system in minutes and
remained active for 15 months without replenishment.
NASA became Aequor’s first customer.
Creating Sustainable Sources of Food
Aequor's treatments were tested in algae cultivation
systems and yeast fermentation systems converting plant
residues into new products. Aequor's treatments boosted
the productivity of algae and plant biomass by up to 40%
in half the time. This boosts the profitability of new
sources of biobased, sustainable sources of food -- like the
meatless burger, yoghurt and ice cream. These treatments
also boost the profitability of biofuels to replace fossil
fuels and cut CO2 emissions.
Allowing Specialists to Specialize
Marilyn considers that it is important for business leaders
to have vision. She advises to look 10 years into the
future, identify needs and come back to the present to
prepare for them. Marilyn lets the specialists specialize.
Cynthia liaises with a Scientific Advisory Board and
Marilyn liaises with a Business Advisory Board. This
virtual, capital-efficient model is well-suited for a
company like Aequor, where its proprietary chemicals can
be used in multiple verticals. Aequor seeks licensees to
run with the spinoffs: water treatments, surface cleaners,
algae/yeast boosters, new drug candidates. Of course,
Aequor is always looking for investors. In the upcoming
years, Marilyn sees Aequor as a $ billion company,
Cynthia receiving a Nobel Prize, and she writing her
book.
Using your wits and
knowing that you don't
need to know
everything - you just
need to know where to
find everything.
“
“
14 | March 2021 www.insightssuccess.com
MichelleDrolet
hese are unprecedented times, as companies are
Tscrambling for business continuity, and millions
of workers around the world are forced to adapt
to a workplace culture dubbed as the world’s largest
work-from-home experiment. But there is a steep price
to be paid for this change – weakened cybersecurity.
Michelle Drolet, CEO at Towerwall, Inc. can help
identify these top-tier risks and provide you with a list of
priorities & recommendations that can boost your overall
cybersecurity posture. An Interview conducted between
Michelle Drolet and Insights Success helps take
actionable steps to close these vulnerabilities to
safeguard your business.
Below are the highlights of the interview:
Take our readers through your professional journey
until being in a leadership position at Towerwall.
Before founding Towerwall in 1993, I ran the US
operation of CDG Technologies, growing the IT
consulting and VAR business exponentially before
selling it to a public company. I stayed with the new
company but grew disenchanted by the direction, so I
decided to buy back the company and make it mine!
That was my proudest moment in business. For nearly 30
years I’ve worked closely with many SMBs, mid-market,
and enterprise companies providing highly specialized
cybersecurity technology and services.
What roadblocks or challenges were faced by you in a
corporate business? And how did you overcome
them?
Security is a journey, not a destination. Keeping up with
the growing list of regulatory mandates and upcoming
data privacy laws can be challenging. A great example is
a client who came to us to help them answer a seemingly
simple GRC security questionnaire from one of their
customers. In doing so we discovered they needed an
entire information security infrastructure to protect not
only their own intellectual property but their customers
as well. The big challenge was getting a plan in place in
a very short time span to ensure they could continue
doing business.
What is your idea of impactful leadership? What
style of leadership do you personally prefer and have
implemented within your team at Towerwall?
I am a firm believer in servant leadership. Our team is
incredibly talented and committed to not only our
profession but to our clients and our community. By
serving and empowering them “we” are able to
effectively and efficiently solve our client’s information
security challenges. In the end, our clients receive
superior service and result knowing our team is highly
collaborative.
How do you diversify your organization’s offerings to
entice the target audience?
Information security is all we do. We are highly focused
and specialized in protecting our client’s critical assets.
We take great pride in being our client’s trusted security
partner by working along-side in addressing the daily
challenges they face in securing key data as well as
keeping them abreast of the evolving legal and
regulatory requirements. We build security user
awareness programs that take their employees from
“weakest link” to “strongest asset”, a winning
combination.
What are the vital traits that every woman business
leader should possess?
I would say every leader no matter their gender, should
place integrity, honesty, and client needs ahead of any
profit motive. I always say “You only have one
reputation so honor it”. So for us, it's easy, we demand
excellence and hold each other accountable which I
attribute greatly to our success. I learned a long time ago
a great leader surrounds themselves with “GREATER”
people. I am very blessed to have an exceptional team.
The 10 Most Inspiring Women in Business 2021
16 | March 2021 www.insightssuccess.com
Michelle Drolet,
CEO
Towerwall
17
|
March 2021
www.insightssuccess.com
According to you, what essential traits should a
business leader possess to thrive in any given
competitive market?
Focus, determination, and compassion. We all face
challenges in our personal and business life (especially
in the world of COVID), but the ability to persevere is
the difference between success and failure. Particularly
in business, it’s being highly focused on solving your
customer’s needs. As I mentioned before, Information
Security is what we do so our entire team is focused on
just that. They are highly experienced and versed, in the
key challenges CIO, CISO, ISO, and DPO’s face. To cite
by example, Towerwall often competes and wins against
the “big guys” because our team has a “run through the
wall” attitude when we are maturing our customer’s
security programs.
What have you envisioned for your organization’s
future, with regards to your role at Towerwall and for
your personal ambitions as well?
The bad guys are getting “badder” and we are helping
our customers build repeatable processes to protect
themselves. In addition to our corporate headquarters in
Massachusetts, we operate throughout North America
and Caribbean countries. Our service set continues to
evolve and adapt to changing market conditions and the
regulatory framework. We are growing organically as
well as through partnerships to better help our customers.
Again, our “run through the wall” attitude will take us a
long way.
“You
only have
one REPUTATION
so it”
HONOR
18 | March 2021 www.insightssuccess.com
kimberly Khoury
Paving her Way in Sustainability Development
&
&
The
20
BUSINESSWOMEN
to Watch, 2020
SUCCESSFUL
Most
Stories to Read this
Over the past century, the world has seen many changes related to women role and rights. And
through all these changes one thing that has constant: the increasing number of awe-inspiring
women from all over the world. This Women’s Day, we want to let you know the stories of some
inspirational women from the last century. In these stories we have some feminist portraits, and
some of them are known for their iconic work for society- but one thing is common, they all
contributed to change the world.
Emmeline Pankhurst
“You must make women count as much as men; you must
have an equal standard of morals; and the only way to
enforce that is through giving women political power so
that you can get that equal moral standard registered in the
laws of the country. It is the only way.”
Born on July 14, 1858 Emmeline Pankhurst worked for
woman suffrage. She was the leader of the suffragette
movement whose 40-year campaign achieved complete
success and led to the vote being granted to women who
fulfilled the criteria of being over the age of 30, owned
property or were married to a man who owned property.
Before her death British women obtained full equality in
the voting franchise. Emmeline’s daughter Christabel
Harriette Pankhurst also was well-known for her
participation in woman suffrage movement.
20 | March 2021 www.insightssuccess.com
Hattie McDaniel
“Every actor/actress is possessed of the absorbing passion
to create something distinctive and unique.”
True determination displays the results and Hattie
McDaniel is the example of that. She was the first African
American actor who break the colour barrier and receive
an Oscar for her exceptional portrayal of ‘Mammy’in the
movie Gone With The Wind. It is surprising to hear that the
hotel where the award ceremony was held had a ‘No
Blacks’rule.
Jane Addams
“True peace is not merely the absence of war, it is the
presence of justice.”
Visionary eyes have no boundaries and every difficulty for
them is just a passing movement. Despite being diagnosed
with the congenital spinal defect today Jane Addams is
known as ‘Mother of social work’. For her advancement of
the cause of pacifism, she received the Nobel Peace Prize.
She was the first woman to achieve this feat for peace and
nonviolence. She served as president of the Women’s
International League for Peace and Freedom until 1929 and
then as honorary president for the rest of her life.
The world of Women
21
|
March 2021
www.insightssuccess.com
Hedy Lamarr
“Confidence is something you’re born with. I know I had
loads of it even at the age of 15.”
The contribution of women towards the world is not limited
to any space and Hedy Lamarr had proven it right. She was
an actress and scientist as well. Her notable work on a radio
guidance system and radio communications device
contributed to the advance of modern technologies like
Bluetooth and Wi-Fi. For Hedy controversies had become
part of her life but it did not change the fact that she was an
extraordinary woman with brain.
Queen Elizabeth II
“When life seems hard, the courageous do not lie down and
accept defeat; instead, they are all the more determined to
struggle for a better future.”
For most of us being a King and Queen would be the easiest
job to do but what if one has to handle whole country at the
very age when we are just dreaming about the future and
completing our education. Queen Elizabeth II was
ascending to the throne aged 25. She is longest ruling
British monarch and female head of state till date. The best
thing one can learn from her is to accept changes and move
ahead.
22 | March 2021 www.insightssuccess.com
Rachael Ferguson
In an interview conducted between Rachael and Insights
Success, she shared her career as a podiatrist in community
health and her journey throughout. Below are the highlights
of the interview:
Take our readers through your professional journey
until being in a leadership position at SynxBody.
I’m Rachael Ferguson, an international award-winning
podiatrist and entrepreneur, author and keynote speaker. I
created SynxBody with my co-founder in 2011 after we
identified a gap in the market for a slim insole that fitted
into more shoes. We used our podiatry experience to design,
develop and bring to market an insole, including a system
for health professionals to modify them.
We trademarked and patented our insole design globally
and in 2015, appeared on the hit TV show Shark Tank and
landed a deal with shark Andrew Banks who still remains
an investor to this day.
In the early years there was a great deal of time away from
our families and time spent overseas, with my energy
always split between leading two businesses, my podiatry
practice and SynxBody, being a mother of two young
children and a wife. Trying to make everything balance was
proving impossible.
In 2017, my co-founder exited the business, at which time I
made the difficult decision to walk away from my podiatrist
practice and lead SynxBody as CEO. On reflection, it was
a risky decision, but I researched and strategized on what
was needed to take SynxBody to the next level.
My world changed when I engaged a business coach,
started journaling, meditating, reading, exercising and
eating better. Having the discipline to show up at 5am every
day and repeat the same routine was the key to unlocking
my full potential.
Then in 2018, SynxBody finally started to grow and
become wildly successful with opportunities for
international growth on the horizon.
p to 60% of Australians and 70% of Americans experience some form of repetitive
Ufoot pain, and the problem is growing around the world. Committed to make a
positive impact, Rachael Ferguson, CEO at SynxBody is helping people to maintain
active, healthy and pain-free lives. Her team has developed a 100% natural pain relief cream
‘Synxeaze’ which is set to hit the shelves of Australia around the middle of 2021, with expan-
sion plans into the United States of America on track for 2022.
Rachael says, “As our product range continues to grow, so does our commitment to the
biomechanics of your feet, ankles, knees and back. When your foundation is stable and functioning
well, you're well on the way to wellness. And that's what we really want, for everybody."
The 10 Most Inspiring Women in Business 2021
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Rachael Ferguson, CEO
SynxBody
Image Credit- Nathan Sixsmith
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Since turning my company around I have won the Gold
Stevie® Award for Entrepreneur of the Year in Australia,
New Zealand and Asia. I have also won 40 Under 40, First
Amongst Equals in Western Australia and Ausmumpreneur
of the Year in Bronze.
How do you diversify your organization’s offerings to
entice the target audience?
In 2018, after a huge overhaul in packaging, I added
another three brands and ten new products to the SynxBody
range, all whilst securing ranging of our patented insole,
Synxsole in Australia’s biggest retailer, Chemist
Warehouse. This was a turning point in the company with
more products added to the range over the next three years.
We are also in the final stages of formulating new pain
relief products, a cream and oral capsules under our new
brand Synxeaze®. Our goal is to create, formulate and
bring to market Australian made organic range of pain relief
products.
Where are you focusing your energy now, and where do
you hope to make an impact next?
I am currently focusing my energies on our new Synxeaze®
pain relief range of topical and oral products which will hit
the shelves in Australia by June 2021. I am also continuing
to expand my other product ranges by bringing new
products to the market by the end of 2021 and expanding
our product range in the USA.
What is your idea of impactful leadership? What style of
leadership do you personally prefer and have
implemented within your team at SynxBody?
Impactful leadership is not being afraid to challenge the
status quo and standing up for what is right. I also believe
that exceptional leaders pay close attention to detail, stay
true to their values and never lose sight of the needs of their
team members or customers.
I like to model these beliefs by demonstrating care,
compassion and understanding to my team whilst still being
strong and considered in my business decisions. I consider
my style of leadership to be a mix between democratic and
affiliative leadership types, encouraging my team to
contribute to our decisions regularly.
What roadblocks or challenges were faced by you in a
corporate business? And how did you overcome them?
I believe grit, determination,
commitment and self-belief
whilst maintaining a caring
leadership approach and
focus, are the key drivers in
such a competitive market.
‘‘
Image Credit- Nathan Sixsmith
26 | March 2021 www.insightssuccess.com
Synxbody’s biggest challenge, which in turn became
integral to the business growth was recognizing the
product’s packaging was too dark, as well as identifying
there was a need for a variety of products for a broader
customer base. So, the packaging was redesigned whilst
developing a plan for 3 new brands with 10 new products,
that I considered would solve the most common foot
complaints.
SynxBody grew from a struggling venture to being stocked
in major pharmacies by rebranding and repackaging the
product range to stand out on the shelves and pivoting our
marketing plan. Through consistent effort and hard work,
we are well on our way to expanding our international
channels.
Not only did I invest in the business, but more importantly,
I invested in myself.
What have you envisioned for your organization’s
future, with regards to your role at SynxBody and for
your personal ambitions as well?
SynxBody is on a mission to educate the public on the
importance of foot health and to change the way people
think about preventative care. We aim to achieve this
through creating products to help keep people on their feet
and pain free because your health really starts from the
ground up.
I strive for SynxBody to be a household name around the
globe by 2025.
Personally, I am dedicated to inspiring women in business
to dream bigger, reach further and break down barriers to
reach their full potential.
Image Credit- Gabriel Oliveira
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Rebecca Baumgartner
Sr. Diversity and
Inclusion Manager
Ogletree, Deakins,
Nash, Smoak &
Stewart, P.C.
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REBECCA BAUMGARTNER
SPEARHEADING A SUBSTANTIAL CHANGE IN
DIVERSITY, EQUITY, AND INCLUSION
believer of resilience, adaptability, and flexibility,
ARebecca Baumgartner is of the opinion that if
2020 has taught us anything, it is that nothing will
go according to plan. One will have to pivot on a moment’s
notice. If you are slow or resistant to change or setback, you
will be unable to stay relevant in any type of market
disruption. Inculcating the same approach and traits,
Rebecca has set a noteworthy instance of an impactful
leadership. Currently, she is the Sr. Diversity and Inclusion
Manager at Ogletree Deakins.
From Working at a Casino to Being an Inclusion
Manager
I took a fairly serpentine path to where I am today. My first
professional role was in restaurant management at a casino.
I soaked up every morsel of knowledge and experience that
I could. Unfortunately, I didn’t necessarily have the
guidance or support to really help me understand how to
implement this information, how to actually be a leader in
my own right instead of mimicking leadership traits of
others. There were some painful times, and I became
dedicated to seek out knowledge and development for
myself. The more I learned, the more I realized that I didn’t
actually like the operations side of my job. I became
extremely disengaged and didn’t feel like I was where I was
supposed to be. The only enjoyment I had, came from
leading and developing people. I took advantage of an
opportunity to assist the company’s corporate training
department and become a training facilitator for the local
property. I felt like a whole new world opened up for me
and I finally was able to be my best self at work. Shortly
after, I was hired into a training and leadership development
role at another casino company.
Because of the nature of a casino’s operations, the work
force is extremely diverse. From its EVS/custodial crew to
table dealers to marketing professionals, there is a vast
array of difference in terms of ethnicity, race,
socioeconomic status, education level, etc. I noticed that
there was not a strong effort to take these differences into
consideration in my department. I have always been
focused on equitable treatment, meeting individuals where
they are and giving them what they need to succeed as
opposed to a “one-size-fits-all” approach. This was my first
real “a-ha” moment regarding how historically
underrepresented individuals were getting left behind.
After moving into a Human Resources Manager role, I
began working at a law firm that was at the beginning of its
D&I journey. I became the staff leader of the attorney
inclusion and diversity committee and was able to work
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By being inclusive, a leader is creat
belonging - where people feel safe
have their voice heard.
directly on issues like access to development and
advancement for non-majority individuals in a formal
capacity. Similar to how becoming a facilitator earlier in my
career felt like a new world, this was truly transformational.
When Ogletree Deakins posted a position for a diversity
and inclusion leader, it felt like the stars were aligned for
me.
Making a Difference
Most of my focus right now is on Ogletree’s equal justice
task force that the firm created in response to the murder of
George Floyd, Ahmaud Arbery, and Breonna Taylor and the
subsequent civil unrest that followed. The belief that we
have a responsibility as legal professionals to advance
justice led the formation of ODACT (Ogletree Deakins Act,
Change, and Transform). The group focuses on four main
areas where we feel we can make a difference: Voter
Education, Internal Policy Reform, Criminal Justice Reform
and Pro Bono, and Local Office support and education.
Even though it was only formed in July 2020, the group has
already made huge steps. We organized a firm-wide
volunteer effort where dozens of Ogletree lawyers and
paralegals volunteered for shifts staffing the Lawyers’
Committee for Civil Rights Under Law’s non-partisan
National Voter Hotline and served as Poll Watchers. We
have already created and implemented new firm policies
around billable hour credit for DEI work, unlimited time off
for voting, creating a firm holiday for Juneteenth, and
hosting open forums for attorneys and staff to have a safe
space to discuss the issues that are impacting their
emotional and mental well-being. We partnered with the
Equal Justice Initiative and Bryan Stephenson to raise
almost $100,000 for EJI through an internal fundraising
campaign. We are also leveraging the firm’s collective labor
and employment expertise to work with clients to provide
employer qualified immunity and training on matters
regarding employment for those with arrest and conviction
records.
This is a top priority for me and the firm. We have the
ability to impact not only our Ogletree family, but our
clients and communities as well.
Being Flexible is the Key
For me, impactful leadership is the ability to be flexible
with your style and approach. Every single person is unique
in how they learn, respond, grow, etc. You can’t be effective
and impactful to every one of these individuals with the
same leadership style. Some people thrive under a more
democratic style, others need a more structured
transactional approach. A strong leader is able to dip into
each of these buckets to meet their team where they are
while also staying true to themselves.
There are two traits that I feel all leaders need to have in
order to be effective: humility and inclusiveness. When you
are humble, you are able to acknowledge and recognize
your mistakes. When you don't center yourself in your
leadership role, it creates trust. By being inclusive, a leader
is creating a culture of belonging - where people feel safe to
be authentic and have their voice heard. Numerous studies
have shown that when people feel like they are valued, not
only are they more engaged in their work, but the company
experiences increased productivity and profitability.
A Roadmap Ahead
Ogletree has always been a leading force in DEI in the legal
industry. I think our newly created equal justice task force,
ODACT, will continue to provide opportunities for further
growth, development, and innovation. Generally, law firms
tend to focus most of their efforts on lawyers, as they are
revenue generating, and fail to be truly inclusive of
professional staff. One of my goals moving forward is to
disrupt this habit at Ogletree and have more cohesion and
support around staff diversity efforts. I envision a structure
that is not only inclusive of all employees at Ogletree,
where they are interconnected and collaborative, but
provides holistic support from ethnicity, gender, gender
identity, socioeconomic status, geography, religion, mental
health and emotional wellness, and more.
I am always looking to grow and develop. Ogletree has
been extremely supportive of any professional development
or skills training that I have expressed interest in. Not only
have I been able to achieve my Certified Diversity
Executive credentials, I am working towards a coaching
certification this year. One of my biggest goals, however, is
to increase my involvement here locally in Kansas City.
There are so many great organizations fighting for and
working towards racial equity and justice in our
communities, and I feel that I can help make an impact
close to home.
30 | March 2021 www.insightssuccess.com
ting a culture of
to be authentic and
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Samantha Woodham
1. The Impact of Covid-19 on Divorces
I am often asked about the impact of Covid-19 on
the rate of divorce and couples’ attitude to
divorce. The truth is that, as yet, we do not know
the full impact. I have seen statistics pointing to
an upwards trend but also a lowering of the
divorce rate. The decision to separate or divorce is
one which takes months, and often years, so
whilst the pandemic may have acted as an
accelerator for some couples, it is hugely unlikely
to have been the cause of a relationship coming to
an end.
What I have seen in practice is a change in
couples’ attitudes to divorce and separation. I have
been a family law barrister for 16 years, and
certainly in the last 5 years I have seen a
noticeable shift in the way separating couples
approach divorce. Most do not want conflict for
conflict’s sake. They recognise that some
relationships have a shelf-life, and that does not
mean that they are a failure, it just means that the
marriage has run its course. Increasingly, couples
are viewing divorce as a shared obstacle to
navigate together. And they are quite right to take
that view. Ultimately, the only way to achieve a
fair outcome on divorce is to reach an agreement
which you can both live with and recognise as
fair.
Leaders Viewpoint Ar cle for Insights Success Magazine
Samantha Woodham is a
family law barrister and
co-founder of The Divorce
Surgery, a unique service
which enables separating
couples to share one
lawyer who advises them
both as to a fair outcome
on divorce, for a fixed fee
http://www.thedivorcesurgery.
co.uk.
About the Author
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Samantha Woodham
Co-founder
The Divorce Surgery
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When I co-founded The Divorce Surgery in 2018, we were
the first and only regulated service in England and Wales
enabling separating couples to share one impartial lawyer,
who advises them both, together, as to what a Court would
view as fair with regards to the division of their finances or
arrangements for their children. We were described as a
‘disruption’ of the family law market. But what we do is in
fact the default in many other European jurisdictions. And
the success of our One Couple One Lawyer model comes
from the fact that the vast majority of separating couples do
not start their separation wanting an acrimonious, lengthy
and costly legal battle. They just want an outcome which
works for their family and is fair on everyone.
If anything, the pandemic has given us all a wake-up call as
to what matters in life. I believe we are going to need to
work hard to retain those perspectives as lockdown lifts.
But some changes are irreversible. My hope is that one of
the lasting impacts of Covid-19 is for us all to reflect on
why, as a society, we stigmatise divorce. 42% of marriages
end in divorce. That is not a failure. It is most likely
inevitable given the fact that people change as they grow
older, and can grow apart. But if couples approach
separation in the same way that they approached marriage
in the first place, with respect, dignity and a shared sense of
responsibility to do it right, but ditch the shame and the
guilt, we can enable a much kinder, more positive
experience.
2. Effective Parenting through Pandemic and Beyond
Co-parenting is a life-long endeavour. Whether a marriage
lasts or doesn’t is an issue for the adults, but really must be
kept in that adult domain. When children are dragged into
the adult dispute, we are depriving them of the opportunity
to be children. No parent starts a separation wanting
conflict. But it can be very difficult to see each other’s
perspectives and work together when emotions are running
high. Which is why professional support is so crucial, and
the earlier the better.
It may surprise you to hear that I don’t think a parent’s first
port of call should be a lawyer. In most situations, parents
first need therapeutic rather than legal support, unless of
course a family member is in a situation where their safety
is at risk. Decisions surrounding the right arrangements for
children on divorce involve a multitude of disciplines. Yes,
parents will want to understand the legal landscape, and
should receive specialist advice on this, but they also,
crucially, need to learn how to be effective co-parents living
apart. To redefine their adult relationship into one which
supports both the adults and children in the many years of
co-parenting ahead. This is why, at The Divorce Surgery,
we have pioneered our Living Apart Parenting Together
service, which enables separating parents to share both a
co-parenting expert and a lawyer who can, together, help
them navigate the separation well and reach a child-centred
agreement about the arrangements for their children.
3. The Road ahead for Courts, Judiciary and Family
Law
We are at an important crossroads in Family Justice. There
is agreement across the board by Family Judges and
lawyers alike that the Family Courts should be the absolute
law resort for families. Research has consistently shown the
damaging impact on children and adults alike which results
from being in conflict, and adversarial legal proceedings
can cause emotional harm to those involved in them. A
report from the Nuffield Family Justice Observatory in 2019
found that of all separating couples in England and Wales,
38% end up in court over the arrangements for their
children on separation. It is estimated that at least 25% of
those do not need to be there at all. Given the damaging
impact court proceedings have on children, this is being
viewed as a public health crisis.
So what can be done? Many stakeholders are now joining
force: senior Family Judges, the Ministry of Justice, the
Department of Work and Pensions, solicitors, barristers,
mediators, therapists and co-parenting professionals to call
for a radical change in the way couples approach divorce
and separation. We need a solutions-based approach, rather
than problem-driven one. We need to de-stigmatise divorce.
To create a family justice system which serves families by
enabling them to work together, not against each other. I am
very proud that The Divorce Surgery has been part of that
change, but fundamentally every industry is the product of
the consumers it services. The more separating couples
demand a joint, constructive approach to divorce, the more
quickly the profession will change to meet that need.
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SANDRINE
DESBARBIEUX-LLOYD
Epitomizing Proficient Leadership
andrine Desbarbieux-Lloyd is a senior executive
Swith over 25 years of international experience,
leading organizations in the implementation of
strategic change and digital transformation. She is the
European Vice President of Digital at Samsung, where
she oversees digital sales and marketing, a multi-billion-
pound business across 33 countries in Europe. In this role,
she is driving Samsung’s digital transformation including
major innovation such as machine learning applications.
Previously, Sandrine was the Director of Marketing and
Digital at Avis Budget Group with the responsibility for all
digital platforms and marketing programs across Europe,
Middle East and Africa. She has also held several senior e-
commerce, digital and marketing roles for internationally
recognized consumer brands including BT, LACOSTE,
AXA, BAA, E.ON and BUPA.
Notable in her career is the national launch of broadband
and Wi-Fi for the first time in the UK. This extremely
challenging role involved defining the wireless strategy for
BT Group following the de-merger of 02, building a
mobility business, launching BT Openzone the UK’s first
Public WLAN service, and the re-launch of BT Mobile a
new SP/MVNO business.
In an interview with Insights Success, Sandrine talks about
her undulating entrepreneurial journey and the hurdles she
overcame.
Below are the highlights of the interview:
How do you diversify your organization’s offerings to
entice the target audience?
I believe the key to customer satisfaction is customer
research and meeting customer needs. At Samsung, we go
one step further. We innovate in our products and services
not just by understanding what customers want, but also
what customers do not know they want. Customer needs
and behaviours change all the time; every generation, every
segment, every customer is different, so it's a core skill in
the organisation. We put our customers first.
Where are you focusing your energy now, and where do
you hope to make an impact next?
I believe that the new era of tech (Artificial
Intelligence/Machine Learning/Deep
th
Learning/Automation/Cloud Computing/Big Data) – the 4
industrial revolution – will drive profound change and these
changes have already started in many ways. At least 50% of
human tasks today could be automated, leaving people to
focus on more valuable activities. For example, we spend a
lot of our time focusing on intelligent automation of
analytics to be able to focus the teams on insight and
trading.
What is your idea of impactful leadership? What style of
leadership do you personally prefer and have
implemented within your team at Samsung Electronics?
In order to drive transformation as a woman business leader
at Samsung, I focus on:
Identifying key stakeholders, clients and suppliers
Actively listening to them by asking open questions
Trying to understand the different agendas and motivations
by putting myself in the shoes of their stakeholders, clients
and suppliers
Defining a win-win strategy with my colleagues
Surrounding myself with teams and people who are better
than me
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Sandrine
Desbarbieux-Lloyd,
European Vice
President of Digital,
Samsung Electronics
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Delivering against my promises – always
Supporting others around me in challenging times and
praising/rewarding success
And measuring everything!
What roadblocks or challenges were faced by you in a
corporate business? And how did you overcome them?
Earlier in my career, I worked in the Telecoms industry
when companies were strategically moving into ICT
(Information and Communications Technology). It was a
big and exciting challenge for me. At the age of 25, I was
building e-Commerce solutions, running multi-million
campaigns across traditional and digital channels, launching
Broadband and Wi-Fi for the first time in the UK. Whilst on
that journey, I met a few clients who were resistant to
change. I remember the Marketing Director of a global
hotel chain stating that she didn't believe Wi-Fi would take
off! Looking back, I now realise that one of the biggest
challenges in corporate businesses is to understand others,
why they think what they think, putting yourself in their
shoes, and defining how best to take them with you on that
journey.
What are the vital traits that every woman business
leader should possess?
I believe women in business should especially use
emotional intelligence to lead. On top on this, they should
use the same skills as any good leader: visionary, strategic,
innovative, good communicator, trustworthy, problem-
solver, accountable, empathetic, transparent, humble and
resilient.
The best teams are made of differences, so made of men
and women.
What have you envisioned for your organization’s
future, with regards to your role at Samsung Electronics
and for your personal ambitions as well?
My role is Digital transformation. Constant change is part
of the job and as It is part of the job. As a team, we are used
to this. We take calculated risks, we try things out, we
succeed, we fail, we learn, we roll-out, etc. Artificial
intelligence and blockchain technologies will drive even
greater change.
AI is not new, it is already happening everywhere.
Algorithms pre-recommend the content we see and watch
and the products we buy across all areas of our lives today.
blockchain brings with it a decentralised model to data.
Effectively, businesses will only be able to store and use
very limited parts of customer data at specific times. No
longer owning customer data will change most businesses.
We need to get ready for that.
These technologies will change my job, everyone’s jobs,
and also our business models.
“
People are at the heart
of any business so
working together is the
only way to win.
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Tahisha Pearson
Fugate
Improving Diversity and
Inclusion in Legal Profession
The call for more diversity and inclusion is
becoming louder and more critical in the legal
industry. Tahisha Pearson Fugate wanted to be
part of the solution to long-standing challenge of
diversity, equity and inclusion in the legal industry. Her
passion for leveraging diverse talent to provide
innovation solutions for clients’ most complex business
challenges, as well as the skills she has built during her
16-year legal business development career led her to
Orrick Herrington & Sutcliffe LLP, where she serves
as the Sr. Manager DEI Client Development. She
could not be more excited than she is at present about the
work she will be able to do in identifying opportunities
to help those underrepresented in the legal industry grow
their careers and building a pipeline of legal
professionals who represent the real world.
In an interview with Insights Success, Tahisha shares
about her inspiring business journey. She is the wife of
Rashawn Fugate and mother to Jamari Cunningham (18)
and Sophia Fugate (6). She serves on the Advisory Board
of The Conscious Inclusion Company and former Vice
President for the Prince George’s County Chapter of
Mocha Moms, Inc and Program Director for Legal
Marketing Association – Mid-Atlantic.
Below are the highlights of the interview between
Tahisha and Insights Success:
How do you diversify your organization’s offerings to
entice the target audience?
Among law firms, Orrick is a pioneer in advancing
diversity and inclusion in the legal profession, including
being one of the founding firms in an unprecedented
collaboration to improve diversity and inclusion in the
legal profession – the Move the Needle (MTN) Fund.
MTN is a five-year, $5 million effort that aims to
improve diversity and inclusion in the legal profession.
This initiative brings together peer law firms, corporate
legal departments, and community leaders to develop
goals and work together to improve diversity, equity, and
inclusion in the legal industry. Orrick is committed to
having at least 55% diverse teams – including women,
lawyers of color, and LGBTQ+ lawyers – serving an
initial set of 40 clients in meaningful roles by 2025, as
representative of some of the goals of MTN. In my new
role, I will support this initiative as well as others that
align with the firm’s commitment to increasing DEI
within the firm and the legal industry.
What are the vital traits that every woman business
leader should possess?
Every woman business leader needs to tap into their
resilience, confidence, innate leadership, and ability to
build relationships. Don’t be afraid of creating your own
path and defining success for yourself. Women are the
backbone of this country so naturally, we are badass in
business. Own that energy.
Where are you focusing your energy now, and where
do you hope to make an impact next?
I am focusing my energy on creating more equity and
inclusion in the legal industry for diverse lawyers and
professionals. Building a pipeline of lawyers and
business professionals that are representative of a full
scope of backgrounds and experiences is very important
to the future of business.
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What is your idea of impactful leadership? What
style of leadership do you personally prefer and hope
to implement within your team at Orrick?
Impactful leadership empowers others and encourages
everyone to bring their best selves and ideas to the
profession. An impactful leader values building
relationships and understands how to authentically grow
them. I prefer to empower and offer grace – to myself
and others. I consider it a privilege to play a role in
helping others grow their careers and with great privilege
comes great responsibility. My responsibility is to
identify opportunities for my team members to grow,
learn, and become confident in their contributions, and
support them along the way.
What roadblocks or challenges were faced by you in a
corporate business? And how did you overcome
them?
As a Black woman in the legal industry, especially not
being a lawyer, I’ve faced many challenges. For many
years, I’ve been the only person that looked like me in
several rooms. The legal profession has historically been
hierarchical – lawyers at the top, staff at the bottom.
Business professionals in law firms often feel
marginalized. Add to that being Black and being a
woman, at times it’s been a tough environment to
navigate when you don’t see people that look like you at
the top or who have any experience working with
someone who understands your background. I didn’t
attend an Ivy League college or business school – my
educational path was non-traditional, and I often found
that there are very few people in my professional circles
who share my experiences. By the time I graduated from
undergrad I was already a mother. When I decided to go
back to school to pursue my MBA, my son was 7/8 years
old and I had a full-time, very demanding, role at a large
law firm. As a mom years ago, law firms didn’t offer a
lot of support and resources for working parents –
especially staff. Leadership did not have experience or
training to manage professional parents – many still
don’t, and it showed in the way I was treated at times –
often with me feeling pressured to choose between being
a mom and being a professional. Leadership often made
it hard for those roles to co-exist. To overcome these
challenges, I learned to advocate for myself and my
career and I do the same for my community. I continued
to show up, take full advantage of opportunities
presented but also create opportunities for myself, and
develop the mind set of “doing it scared.” And most
importantly, I learned to ask for and accept help and I’ve
been blessed with a personal and professional village
that supports me.
I’m encouraged by the positive changes I’m seeing in the
legal industry with regard to DEI but real change takes
consistent and thoughtful effort and time. So, I’m
committed to rolling up my sleeves and doing my part.
According to you, what essential traits should a
business leader possess to thrive in any given
competitive market?
A business leader should possess the ability to be open to
change, consciousness, empathy, and authentic
relationships. There are many studies that confirm
diverse teams are most innovative. A business leader
should know how to authentically leverage diverse
talent, backgrounds, and skill sets to drive business
growth and empower her team to be successful.
What have you envisioned for your organization’s
future, with regards to your role at Orrick and for
your personal ambitions as well?
I envision leaving the legal profession better than I
entered it – more colorful (figuratively and literally). I
look forward to identifying and creating growth
opportunities for attorneys and legal professionals of
color and a legacy for my children that encourages them
to be limitless and makes them proud to be Black. I feel
hopeful that there is an opportunity to create great
change in the profession and we have a duty to take full
advantage of this time. Future generations are counting
on the work that we do now to create opportunities for
them, where they will find others that look like them in
the rooms that they enter and empower them to grow as
far as they dream. Leadership in the legal profession
across business functions – lawyers and legal
professionals – will be representative of the world in
which we live and work.
Orrick is a global law
firm focused on serving
the Technology and
Innovation, Energy and
Infrastructure and
Finance sectors.
42 | March 2021 www.insightssuccess.com
Tahisha Pearson
Fugate
Sr. Manager DEI
Client Development
Orrick Herrington &
Sutcliffe LLP
43
|
March 2021
www.insightssuccess.com
The 10 most inspiring women in business 2021 compressed
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The 10 most inspiring women in business 2021 compressed

  • 1. VOL 03 I ISSUE 01 I 2021 The world of Women Stories to Read This Women's Day THE 10 MOST INSPIRING IN BUSINESS 2021 WOMEN WOMEN Marilyn Bruno Eileen Willett Sandrine Desbarbieux-Lloyd Rebecca Baumgartner Tahisha Pearson Fugate Michelle Drolet Rachael Ferguson
  • 2.
  • 3.
  • 4. She Rises to Conquer mpactful leadership is the ability to be flexible with Iyour style and approach. Every single person is unique in how they learn, respond, grow, etc. You can’t be effective and impactful to every one of these individuals with the same leadership style. Some people thrive under a more democratic style, others need a more structured transactional approach. A strong leader is able to dip into each of these buckets to meet their team where they are while also staying true to themselves. Women in business should especially use emotional intelligence to lead. They use the same skills as any good leader: visionary, strategic, innovative, good communicator, trustworthy, problem-solver, accountable, empathetic, transparent, humble, and resilient. There are two traits that women leaders need to have in order to be effective: humility and inclusiveness. When you are humble, you are able to acknowledge and recognize your mistakes. When you don't center yourself in your leadership role, it creates trust. By being inclusive, a leader is creating a culture of belonging - where people feel safe to be authentic and have their voice heard. Numerous studies have shown that when people feel like they are valued, not only are they more engaged in their work, but the company experiences increased productivity and profitability. Impactful businesswoman leadership empowers others and encourages everyone to bring their best. An impactful women leader values building relationships and understands how to grow authentically. They feel privileged to play a role in helping others grow their careers. As with great privilege comes great responsibility. Their responsibility includes identifying opportunities for team members to grow, learn, and become confident in their contributions, and support them along the way. Editor’s Desk
  • 5. A great leader surrounds themselves with “GREATER” people. Accordingly, women leader is open to diversity and inclusiveness in the organization. Because there are studies that confirm diverse teams are most innovative. A women leader knows how to authentically leverage diverse talent, backgrounds, and skillsets to drive business growth and empower her team to be successful. Particularly in business, where it is being highly focused on solving customer’s needs. Every leader no matter their gender should place integrity, honesty, and client needs ahead of any profit motive. So, women should demand excellence and hold each other accountable for success. Women face challenges in personal and business life, but the ability to persevere is the difference between success and failure. Identifying this change and focused on building such a culture – Insights Success comes up with a list of such women-leaders in its edition - The 10 Most Inspiring Women in Business 2021. These businesswomen have been an inspiration to many and helping others to grow in their careers. They have become the epitome of leadership with their qualities and skills. Featuring this edition are businesswomen like Rebecca Baumgartner - Sr. Diversity and Inclusion Manager at Ogletree Deakins. Sandrine Desbarbieux-Lloyd - European Vice President of Digital at Samsung. Tahisha Pearson Fugate - Sr. Manager DEI Client Development. Michelle Drolet, CEO at Towerwall, Inc, and others. Enjoy the journey! rohit.chaturvedi@insightssuccess.com
  • 6. ARTICLE 32 Leaders Viewpoint Article for Insights Success Magazine Samantha Woodham CONTENTS Stories to Read This Women's Day The world of Women 20 Giving Women Confdence through Luxurious Clothing Eileen Willett 08
  • 7. 16 A Trusted Professional of Security Michelle Drolet 36 Epitomizing Procient Leadership Sandrine Desbarbieux-lloyd 28 Spearheading A Substantial Change In Diversity, Equity, And Inclusion Rebecca Baumgartner 40 Improving Diversity and Inclusion in Legal Profession Tahisha Pearson Fugate 12 Playing Responsible Roles Judiciously Marilyn Bruno 24 A Proud Ambassador of Women’s Entrepreneurship Day Organization Rachael Ferguson
  • 8. sales@insightssuccess.com March, 2021 Editor-in-Chief Senior Sales Manager Business Development Manager Marketing Manager Technical Head Technical Specialist Digital Marketing Manager Research Analyst Database Management Technology Consultant Sumita Sarkar Managing Editor Anish Miller Executive Editor Rohit Chaturvedi Assistant Editors Jenny Fernandes Visualizer David King Art & Design Director Asha Bange Associate Designer Kartik Balapurkar Kshitij S Peter Collins John Matthew Sales Executives David, Martin, Dharmendra Business Development Executives Steve, Joe, Aidan, Binay Jacob Smile Aditya Marry D'Souza SME-SMO Executive Amol Wadekar Frank Adams Circulation Manager Robert Brown Stella Andrew David Stokes Kushagra Gupta Co-designer Copyright © 2021 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess We are also available on :
  • 9. Brief Company Name Nicolas Hernandez Precident 360Learning 360learning.com 360Learning empowers Learning and Development teams to drive culture and growth through Collaborative Learning. Sriram Padmanabhan President & Founder Cymorg Inc cymorg.com Cymorg is an AI platform on which contextual and dynamic business simulations can be configured for analyzing and developing the decision-making behavior of critical customer- facing teams at scale, thus improving business outcomes for the organization. City & Guilds Kineo kineo.com Steve Lowenthal CEO Kineo improves performance in business by creating a better workplace learning experience. EDSBY edsby.com John Myers CEO Edsby is the most comprehensive digital learning and data system available for K-12. Gamelearn game-learn.com Ibrahim Jabary CEO Gamelearn was the world’s first company to sell online serious games for corporate training. CommunityShare communityshare.us Josh Schachter Founder & director CommunityShare is an initiative that is re-imagining learning by revealing, connecting and sharing the wisdom, passion, stories and “real-world” expertise in local communities. Edcamp Foundation edcamp.org Hadley Ferguson CEO Edcamps are free public events that leverage the knowledge and experiences of attendees by allowing educators to collaboratively determine topics for discussion the day of the event. Celemi celemi.com Jay Jacobson President Celemi's simulations and custom solutions are designed to improve business acumen and improve your bottom line. Edthena edthena.com Edthena was born from on-the-ground experience with challenges accessing and providing the right types of support at the right times. Adam Geller CEO Featured Person Yury Uskov CEO iSpring Solutions ispringsolutions.com iSpring is a global leader in creating award-winning software for eLearning. Since 2005, iSpring Solutions, Inc. has helped thousands of businesses worldwide to advance their corporate training and spread best business practices.
  • 10. Eileen Willett Leadership is almost always associated with strength, force, power and ambition - all traits that translate easily to the battlefield, believes Eileen Willett, the Co-Founder at Cucumber Clothing. According to Eileen, these important traits should be possessed by every leader, but equally important are those of empathy, emotional intelligence, integrity, vision and humility. The combination of all these traits together allows for a rounded leadership, one that allows for the strength of dissention, resilience in the face of discord and ultimately success of the team as a whole. In an interview conducted between Eileen and Insights Success, he sheds light on her entrepreneurial journey and how she headed Cucumber Clothing to reach where it is today. Below are the highlights of the interview: How do you diversify your organization’s offerings to entice the target audience? At Cucumber, we are proud for what we stand for, this includes our strong commitment to sustainability and our support for women at all stages of their lives. We believe this can be seen in our dedication to customer service that encompasses personal follow ups to all enquiries, as well as ensuring that the products we offer are the ones our customers want. We do this through constant attention to where our sales lie, as well as reaching out to our wonderful customer base by email, social media and focus groups. What roadblocks or challenges were faced by you in a corporate business? And how did you overcome them? Every business faces multiple stumbling blocks, from the small irritations of an email being bounced back to more serious ones that affect customers or cash flow. We have had our fair share of challenging moments. One of the most serious was our first foray into outsourcing fulfillment. At great cost we moved all our stock to a distant warehouse and entrusted a fulfillment company to send out our orders. With strict instructions as to how to pack, how to label to try and ensure a seamless continuation of our five star customer service we were dismayed and then horrified to find that customers were receiving the wrong items, double orders and some orders marked ‘shoes’ (we do not make shoes.) We quickly moved back in house, lesson learned. According to you, what essential traits should a business leader possess to thrive in any given competitive market? The world of business shares some characteristics with the world of academe. With a goal to achieve (read thesis) one of the key supports is the undertaking of deep and serious research. These investigations must cover competitors, data analytics, new material and manufacturing technology, the latest social media and online technology to name but a few areas. A keen interest in facts and figures is an absolute essential for a successful business leader. Working in vacuum is not realistic, however brilliant an idea may be, it has to reside in the real world. Where are you focusing your energy now, and where do you hope to make an impact next? The background to business of the last twelve months has been one of chaos and bewilderment, to put it mildly. No sector has been untouched and fashion and retail have been on a what feels like a high speed roller coaster ride. With this in mind we have spent much of the past year focusing on the consolidation and reorganization of our business to ensure that as the world begins to open up, we will be ideally placed to benefit. Right now we are focusing our energies in creating new supply lines, accelerating the Giving Women Confidence through Luxurious Clothing 08 | March 2021 www.insightssuccess.com
  • 11. ‘‘ Cucumber means clothes that give women confidence. Eileen Willett Co – founder Cucumber Clothing The 10 Most Inspiring Women in Business 2021 09 | March 2021 www.insightssuccess.com
  • 12. widening of our routes to market and investing in marketing. We aim to continue increasing our market share nationally and internationally. What is your idea of impactful leadership? What style of leadership do you personally prefer and have implemented within your team at Cucumber Clothing? Following on from leadership traits above, for me personally, impactful leadership is a troika led by inspiration, vision and emotional intelligence. A leader must have the original vision. This is what every cog in the business ultimately is working towards achieving. A successful leader must also be able to inspire passion for this vision, both within themselves and their team. Finally, a business is a community. How we treat and interact with those within that community will always play a major role in how that community functions. To be able to lead, to be able to have an impact as a leader, draws on deep wells of emotional intelligence. A leader must be able to gauge and understand each employee’s strengths and weaknesses. They must be able to utilise the former and improve the latter. What is emotional intelligence other than a type of kindness? An acknowledgement that we are all different and all have a role to play. A true leader is understands this instinctively. What have you envisioned for your organization’s future, with regards to your role at Cucumber Clothing and for your personal ambitions as well? At Cucumber we are keen to be recognized as a brand leader in sustainable, luxury leisurewear that empowers women. Quite a mouthful, but we have been ploughing all our energies into making this happen and feel we have come a long way since our launch only three years ago. On a personal note, I am very keen to become more involved in leveling the playing field for those of a diverse background entering the start-up world. I am a featured member of i:Entrepreneur, a campaign celebrating, championing and shining a light on small businesses founded by entrepreneurs of diverse backgrounds; a founding member of the Allbright Diversity and Inclusion Committee, as well as a shortlisted candidate for the 2020 Asian Women of Achievement Awards. Finally, after a year of global turbulence, what I really wish for is a future of peace where we can spend time with those we love and hug them once again. 10 | March 2021 www.insightssuccess.com
  • 13.
  • 14. MARIL YN BRUNO Playing Responsible Roles Judiciously The survival of mankind depends on three things: clean water, food, and a livable environment. These fundamental needs of every living entity must be sustainably met for all time to come. Food and water contaminated with bacteria and fungi have the potential to destroy human health and end life on Earth. Taking this threat straight on, Aequor was founded. Aequor is a biotech company that developed new chemicals that kill a broad spectrum of bacteria and fungi - including the antimicrobial- resistant (AMR) "Superbugs" for which there is no other cure. Aequor's lead chemical was also validated as the only non- toxic remedy to remove the bacteria and fungi's protective "biofilm" shield and inhibit biofilm formation. Biofilm is the root cause of contamination, corrosion, infection, and disease on land and the marine fouling (barnacles, mussels, algae) on surfacesincontactwithfresh andsaltwater. The leading light ofAequor is Marilyn Bruno, the CEO of the company. After three decades in male-dominated careers before joining Aequor, she has been an inspiration to many women to enter into any career of their choice. ButAequor has been a real challenge. Marilyn finds appalling that statistically only2.7% of women-ledbusinesses getinvestmentfunding. HighlyEducated and DiverseExperiences Marilyn Bruno has had several totally disparate careers: international academic administration, finance, trade, law and diplomacy. First, Marilyn was a Spanish Literature major at Mount Holyoke College in Massachusetts during the revolutionary '60s, and headed to Madrid to do her Masters' degree with the NYU in Spain academic program. After earning her M.A., NYU hired her as an administrator of the program. She worked for NYU for the next 10 years, growing the program to 300 students and 80 faculty members, earning her PhD and teaching as Adjunct Professor of Medieval to 17th Century literature. She left Spain in the early '80s with her infant daughter and became a stock and commodity broker on Wall Street, VP at a bank, and ultimately started a computerized trading system in collaboration with the General Electric Information Services Company -- the only company with commercial satellite access at the time. Award Winning Entrepreneur Marilyn’s proprietary trading system, called Tradetech, was pre-Internet, pre-eBay, pre-Amazon and pre-Wikipedia but it had email, research and auction features that supported over 70 complex international trade transactions, as she pioneered the use of barter and countertrade to finance U.S. exports to cash-strapped countries in Latin America and Europe. When Marilyn travelled with her Compaq computer (the first portable, 20 lb., machine), Customs officials would ask her why she was traveling with her sewing machine. Ten years later, she received many awards, including Woman Entrepreneur of the Year, featured in Business Week, appointed to the U.S. President's Blue Ribbon Task Force on National Security, etc. After an unfriendly takeover of Tradetech by GE, Marilyn went to New York Law School, graduated in 2.5 years, passed the Bar exams of NY, NJ, FL and was waived into the DC Bar. Marilyn is licensed to argue before the The 10 Most Inspiring Women in Business 2021 12 | March 2021 www.insightssuccess.com
  • 15. Marilyn Bruno, CEO, Aequor, Inc. 13 | March 2021 www.insightssuccess.com
  • 16. Supreme Court. She was a Clerk at the Court of International Trade when she was accepted into the U.S. Foreign Service. She served 16 years in the Diplomatic Corps as an Economic Officer both at the State Department in Washington, D.C. and at U.S. Embassies overseas, handling the food security, pandemic threat, and environmental portfolios among others. Marilyn resigned her Foreign Service post to work full time as CEO of Aequor - a company founded by her daughter, Cynthia Burzell, now a Ph.D. Marine and Medical Microbiologist and the scientist who made the breakthrough discovery of novel chemicals in the ocean that kill the Superbugs. Contributing to the UN Health Goals Cynthia discovered a new genus and several new species of marine microbes (she named one after Marilyn) and extracted the remarkable new chemicals. Aequor has now patented over 70 non-toxic, “green,” eco-friendly, and sustainable chemicals — dispersants, cleaning, antibiofilm, antifouling, antimicrobial agents — and several proprietary “green” products containing them. Cynthia offers microbial and biofilm testing services to third parties to determine whether the antimicrobials in their products, devices, coatings, etc. are able to kill the AMR Superbugs. Aequor is the only company dedicated to the United Nations (UN) "One Health" goals to control pandemic threats from their 3 sources of transmission: animals, humans and the environment (water, food, air, surfaces, etc.). Aequor's green chemicals can replace the toxic biocides that accumulate and persist in the environment, triggering further antimicrobial resistance and spawning stronger Superbugs. And Aequor is helping to save the Space program. The bacteria and fungi hitchhiking up to the International Space Station were contaminating the water reuse/recycling system used for life support. In the micro and zero-gravity environments and exposed to radiation, the bacteria and fungi form thicker biofilm and quickly become resistant to silver and other antimicrobials. After a 3-year pilot project with NASA, one single treatment of Aequor's chemicals removed the biofilm from the water system in minutes and remained active for 15 months without replenishment. NASA became Aequor’s first customer. Creating Sustainable Sources of Food Aequor's treatments were tested in algae cultivation systems and yeast fermentation systems converting plant residues into new products. Aequor's treatments boosted the productivity of algae and plant biomass by up to 40% in half the time. This boosts the profitability of new sources of biobased, sustainable sources of food -- like the meatless burger, yoghurt and ice cream. These treatments also boost the profitability of biofuels to replace fossil fuels and cut CO2 emissions. Allowing Specialists to Specialize Marilyn considers that it is important for business leaders to have vision. She advises to look 10 years into the future, identify needs and come back to the present to prepare for them. Marilyn lets the specialists specialize. Cynthia liaises with a Scientific Advisory Board and Marilyn liaises with a Business Advisory Board. This virtual, capital-efficient model is well-suited for a company like Aequor, where its proprietary chemicals can be used in multiple verticals. Aequor seeks licensees to run with the spinoffs: water treatments, surface cleaners, algae/yeast boosters, new drug candidates. Of course, Aequor is always looking for investors. In the upcoming years, Marilyn sees Aequor as a $ billion company, Cynthia receiving a Nobel Prize, and she writing her book. Using your wits and knowing that you don't need to know everything - you just need to know where to find everything. “ “ 14 | March 2021 www.insightssuccess.com
  • 17.
  • 18. MichelleDrolet hese are unprecedented times, as companies are Tscrambling for business continuity, and millions of workers around the world are forced to adapt to a workplace culture dubbed as the world’s largest work-from-home experiment. But there is a steep price to be paid for this change – weakened cybersecurity. Michelle Drolet, CEO at Towerwall, Inc. can help identify these top-tier risks and provide you with a list of priorities & recommendations that can boost your overall cybersecurity posture. An Interview conducted between Michelle Drolet and Insights Success helps take actionable steps to close these vulnerabilities to safeguard your business. Below are the highlights of the interview: Take our readers through your professional journey until being in a leadership position at Towerwall. Before founding Towerwall in 1993, I ran the US operation of CDG Technologies, growing the IT consulting and VAR business exponentially before selling it to a public company. I stayed with the new company but grew disenchanted by the direction, so I decided to buy back the company and make it mine! That was my proudest moment in business. For nearly 30 years I’ve worked closely with many SMBs, mid-market, and enterprise companies providing highly specialized cybersecurity technology and services. What roadblocks or challenges were faced by you in a corporate business? And how did you overcome them? Security is a journey, not a destination. Keeping up with the growing list of regulatory mandates and upcoming data privacy laws can be challenging. A great example is a client who came to us to help them answer a seemingly simple GRC security questionnaire from one of their customers. In doing so we discovered they needed an entire information security infrastructure to protect not only their own intellectual property but their customers as well. The big challenge was getting a plan in place in a very short time span to ensure they could continue doing business. What is your idea of impactful leadership? What style of leadership do you personally prefer and have implemented within your team at Towerwall? I am a firm believer in servant leadership. Our team is incredibly talented and committed to not only our profession but to our clients and our community. By serving and empowering them “we” are able to effectively and efficiently solve our client’s information security challenges. In the end, our clients receive superior service and result knowing our team is highly collaborative. How do you diversify your organization’s offerings to entice the target audience? Information security is all we do. We are highly focused and specialized in protecting our client’s critical assets. We take great pride in being our client’s trusted security partner by working along-side in addressing the daily challenges they face in securing key data as well as keeping them abreast of the evolving legal and regulatory requirements. We build security user awareness programs that take their employees from “weakest link” to “strongest asset”, a winning combination. What are the vital traits that every woman business leader should possess? I would say every leader no matter their gender, should place integrity, honesty, and client needs ahead of any profit motive. I always say “You only have one reputation so honor it”. So for us, it's easy, we demand excellence and hold each other accountable which I attribute greatly to our success. I learned a long time ago a great leader surrounds themselves with “GREATER” people. I am very blessed to have an exceptional team. The 10 Most Inspiring Women in Business 2021 16 | March 2021 www.insightssuccess.com
  • 20. According to you, what essential traits should a business leader possess to thrive in any given competitive market? Focus, determination, and compassion. We all face challenges in our personal and business life (especially in the world of COVID), but the ability to persevere is the difference between success and failure. Particularly in business, it’s being highly focused on solving your customer’s needs. As I mentioned before, Information Security is what we do so our entire team is focused on just that. They are highly experienced and versed, in the key challenges CIO, CISO, ISO, and DPO’s face. To cite by example, Towerwall often competes and wins against the “big guys” because our team has a “run through the wall” attitude when we are maturing our customer’s security programs. What have you envisioned for your organization’s future, with regards to your role at Towerwall and for your personal ambitions as well? The bad guys are getting “badder” and we are helping our customers build repeatable processes to protect themselves. In addition to our corporate headquarters in Massachusetts, we operate throughout North America and Caribbean countries. Our service set continues to evolve and adapt to changing market conditions and the regulatory framework. We are growing organically as well as through partnerships to better help our customers. Again, our “run through the wall” attitude will take us a long way. “You only have one REPUTATION so it” HONOR 18 | March 2021 www.insightssuccess.com
  • 21. kimberly Khoury Paving her Way in Sustainability Development & & The 20 BUSINESSWOMEN to Watch, 2020 SUCCESSFUL Most
  • 22. Stories to Read this Over the past century, the world has seen many changes related to women role and rights. And through all these changes one thing that has constant: the increasing number of awe-inspiring women from all over the world. This Women’s Day, we want to let you know the stories of some inspirational women from the last century. In these stories we have some feminist portraits, and some of them are known for their iconic work for society- but one thing is common, they all contributed to change the world. Emmeline Pankhurst “You must make women count as much as men; you must have an equal standard of morals; and the only way to enforce that is through giving women political power so that you can get that equal moral standard registered in the laws of the country. It is the only way.” Born on July 14, 1858 Emmeline Pankhurst worked for woman suffrage. She was the leader of the suffragette movement whose 40-year campaign achieved complete success and led to the vote being granted to women who fulfilled the criteria of being over the age of 30, owned property or were married to a man who owned property. Before her death British women obtained full equality in the voting franchise. Emmeline’s daughter Christabel Harriette Pankhurst also was well-known for her participation in woman suffrage movement. 20 | March 2021 www.insightssuccess.com
  • 23. Hattie McDaniel “Every actor/actress is possessed of the absorbing passion to create something distinctive and unique.” True determination displays the results and Hattie McDaniel is the example of that. She was the first African American actor who break the colour barrier and receive an Oscar for her exceptional portrayal of ‘Mammy’in the movie Gone With The Wind. It is surprising to hear that the hotel where the award ceremony was held had a ‘No Blacks’rule. Jane Addams “True peace is not merely the absence of war, it is the presence of justice.” Visionary eyes have no boundaries and every difficulty for them is just a passing movement. Despite being diagnosed with the congenital spinal defect today Jane Addams is known as ‘Mother of social work’. For her advancement of the cause of pacifism, she received the Nobel Peace Prize. She was the first woman to achieve this feat for peace and nonviolence. She served as president of the Women’s International League for Peace and Freedom until 1929 and then as honorary president for the rest of her life. The world of Women 21 | March 2021 www.insightssuccess.com
  • 24. Hedy Lamarr “Confidence is something you’re born with. I know I had loads of it even at the age of 15.” The contribution of women towards the world is not limited to any space and Hedy Lamarr had proven it right. She was an actress and scientist as well. Her notable work on a radio guidance system and radio communications device contributed to the advance of modern technologies like Bluetooth and Wi-Fi. For Hedy controversies had become part of her life but it did not change the fact that she was an extraordinary woman with brain. Queen Elizabeth II “When life seems hard, the courageous do not lie down and accept defeat; instead, they are all the more determined to struggle for a better future.” For most of us being a King and Queen would be the easiest job to do but what if one has to handle whole country at the very age when we are just dreaming about the future and completing our education. Queen Elizabeth II was ascending to the throne aged 25. She is longest ruling British monarch and female head of state till date. The best thing one can learn from her is to accept changes and move ahead. 22 | March 2021 www.insightssuccess.com
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  • 26. Rachael Ferguson In an interview conducted between Rachael and Insights Success, she shared her career as a podiatrist in community health and her journey throughout. Below are the highlights of the interview: Take our readers through your professional journey until being in a leadership position at SynxBody. I’m Rachael Ferguson, an international award-winning podiatrist and entrepreneur, author and keynote speaker. I created SynxBody with my co-founder in 2011 after we identified a gap in the market for a slim insole that fitted into more shoes. We used our podiatry experience to design, develop and bring to market an insole, including a system for health professionals to modify them. We trademarked and patented our insole design globally and in 2015, appeared on the hit TV show Shark Tank and landed a deal with shark Andrew Banks who still remains an investor to this day. In the early years there was a great deal of time away from our families and time spent overseas, with my energy always split between leading two businesses, my podiatry practice and SynxBody, being a mother of two young children and a wife. Trying to make everything balance was proving impossible. In 2017, my co-founder exited the business, at which time I made the difficult decision to walk away from my podiatrist practice and lead SynxBody as CEO. On reflection, it was a risky decision, but I researched and strategized on what was needed to take SynxBody to the next level. My world changed when I engaged a business coach, started journaling, meditating, reading, exercising and eating better. Having the discipline to show up at 5am every day and repeat the same routine was the key to unlocking my full potential. Then in 2018, SynxBody finally started to grow and become wildly successful with opportunities for international growth on the horizon. p to 60% of Australians and 70% of Americans experience some form of repetitive Ufoot pain, and the problem is growing around the world. Committed to make a positive impact, Rachael Ferguson, CEO at SynxBody is helping people to maintain active, healthy and pain-free lives. Her team has developed a 100% natural pain relief cream ‘Synxeaze’ which is set to hit the shelves of Australia around the middle of 2021, with expan- sion plans into the United States of America on track for 2022. Rachael says, “As our product range continues to grow, so does our commitment to the biomechanics of your feet, ankles, knees and back. When your foundation is stable and functioning well, you're well on the way to wellness. And that's what we really want, for everybody." The 10 Most Inspiring Women in Business 2021 24 | March 2021 www.insightssuccess.com
  • 27. Rachael Ferguson, CEO SynxBody Image Credit- Nathan Sixsmith 25 | March 2021 www.insightssuccess.com
  • 28. Since turning my company around I have won the Gold Stevie® Award for Entrepreneur of the Year in Australia, New Zealand and Asia. I have also won 40 Under 40, First Amongst Equals in Western Australia and Ausmumpreneur of the Year in Bronze. How do you diversify your organization’s offerings to entice the target audience? In 2018, after a huge overhaul in packaging, I added another three brands and ten new products to the SynxBody range, all whilst securing ranging of our patented insole, Synxsole in Australia’s biggest retailer, Chemist Warehouse. This was a turning point in the company with more products added to the range over the next three years. We are also in the final stages of formulating new pain relief products, a cream and oral capsules under our new brand Synxeaze®. Our goal is to create, formulate and bring to market Australian made organic range of pain relief products. Where are you focusing your energy now, and where do you hope to make an impact next? I am currently focusing my energies on our new Synxeaze® pain relief range of topical and oral products which will hit the shelves in Australia by June 2021. I am also continuing to expand my other product ranges by bringing new products to the market by the end of 2021 and expanding our product range in the USA. What is your idea of impactful leadership? What style of leadership do you personally prefer and have implemented within your team at SynxBody? Impactful leadership is not being afraid to challenge the status quo and standing up for what is right. I also believe that exceptional leaders pay close attention to detail, stay true to their values and never lose sight of the needs of their team members or customers. I like to model these beliefs by demonstrating care, compassion and understanding to my team whilst still being strong and considered in my business decisions. I consider my style of leadership to be a mix between democratic and affiliative leadership types, encouraging my team to contribute to our decisions regularly. What roadblocks or challenges were faced by you in a corporate business? And how did you overcome them? I believe grit, determination, commitment and self-belief whilst maintaining a caring leadership approach and focus, are the key drivers in such a competitive market. ‘‘ Image Credit- Nathan Sixsmith 26 | March 2021 www.insightssuccess.com
  • 29. Synxbody’s biggest challenge, which in turn became integral to the business growth was recognizing the product’s packaging was too dark, as well as identifying there was a need for a variety of products for a broader customer base. So, the packaging was redesigned whilst developing a plan for 3 new brands with 10 new products, that I considered would solve the most common foot complaints. SynxBody grew from a struggling venture to being stocked in major pharmacies by rebranding and repackaging the product range to stand out on the shelves and pivoting our marketing plan. Through consistent effort and hard work, we are well on our way to expanding our international channels. Not only did I invest in the business, but more importantly, I invested in myself. What have you envisioned for your organization’s future, with regards to your role at SynxBody and for your personal ambitions as well? SynxBody is on a mission to educate the public on the importance of foot health and to change the way people think about preventative care. We aim to achieve this through creating products to help keep people on their feet and pain free because your health really starts from the ground up. I strive for SynxBody to be a household name around the globe by 2025. Personally, I am dedicated to inspiring women in business to dream bigger, reach further and break down barriers to reach their full potential. Image Credit- Gabriel Oliveira 27 | March 2021 www.insightssuccess.com
  • 30. Rebecca Baumgartner Sr. Diversity and Inclusion Manager Ogletree, Deakins, Nash, Smoak & Stewart, P.C. 28 | March 2021 www.insightssuccess.com
  • 31. REBECCA BAUMGARTNER SPEARHEADING A SUBSTANTIAL CHANGE IN DIVERSITY, EQUITY, AND INCLUSION believer of resilience, adaptability, and flexibility, ARebecca Baumgartner is of the opinion that if 2020 has taught us anything, it is that nothing will go according to plan. One will have to pivot on a moment’s notice. If you are slow or resistant to change or setback, you will be unable to stay relevant in any type of market disruption. Inculcating the same approach and traits, Rebecca has set a noteworthy instance of an impactful leadership. Currently, she is the Sr. Diversity and Inclusion Manager at Ogletree Deakins. From Working at a Casino to Being an Inclusion Manager I took a fairly serpentine path to where I am today. My first professional role was in restaurant management at a casino. I soaked up every morsel of knowledge and experience that I could. Unfortunately, I didn’t necessarily have the guidance or support to really help me understand how to implement this information, how to actually be a leader in my own right instead of mimicking leadership traits of others. There were some painful times, and I became dedicated to seek out knowledge and development for myself. The more I learned, the more I realized that I didn’t actually like the operations side of my job. I became extremely disengaged and didn’t feel like I was where I was supposed to be. The only enjoyment I had, came from leading and developing people. I took advantage of an opportunity to assist the company’s corporate training department and become a training facilitator for the local property. I felt like a whole new world opened up for me and I finally was able to be my best self at work. Shortly after, I was hired into a training and leadership development role at another casino company. Because of the nature of a casino’s operations, the work force is extremely diverse. From its EVS/custodial crew to table dealers to marketing professionals, there is a vast array of difference in terms of ethnicity, race, socioeconomic status, education level, etc. I noticed that there was not a strong effort to take these differences into consideration in my department. I have always been focused on equitable treatment, meeting individuals where they are and giving them what they need to succeed as opposed to a “one-size-fits-all” approach. This was my first real “a-ha” moment regarding how historically underrepresented individuals were getting left behind. After moving into a Human Resources Manager role, I began working at a law firm that was at the beginning of its D&I journey. I became the staff leader of the attorney inclusion and diversity committee and was able to work The 10 Most Inspiring Women in Business 2021 29 | March 2021 www.insightssuccess.com
  • 32. By being inclusive, a leader is creat belonging - where people feel safe have their voice heard. directly on issues like access to development and advancement for non-majority individuals in a formal capacity. Similar to how becoming a facilitator earlier in my career felt like a new world, this was truly transformational. When Ogletree Deakins posted a position for a diversity and inclusion leader, it felt like the stars were aligned for me. Making a Difference Most of my focus right now is on Ogletree’s equal justice task force that the firm created in response to the murder of George Floyd, Ahmaud Arbery, and Breonna Taylor and the subsequent civil unrest that followed. The belief that we have a responsibility as legal professionals to advance justice led the formation of ODACT (Ogletree Deakins Act, Change, and Transform). The group focuses on four main areas where we feel we can make a difference: Voter Education, Internal Policy Reform, Criminal Justice Reform and Pro Bono, and Local Office support and education. Even though it was only formed in July 2020, the group has already made huge steps. We organized a firm-wide volunteer effort where dozens of Ogletree lawyers and paralegals volunteered for shifts staffing the Lawyers’ Committee for Civil Rights Under Law’s non-partisan National Voter Hotline and served as Poll Watchers. We have already created and implemented new firm policies around billable hour credit for DEI work, unlimited time off for voting, creating a firm holiday for Juneteenth, and hosting open forums for attorneys and staff to have a safe space to discuss the issues that are impacting their emotional and mental well-being. We partnered with the Equal Justice Initiative and Bryan Stephenson to raise almost $100,000 for EJI through an internal fundraising campaign. We are also leveraging the firm’s collective labor and employment expertise to work with clients to provide employer qualified immunity and training on matters regarding employment for those with arrest and conviction records. This is a top priority for me and the firm. We have the ability to impact not only our Ogletree family, but our clients and communities as well. Being Flexible is the Key For me, impactful leadership is the ability to be flexible with your style and approach. Every single person is unique in how they learn, respond, grow, etc. You can’t be effective and impactful to every one of these individuals with the same leadership style. Some people thrive under a more democratic style, others need a more structured transactional approach. A strong leader is able to dip into each of these buckets to meet their team where they are while also staying true to themselves. There are two traits that I feel all leaders need to have in order to be effective: humility and inclusiveness. When you are humble, you are able to acknowledge and recognize your mistakes. When you don't center yourself in your leadership role, it creates trust. By being inclusive, a leader is creating a culture of belonging - where people feel safe to be authentic and have their voice heard. Numerous studies have shown that when people feel like they are valued, not only are they more engaged in their work, but the company experiences increased productivity and profitability. A Roadmap Ahead Ogletree has always been a leading force in DEI in the legal industry. I think our newly created equal justice task force, ODACT, will continue to provide opportunities for further growth, development, and innovation. Generally, law firms tend to focus most of their efforts on lawyers, as they are revenue generating, and fail to be truly inclusive of professional staff. One of my goals moving forward is to disrupt this habit at Ogletree and have more cohesion and support around staff diversity efforts. I envision a structure that is not only inclusive of all employees at Ogletree, where they are interconnected and collaborative, but provides holistic support from ethnicity, gender, gender identity, socioeconomic status, geography, religion, mental health and emotional wellness, and more. I am always looking to grow and develop. Ogletree has been extremely supportive of any professional development or skills training that I have expressed interest in. Not only have I been able to achieve my Certified Diversity Executive credentials, I am working towards a coaching certification this year. One of my biggest goals, however, is to increase my involvement here locally in Kansas City. There are so many great organizations fighting for and working towards racial equity and justice in our communities, and I feel that I can help make an impact close to home. 30 | March 2021 www.insightssuccess.com
  • 33. ting a culture of to be authentic and 31 | March 2021 www.insightssuccess.com
  • 34. Samantha Woodham 1. The Impact of Covid-19 on Divorces I am often asked about the impact of Covid-19 on the rate of divorce and couples’ attitude to divorce. The truth is that, as yet, we do not know the full impact. I have seen statistics pointing to an upwards trend but also a lowering of the divorce rate. The decision to separate or divorce is one which takes months, and often years, so whilst the pandemic may have acted as an accelerator for some couples, it is hugely unlikely to have been the cause of a relationship coming to an end. What I have seen in practice is a change in couples’ attitudes to divorce and separation. I have been a family law barrister for 16 years, and certainly in the last 5 years I have seen a noticeable shift in the way separating couples approach divorce. Most do not want conflict for conflict’s sake. They recognise that some relationships have a shelf-life, and that does not mean that they are a failure, it just means that the marriage has run its course. Increasingly, couples are viewing divorce as a shared obstacle to navigate together. And they are quite right to take that view. Ultimately, the only way to achieve a fair outcome on divorce is to reach an agreement which you can both live with and recognise as fair. Leaders Viewpoint Ar cle for Insights Success Magazine Samantha Woodham is a family law barrister and co-founder of The Divorce Surgery, a unique service which enables separating couples to share one lawyer who advises them both as to a fair outcome on divorce, for a fixed fee http://www.thedivorcesurgery. co.uk. About the Author 32 | March 2021 www.insightssuccess.com
  • 35. Samantha Woodham Co-founder The Divorce Surgery 33 | March 2021 www.insightssuccess.com
  • 36. When I co-founded The Divorce Surgery in 2018, we were the first and only regulated service in England and Wales enabling separating couples to share one impartial lawyer, who advises them both, together, as to what a Court would view as fair with regards to the division of their finances or arrangements for their children. We were described as a ‘disruption’ of the family law market. But what we do is in fact the default in many other European jurisdictions. And the success of our One Couple One Lawyer model comes from the fact that the vast majority of separating couples do not start their separation wanting an acrimonious, lengthy and costly legal battle. They just want an outcome which works for their family and is fair on everyone. If anything, the pandemic has given us all a wake-up call as to what matters in life. I believe we are going to need to work hard to retain those perspectives as lockdown lifts. But some changes are irreversible. My hope is that one of the lasting impacts of Covid-19 is for us all to reflect on why, as a society, we stigmatise divorce. 42% of marriages end in divorce. That is not a failure. It is most likely inevitable given the fact that people change as they grow older, and can grow apart. But if couples approach separation in the same way that they approached marriage in the first place, with respect, dignity and a shared sense of responsibility to do it right, but ditch the shame and the guilt, we can enable a much kinder, more positive experience. 2. Effective Parenting through Pandemic and Beyond Co-parenting is a life-long endeavour. Whether a marriage lasts or doesn’t is an issue for the adults, but really must be kept in that adult domain. When children are dragged into the adult dispute, we are depriving them of the opportunity to be children. No parent starts a separation wanting conflict. But it can be very difficult to see each other’s perspectives and work together when emotions are running high. Which is why professional support is so crucial, and the earlier the better. It may surprise you to hear that I don’t think a parent’s first port of call should be a lawyer. In most situations, parents first need therapeutic rather than legal support, unless of course a family member is in a situation where their safety is at risk. Decisions surrounding the right arrangements for children on divorce involve a multitude of disciplines. Yes, parents will want to understand the legal landscape, and should receive specialist advice on this, but they also, crucially, need to learn how to be effective co-parents living apart. To redefine their adult relationship into one which supports both the adults and children in the many years of co-parenting ahead. This is why, at The Divorce Surgery, we have pioneered our Living Apart Parenting Together service, which enables separating parents to share both a co-parenting expert and a lawyer who can, together, help them navigate the separation well and reach a child-centred agreement about the arrangements for their children. 3. The Road ahead for Courts, Judiciary and Family Law We are at an important crossroads in Family Justice. There is agreement across the board by Family Judges and lawyers alike that the Family Courts should be the absolute law resort for families. Research has consistently shown the damaging impact on children and adults alike which results from being in conflict, and adversarial legal proceedings can cause emotional harm to those involved in them. A report from the Nuffield Family Justice Observatory in 2019 found that of all separating couples in England and Wales, 38% end up in court over the arrangements for their children on separation. It is estimated that at least 25% of those do not need to be there at all. Given the damaging impact court proceedings have on children, this is being viewed as a public health crisis. So what can be done? Many stakeholders are now joining force: senior Family Judges, the Ministry of Justice, the Department of Work and Pensions, solicitors, barristers, mediators, therapists and co-parenting professionals to call for a radical change in the way couples approach divorce and separation. We need a solutions-based approach, rather than problem-driven one. We need to de-stigmatise divorce. To create a family justice system which serves families by enabling them to work together, not against each other. I am very proud that The Divorce Surgery has been part of that change, but fundamentally every industry is the product of the consumers it services. The more separating couples demand a joint, constructive approach to divorce, the more quickly the profession will change to meet that need. 34 | March 2021 www.insightssuccess.com
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  • 38. SANDRINE DESBARBIEUX-LLOYD Epitomizing Proficient Leadership andrine Desbarbieux-Lloyd is a senior executive Swith over 25 years of international experience, leading organizations in the implementation of strategic change and digital transformation. She is the European Vice President of Digital at Samsung, where she oversees digital sales and marketing, a multi-billion- pound business across 33 countries in Europe. In this role, she is driving Samsung’s digital transformation including major innovation such as machine learning applications. Previously, Sandrine was the Director of Marketing and Digital at Avis Budget Group with the responsibility for all digital platforms and marketing programs across Europe, Middle East and Africa. She has also held several senior e- commerce, digital and marketing roles for internationally recognized consumer brands including BT, LACOSTE, AXA, BAA, E.ON and BUPA. Notable in her career is the national launch of broadband and Wi-Fi for the first time in the UK. This extremely challenging role involved defining the wireless strategy for BT Group following the de-merger of 02, building a mobility business, launching BT Openzone the UK’s first Public WLAN service, and the re-launch of BT Mobile a new SP/MVNO business. In an interview with Insights Success, Sandrine talks about her undulating entrepreneurial journey and the hurdles she overcame. Below are the highlights of the interview: How do you diversify your organization’s offerings to entice the target audience? I believe the key to customer satisfaction is customer research and meeting customer needs. At Samsung, we go one step further. We innovate in our products and services not just by understanding what customers want, but also what customers do not know they want. Customer needs and behaviours change all the time; every generation, every segment, every customer is different, so it's a core skill in the organisation. We put our customers first. Where are you focusing your energy now, and where do you hope to make an impact next? I believe that the new era of tech (Artificial Intelligence/Machine Learning/Deep th Learning/Automation/Cloud Computing/Big Data) – the 4 industrial revolution – will drive profound change and these changes have already started in many ways. At least 50% of human tasks today could be automated, leaving people to focus on more valuable activities. For example, we spend a lot of our time focusing on intelligent automation of analytics to be able to focus the teams on insight and trading. What is your idea of impactful leadership? What style of leadership do you personally prefer and have implemented within your team at Samsung Electronics? In order to drive transformation as a woman business leader at Samsung, I focus on: Identifying key stakeholders, clients and suppliers Actively listening to them by asking open questions Trying to understand the different agendas and motivations by putting myself in the shoes of their stakeholders, clients and suppliers Defining a win-win strategy with my colleagues Surrounding myself with teams and people who are better than me 36 | March 2021 www.insightssuccess.com
  • 39. Sandrine Desbarbieux-Lloyd, European Vice President of Digital, Samsung Electronics The 10 Most Inspiring Women in Business 2021 37 | March 2021 www.insightssuccess.com
  • 40. Delivering against my promises – always Supporting others around me in challenging times and praising/rewarding success And measuring everything! What roadblocks or challenges were faced by you in a corporate business? And how did you overcome them? Earlier in my career, I worked in the Telecoms industry when companies were strategically moving into ICT (Information and Communications Technology). It was a big and exciting challenge for me. At the age of 25, I was building e-Commerce solutions, running multi-million campaigns across traditional and digital channels, launching Broadband and Wi-Fi for the first time in the UK. Whilst on that journey, I met a few clients who were resistant to change. I remember the Marketing Director of a global hotel chain stating that she didn't believe Wi-Fi would take off! Looking back, I now realise that one of the biggest challenges in corporate businesses is to understand others, why they think what they think, putting yourself in their shoes, and defining how best to take them with you on that journey. What are the vital traits that every woman business leader should possess? I believe women in business should especially use emotional intelligence to lead. On top on this, they should use the same skills as any good leader: visionary, strategic, innovative, good communicator, trustworthy, problem- solver, accountable, empathetic, transparent, humble and resilient. The best teams are made of differences, so made of men and women. What have you envisioned for your organization’s future, with regards to your role at Samsung Electronics and for your personal ambitions as well? My role is Digital transformation. Constant change is part of the job and as It is part of the job. As a team, we are used to this. We take calculated risks, we try things out, we succeed, we fail, we learn, we roll-out, etc. Artificial intelligence and blockchain technologies will drive even greater change. AI is not new, it is already happening everywhere. Algorithms pre-recommend the content we see and watch and the products we buy across all areas of our lives today. blockchain brings with it a decentralised model to data. Effectively, businesses will only be able to store and use very limited parts of customer data at specific times. No longer owning customer data will change most businesses. We need to get ready for that. These technologies will change my job, everyone’s jobs, and also our business models. “ People are at the heart of any business so working together is the only way to win. 38 | March 2021 www.insightssuccess.com
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  • 43. Tahisha Pearson Fugate Improving Diversity and Inclusion in Legal Profession The call for more diversity and inclusion is becoming louder and more critical in the legal industry. Tahisha Pearson Fugate wanted to be part of the solution to long-standing challenge of diversity, equity and inclusion in the legal industry. Her passion for leveraging diverse talent to provide innovation solutions for clients’ most complex business challenges, as well as the skills she has built during her 16-year legal business development career led her to Orrick Herrington & Sutcliffe LLP, where she serves as the Sr. Manager DEI Client Development. She could not be more excited than she is at present about the work she will be able to do in identifying opportunities to help those underrepresented in the legal industry grow their careers and building a pipeline of legal professionals who represent the real world. In an interview with Insights Success, Tahisha shares about her inspiring business journey. She is the wife of Rashawn Fugate and mother to Jamari Cunningham (18) and Sophia Fugate (6). She serves on the Advisory Board of The Conscious Inclusion Company and former Vice President for the Prince George’s County Chapter of Mocha Moms, Inc and Program Director for Legal Marketing Association – Mid-Atlantic. Below are the highlights of the interview between Tahisha and Insights Success: How do you diversify your organization’s offerings to entice the target audience? Among law firms, Orrick is a pioneer in advancing diversity and inclusion in the legal profession, including being one of the founding firms in an unprecedented collaboration to improve diversity and inclusion in the legal profession – the Move the Needle (MTN) Fund. MTN is a five-year, $5 million effort that aims to improve diversity and inclusion in the legal profession. This initiative brings together peer law firms, corporate legal departments, and community leaders to develop goals and work together to improve diversity, equity, and inclusion in the legal industry. Orrick is committed to having at least 55% diverse teams – including women, lawyers of color, and LGBTQ+ lawyers – serving an initial set of 40 clients in meaningful roles by 2025, as representative of some of the goals of MTN. In my new role, I will support this initiative as well as others that align with the firm’s commitment to increasing DEI within the firm and the legal industry. What are the vital traits that every woman business leader should possess? Every woman business leader needs to tap into their resilience, confidence, innate leadership, and ability to build relationships. Don’t be afraid of creating your own path and defining success for yourself. Women are the backbone of this country so naturally, we are badass in business. Own that energy. Where are you focusing your energy now, and where do you hope to make an impact next? I am focusing my energy on creating more equity and inclusion in the legal industry for diverse lawyers and professionals. Building a pipeline of lawyers and business professionals that are representative of a full scope of backgrounds and experiences is very important to the future of business. The 10 Most Inspiring Women in Business 2021 41 | March 2021 www.insightssuccess.com
  • 44. What is your idea of impactful leadership? What style of leadership do you personally prefer and hope to implement within your team at Orrick? Impactful leadership empowers others and encourages everyone to bring their best selves and ideas to the profession. An impactful leader values building relationships and understands how to authentically grow them. I prefer to empower and offer grace – to myself and others. I consider it a privilege to play a role in helping others grow their careers and with great privilege comes great responsibility. My responsibility is to identify opportunities for my team members to grow, learn, and become confident in their contributions, and support them along the way. What roadblocks or challenges were faced by you in a corporate business? And how did you overcome them? As a Black woman in the legal industry, especially not being a lawyer, I’ve faced many challenges. For many years, I’ve been the only person that looked like me in several rooms. The legal profession has historically been hierarchical – lawyers at the top, staff at the bottom. Business professionals in law firms often feel marginalized. Add to that being Black and being a woman, at times it’s been a tough environment to navigate when you don’t see people that look like you at the top or who have any experience working with someone who understands your background. I didn’t attend an Ivy League college or business school – my educational path was non-traditional, and I often found that there are very few people in my professional circles who share my experiences. By the time I graduated from undergrad I was already a mother. When I decided to go back to school to pursue my MBA, my son was 7/8 years old and I had a full-time, very demanding, role at a large law firm. As a mom years ago, law firms didn’t offer a lot of support and resources for working parents – especially staff. Leadership did not have experience or training to manage professional parents – many still don’t, and it showed in the way I was treated at times – often with me feeling pressured to choose between being a mom and being a professional. Leadership often made it hard for those roles to co-exist. To overcome these challenges, I learned to advocate for myself and my career and I do the same for my community. I continued to show up, take full advantage of opportunities presented but also create opportunities for myself, and develop the mind set of “doing it scared.” And most importantly, I learned to ask for and accept help and I’ve been blessed with a personal and professional village that supports me. I’m encouraged by the positive changes I’m seeing in the legal industry with regard to DEI but real change takes consistent and thoughtful effort and time. So, I’m committed to rolling up my sleeves and doing my part. According to you, what essential traits should a business leader possess to thrive in any given competitive market? A business leader should possess the ability to be open to change, consciousness, empathy, and authentic relationships. There are many studies that confirm diverse teams are most innovative. A business leader should know how to authentically leverage diverse talent, backgrounds, and skill sets to drive business growth and empower her team to be successful. What have you envisioned for your organization’s future, with regards to your role at Orrick and for your personal ambitions as well? I envision leaving the legal profession better than I entered it – more colorful (figuratively and literally). I look forward to identifying and creating growth opportunities for attorneys and legal professionals of color and a legacy for my children that encourages them to be limitless and makes them proud to be Black. I feel hopeful that there is an opportunity to create great change in the profession and we have a duty to take full advantage of this time. Future generations are counting on the work that we do now to create opportunities for them, where they will find others that look like them in the rooms that they enter and empower them to grow as far as they dream. Leadership in the legal profession across business functions – lawyers and legal professionals – will be representative of the world in which we live and work. Orrick is a global law firm focused on serving the Technology and Innovation, Energy and Infrastructure and Finance sectors. 42 | March 2021 www.insightssuccess.com
  • 45. Tahisha Pearson Fugate Sr. Manager DEI Client Development Orrick Herrington & Sutcliffe LLP 43 | March 2021 www.insightssuccess.com