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VOL 05 I ISSUE 07 I 2024
Unlocking Poten al
The Art and Science of
Talent Acquisi on
The 10 Most
Influential
Leaders in
Talent
Acquisition,
2024
Marc Ellis
Driving Organizational Success through
Innovative Talent Solutions
A rac ng Excellence
Mastering Talent Acquisi on in
a Compe ve Market
Recruitment is a
marketing exercise, and the
product is the role and the
company.
Editor's
Note
The field of talent acquisition is continually evolving,
shaped by dynamic leaders who innovate, inspire, and
drive change. In our latest edition, we present The 10
Most Influential Leaders in Talent Acquisition, 2024.
These leaders represent a diverse range of industries
and backgrounds, each making significant
contributions to the field through their expertise,
vision, and commitment to excellence.
Throughout the selection process, these leaders
showcase factors such as leadership impact, industry
influence, innovation, and the ability to drive positive
change within their organizations and beyond. From
pioneering new recruitment strategies to championing
diversity and inclusion initiatives, these leaders have
demonstrated exceptional leadership and have earned
recognition for their contributions to talent
acquisition.
While their approaches may vary, what unites these
influential leaders is their dedication to advancing the
profession and shaping the future of work. Their
insights, strategies, and best practices serve as
valuable resources for talent acquisition professionals
seeking to navigate the complexities of today's
competitive landscape.
Through the achievements of these influential leaders,
we also recognize the broader community of talent
acquisition professionals who work tirelessly to
identify, attract, and retain top talent. It is through
their collective efforts that organizations can thrive
and achieve their goals in an increasingly dynamic and
interconnected world.
Talented Leaders in Talent Acquisition
PrinceBolton
C
O
N
T
E
N
T
S
16 24
The Odyssey of Success How to improve your Talent
Acquisition Strategy?
Written by Rob Brouwer, CEO, Jobrapido
CXO CXO
A rac ng Excellence
Mastering Talent Acquisi on in
a Compe ve Market
26
Unlocking Poten al
The Art and Science of
Talent Acquisi on
20
A R T I C L E S
Marc Ellis
Driving Organizational Success through
Innovative Talent Solutions
-Jamila Harley, M.Ed., CCC-SLP, Director,
ASHA Career Management Services
COVER STORY
08
CONTENT
Deputy Editor Anish Miller
Managing Editor Prince Bolton
DESIGN
Visualizer Dave Bates
Art & Design Director Davis Mar n
Associate Designer Jameson Carl
SALES
Senior Sales Manager Wilson T., Hunter D.
Customer Success Manager Miller E.
Sales Execu ves Tim, Smith
TECHNICAL
Technical Head Peter Hayden
Technical Consultant Victor Collins
May, 2024
Copyright © 2024 CIOLOOK, All
rights reserved. The content and
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not be reproduced or transmi ed in
any form or by any means,
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photocopying, recording or
otherwise, without prior permission
from CIOLOOK.
Reprint rights remain solely with
CIOLOOK.
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CONTACT US ON
Pooja M Bansal
Editor-in-Chief
sales@ciolook.com
SME-SMO
Research Analyst Eric Smith
SEO Execu ve Alen Spencer
Brief
Company Name
Eliud Jimenez
Vice President Human
Resources
As a seasoned bilingual Human Resources Executive with over
26 years of experience, Eliud is dedicated to driving
organizational success through strategic alignment and a
culture of inclusivity.
Bob Rehill
Founder & CEO
Bob is an independent, highly motivated and respected projects
consultant with over 20 years’ experience across all Business
Project, Change & Transformation Programmes.
Cintriq
www.cintriq.com
FC Dallas
www.FCDallas.com
Aws Ismail,
Said Shariefi
and Zaid Alhiali
Founders
Aws, Saif and Zaid are founders of Marc Ellis, a Recruitment,
Outsourcing & Training Company with the focus on the
Digital, Technology & Financial Technology Domains in the
GCC.
Marc Ellis
www.marc-ellis.com
Jamila Harley
Director, Career
Management Services
Jamila is an Association Executive with a Certificate of Clinical
Competence in Speech Language Pathology currently working
to advance the mission and vision of the American Speech-
Language-Hearing Association.
The American
Speech-Language-
Hearing Association
www.asha.org
Justin Brown
Director
Justin is an Experienced Talent Manager with a history of
working in the staffing, software/services and insurance
industries. Skilled in Technical Recruiting, Relationship
Building, Staffing Services, Sourcing and Screening.
Gallagher
linktr.ee/GallagherGlobal
Featured Person
Ron Hanscome
Research
Vice President
Ron has 36+ years of HCM technology experience as a
practitioner, consultant, vendor executive, and analyst.
Experience includes both enterprise and SMB markets.
Neil Griffiths
Director
As an ideas driven, creative and commercially focused leader -
Neil has extensive experience working with brands on a global
basis.
CERIPH
www.ceriph.co.uk
Gartner
gtnr.it
Kerri Arman
VP Head of Talent
Kerri is a Truly global Talent Leader with extensive corporate
and consulting experience across a broad range of industries
and corporations. Deep industry expertise in consumer, retail,
new retail, luxury, media, entertainment and travel.
Richemont
www.richemont.com
Stephanie Clay
Human Resources
Manager
Stephanie is a seasoned HR professional with over 20 years of
experience spanning multiple industries and organizations of
varying sizes, from startups to multinational corporations.
360 Smart Networks
www.360smartnetworks.com
Rob Brouwer
Chief Executive
Officer
Rob is the CEO of Jobrapido, the world's premier job search
engine and a key entity of STG Partners, a strategic private
equity firm based in Menlo Park, CA dedicated to molding
high-potential companies into market leaders
Jobrapido
corporate.jobrapido.com
Marc Ellis
Driving Organizational Success through
Innovative Talent Solutions
COVER STORY
Whether it's navigating
talent shortages, overcoming
recruitment challenges, or
driving workforce
transformation initiatives,
Marc Ellis is dedicated to
empowering organizations to
thrive in today's business
landscape.
“
Zaid Alhiali, Saif Shariefi
and Aws Ismail,
Founders
Marc Ellis
n today's competitive business landscape, the quest
Ifor talent is a critical aspect of organizational
success. Companies across industries are constantly
seeking innovative ways to identify, attract, and retain
top-tier professionals who can drive growth and
innovation. Founded by Zaid Alhiali, Saif Shariefi, and
Aws Ismail, Marc Ellis has established itself as a leading
HR, Recruitment, Outsourcing, and Training
Corporation, specializing in serving forward-thinking
local and international organizations in the vibrant
Middle East market.
With a deep understanding of the region's unique
business environment, Marc Ellis leverages its expertise
to provide tailored solutions that meet the diverse
talent needs of clients. From sourcing niche
professionals for specialized projects to offering
comprehensive recruitment and outsourcing services,
Marc Ellis is committed to delivering results that
exceed expectations.
What sets Marc Ellis apart is its commitment to
leveraging cutting-edge technology and data analytics
to optimize the talent acquisition process. By
harnessing the power of digital tools and insights, Marc
Ellis ensures that clients are connected with candidates
who not only possess the requisite skills and experience
but also align with the organization's culture and
values.
The organization takes pride in its ability to offer
flexible and scalable solutions that adapt to the
evolving needs of clients across various sectors and
industries. Whether it's navigating talent shortages,
overcoming recruitment challenges, or driving
workforce transformation initiatives, Marc Ellis is
dedicated to empowering organizations to thrive in
today's business landscape.
With a track record of excellence and a reputation for
innovation, Marc Ellis continues to be a trusted partner
for companies seeking to build high-performing teams
and achieve sustainable growth in the competitive
global marketplace.
Setting the Standard for Excellence
Zaid Alhiali, the Founder and Director of Marc Ellis,
leads his team with a strategic vision and hands-on
guidance. He believes in setting an example for others
to follow. Under his leadership, the company cultivates
a culture of innovation, collaboration, and agility,
empowering employees to excel in their roles.
Recognizing the importance of continuous learning,
Zaid prioritizes the professional development of his
team members. He has implemented tailored training
programs to keep them updated with the latest
industry trends and best practices, enabling them to
deliver exceptional results for clients and candidates
alike.
Communication and transparency are central to Zaid's
leadership style. He encourages open dialogue, actively
listens to feedback, and fosters inclusivity, ensuring
that every team member feels valued and heard. This
commitment to transparency fosters a sense of
accountability and trust within the team.
Diversity and inclusion are core values for Zaid. He
understands the enriching impact of diverse
perspectives and fosters an environment where
everyone is welcomed and respected. By embracing
these principles, Zaid drives success and fosters
sustainable growth in the competitive recruitment and
outsourcing industry.
Upholding Core Values
Saif Shariefi, the Founder, Director and CFO of Marc
Ellis, upholds integrity, transparency, and accountability
as core values in all interactions with the team and
clients. These values guide every aspect of operations
at Marc Ellis, serving as actionable guidelines rather
than mere ideals.
Central to Marc Ellis's ethos is the concept of earning
one's S.E.A.T. (Skills, Ethic, Attitude, Trust). While skills
can be taught, Saif believes that ethics and attitude are
intrinsic qualities that must be demonstrated to earn
trust and a place within the organization. This
philosophy fosters a culture of accountability and
excellence among all team members.
Saif advocates for diversity and inclusion at Marc Ellis,
recognizing Dubai's diverse nature. By fostering a team
comprising over 20 different nationalities, he has
created an inclusive environment where individuals
from all backgrounds feel valued and welcomed. This
dedication to diversity has not only strengthened client
relationships but also earned accolades such as the
Best Workplace for Women and Best Workplaces in
the GCC.
Marc Ellis isn't
just about finding
jobs; it's about
creating change,
supporting families,
and advancing
societal progress.”
“
In the workplace, Saif prioritizes teamwork,
emphasizing the importance of actively listening to
everyone's ideas and collaborating to find solutions.
Additionally, he underscores the significance of treating
everyone with kindness and respect, fostering a
supportive and inclusive work environment where
every team member can thrive.
A Technological Leap
As an industry expert, Aws Ismail, Founder and
Director at Marc Ellis, remains committed to staying
abreast of emerging trends in the employment
landscape to ensure Marc Ellis remains at the forefront
of innovation. One such trend is the growing
integration of artificial intelligence (AI) in the
recruitment process. Marc Ellis has embraced this
trend by introducing AIVI, the region's first AI-powered
virtual interview platform. Additionally, Marc Ellis has
ventured into the metaverse, making history as the first
recruiting agency to do so, demonstrating our
dedication to technological advancement.
In addition to AI integration, the team at Marc Ellis has
observed a notable increase in contract jobs,
particularly within the technology sector, over the past
year. This trend reflects the broader growth of the gig
economy, as more workers opt for freelance or contract
positions, seeking greater agility and flexibility in their
employment arrangements. These developments
underscore the importance of adaptability and
innovation in meeting the evolving needs of clients
and candidates.
Aws shares that there is a growing demand from clients
for candidates with specific certifications and skills.
Soft skills, in particular, have become increasingly
important alongside certifications in new technologies.
Marc Ellis Training Academy, a branch of Marc Ellis, has
experienced a surge in candidates enrolling in
workshops for RPA, Scrum, and soft skill training.
Clients are also turning to our upskilling and reskilling
programs, recognizing the necessity of continuous
learning and development initiatives to navigate the
rapid digital transformation occurring across various
industries.
Making a Positive Impact in Recruitment and Beyond
Zaid believes in finding a balance and purpose in the
impact he has on people's lives through the recruitment
industry. He understands that Marc Ellis isn't just about
finding jobs; it's about creating change, supporting
families, and advancing societal progress. For Zaid,
success goes beyond financial gains; it's about the
positive difference made in individuals' lives.
To maintain passion and authenticity, Zaid prioritizes
nurturing a supportive and inclusive company culture
at Marc Ellis. He promotes an open-door policy, actively
engaging with junior team members and mentoring
them. Zaid emphasizes their importance as the future
of Marc Ellis, shaping its direction. By taking on various
roles within the business and offering support not only
to the recruitment department but also to marketing,
HR, and finance, he ensures inclusivity and provides
learning opportunities for everyone.
Zaid finds inspiration and fulfillment in giving back to
the community. He participates in humanitarian
initiatives and social responsibility programs, using
Marc Ellis's resources to make meaningful
contributions to society. Through these efforts, Zaid
embodies Marc Ellis's commitment to making a positive
impact beyond just recruitment.
Values, Mindset, and Ethics
Saif believes in the importance of authenticity and
staying true to oneself. He warns aspiring leaders
against taking shortcuts, as he has seen many fail on
this path. Saif believes that genuine dedication and hard
work are essential for long-term success.
Saif encourages aspiring leaders to have a hustle
mindset, always striving to achieve more and reach for
their goals. In the talent acquisition field, facing
challenges and bouncing back from setbacks is
common. Maintaining a mindset of perseverance and
resilience helps individuals stay strong and positive,
even during tough times.
Having the right ethics and attitude in the workplace is
crucial to Saif. He advocates for the S.E.A.T. mentality,
which emphasizes skills, ethics, attitude, and trust. This
principle reflects the core values of Marc Ellis. Saif
believes that possessing the necessary skills is just the
beginning; it's equally important to demonstrate
integrity, positivity, and reliability in all interactions.
With a deep
understanding of
the region's unique
business
environment, Marc
Ellis leverages its
expertise to provide
tailored solutions
that meet the diverse
talent needs
of clients.
“
Creating a Culture of Learning and Collaboration in
Recruitment Leadership
As a leader in the recruitment and outsourcing field,
Aws understands the importance of networking and
connecting with like-minded individuals to learn from
their experiences. By attending events and
collaborating with others in the industry, he stays up-
to-date with new trends and best practices.
Aws values learning from his own team members above
all else. At Marc Ellis, they promote an open and
collaborative culture. Their office layout encourages
spontaneous interactions and knowledge-sharing
among team members. During lunch breaks, they
gather at a common table to discuss industry updates
and exchange ideas. Aws ensures that this culture of
continuous learning and improvement is maintained.
Given the constantly evolving tech industry in the UAE,
Aws stresses the importance of staying informed about
local developments. The UAE offers various
opportunities and innovations, making it crucial to stay
updated on new technologies and market trends. By
analyzing these developments, Aws can anticipate how
the recruitment industry will evolve to meet changing
demands.
Building Trust through Transparent Communication
and Personalized Services
Saif believes in keeping communication open and
transparent, making sure everyone feels heard, valued,
and respected. He thinks it's important to understand
each client and candidate's unique needs and goals. By
doing this, Marc Ellis can customize its services to meet
specific needs and get the best results. Saif makes sure
the team keeps in touch with clients and candidates
regularly, giving updates, feedback, and support at
every step.
Saif led the creation of AIVI, the first AI interview
platform in the region. It aims to improve the interview
process and reduce bias. AIVI uses AI to give candidates
helpful feedback, helping them improve their interview
skills and feel more confident.
This personal support makes candidates feel good
about their experience with Marc Ellis and builds trust.
AIVI also speeds up the hiring process for clients. Saif is
committed to creating value for both clients and
candidates, which strengthens long-term relationships
based on trust and mutual benefit.
Leadership in Talent Acquisition
As a leader in talent acquisition, Zaid believes certain
qualities and skills are crucial for success in leadership
roles in the industry. Setting a good example is
important to him. During the challenges of COVID-19,
Zaid showed resilience. Instead of cutting jobs or
salaries, he found new ways to make money. One way
was starting the Training Academy, which helps people
learn new skills and find jobs.
Zaid thinks hands-on leadership is vital. He often takes
junior team members to meetings with clients, so they
can learn and he can mentor them. He believes in
leading by doing, never asking others to do something
he wouldn't do himself.
Continuous learning and training are also key to Zaid's
leadership. He knows the industry changes fast, so he
makes sure his team is always learning new things. With
initiatives like the Training Academy, Zaid makes sure
his team has the latest skills and knowledge to succeed.
AI's Transformative Impact
For future, Aws believes that AI will have a significant
impact on the future of hiring. With the introduction of
AI-powered technologies like AIVI (Artificial
Intelligence Virtual Interview platform) and initiatives
such as Marc Ellis's venture into the Metaverse, he
understands that the way companies find new talent is
changing.
AI provides great opportunities to improve the hiring
process. For example, AIVI changes how candidates are
evaluated by using AI algorithms to conduct virtual
interviews, analyze responses, and give instant
feedback. Similarly, Marc Ellis's work in the Metaverse
creates new ways to find talent and hold virtual
meetings, which makes it easier to find the right people.
AI-driven solutions help recruiters automate repetitive
tasks like screening resumes and matching candidates
to jobs. This frees up time for recruiters to focus on
making important decisions and building relationships.
With data analytics and machine learning, recruiters
can learn about trends in the workforce and what skills
are needed. This helps them find the best candidates
for the job and identify areas where improvement is
needed.
By taking on
various roles
within the business
and offering
support not only to
the recruitment
department but
also to marketing,
HR, and finance.”
“
-Jamila Harley, M.Ed., CCC-SLP, Director, ASHA Career
Management Services
he American Speech-Language-Hearing
TAssociation (ASHA) is the national professional,
scientific, and credentialing association for 228,000
members and affiliates who are audiologists; speech-
language pathologists; speech, language, and hearing
scientists; audiology and speech-language pathology
assistants; and students. ( )
https://www.asha.org
Therefore, one may find it interesting that a staff
person from ASHA was selected by TA Tech as one of
the "Top 100 Most Influential Talent Acquisition
Thought Leaders" in 2023. However, as with most
sectors of industry, recruiting and retaining talent in
the professions is a goal of the association. As the
Director, ASHA Career Management Services, my role
is to generate non-dues revenue through recruitment
advertising, enhance the value of ASHA career related
resources, and improve member engagement with the
ASHA Career Portal. To achieve this, my goals are to
implement innovative content and marketing
opportunities for recruiters, elevate the brand
awareness and visibility of the ASHA Career Portal,
create engaging resources, connect members with
subject matter experts to help navigate their career
journey, and improve the user experience with the job
board. As a trained speech-language pathologist (SLP), I
had a steep learning curve. First, I had to increase my
knowledge of technology platforms and customer
relationship management (CRM) software that were
contributing to the success of past and current
marketing and advertising campaigns. While I had
experience in other areas of the industry, I had to
quickly learn how to navigate these tools to help
analyze trends, data, and set strategies to meet our
revenue objectives, marketing objectives, and to
enhance our content to meet our members' needs. As
an agent of talent acquisition, it was also important to
understand how the market has shifted. The
unemployment rate is down, job seekers are not solely
motivated by salary, and the culture of the company is
important when deciding where an individual desires to
work. The COVID pandemic resulted in many of our
members desiring to work remotely, have a better
work/life balance, and prioritize their overall wellness.
I am fortunate to be a part of an amazing team. I am
surrounded by a fabulous group of professionals,
including my Associate Director, Eli McLean, who
analyzes the market to make sure that our advertising
opportunities are priced competitively and manages
the relationships with our employers and most of our
vendors to ensure that we have the best technology to
meet our TA goals. His keen approach to identifying
recruitment opportunities and commitment to
customer service has contributed to meeting and
exceeding our annual operational goals. I also have
colleagues whom I collaborate with for B2B and B2C
marketing, creative asset creation, social media
engagement, and so much more. I am also grateful to
have a supportive mentor and coach in our Chief
Marketing and Sales Officer, Leslie Katz. She supports
and encourages my innovative ideas and gives me the
latitude to take risks but provides guidance and
resources to increase my chances of success.
Prior to joining ASHA, my predecessors worked to
identify a job board vendor who could provide a more
agile system, better reports and analyses, improved
CRM integration, and an enhanced user experience.
They attended TA Tech as part of this discovery process
which helped them to evaluate the function and utility
of various job boards. In addition, due to the COVID
pandemic, the team quickly shifted to a virtual model
for our annual hiring event. This switch resulted in
increased non-dues revenue generation and decreased
expenses, while creating access for more members and
employers to attend. To build on this, one
accomplishment that I am proud of is adding
networking/member engagement workshops to the
virtual hiring event, which helped to increase
attendance, member satisfaction, and meet
recruitment goals for employers. These workshops also
provide members with tools and resources to help
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17
enhance their career and leadership skills and promote
their value during the hiring process. As a member of
the association and the professions I understand the
importance of elevating the "value" of our disciplines to
our membership and to those that wish to hire highly
skilled and trained professionals.
As an agent of talent acquisition, it is also important for
my team to understand the challenges
employers/hiring managers may face with their
recruitment objectives, offer solutions, educate them
on how our members consume content and marketing,
and how members search for and evaluate potential
career opportunities. Educating recruiters on strategies
and opportunities to get in front of our members in
different formats (i.e., social media, workshops, content
marketing) to share more about their company culture,
which helps to attract and retain potential employees,
has contributed to our success. ASHA's job board is a
niche board, therefore our approach to talent
acquisition must not only be strategic but personal and
meaningful to our members. While being a niche board
may pose a challenge, I look at it as a strength. Given
the right tools, and a strategic plan, we are poised to
meet the needs of a highly competitive field. Our
membership boasts a 1.2% unemployment rate;
therefore, many are passive job seekers. My role is to
help recruiters understand this and educate them on
ways to attract our members. My role is also to prepare
our members to navigate their career journey by giving
them the tools and resources they need to market
themselves, identify fulfilling opportunities, and receive
fair pay. I wholeheartedly believe that enhancing the
value of our career related resources will increase the
engagement of top talent, which will lead to more
quality applications for job postings and successful
hiring, and job satisfaction.
One of my most memorable moments from the most
recent TA Tech conference was a presentation that
went through the evolution of talent acquisition. I recall
a small ad placed on a bulletin board and then a small ad
placed in a newspaper. Now, it takes a technological
ecosystem to attract and hire one candidate. The TA
Tech conference this summer also helped me to begin
to learn the implications that AI may have on talent
acquisition. Often, candidates "talk" to technology
before they even talk to a human being. This certainly
helps make the hiring process more efficient, but we
must not forget the human element. Educating job
seekers on how to write resumes and cover letters that
will help them navigate and stand out in applicant
tracking systems; how to prepare and succeed in
interviews; and how to evaluate job offers will help to
ensure that top talent is not overlooked. It is also
important that those who create the technology
consult and collaborate with HR professionals, hiring
agents, communications experts, and other industry
stakeholders to ensure that the machines are
accessible and work effectively to attract, hire, and
retain top and diverse talent. TA Tech also exposed me
to the need for increased diversity in the field of TA
technology specifically. While attending, I was one of
very few women, and the only African American
woman in the room. This was interesting because I am
also one of the just more than 8% of the ASHA
membership that identify with an underrepresented
racial group, and one of the just over 3% that identify as
Black or African American. While our professions and
membership have an opportunity to increase diversity, I
am grateful to work for an association that is
committed to achieving equality and respect for
cultural and demographic differences. I also appreciate
the association's commitment to non-dues revenue
generation, which helps keep the cost of membership
down for our members, and to providing a platform for
employers to recruit the top talent in the association
through our job board. TA Tech impressed me with their
candor on the need to recruit and retain diverse talent
as well in the industry of talent acquisition technology.
My path to the field of talent acquisition was fueled by
my own firsthand experiences during my career
journey. While only 1.2% of our membership identify as
unemployed, there is still untapped talent in the
professions. TA technology has a significant role in
creating access to career opportunities and increased
efficiency for hiring professionals. I believe one should
be empowered and enthusiastic about the work they
do, and that satisfied employees and diversity of
thought and talent contribute to a healthy, happy, and
productive work environment. As TA professionals our
roles should contribute to creating this "perfect match"
by creating and utilizing the best technology and
empowering the workforce to navigate it successfully.
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Unlocking Potential
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The Art and Science
of Talent Acquisition
n business, talent acquisition is pivotal. It's the process through
Iwhich organizations identify, attract, and hire the right
individuals to fulfill their objectives and drive growth. Yet,
talent acquisition is not merely a transactional process of filling
vacancies; it's a delicate blend of art and science, where human
intuition meets data-driven decision-making. Further, we delve
into the intricacies of talent acquisition, exploring how it can
unlock the potential of both individuals and organizations.
Understanding the Landscape
Talent acquisition begins with a deep understanding of the
organizational culture, goals, and the specific skill sets required.
It's about aligning individual aspirations with the collective vision
of the company. In today's globalized world, where competition for
top talent is fierce, organizations must differentiate themselves to
attract the best candidates.
The Art of Talent Acquisition
At its core, talent acquisition is an art form. It requires empathy,
intuition, and a deep understanding of human behavior. Successful
recruiters possess the ability to connect with candidates on a
personal level, understanding their motivations, aspirations, and
potential cultural fit within the organization.
Building relationships is key. Whether it's through networking
events, social media engagement, or personalized outreach,
effective talent acquisition professionals know how to nurture
connections and build rapport with potential candidates. They act
as brand ambassadors, showcasing the organization's values,
culture, and opportunities for growth.
Moreover, the art of talent acquisition extends to the crafting of
compelling job descriptions and employer branding strategies.
These tools not only attract candidates but also convey the unique
essence of the organization. A well-crafted job description tells a
story, painting a picture of the role's significance and the impact it
can have on both the individual and the company.
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May
21
The Science of Talent Acquisition
While the art of talent acquisition captures the human
element, the science behind it relies on data, analytics,
and technology. In today's digital age, recruiters have
access to a wealth of information that can inform their
decisions and optimize their processes.
Data-driven recruiting involves analyzing metrics such
as time-to-hire, cost-per-hire, and candidate
satisfaction to identify areas for improvement and
measure the effectiveness of recruitment strategies.
Leveraging applicant tracking systems (ATS) and
predictive analytics allows recruiters to streamline
workflows, identify top talent more efficiently, and
make data-driven decisions throughout the hiring
process.
Furthermore, technology plays a crucial role in talent
acquisition, particularly in sourcing and screening
candidates. AI-powered tools can sift through vast
pools of resumes, identify qualified candidates, and
even assess their fit based on skills, experience, and
cultural alignment. While technology can augment the
recruitment process, it's essential to strike a balance
between automation and human interaction, ensuring
that the candidate experience remains personalized
and engaging.
Unlocking Potential
At its essence, talent acquisition is about unlocking
potential—both for individuals and organizations. For
candidates, it's about finding the right opportunity to
grow, develop their skills, and contribute meaningfully
to a company's success. For organizations, it's about
identifying and nurturing talent that aligns with their
values, drives innovation, and propels them toward
their strategic objectives.
Effective talent acquisition doesn't end with the hiring
process—it extends throughout the entire employee
lifecycle. Once onboarded, employees should be
provided with the support, resources, and
opportunities for continuous learning and
development. By investing in their growth and well-
being, organizations can cultivate a culture of
excellence where employees feel valued, empowered,
and motivated to achieve their full potential.
Moreover, talent acquisition is not a one-size-fits-all
approach. It requires agility, adaptability, and a
willingness to embrace change. In today's dynamic
business environment, where disruptions are the norm
rather than the exception, organizations must
continuously evolve their talent acquisition strategies
to stay ahead of the curve.
Conclusion
Talent acquisition is both an art and a science—a
delicate dance between human connection and data-
driven insights. By mastering this balance,
organizations can unlock the full potential of their
workforce, driving innovation, growth, and sustainable
success. As we navigate the complexities of the modern
business landscape, the importance of talent
acquisition as a strategic imperative cannot be
overstated. It's not just about filling roles; it's about
shaping the future of work and unleashing the
collective potential of individuals and organizations
alike.
www.ciolook.com | May 2024 |
22
Great vision
without great people
is irrelevant.
www.ciolook.com | May 2024 |
24
www.ciolook.com | May 2024 |
25
Mastering Talent Acquisition
in a Competitive Market
n today's fiercely competitive business landscape, talent acquisition has
Iemerged as a critical driver of success. The ability to attract, retain, and
develop top talent is no longer just a priority—it's a strategic imperative.
Organizations across industries are engaged in a constant battle to secure
the best minds, skills, and abilities to propel their growth and innovation
forward.
Understanding the Competitive Landscape
Before delving into strategies for talent acquisition, it's essential to grasp the
dynamics of the competitive market. Globalization, technological
advancements, and shifting demographics have transformed the talent
landscape, creating both opportunities and challenges for organizations.
One of the primary challenges is the talent shortage—a situation exacerbated
by skill gaps, demographic shifts, and increased demand for specialized
expertise. In this environment, attracting and retaining top talent becomes
even more critical as organizations vie for a limited pool of qualified
candidates.
Moreover, the rise of the gig economy and remote work has introduced new
complexities to talent acquisition. With more professionals opting for
freelance or remote opportunities, organizations must adapt their
recruitment strategies to attract and engage this diverse talent pool.
Crafting a Compelling Employer Brand
In a competitive market, a strong employer brand is a powerful tool for
attracting top talent. Your employer brand represents your organization's
reputation as an employer—it encompasses your values, culture, and the
employee experience. A compelling employer brand not only attracts
candidates but also serves as a beacon for those who align with your
organizational mission and values.
To craft a compelling employer brand, start by defining your organization's
unique value proposition. What sets you apart from competitors? What
values do you embody, and what opportunities do you offer for professional
growth and development? Communicate these elements clearly and
authentically through your employer branding initiatives, including your
careers website, social media presence, and employee testimonials.
Moreover, leverage employee advocacy to amplify your employer brand.
Encourage employees to share their experiences on social media, participate
www.ciolook.com | May 2024 |
26
Attracting Excellence
www.ciolook.com | 2024 |
May
27
in industry events, and refer top talent to the
organization. Positive word-of-mouth can be a
powerful recruitment tool, attracting candidates who
are drawn to your organization's culture and values.
Building Talent Pipelines
In a competitive market, proactive talent acquisition is
essential. Instead of waiting for positions to open up,
focus on building talent pipelines—networks of
potential candidates who could fill future roles within
the organization. By nurturing relationships with
passive candidates and staying engaged with alumni,
industry professionals, and potential recruits, you can
ensure a steady stream of talent when opportunities
arise.
Building talent pipelines requires a multi-faceted
approach. Leverage social media, industry events, and
professional networking platforms to connect with
potential candidates and stay top-of-mind. Offer
valuable content, such as thought leadership articles,
webinars, and networking events, to engage with your
target audience and position your organization as an
employer of choice.
Additionally, invest in talent relationship management
(TRM) systems to track and nurture candidate
relationships over time. These systems allow you to
maintain a database of potential candidates, track their
interactions with your organization, and personalize
your communication based on their interests and
preferences.
Embracing Diversity and Inclusion
In a competitive market, diversity and inclusion are not
just buzzwords—they're business imperatives. A
diverse and inclusive workforce brings together
individuals with different backgrounds, perspectives,
and experiences, driving innovation, creativity, and
problem-solving.
To attract diverse talent, prioritize diversity and
inclusion in your talent acquisition strategy. Review
your recruitment processes to identify and eliminate
biases that may hinder diversity efforts. Ensure that job
descriptions and hiring criteria are inclusive and free
from language that may discourage underrepresented
groups from applying.
Moreover, actively seek out diverse talent through
targeted recruitment initiatives, partnerships with
diversity-focused organizations, and participation in
diverse job fairs and events. By demonstrating your
commitment to diversity and inclusion, you'll not only
attract a more diverse talent pool but also enhance
your employer brand and reputation in the
marketplace.
Leveraging Technology and Data
In a competitive market, technology plays a crucial role
in streamlining talent acquisition processes and gaining
a competitive edge. From applicant tracking systems
(ATS) to AI-powered recruitment tools, technology can
help you source, screen, and assess candidates more
efficiently, reducing time-to-hire and improving the
quality of hires.
Leverage data and analytics to gain insights into your
talent acquisition efforts. Track key metrics such as
time-to-fill, cost-per-hire, and source-of-hire to identify
areas for improvement and optimize your recruitment
strategy. Use predictive analytics to forecast future
hiring needs and proactively address talent gaps before
they arise.
Additionally, invest in candidate experience technology
to enhance the recruitment experience for candidates.
From personalized communication to mobile-friendly
application processes, technology can help you create a
seamless and engaging experience that attracts top
talent and differentiates your organization from
competitors.
Conclusion
In a competitive market, mastering talent acquisition is
essential for organizations seeking to attract excellence
and build a high-performing workforce. By crafting a
compelling employer brand, building talent pipelines,
embracing diversity and inclusion, and leveraging
technology and data, organizations can gain a
competitive edge in the battle for top talent. By
investing in talent acquisition as a strategic priority;
organizations can position themselves for long-term
success in today's dynamic and competitive business
landscape.
www.ciolook.com | May 2024 |
28
In recruiting, there are no good or bad
experiences - justlearning experiences!
www.ciolook.com

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The 10 Most Influential Leaders in Talent Acquisition, 2024.pdf

  • 1. VOL 05 I ISSUE 07 I 2024 Unlocking Poten al The Art and Science of Talent Acquisi on The 10 Most Influential Leaders in Talent Acquisition, 2024 Marc Ellis Driving Organizational Success through Innovative Talent Solutions A rac ng Excellence Mastering Talent Acquisi on in a Compe ve Market
  • 2. Recruitment is a marketing exercise, and the product is the role and the company.
  • 3.
  • 5. The field of talent acquisition is continually evolving, shaped by dynamic leaders who innovate, inspire, and drive change. In our latest edition, we present The 10 Most Influential Leaders in Talent Acquisition, 2024. These leaders represent a diverse range of industries and backgrounds, each making significant contributions to the field through their expertise, vision, and commitment to excellence. Throughout the selection process, these leaders showcase factors such as leadership impact, industry influence, innovation, and the ability to drive positive change within their organizations and beyond. From pioneering new recruitment strategies to championing diversity and inclusion initiatives, these leaders have demonstrated exceptional leadership and have earned recognition for their contributions to talent acquisition. While their approaches may vary, what unites these influential leaders is their dedication to advancing the profession and shaping the future of work. Their insights, strategies, and best practices serve as valuable resources for talent acquisition professionals seeking to navigate the complexities of today's competitive landscape. Through the achievements of these influential leaders, we also recognize the broader community of talent acquisition professionals who work tirelessly to identify, attract, and retain top talent. It is through their collective efforts that organizations can thrive and achieve their goals in an increasingly dynamic and interconnected world. Talented Leaders in Talent Acquisition PrinceBolton
  • 6. C O N T E N T S 16 24 The Odyssey of Success How to improve your Talent Acquisition Strategy? Written by Rob Brouwer, CEO, Jobrapido CXO CXO A rac ng Excellence Mastering Talent Acquisi on in a Compe ve Market 26 Unlocking Poten al The Art and Science of Talent Acquisi on 20 A R T I C L E S Marc Ellis Driving Organizational Success through Innovative Talent Solutions -Jamila Harley, M.Ed., CCC-SLP, Director, ASHA Career Management Services
  • 8. CONTENT Deputy Editor Anish Miller Managing Editor Prince Bolton DESIGN Visualizer Dave Bates Art & Design Director Davis Mar n Associate Designer Jameson Carl SALES Senior Sales Manager Wilson T., Hunter D. Customer Success Manager Miller E. Sales Execu ves Tim, Smith TECHNICAL Technical Head Peter Hayden Technical Consultant Victor Collins May, 2024 Copyright © 2024 CIOLOOK, All rights reserved. The content and images used in this magazine should not be reproduced or transmi ed in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from CIOLOOK. Reprint rights remain solely with CIOLOOK. FOLLOW US ON www.facebook.com/ciolook www.twi er.com/ciolook WE ARE ALSO AVAILABLE ON Email info@ciolook.com For Subscrip on www.ciolook.com CONTACT US ON Pooja M Bansal Editor-in-Chief sales@ciolook.com SME-SMO Research Analyst Eric Smith SEO Execu ve Alen Spencer
  • 9. Brief Company Name Eliud Jimenez Vice President Human Resources As a seasoned bilingual Human Resources Executive with over 26 years of experience, Eliud is dedicated to driving organizational success through strategic alignment and a culture of inclusivity. Bob Rehill Founder & CEO Bob is an independent, highly motivated and respected projects consultant with over 20 years’ experience across all Business Project, Change & Transformation Programmes. Cintriq www.cintriq.com FC Dallas www.FCDallas.com Aws Ismail, Said Shariefi and Zaid Alhiali Founders Aws, Saif and Zaid are founders of Marc Ellis, a Recruitment, Outsourcing & Training Company with the focus on the Digital, Technology & Financial Technology Domains in the GCC. Marc Ellis www.marc-ellis.com Jamila Harley Director, Career Management Services Jamila is an Association Executive with a Certificate of Clinical Competence in Speech Language Pathology currently working to advance the mission and vision of the American Speech- Language-Hearing Association. The American Speech-Language- Hearing Association www.asha.org Justin Brown Director Justin is an Experienced Talent Manager with a history of working in the staffing, software/services and insurance industries. Skilled in Technical Recruiting, Relationship Building, Staffing Services, Sourcing and Screening. Gallagher linktr.ee/GallagherGlobal Featured Person Ron Hanscome Research Vice President Ron has 36+ years of HCM technology experience as a practitioner, consultant, vendor executive, and analyst. Experience includes both enterprise and SMB markets. Neil Griffiths Director As an ideas driven, creative and commercially focused leader - Neil has extensive experience working with brands on a global basis. CERIPH www.ceriph.co.uk Gartner gtnr.it Kerri Arman VP Head of Talent Kerri is a Truly global Talent Leader with extensive corporate and consulting experience across a broad range of industries and corporations. Deep industry expertise in consumer, retail, new retail, luxury, media, entertainment and travel. Richemont www.richemont.com Stephanie Clay Human Resources Manager Stephanie is a seasoned HR professional with over 20 years of experience spanning multiple industries and organizations of varying sizes, from startups to multinational corporations. 360 Smart Networks www.360smartnetworks.com Rob Brouwer Chief Executive Officer Rob is the CEO of Jobrapido, the world's premier job search engine and a key entity of STG Partners, a strategic private equity firm based in Menlo Park, CA dedicated to molding high-potential companies into market leaders Jobrapido corporate.jobrapido.com
  • 10. Marc Ellis Driving Organizational Success through Innovative Talent Solutions COVER STORY Whether it's navigating talent shortages, overcoming recruitment challenges, or driving workforce transformation initiatives, Marc Ellis is dedicated to empowering organizations to thrive in today's business landscape. “
  • 11. Zaid Alhiali, Saif Shariefi and Aws Ismail, Founders Marc Ellis
  • 12. n today's competitive business landscape, the quest Ifor talent is a critical aspect of organizational success. Companies across industries are constantly seeking innovative ways to identify, attract, and retain top-tier professionals who can drive growth and innovation. Founded by Zaid Alhiali, Saif Shariefi, and Aws Ismail, Marc Ellis has established itself as a leading HR, Recruitment, Outsourcing, and Training Corporation, specializing in serving forward-thinking local and international organizations in the vibrant Middle East market. With a deep understanding of the region's unique business environment, Marc Ellis leverages its expertise to provide tailored solutions that meet the diverse talent needs of clients. From sourcing niche professionals for specialized projects to offering comprehensive recruitment and outsourcing services, Marc Ellis is committed to delivering results that exceed expectations. What sets Marc Ellis apart is its commitment to leveraging cutting-edge technology and data analytics to optimize the talent acquisition process. By harnessing the power of digital tools and insights, Marc Ellis ensures that clients are connected with candidates who not only possess the requisite skills and experience but also align with the organization's culture and values. The organization takes pride in its ability to offer flexible and scalable solutions that adapt to the evolving needs of clients across various sectors and industries. Whether it's navigating talent shortages, overcoming recruitment challenges, or driving workforce transformation initiatives, Marc Ellis is dedicated to empowering organizations to thrive in today's business landscape. With a track record of excellence and a reputation for innovation, Marc Ellis continues to be a trusted partner for companies seeking to build high-performing teams and achieve sustainable growth in the competitive global marketplace. Setting the Standard for Excellence Zaid Alhiali, the Founder and Director of Marc Ellis, leads his team with a strategic vision and hands-on guidance. He believes in setting an example for others to follow. Under his leadership, the company cultivates a culture of innovation, collaboration, and agility, empowering employees to excel in their roles. Recognizing the importance of continuous learning, Zaid prioritizes the professional development of his team members. He has implemented tailored training programs to keep them updated with the latest industry trends and best practices, enabling them to deliver exceptional results for clients and candidates alike. Communication and transparency are central to Zaid's leadership style. He encourages open dialogue, actively listens to feedback, and fosters inclusivity, ensuring that every team member feels valued and heard. This commitment to transparency fosters a sense of accountability and trust within the team. Diversity and inclusion are core values for Zaid. He understands the enriching impact of diverse perspectives and fosters an environment where everyone is welcomed and respected. By embracing these principles, Zaid drives success and fosters sustainable growth in the competitive recruitment and outsourcing industry. Upholding Core Values Saif Shariefi, the Founder, Director and CFO of Marc Ellis, upholds integrity, transparency, and accountability as core values in all interactions with the team and clients. These values guide every aspect of operations at Marc Ellis, serving as actionable guidelines rather than mere ideals. Central to Marc Ellis's ethos is the concept of earning one's S.E.A.T. (Skills, Ethic, Attitude, Trust). While skills can be taught, Saif believes that ethics and attitude are intrinsic qualities that must be demonstrated to earn trust and a place within the organization. This philosophy fosters a culture of accountability and excellence among all team members. Saif advocates for diversity and inclusion at Marc Ellis, recognizing Dubai's diverse nature. By fostering a team comprising over 20 different nationalities, he has created an inclusive environment where individuals from all backgrounds feel valued and welcomed. This dedication to diversity has not only strengthened client relationships but also earned accolades such as the Best Workplace for Women and Best Workplaces in the GCC.
  • 13. Marc Ellis isn't just about finding jobs; it's about creating change, supporting families, and advancing societal progress.” “
  • 14. In the workplace, Saif prioritizes teamwork, emphasizing the importance of actively listening to everyone's ideas and collaborating to find solutions. Additionally, he underscores the significance of treating everyone with kindness and respect, fostering a supportive and inclusive work environment where every team member can thrive. A Technological Leap As an industry expert, Aws Ismail, Founder and Director at Marc Ellis, remains committed to staying abreast of emerging trends in the employment landscape to ensure Marc Ellis remains at the forefront of innovation. One such trend is the growing integration of artificial intelligence (AI) in the recruitment process. Marc Ellis has embraced this trend by introducing AIVI, the region's first AI-powered virtual interview platform. Additionally, Marc Ellis has ventured into the metaverse, making history as the first recruiting agency to do so, demonstrating our dedication to technological advancement. In addition to AI integration, the team at Marc Ellis has observed a notable increase in contract jobs, particularly within the technology sector, over the past year. This trend reflects the broader growth of the gig economy, as more workers opt for freelance or contract positions, seeking greater agility and flexibility in their employment arrangements. These developments underscore the importance of adaptability and innovation in meeting the evolving needs of clients and candidates. Aws shares that there is a growing demand from clients for candidates with specific certifications and skills. Soft skills, in particular, have become increasingly important alongside certifications in new technologies. Marc Ellis Training Academy, a branch of Marc Ellis, has experienced a surge in candidates enrolling in workshops for RPA, Scrum, and soft skill training. Clients are also turning to our upskilling and reskilling programs, recognizing the necessity of continuous learning and development initiatives to navigate the rapid digital transformation occurring across various industries. Making a Positive Impact in Recruitment and Beyond Zaid believes in finding a balance and purpose in the impact he has on people's lives through the recruitment industry. He understands that Marc Ellis isn't just about finding jobs; it's about creating change, supporting families, and advancing societal progress. For Zaid, success goes beyond financial gains; it's about the positive difference made in individuals' lives. To maintain passion and authenticity, Zaid prioritizes nurturing a supportive and inclusive company culture at Marc Ellis. He promotes an open-door policy, actively engaging with junior team members and mentoring them. Zaid emphasizes their importance as the future of Marc Ellis, shaping its direction. By taking on various roles within the business and offering support not only to the recruitment department but also to marketing, HR, and finance, he ensures inclusivity and provides learning opportunities for everyone. Zaid finds inspiration and fulfillment in giving back to the community. He participates in humanitarian initiatives and social responsibility programs, using Marc Ellis's resources to make meaningful contributions to society. Through these efforts, Zaid embodies Marc Ellis's commitment to making a positive impact beyond just recruitment. Values, Mindset, and Ethics Saif believes in the importance of authenticity and staying true to oneself. He warns aspiring leaders against taking shortcuts, as he has seen many fail on this path. Saif believes that genuine dedication and hard work are essential for long-term success. Saif encourages aspiring leaders to have a hustle mindset, always striving to achieve more and reach for their goals. In the talent acquisition field, facing challenges and bouncing back from setbacks is common. Maintaining a mindset of perseverance and resilience helps individuals stay strong and positive, even during tough times. Having the right ethics and attitude in the workplace is crucial to Saif. He advocates for the S.E.A.T. mentality, which emphasizes skills, ethics, attitude, and trust. This principle reflects the core values of Marc Ellis. Saif believes that possessing the necessary skills is just the beginning; it's equally important to demonstrate integrity, positivity, and reliability in all interactions.
  • 15. With a deep understanding of the region's unique business environment, Marc Ellis leverages its expertise to provide tailored solutions that meet the diverse talent needs of clients. “
  • 16. Creating a Culture of Learning and Collaboration in Recruitment Leadership As a leader in the recruitment and outsourcing field, Aws understands the importance of networking and connecting with like-minded individuals to learn from their experiences. By attending events and collaborating with others in the industry, he stays up- to-date with new trends and best practices. Aws values learning from his own team members above all else. At Marc Ellis, they promote an open and collaborative culture. Their office layout encourages spontaneous interactions and knowledge-sharing among team members. During lunch breaks, they gather at a common table to discuss industry updates and exchange ideas. Aws ensures that this culture of continuous learning and improvement is maintained. Given the constantly evolving tech industry in the UAE, Aws stresses the importance of staying informed about local developments. The UAE offers various opportunities and innovations, making it crucial to stay updated on new technologies and market trends. By analyzing these developments, Aws can anticipate how the recruitment industry will evolve to meet changing demands. Building Trust through Transparent Communication and Personalized Services Saif believes in keeping communication open and transparent, making sure everyone feels heard, valued, and respected. He thinks it's important to understand each client and candidate's unique needs and goals. By doing this, Marc Ellis can customize its services to meet specific needs and get the best results. Saif makes sure the team keeps in touch with clients and candidates regularly, giving updates, feedback, and support at every step. Saif led the creation of AIVI, the first AI interview platform in the region. It aims to improve the interview process and reduce bias. AIVI uses AI to give candidates helpful feedback, helping them improve their interview skills and feel more confident. This personal support makes candidates feel good about their experience with Marc Ellis and builds trust. AIVI also speeds up the hiring process for clients. Saif is committed to creating value for both clients and candidates, which strengthens long-term relationships based on trust and mutual benefit. Leadership in Talent Acquisition As a leader in talent acquisition, Zaid believes certain qualities and skills are crucial for success in leadership roles in the industry. Setting a good example is important to him. During the challenges of COVID-19, Zaid showed resilience. Instead of cutting jobs or salaries, he found new ways to make money. One way was starting the Training Academy, which helps people learn new skills and find jobs. Zaid thinks hands-on leadership is vital. He often takes junior team members to meetings with clients, so they can learn and he can mentor them. He believes in leading by doing, never asking others to do something he wouldn't do himself. Continuous learning and training are also key to Zaid's leadership. He knows the industry changes fast, so he makes sure his team is always learning new things. With initiatives like the Training Academy, Zaid makes sure his team has the latest skills and knowledge to succeed. AI's Transformative Impact For future, Aws believes that AI will have a significant impact on the future of hiring. With the introduction of AI-powered technologies like AIVI (Artificial Intelligence Virtual Interview platform) and initiatives such as Marc Ellis's venture into the Metaverse, he understands that the way companies find new talent is changing. AI provides great opportunities to improve the hiring process. For example, AIVI changes how candidates are evaluated by using AI algorithms to conduct virtual interviews, analyze responses, and give instant feedback. Similarly, Marc Ellis's work in the Metaverse creates new ways to find talent and hold virtual meetings, which makes it easier to find the right people. AI-driven solutions help recruiters automate repetitive tasks like screening resumes and matching candidates to jobs. This frees up time for recruiters to focus on making important decisions and building relationships. With data analytics and machine learning, recruiters can learn about trends in the workforce and what skills are needed. This helps them find the best candidates for the job and identify areas where improvement is needed.
  • 17. By taking on various roles within the business and offering support not only to the recruitment department but also to marketing, HR, and finance.” “
  • 18. -Jamila Harley, M.Ed., CCC-SLP, Director, ASHA Career Management Services he American Speech-Language-Hearing TAssociation (ASHA) is the national professional, scientific, and credentialing association for 228,000 members and affiliates who are audiologists; speech- language pathologists; speech, language, and hearing scientists; audiology and speech-language pathology assistants; and students. ( ) https://www.asha.org Therefore, one may find it interesting that a staff person from ASHA was selected by TA Tech as one of the "Top 100 Most Influential Talent Acquisition Thought Leaders" in 2023. However, as with most sectors of industry, recruiting and retaining talent in the professions is a goal of the association. As the Director, ASHA Career Management Services, my role is to generate non-dues revenue through recruitment advertising, enhance the value of ASHA career related resources, and improve member engagement with the ASHA Career Portal. To achieve this, my goals are to implement innovative content and marketing opportunities for recruiters, elevate the brand awareness and visibility of the ASHA Career Portal, create engaging resources, connect members with subject matter experts to help navigate their career journey, and improve the user experience with the job board. As a trained speech-language pathologist (SLP), I had a steep learning curve. First, I had to increase my knowledge of technology platforms and customer relationship management (CRM) software that were contributing to the success of past and current marketing and advertising campaigns. While I had experience in other areas of the industry, I had to quickly learn how to navigate these tools to help analyze trends, data, and set strategies to meet our revenue objectives, marketing objectives, and to enhance our content to meet our members' needs. As an agent of talent acquisition, it was also important to understand how the market has shifted. The unemployment rate is down, job seekers are not solely motivated by salary, and the culture of the company is important when deciding where an individual desires to work. The COVID pandemic resulted in many of our members desiring to work remotely, have a better work/life balance, and prioritize their overall wellness. I am fortunate to be a part of an amazing team. I am surrounded by a fabulous group of professionals, including my Associate Director, Eli McLean, who analyzes the market to make sure that our advertising opportunities are priced competitively and manages the relationships with our employers and most of our vendors to ensure that we have the best technology to meet our TA goals. His keen approach to identifying recruitment opportunities and commitment to customer service has contributed to meeting and exceeding our annual operational goals. I also have colleagues whom I collaborate with for B2B and B2C marketing, creative asset creation, social media engagement, and so much more. I am also grateful to have a supportive mentor and coach in our Chief Marketing and Sales Officer, Leslie Katz. She supports and encourages my innovative ideas and gives me the latitude to take risks but provides guidance and resources to increase my chances of success. Prior to joining ASHA, my predecessors worked to identify a job board vendor who could provide a more agile system, better reports and analyses, improved CRM integration, and an enhanced user experience. They attended TA Tech as part of this discovery process which helped them to evaluate the function and utility of various job boards. In addition, due to the COVID pandemic, the team quickly shifted to a virtual model for our annual hiring event. This switch resulted in increased non-dues revenue generation and decreased expenses, while creating access for more members and employers to attend. To build on this, one accomplishment that I am proud of is adding networking/member engagement workshops to the virtual hiring event, which helped to increase attendance, member satisfaction, and meet recruitment goals for employers. These workshops also provide members with tools and resources to help www.ciolook.com | May 2024 | 16
  • 20. enhance their career and leadership skills and promote their value during the hiring process. As a member of the association and the professions I understand the importance of elevating the "value" of our disciplines to our membership and to those that wish to hire highly skilled and trained professionals. As an agent of talent acquisition, it is also important for my team to understand the challenges employers/hiring managers may face with their recruitment objectives, offer solutions, educate them on how our members consume content and marketing, and how members search for and evaluate potential career opportunities. Educating recruiters on strategies and opportunities to get in front of our members in different formats (i.e., social media, workshops, content marketing) to share more about their company culture, which helps to attract and retain potential employees, has contributed to our success. ASHA's job board is a niche board, therefore our approach to talent acquisition must not only be strategic but personal and meaningful to our members. While being a niche board may pose a challenge, I look at it as a strength. Given the right tools, and a strategic plan, we are poised to meet the needs of a highly competitive field. Our membership boasts a 1.2% unemployment rate; therefore, many are passive job seekers. My role is to help recruiters understand this and educate them on ways to attract our members. My role is also to prepare our members to navigate their career journey by giving them the tools and resources they need to market themselves, identify fulfilling opportunities, and receive fair pay. I wholeheartedly believe that enhancing the value of our career related resources will increase the engagement of top talent, which will lead to more quality applications for job postings and successful hiring, and job satisfaction. One of my most memorable moments from the most recent TA Tech conference was a presentation that went through the evolution of talent acquisition. I recall a small ad placed on a bulletin board and then a small ad placed in a newspaper. Now, it takes a technological ecosystem to attract and hire one candidate. The TA Tech conference this summer also helped me to begin to learn the implications that AI may have on talent acquisition. Often, candidates "talk" to technology before they even talk to a human being. This certainly helps make the hiring process more efficient, but we must not forget the human element. Educating job seekers on how to write resumes and cover letters that will help them navigate and stand out in applicant tracking systems; how to prepare and succeed in interviews; and how to evaluate job offers will help to ensure that top talent is not overlooked. It is also important that those who create the technology consult and collaborate with HR professionals, hiring agents, communications experts, and other industry stakeholders to ensure that the machines are accessible and work effectively to attract, hire, and retain top and diverse talent. TA Tech also exposed me to the need for increased diversity in the field of TA technology specifically. While attending, I was one of very few women, and the only African American woman in the room. This was interesting because I am also one of the just more than 8% of the ASHA membership that identify with an underrepresented racial group, and one of the just over 3% that identify as Black or African American. While our professions and membership have an opportunity to increase diversity, I am grateful to work for an association that is committed to achieving equality and respect for cultural and demographic differences. I also appreciate the association's commitment to non-dues revenue generation, which helps keep the cost of membership down for our members, and to providing a platform for employers to recruit the top talent in the association through our job board. TA Tech impressed me with their candor on the need to recruit and retain diverse talent as well in the industry of talent acquisition technology. My path to the field of talent acquisition was fueled by my own firsthand experiences during my career journey. While only 1.2% of our membership identify as unemployed, there is still untapped talent in the professions. TA technology has a significant role in creating access to career opportunities and increased efficiency for hiring professionals. I believe one should be empowered and enthusiastic about the work they do, and that satisfied employees and diversity of thought and talent contribute to a healthy, happy, and productive work environment. As TA professionals our roles should contribute to creating this "perfect match" by creating and utilizing the best technology and empowering the workforce to navigate it successfully. www.ciolook.com | May 2024 | 18
  • 21.
  • 23. The Art and Science of Talent Acquisition n business, talent acquisition is pivotal. It's the process through Iwhich organizations identify, attract, and hire the right individuals to fulfill their objectives and drive growth. Yet, talent acquisition is not merely a transactional process of filling vacancies; it's a delicate blend of art and science, where human intuition meets data-driven decision-making. Further, we delve into the intricacies of talent acquisition, exploring how it can unlock the potential of both individuals and organizations. Understanding the Landscape Talent acquisition begins with a deep understanding of the organizational culture, goals, and the specific skill sets required. It's about aligning individual aspirations with the collective vision of the company. In today's globalized world, where competition for top talent is fierce, organizations must differentiate themselves to attract the best candidates. The Art of Talent Acquisition At its core, talent acquisition is an art form. It requires empathy, intuition, and a deep understanding of human behavior. Successful recruiters possess the ability to connect with candidates on a personal level, understanding their motivations, aspirations, and potential cultural fit within the organization. Building relationships is key. Whether it's through networking events, social media engagement, or personalized outreach, effective talent acquisition professionals know how to nurture connections and build rapport with potential candidates. They act as brand ambassadors, showcasing the organization's values, culture, and opportunities for growth. Moreover, the art of talent acquisition extends to the crafting of compelling job descriptions and employer branding strategies. These tools not only attract candidates but also convey the unique essence of the organization. A well-crafted job description tells a story, painting a picture of the role's significance and the impact it can have on both the individual and the company. www.ciolook.com | 2024 | May 21
  • 24. The Science of Talent Acquisition While the art of talent acquisition captures the human element, the science behind it relies on data, analytics, and technology. In today's digital age, recruiters have access to a wealth of information that can inform their decisions and optimize their processes. Data-driven recruiting involves analyzing metrics such as time-to-hire, cost-per-hire, and candidate satisfaction to identify areas for improvement and measure the effectiveness of recruitment strategies. Leveraging applicant tracking systems (ATS) and predictive analytics allows recruiters to streamline workflows, identify top talent more efficiently, and make data-driven decisions throughout the hiring process. Furthermore, technology plays a crucial role in talent acquisition, particularly in sourcing and screening candidates. AI-powered tools can sift through vast pools of resumes, identify qualified candidates, and even assess their fit based on skills, experience, and cultural alignment. While technology can augment the recruitment process, it's essential to strike a balance between automation and human interaction, ensuring that the candidate experience remains personalized and engaging. Unlocking Potential At its essence, talent acquisition is about unlocking potential—both for individuals and organizations. For candidates, it's about finding the right opportunity to grow, develop their skills, and contribute meaningfully to a company's success. For organizations, it's about identifying and nurturing talent that aligns with their values, drives innovation, and propels them toward their strategic objectives. Effective talent acquisition doesn't end with the hiring process—it extends throughout the entire employee lifecycle. Once onboarded, employees should be provided with the support, resources, and opportunities for continuous learning and development. By investing in their growth and well- being, organizations can cultivate a culture of excellence where employees feel valued, empowered, and motivated to achieve their full potential. Moreover, talent acquisition is not a one-size-fits-all approach. It requires agility, adaptability, and a willingness to embrace change. In today's dynamic business environment, where disruptions are the norm rather than the exception, organizations must continuously evolve their talent acquisition strategies to stay ahead of the curve. Conclusion Talent acquisition is both an art and a science—a delicate dance between human connection and data- driven insights. By mastering this balance, organizations can unlock the full potential of their workforce, driving innovation, growth, and sustainable success. As we navigate the complexities of the modern business landscape, the importance of talent acquisition as a strategic imperative cannot be overstated. It's not just about filling roles; it's about shaping the future of work and unleashing the collective potential of individuals and organizations alike. www.ciolook.com | May 2024 | 22
  • 25. Great vision without great people is irrelevant.
  • 28. Mastering Talent Acquisition in a Competitive Market n today's fiercely competitive business landscape, talent acquisition has Iemerged as a critical driver of success. The ability to attract, retain, and develop top talent is no longer just a priority—it's a strategic imperative. Organizations across industries are engaged in a constant battle to secure the best minds, skills, and abilities to propel their growth and innovation forward. Understanding the Competitive Landscape Before delving into strategies for talent acquisition, it's essential to grasp the dynamics of the competitive market. Globalization, technological advancements, and shifting demographics have transformed the talent landscape, creating both opportunities and challenges for organizations. One of the primary challenges is the talent shortage—a situation exacerbated by skill gaps, demographic shifts, and increased demand for specialized expertise. In this environment, attracting and retaining top talent becomes even more critical as organizations vie for a limited pool of qualified candidates. Moreover, the rise of the gig economy and remote work has introduced new complexities to talent acquisition. With more professionals opting for freelance or remote opportunities, organizations must adapt their recruitment strategies to attract and engage this diverse talent pool. Crafting a Compelling Employer Brand In a competitive market, a strong employer brand is a powerful tool for attracting top talent. Your employer brand represents your organization's reputation as an employer—it encompasses your values, culture, and the employee experience. A compelling employer brand not only attracts candidates but also serves as a beacon for those who align with your organizational mission and values. To craft a compelling employer brand, start by defining your organization's unique value proposition. What sets you apart from competitors? What values do you embody, and what opportunities do you offer for professional growth and development? Communicate these elements clearly and authentically through your employer branding initiatives, including your careers website, social media presence, and employee testimonials. Moreover, leverage employee advocacy to amplify your employer brand. Encourage employees to share their experiences on social media, participate www.ciolook.com | May 2024 | 26
  • 30. in industry events, and refer top talent to the organization. Positive word-of-mouth can be a powerful recruitment tool, attracting candidates who are drawn to your organization's culture and values. Building Talent Pipelines In a competitive market, proactive talent acquisition is essential. Instead of waiting for positions to open up, focus on building talent pipelines—networks of potential candidates who could fill future roles within the organization. By nurturing relationships with passive candidates and staying engaged with alumni, industry professionals, and potential recruits, you can ensure a steady stream of talent when opportunities arise. Building talent pipelines requires a multi-faceted approach. Leverage social media, industry events, and professional networking platforms to connect with potential candidates and stay top-of-mind. Offer valuable content, such as thought leadership articles, webinars, and networking events, to engage with your target audience and position your organization as an employer of choice. Additionally, invest in talent relationship management (TRM) systems to track and nurture candidate relationships over time. These systems allow you to maintain a database of potential candidates, track their interactions with your organization, and personalize your communication based on their interests and preferences. Embracing Diversity and Inclusion In a competitive market, diversity and inclusion are not just buzzwords—they're business imperatives. A diverse and inclusive workforce brings together individuals with different backgrounds, perspectives, and experiences, driving innovation, creativity, and problem-solving. To attract diverse talent, prioritize diversity and inclusion in your talent acquisition strategy. Review your recruitment processes to identify and eliminate biases that may hinder diversity efforts. Ensure that job descriptions and hiring criteria are inclusive and free from language that may discourage underrepresented groups from applying. Moreover, actively seek out diverse talent through targeted recruitment initiatives, partnerships with diversity-focused organizations, and participation in diverse job fairs and events. By demonstrating your commitment to diversity and inclusion, you'll not only attract a more diverse talent pool but also enhance your employer brand and reputation in the marketplace. Leveraging Technology and Data In a competitive market, technology plays a crucial role in streamlining talent acquisition processes and gaining a competitive edge. From applicant tracking systems (ATS) to AI-powered recruitment tools, technology can help you source, screen, and assess candidates more efficiently, reducing time-to-hire and improving the quality of hires. Leverage data and analytics to gain insights into your talent acquisition efforts. Track key metrics such as time-to-fill, cost-per-hire, and source-of-hire to identify areas for improvement and optimize your recruitment strategy. Use predictive analytics to forecast future hiring needs and proactively address talent gaps before they arise. Additionally, invest in candidate experience technology to enhance the recruitment experience for candidates. From personalized communication to mobile-friendly application processes, technology can help you create a seamless and engaging experience that attracts top talent and differentiates your organization from competitors. Conclusion In a competitive market, mastering talent acquisition is essential for organizations seeking to attract excellence and build a high-performing workforce. By crafting a compelling employer brand, building talent pipelines, embracing diversity and inclusion, and leveraging technology and data, organizations can gain a competitive edge in the battle for top talent. By investing in talent acquisition as a strategic priority; organizations can position themselves for long-term success in today's dynamic and competitive business landscape. www.ciolook.com | May 2024 | 28
  • 31. In recruiting, there are no good or bad experiences - justlearning experiences!