The document emphasizes that the primary marketing mistake is having anything other than a simple opt-in form on landing pages, as this focus is crucial for building a list of potential customers. It advises against overwhelming visitors with too much information or options, recommending instead to provide a clear call to action for email sign-ups. The overall message is to simplify the website's purpose and facilitate easy opt-ins.

1. The #1 Marketing Mistake

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3. Do you have a website or blog?

4. Take a look at it now and try to imagine it
through fresh eyes
 Is there a lot of information on the site?
 Is it clear what you want your visitors to do?
 Where should people start, and where
should they go?

5. The #1 Marketing Mistake..

6. The #1 Marketing Mistake is to have
anything other than a simple opt-in form
on your landing pages

7. Simply put, that means your sole focus
should be to build your list of potential
customers

8. Without a list you’ll struggle to make sales
and build a relationship with your readers

9. Too often, we get carried away on our
sites and try to add value by putting loads
of options and information
Don’t

10. Instead, there should be a clear call to
action, and that action should be for your
visitors to enter their email address and
join your mailing list

11. Anything else on your landing pages will
confuse, and dilute the impact of your site

12. Keep it simple

13. Make it clear what the purpose of your site
is, and the benefits of someone opting-in
to your list

14. Then ask them to opt-in. And make it
easy for them to opt-in

15. That’s it

16. Simple, and very effective

17. MMSpark.com Resources….
Freebies & Guides
12 Top Social Media Tips
Mmspark.com/mmfreebie
Information packed webinars
http://mmspark.com/webinars/