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1. Web Site Content and How to Succeed with Article
Marketing

2. It is evident that whatever changes Google and other
search engines make in future, still the game will be
about quality web site content. Logically today we
observe the increase of attention to web site content
and everything that helps to score better with content
over Internet has gained amazing demand.

3. No one was talking about article marketing a year ago,
and now this keyword is searched by thousands. Articles
give you publicity, better scoring with search engines,
higher ranking. Articles are the peak of content game at
the moment and here are the most crucial tips to win
with article marketing on your web sites:

4. (i) Use search engine (SE) - friendly technologies.

5. Sitemap (Google + Yahoo).

6. Always use sitemaps on your sites. Create Google
sitemap file, Yahoo sitemap file, submit them to relevant
search engines - and you are sitting safe with all new
content on your site getting indexed in days (5 days
maximum). When others wait for Google sandbox for 2
months, you get your new content indexed within a
week.

7. RSS feeds.

8. When you run article directory on your site, copy the
content to RSS feeds. Then submit RSS feeds to MyYahoo
and MyMSN. This increases indexing a lot. Plus this is
extra way to make search engines see your real work on
site.

9. RSS newsblocks.

10. As this technology is a nice content optimizer for search
engines, they keep indexing good info inside the
database of RSS news and give high relevancy content
on your pages, helping you out with duplicate content
crossroads.

11. (ii) Use anchoring to score on your keywords.

12. Anchored text is another content optimizing technology
for search engines. It means that search engines can
easily learn a lot from the keywords inside the anchored
text to the link.

13. In practise it means if you wrote a promo article and
submit it to article directories, make sure they allow to
use anchored links in resource box to that article. After
good submission you will have hundreds of sites
pointing/voting for your site. Imagine if all these sites
have a text link that says 'My Keyword' and the linking
goes your www.Your-Keyword-Site-Name.com Search
engines will index all these pages with anchored text
and you will get up the list for this keyword. You will
save hundreds on advertising budgets to one way
linking.

14. (iii) Keywords in names.

15. Whatever type of content you have on the site, stick to
your keywords in naming file names, text links, pages
using your keywords.

16. Search engines will never stop in their fight for bigger
scope for indexing. Who knows, maybe one of top
search engines will announce shortly the deeper level of
indexing. If you make sure to name the files on keyword-wise
base, you will score, because filenaming has big
potential in terms of content optimization technique for
search engines.

17. (iv) Never stop growing relevant content.

18. When you got the bots of search engines dwelling on
your site pages, make sure to update content on regular
basis, quality content. Search engines loves gradual and
quality growth - even 2 new articles per day are fine, if
these articles fit and up to the point.

19. Combine the tips above with smart SEO and your
competitors will stand in line to join you.

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