TexCone is developing an anti-icing coating called TexConeTM to eliminate ice buildup on aircraft. They have identified potential customers in aviation including Cirrus Aircraft, experimental aircraft builders, and NASA. Next steps are to conduct ice tunnel testing, schedule more customer discussions, and explore distribution opportunities. The general aviation market represents a potential $850 million market if the coating was adopted by the entire fleet.

1. TexConeTM
Solving problems of ice formation
Prof. Mool C. Gupta - Principal Investigator
Mr. Paul O. Caffrey - Entrepreneur Lead
Mr. Martin O. Skelly - I-Corps Mentor
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2. 1. Production 1. Durability Eliminate ice Personal Aviation
2. Testing 2. Adhesion Build-up Interaction Experimental
Marketing Immediate General
Plastic Environmental 24*7 Commercial
Replicators Biz Com Attention
Aircraft NASA
Manufactures
DOD
IP Direct Sales
Industrial
Marketing &
Contacts
Sales
People
Raw Materials 60$/500g Sale of coating
People Repair
Marketing & Sales Warranty Sales
Service Contract

3. Distribution Channel
Aircraft
Materials Manufacturer
supplier
TexCone
Corporation
Microtexture
Aircraft users
stamper
& builder

4. Getting Out
Calls Overview – 4/7
General – Cirrus Aviation - Garrett Homan
Experimental Aircraft Builders - Greg Morton
Competition/Partner - Superhydrophobiccoating.com
Future:
Scheduled discussions with David Stocker and Greg Morton
Need to talk to more Pilots, General Aviation
Follow up calls with NASA, Boeing (Info for NDA),
Superhydrophobc.com (Panos).
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5. Call Details
Cirrus Aircraft – Garrett Homan – Mechanical Systems Engineer
•Cirrus has worked on Anti Icing and coatings but didn’t find a
suitable solution - Need ICING tunnel data.
•Extremely interested – Proof of function, long term durability,
field experience….months or years
•Application & Re-Application, Maintenance & cost
•2”x >2” samples, Rent Icing Tunnel -> Test on Antenna-
Unheated
•Dust Sand Bugs -> Durability
•Price ~$50K – 10% Cost of Aircraft!!!
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6. Call Details
Owner/Pilot – John Burr – Senior Systems Engineer
•Cessna 172 owner
•Carry’s his own gas on to the airfield
•What would he be willing to pay? $500
•Same issues as others - Dirability
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7. Call Details
Superhydrophobiccoating.com– Dr. Panagiotis Manoudis – founder
• He did his Ph.D research on superhydrophobic coatings for
monuments/statues said he would send us papers.
• He is not aware of anything suitably durable for aviation.
• Who else has products (who are our competitors)
• Various producers of liquids to apply - from Japan
• Superhydrophobic Paint from Germany
• Need to specialize the coating for each application.
• He heats his polymer to create texture.
• We might have opportunity to collaborate, maybe distribute.
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8. Follow up Work
• NASA – Glenn – Ice Formation Tunnel
$3000-4000 Ice testing
• NASA – Langley – Low temp tunnel
$1000 low temp durability testing
Aerodynamic properties of
microtextured surface
• Send presentation to Boeing
• Apex Wind – alternate path
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9. Market Size Update
Aviation Industry
• General Aviation
• 2276 Units 2009 (fleet 22000)
• New $2000/Plane - $4.5M
• Fleet $40MM
• New $40000/Plane - $90MM
• Fleet $850MM
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10. Archetype/Persona – Experimental Aircraft Builder
• Salary $80K+
• Engineer or Doctor
• Particular
• Very Technical
• Decision Makers
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11. Conclusion
• Value Proposition
– There is still a Market for this.
– Cirrus was very interested.
• Customer Segments
– Experimental Aircraft Manufactures
– Potential for distributing
• What next
– Talk to more contacts - 2 calls scheduled
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