Territory mapping of key areas in the state of Jharkhand, India. Jamshedpur is identified as the financial capital of Jharkhand due to its large industrial base including many Tata group companies. Ranchi is the state capital and has growing opportunities in fast food franchises. Other major cities discussed include Dhanbad known for coal mining, Bokaro Steel City planned around its steel plant, and Hazaribagh with coal and security force presence. The document recommends launching new products in Jharkhand starting with Jamshedpur, Ranchi, Dhanbad, Bokaro, and Hazaribagh.

1. TERRITORY MAPPING
By – ZENITH GULATI

2. OBJECTIVES
 A Goal with a Plan
 Sales would be Plan Better
 Improvement of processes and efficiency
 Be familiar with key examples and strategies related to practices where social
systems have been cognitively mapped
 Identify and harnessing high potential areas

3. Jharkhand

4. About
 Area – 79714 km²
 C:UsershpDesktopS EXCEL.xlsx
 Founded – November 15, 2000
 Capital – Ranchi
 Largest city – Jamshedpur
 Population – 31.9 million
 Districts – 24
 Literacy rate – 67.6 %
 Region – East India

5. 9 districts above average literacy rate
 Ranchi: 77.13% (Male: 85.53%; Female: 68.20%)
 East Singhbhum and West Singbhum (Jamshedpur): 76.13% (Male: 84.51%; Female:
67.33%)
 Dhanbad: 75.71% (Male: 85.68%; Female: 64.70%)
 Ramgarh: 73.92% (Male: 83.51%; Female: 63.49%)
 Bokaro: 72.48% (Male: 84.50%; Female: 61.46%)
 Hazaribagh: 70.48% (Male: 81.15%; Female: 59.25%)
 Saraikela Kharsawaa: 68.85% (Male: 81.01%; Female: 56.19%)
 Kodarma: 68.35% (Male: 81.25%; Female: 54.77%)
 Lohardaga: 68.29% (Male: 78.62%; Female: 57.86%)
 Deoghar: 66.34% (Male: 79.13%; Female: 53.39%)

6. Marketing facts about Jharkhand
Like Delhi is the capital of India but Mumbai is the financial capital of India , in a similar
way Ranchi may be the capital of Jharkhand but Jamshedpur is the financial capital of
Jharkhand , due to the following facts :
 Tata group.
 Due to massive industrialisation by Tata group , maximum employment generation
is from Jamshedpur , and most of employees income is high.
 If income is high , purchasing capacity and purchasing power is high
 Other than TATA , many small scales and large scale industries are there.

7. Jamshedpur
Jamshedpur is the largest urban conglomeration in the state of Jharkhand,
India and is also the first well-planned industrial city of India . It houses some
of the biggest companies of India with a majority of them being of Tata
Group of companies. It is also the headquarters of a large no. of companies
located here. Today Jamshedpur boasts of a wide variety of products like
Steel, commercial vehicles, cement, power, construction equipment, industrial
equipment, vehicle engines, tin-plate with a huge number of products
produced by small and medium scale industries located in the industrial
region of Adityapur.

8. List of industries in Jamshedpur
 Tata steel
 Tata motors
 Tata power
 Linde India
 Praxair
 Tinplate
 TRF
 Tata pigments
 Tata tubes division
 Adityapur industrial area ( hub of
small scale industries
 Jamipol
 JUSCO
 Ultratech cement

9. Marketing Opportunities
Opportunities and scope in Jamshedpur is high as compared to other cities in
Jharkhand :
 CCD understood this and open its outlet , after successful launch of its 1st outlet , 3
more outlets had been launched
 After CCD , Dominos understood this and took the advantage of it
 And now its time for KFC
 Eyelex multiplex also understood it , but PVR hasn’t yet
The revenue from any one this outlets is much higher as compared to
the revenue of mostly any outlet in metropolitan cities

10. MARKETS AND AREAS
 SAKCHI - The heart of the city, with the main markets and a few residential areas.
Generally, the Sakchi market is crowded and dusty. Originally the village at which
Jamshedpur was founded was called Sakchi too.
 BISTUPUR - An upmarket commercial area and residential township, which caters more
to the middle/upper-middle class. Most of the city's showrooms and popular
restaurants are situated here on the high street. Commands the highest real estate
prices. Ram Das Bhatta, South Park, Contractors' Area and Northern Town are the
residential parts of Bistupur. Ram Das Bhatta is the oldest colony in Jamshedpur.
 SONARI - Houses residential layouts & the city airport close to Rivers meet(Karkhai and
Suvernarekha). Also, Home of Ramakrishna Ashram.
 KADMA - A quiet residential locality next to Sonari. Situated here are living quarters for
Tata Steel employees like Professional Flats, Dindli Enclave and the Kaiser bungalows.
Ulian is a private locality next to this place. Famous landmarks are Uphar Apartment,
Astha Vijay etc.

11. Continue …
 BARIDIH - Another township for the employees of Tisco. Flats and row houses have
been constructed for them by Tisco itself.
 AGRICO - Home to the Agrico division of Tata Steel and hundreds of company quarters.
 TELCO - This township is owned & maintained by Tata Motors. Telco officials and
Employees are given full facilities from Medical to Entertainment in this Quarters.
 JUGSLAI - The area adjacent to the Tatanagar railway station. Big whole sale market for
clothes, grocery, etc.
 GOLMURI - Residential and market areas. The Doordarshan television tower is located
here, besides a maidan where touring circuses often pitch their tents. There are plans to
build an 18-hole golf course here. Home to the Akash Deep Plaza shopping complex.

12. Continue …
 MANGO – It’s a huge and growing residential area , once a suburb , thanks to the
construction entrepreneurs , known as a property hotbed .
 ADITYAPUR - Connected to the Steel City by Kharkai Bridge, at one time held the
status of Asia's largest industrial estate. Most of the ancillaries catering to Tata
Motors & Tata Cummins are located here.
 Circuit House area ( CH area ) – a posh residential area , high class society living
area , property rate in this area is very high .

13. Core Point in Marketing :
Like we say in India problem is not selling , but to reach to customers ,
similarly in Jamshedpur problem is not selling but to reach to potential
customers . Currently there is a large scope for PVR cinemas , shoppers stop ,
Mc Donald's , and more other stuffs .

14. Ranchi
Ranchi is the capital of Jharkhand and third most populous state followed by
Jamshedpur and 3rd most most populous city of state . Today Ranchi has gone with
famous industrial town with setting up of large numbers of public sector enterprises
like Heavy engineering corporation (HEC) , Central coalfields LTD (CCL) , Steel authority
of India LTD (SAIL) , MECON LTD . The captain of Indian cricket team M.S.Dhoni is also
a native of Ranchi . Being an industrial hub , people from all corners are drawn to the
city giving it a diversified & cosmopolitan culture . It is rapidly turning into a well
developed , dynamic and modern city with lots of potential in terms of economic
growth . Ranchi with an array of modern markets , shopping malls , fast food joints and
cinema halls . Due to abundance of natural resources it is also known as “ Manchester
of East “ . It boosts of nearly 18 percent of national mineral production . Well
connected with air , rail and road routes .

15. Marketing opportunity
Fast Food Culture in Ranchi
fast food has become very popular among youngsters in Ranchi . Dishes like
pizza , burgers , chow Mein , are relished with much delight . The fast food
culture in Ranchi has evolved with changing lifestyle of young population .
Huge scope for fast food chain .

16. Big opportunities for franchise

17. Posh areas in Ranchi
 ASHOK NAGAR – NEARLY 3km from railway station and 4km from airport . There
are 500 plots ranging from 5000 sq. ft. to 12000 sq. ft. (type D to type A). Located
in the heart of the city , has 4 parks .
 CMPDI – central mining planning and design institute is a colony located at kanke
road 8.7 km from railway station and 12.3 km from airport . The colony with
banking , sporting and shopping facility is a hot favourite destination.
 SAIL, satellite colony – the colony is for SAIL employees . In its premises DPS a
major school of Ranchi is also present . very peace and quite colony.
 Bariatu road – it is about 15 min from Ranchi railway station and 30 min from
airport. Being centrally located markets, schools hospitals , are nearby and has
connectivity with rest of the city . Due to presence of medical college

18. Continue …
 (RIMS) , doctor’s clinic and medical stores , the area is known as the medical hub .
It’s a premium residential area , with popular landmarks like gymkhana club ,
games village , RIMS hospital
 Doranda – located in the old city of Ranchi .
 Lalpur Chowk – a large number of students frequent this area , because of the
presence of reputed colleges like Ranchi women's college , BIT extension , coaching
and computer institutes . All national as well as private banks have branch in this
area . Lalpur Chowk has now emerged as fastest growing areas of Ranchi , leading
to substantial hike in property rates .
 Harmu Housing Colony – it is biggest residential areas of Ranchi .currently has a
number of commercial establishments , government offices , schools and hospitals
, besides the residential units . The house of indian cricket team captain M.S.Dhoni
is located here . Price of property is high .

19. Continue …
 Kantatoli Colony – an important residential area of Ranchi . It is well known for
cultural events and Durga Puja celebrations .
 AG Co-Operative Colony – it’s a posh locality in Ranchi , with high property rates at
an all-time high . It nurtures budding cricketing talent .

20. DHANBAD
 It is the second most populated city in Jharkhand. Dhanbad along with its urban
areas population ranks 42nd in population amongst other cities in India.
 Dhanbad is famous for its coal mining, has some of the largest mines in India and is
called Coal Capital of India. Tata Steel , Bharat Coking Coal Limited (BCCL), Eastern
Coalfields Limited (ECL) and Indian Iron And Steel Company (IISCO) are some of
the companies who operate coal mines in the district. The IIT (ISM), Dhanbad is
located in Dhanbad.
 Among the rail divisions of Indian Railway, Dhanbad Rail Division is the second
largest in terms of revenue generation after the Mumbai division.

21. Bokaro Steel City
Bokaro Steel City a city located in East India in the state of Jharkhand The area
became prominent with the establishment of Steel Plant with the collaboration
of Soviet Union. Later, the city was planned and developed with sectors 1 to 12 . Each
sector is divided into Sub-Sectors A, B, C, D, E, F and G. Interestingly, sector 7 and 10
do not exists. Each Sector has shopping centres as well as play grounds and
recreational areas. The entire city is planned meticulously with avenues, residential
areas as well as commercial areas. The streets are lined with trees and pedestrian
paths. Such meticulous plan for the city can rarely be matched by any city
in Jharkhand and very few cities in India. It is the administrative headquarters
of Bokaro district.

22. Hazaribagh
Hazaribagh has the second highest coal reserve in Jharkhand (Dhanbad region has the
first), and it is still largely intact. Recently there has been a spurt in the coal mining
activities in the region by Central Coalfields Ltd., a subsidiary of Coal India Limited.
Work is currently going on for the development of NTPC's 3000 MW and Reliance
Power's 3600 MW Super Thermal Power Projects. Hazaribagh has the police training
centre for the whole of Jharkhand. The Border Security Force (BSF) also has a large
presence. East India's largest training centre is here in the forest with hilly terrain.
The Central Reserved Police Force is also present in the town near the lake.

23. If a company wants to launch a new product in Jharkhand or wants to
reposition it , it should focus in these territories sequence wise ..
(2)
(3)(4)
(5)
1) Jamshedpur
2) Ranchi
3) Dhanbad
4) Bokaro
5) Hazaribagh