Tem observation lab
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TEM Observation Lab - Observations from 6 stores across Karachi, Pakistan. By Marcus Rahman For Class TEM 431
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This document provides observations from multiple retail shops. The first shop had a bright, inviting front with centrally located promotional displays and soft music. It pulled customers to the back where food was located. The second shop had a huge entrance and brightly colored windows that excited customers to enter. Alcoves on the sides were not well supported. The third shop felt modern with high ceilings, glass frontage, and exposed lighting. Items were displayed at various heights. However, staff were chatting instead of assisting customers. The fourth shop's right side was boring with low displays. Staff seemed bored. The final shop had well-designed lighting, doors, fitting areas and attentive staff in an upmarket store.
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Assignment 1
This document summarizes observations from visiting 6 stores in Dhaka, Bangladesh. [1] The entrances, environments, and personnel were observed at each store. [2] Issues noted included dim lighting, disorganized layouts, and impersonal staff. [3] Positives included clear product separation, friendly employees, and vibrant displays at some stores.
Assignment 2
The shop had a cluttered interior with disorganized merchandise and dirty floors, but friendly staff who gave preferential treatment to customers arriving in expensive cars. Signage was poor so it was difficult for customers to find items without assistance. A variety of customers from young families to older individuals visited the shop, browsing products and making purchases with little restriction.
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3. Dibsons Enterprise - Sells electronics and is very crowded and warm inside. Items are arranged by function.
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Debi presentation
This document provides observations from multiple retail shops. The first shop had a bright, inviting front with centrally located promotional displays and soft music. It pulled customers to the back where food was located. The second shop had a huge entrance and brightly colored windows that excited customers to enter. Alcoves on the sides were not well supported. The third shop felt modern with high ceilings, glass frontage, and exposed lighting. Items were displayed at various heights. However, staff were chatting instead of assisting customers. The fourth shop's right side was boring with low displays. Staff seemed bored. The final shop had well-designed lighting, doors, fitting areas and attentive staff in an upmarket store.
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The document summarizes observations from visits to several retail stores - Ross, Rubios, Sally's, Dunn Edwards, Food 4 Less, and Target. At Ross, the store was dirty and disorganized with poor customer service. Rubios and Sally's were both clean, well-organized stores with friendly employees. Dunn Edwards was also well organized with helpful staff. In contrast, Food 4 Less was dirty with unhelpful employees. Target provided a clean shopping environment for families, though it lacked floor staff.
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Assignment 1
This document summarizes observations from visiting 6 stores in Dhaka, Bangladesh. [1] The entrances, environments, and personnel were observed at each store. [2] Issues noted included dim lighting, disorganized layouts, and impersonal staff. [3] Positives included clear product separation, friendly employees, and vibrant displays at some stores.
Assignment 2
The shop had a cluttered interior with disorganized merchandise and dirty floors, but friendly staff who gave preferential treatment to customers arriving in expensive cars. Signage was poor so it was difficult for customers to find items without assistance. A variety of customers from young families to older individuals visited the shop, browsing products and making purchases with little restriction.
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The document summarizes observations from visits to 6 different stores - D'Agastino, Gristedes, Whole Foods, Starbucks, Uniqlo, and Banana Republic - during and after Hurricane Sandy. Key points included disorganization at D'Agastino, a depressing atmosphere at Gristedes, Whole Foods' focus on fresh produce and helpful staff, Starbucks shifting focus from coffee to food/merchandise, Uniqlo's bright lighting and large crowds, and Banana Republic's pleasant atmosphere and attentive staff.
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2. African Wear Store - A smaller store selling African clothing. It has friendly staff but is disorganized.
3. Dibsons Enterprise - Sells electronics and is very crowded and warm inside. Items are arranged by function.
4. Adwene Pa Phones - Sells phones and accessories in a small, dark store. Products are arranged by model/function.
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2. Most stores draw customers in with well-organized merchandise and attract customers inside with open doors and visible signage.
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The document provides observations from store visits, including:
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3) Colorful, textured items at the store entrance caught customers' attention without being expensive.
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The document provides observations from store visits, including:
1) Cash registers were located away from sales areas in craft stores to give customers space to browse.
2) Greetings customers but giving them space initially received more positive responses than immediate assistance.
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The document provides observations from store visits, including:
1) Cash registers were located away from sales areas in craft stores to give customers space to browse.
2) Greetings customers but giving them space initially received more positive responses than immediate assistance.
3) Colorful, textured items at the store entrance caught customers' attention without being expensive.
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Tem observation lab
- 1. TEM Observation Lab Marcus Rahman
- 2. Karachi, Pakistan All stores features in this presentation are located in Karachi, Pakistan. Visits were made during the first week of April.
- 3. Store #1 - Mothercare Observations: 1) Open and inviting entrance 2) Well lit sign that feels welcoming 3) Open layout store with all products easily visible 4) Clean bright lighting 5) 4 Personnelle, 2 on the floor and 2 behind the counter 6) Products are baby clothing related
- 4. Store #2 - T-Mart Observations: 1. Store was very crowded due to small lanes 2. Seperate section for local handmade items 3. Air had a clean smell 4. Many personele and shopping assistants 5. Seperate floor for non-edible items 6. In-store pharmacy
- 5. Store #3 - Springs Observations: 1. Welcoming entrance with employees greeting customers 2. Well planned store layout with clearly identified sections 3. In-store cafe with outdoor balcony seating 4. Hand sanitizers on every wall and payment counter 5. Foreign currency exchange area, something I did not know was in the store 6. 4 Floor layout: Groceries, Pharmacy, Cafe, Plastics
- 6. Store #4 - Koral Observations: 1. Paper sign on door had incorrect spelling of store name 2. Only one salesman inside 3. Clothing store for adults 4. Store was under renovations and needed more lighting 5. Entrance ladder was makeshift and dangerous 6. Entrance was not welcoming
- 7. Store #5 - HotSpot Observations: 1. Store with dessert cafe on ground floor 2. Cafe has walls covered in pop culture art for sale 3. Exposed red brick walls which are uncommon 4. Floor tiles were checkerboard design which is also uncommon 5. Low ceilings with old fashioned edison bulbs for lighting 6. No customers, possibly due to it being a late hour
- 8. Store #6 - Agha’s Supermarket Observations: 1. Store has included bakery with wide variety of items 2. Narrow aisles which caused frequent traffic 3. Employees had a bright orange shirt as uniform 4. All employees were very polite and helped out 5. Store entrance had a security turnstile which is uncommon 6. Area for buying cold beverages was outdoors with warm crates sold inside