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Misrepresentation of women in the media: a case study of women’s magazines Telva  (1963-2000)
1 – THEORETICAL FRAMEWORK 2 - METHODOLOGY 3 – CASE STUDY
1. Framework ,[object Object],[object Object],[object Object],[object Object],[object Object]
Categorization  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Categorization POSITIVES NEUTRAL NEGATIVES Categorization INGROUP OUTGROUP Value Judgements STEREOTYPES
Stereotypes functions  (Tajfel, 1981) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stereotypes´ mechanisms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Feminine stereotypes in the media ,[object Object],[object Object],[object Object]
Actimel AR  La revista de Ana Rosa Quintana Motociclismo
Feminine stereotypes in the media ,[object Object],[object Object],[object Object], 
Media as a diffusion platform ,[object Object],[object Object],[object Object],[object Object],[object Object]
Women´s magazines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
content style
1 – THEORETICAL FRAMEWORK 2 - METHODOLOGY 3 – CASE STUDY
2. Methodology ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Methodology: sample
Variables chart ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social gender stereotype ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1 – THEORETICAL FRAMEWORK 2 - METHODOLOGY 3 – CASE STUDY
Conclusions  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let´s debate! ,[object Object],[object Object],[object Object]
 
Let´s debate! ,[object Object],[object Object],[object Object],
Let´s debate! ,[object Object],[object Object],[object Object]
May I see your driving license, please?
“ What’s a driving license?”
It’s rectangular Has a picture of you on it...
OK!
Here it is!!!
Here you are
 
If I had known you were also a cop I wouldn´t have stopped you! ¿?
Thanks! [email_address]

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Telva Ucla 2008