The document provides guidelines for proper telephone etiquette. It recommends answering the phone within three rings to avoid seeming disorganized. When answering, greet the caller politely and provide your name so they know who they are speaking with. Ask how you can help the caller in a welcoming manner. The tone and speed of one's voice affects how the caller perceives them, so remain courteous, attentive and understanding on the phone. Always focus on the caller and use simple, clear language without jargon. Remain calm and avoid forbidden phrases like "I don't know" that suggest inability to assist. When a caller is upset, listen fully before empathizing and addressing their concerns. A call should involve opening, building rapport