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1. Neuromarketing in DPRK:
The most well-known
brand in North Korea
Heeyeong Park
The speech vocal has been hyperlinked throughout slides

2. My childhood

3. My Life in North Korea
Performances Kim's Family's photos in classroom

4. My New Life
Tianzifang, Shanghai, China
Myeong-dong, Seoul, South Korea
King's College London, UK

5. Kim Il Sung
· Founder of DPRK
· DPRK's first president
· Kim Il Sung's son
· Kim Il Sung's designated heir
· DPRK's second president
Kim Jong Il
Kim's Family

6. Learning and Memory Theory
Aquisition
Incoming information
· Visual
· Acoustic
· Semantic
Consolidation
Changes in brain
structure to create a
memory
Storage
Information records:
·Long term memory
·Short term memory
Retrieval
Consious represent

7. Crime!
Hiding a South Korean woman
Watching South Korean TV series
Crashing Land On You

10. Escaping from NK:
Her parents were arrested
in China then passed
away...

11. Learning and
Memory Theory
No “ONLY, great,
peerfect” viral
marketing-no learning
environment
I have A Dream
Open to foreign culture
and thoughts-no
aquisition and storage
of dictatorship
Learning and
Memory Theory
Operant
Conditioning
Express thoughts
freely-stick and carrot
approach of motivation
no misued
Operant
Conditioning
People with in-depths
thoughts get award-
positive reinforcement

13. THANK YOU
감사합니다