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Tecniche di Commercializzazione
Tecniche di Commercializzazione TRAINING STRESA CIPAS 03/11/07 8.53 Giancarlo Pastore pag. 1- 5
Le tecniche di Commercializzazione
Più della funzione produttiva, diventa importante
assicurarsi la possibilità di vendere quanto prodotto
Azienda di erogazione di servizi alla persona
Contatto diretto tra produttore del servizio e fruitore
Contemporaneità di produzione e consumo
Punto di partenza Strumenti tipici Obiettivo
Vecchio
concetto
Prodotto Accento sulla vendita e promozione Massimizzazione del volume di vendita
Nuovo concetto Consumatore Studio, realizzazione e distribuzione di prodotti
conformi alle aspettative di aree di consumo
prestabilite
Profitto attraverso la soddisfazione del
consumatore

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Tecniche di commercializzazione

  • 1. Tecniche di Commercializzazione Tecniche di Commercializzazione TRAINING STRESA CIPAS 03/11/07 8.53 Giancarlo Pastore pag. 1- 5 Le tecniche di Commercializzazione Più della funzione produttiva, diventa importante assicurarsi la possibilità di vendere quanto prodotto Azienda di erogazione di servizi alla persona Contatto diretto tra produttore del servizio e fruitore Contemporaneità di produzione e consumo Punto di partenza Strumenti tipici Obiettivo Vecchio concetto Prodotto Accento sulla vendita e promozione Massimizzazione del volume di vendita Nuovo concetto Consumatore Studio, realizzazione e distribuzione di prodotti conformi alle aspettative di aree di consumo prestabilite Profitto attraverso la soddisfazione del consumatore