McAfee wanted to enhance its account-based marketing (ABM) approach by leveraging additional data from Priority Engine. It uploaded its Named Account list to Priority Engine to reveal which accounts were active, which individuals within those accounts were researching topics, and what pain points those individuals cared about. This allowed McAfee to target 788 green field accounts in its ABM approach and empowered its reps with useful information to contribute when engaging with those accounts.

1. ©TechTarget 1
McAfee enhances ABM data with
Priority Engine
Customer
Testimonial
The objective The tactics
Enhance current ABM
approach by leveraging
Priority Engine data
Upload McAfee Named Account
list to Priority Engine & reveal:
• Which accounts are active, in-market
• Who is researching at those accounts
• What topics/pain-points they care about
McAfee targets 788 green field accounts
in an ABM approach
The product empowers
our reps to feel confident
to aggressively try to get
into those accounts
because they are armed
with the information to
contribute
Matthew Donoghue
Head of Marketing,Americas
McAfee