1. OPTIMIZING YOUR
AFFILIATE PROGRAM
Trisha Lyn Fawver
Affiliate Program Manager
Snow Consulting, Inc.

2. • Omit spaces after commas in keyword fields to save on characters when
limited.
• Map out your tags or affiliate groups to maintain consistency between
networks or programs if you manage more than one.
• Keep offers, creative, policies, and product feeds as consistent as
possible between multiple network programs for the same merchant.
• Offer simple logo creative in common sizes such as 88x31 and 120x60.
• Use Advanced Tracking Pixels whenever possible to track items per
order, new customers, coupon codes used, and convert currencies.
• Take advantage of the suggested banner sizes recommended by your
network when building out basic banner sets.
– Alternative: IAB Ad Unit Guidelines
http://www.iab.net/guidelines/508676/508767/ad_unit
PROGRAM HACKS

3. • Work with 3rd party tools to automate coupon/deal sites and datafeed
driven sites to help affiliates better promote your program
THIRD PARTY TOOLS

4. • Add Secondary Languages in your Network Profile to be found by
international affiliates targeting other languages
CJ HACKS
• Add Currencies accepted on your website in your Network Profile

5. • Upload Internal Creatives
• Take advantage of the Monitor Search Keywords tool
SHAREASALE HACKS
• Map out creative categories to keep it organized for affiliates
• Make Widgets and Storefronts

6. QUESTIONS?
THANK YOU!
Trisha Lyn Fawver
Affiliate Program Manager
Snow Consulting, Inc.
Trisha@Snow-Consulting.com
Twitter: @TrishaLyn
Skype: TrishaLynF