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OPTIMIZING YOUR
AFFILIATE PROGRAM
Trisha Lyn Fawver
Affiliate Program Manager
Snow Consulting, Inc.
• Omit spaces after commas in keyword fields to save on characters when
limited.
• Map out your tags or affiliate groups t...
• Work with 3rd party tools to automate coupon/deal sites and datafeed
driven sites to help affiliates better promote your...
• Add Secondary Languages in your Network Profile to be found by
international affiliates targeting other languages
CJ HAC...
• Upload Internal Creatives
• Take advantage of the Monitor Search Keywords tool
SHAREASALE HACKS
• Map out creative categ...
QUESTIONS?
THANK YOU!
Trisha Lyn Fawver
Affiliate Program Manager
Snow Consulting, Inc.
Trisha@Snow-Consulting.com
Twitter...
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Optimizing Your Affiliate Program

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This presentation is from Performance Marketing Summit San Francisco 2015 (September 15, 2015 in San Francisco, CA). Session description: A few little things often get overlooked when setting up and managing an affiliate program. Learn some tricks to optimizing your affiliate program to make your life easier.

Published in: Business

Optimizing Your Affiliate Program

  1. 1. OPTIMIZING YOUR AFFILIATE PROGRAM Trisha Lyn Fawver Affiliate Program Manager Snow Consulting, Inc.
  2. 2. • Omit spaces after commas in keyword fields to save on characters when limited. • Map out your tags or affiliate groups to maintain consistency between networks or programs if you manage more than one. • Keep offers, creative, policies, and product feeds as consistent as possible between multiple network programs for the same merchant. • Offer simple logo creative in common sizes such as 88x31 and 120x60. • Use Advanced Tracking Pixels whenever possible to track items per order, new customers, coupon codes used, and convert currencies. • Take advantage of the suggested banner sizes recommended by your network when building out basic banner sets. – Alternative: IAB Ad Unit Guidelines http://www.iab.net/guidelines/508676/508767/ad_unit PROGRAM HACKS
  3. 3. • Work with 3rd party tools to automate coupon/deal sites and datafeed driven sites to help affiliates better promote your program THIRD PARTY TOOLS
  4. 4. • Add Secondary Languages in your Network Profile to be found by international affiliates targeting other languages CJ HACKS • Add Currencies accepted on your website in your Network Profile
  5. 5. • Upload Internal Creatives • Take advantage of the Monitor Search Keywords tool SHAREASALE HACKS • Map out creative categories to keep it organized for affiliates • Make Widgets and Storefronts
  6. 6. QUESTIONS? THANK YOU! Trisha Lyn Fawver Affiliate Program Manager Snow Consulting, Inc. Trisha@Snow-Consulting.com Twitter: @TrishaLyn Skype: TrishaLynF

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