Priority Engine is a tool that has generated 230 sales leads for Thycotic so far, with 90% coming from TechTarget. The tool has contacted 207 potential customers, and 20% of those contacts are now at the proof of concept stage in the sales process. Sales development representatives at Thycotic use Priority Engine to first email potential customers and see good response rates, then schedule calls or meetings with those that reply to move them further in the sales process and log them as a lead or prospect.