The document discusses various strategies for lawyers to promote their practice through online media including blogs, podcasts, and webinars. It provides details on setting up blogs and recommends regularly updating with short posts on topics relevant to the target audience. For podcasts, it suggests informal discussions to showcase expertise and recycling presentations. Webinars are presented as a way to provide client training or education for prospective clients. Throughout, it emphasizes using multiple online platforms to engage clients and market legal services.