Companies are facing many challenges like reducing development costs, shortening time-to-market and searching for new ways to differentiate within their market. When your company is looking for new disruptive products, it can be very interesting to take a look around and use a technology transfer to cope with your challenges.

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Template presentation Innovation Day 2016CONFIDENTIAL
Joris Vanderschrick
Business Development Manager Industry
joris.vanderschrick@verhaert.com
TECHNOLOGY TRANSFER
FOR A FLYING START
TRACK 2: TECHNOLOGY TO ACCELERATE

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CONTENT
• What is Technology Transfer
• Why consider TechXfer
• TechXfer process
• TechXfer generates new growth platforms
• Conclusions

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WHAT IS TECHNOLOGY TRANSFER
(TECHXFER)?
Any kind of technology that flows from a company, university, individual
or other organization to another

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WHAT IS TECHNOLOGY?
Tech source or Tech group with
specialized skills that transfers to
another target group, that do not
posses these tech skills e.g.:
• Tangible technology (code, physical,…)
• Process for the implementation of tech
• Knowledge + skills  base for tech & process development

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TechXfer Methods
• Co-operative & collaborative ventures
• Strategic alliances
• Spinouts/startups (e.g.: universities, research center,…)
• Licensing agreements
• Contracting agreements
• Enterprise acquisition
Source: http://archive.freeenterprise.com/entrepreneur/tech-transfer-opportunity-entrepreneurs

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Source: http://cirrie.buffalo.edu/encyclopedia/en/article/121/
Successful open innovation requires
a streamlined and intensified
connection between technology
producers and application owners
(=Technology consumers)
TECHNOLOGY TRANSFER TO CREATE
UNEXPECTED OPPORTUNITIES

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WHY CONSIDER TECHXFER?

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TECHNOLOGY TRANSFER TO CREATE
UNEXPECTED OPPORTUNITIES
• Technology Producers: Private and institutional research centers created
research results and know-how that often is not valorized to its full potential
yet. This provides a huge opportunity for open innovation.
• Application owners: being leading companies or start-ups, often lack
insights on technologies available and their potential to create breakthrough
innovation in their applications.

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WHY TECHNOLOGY TRANSFER:
BREAKTHROUGH INNOVATION
Technology Swap
(cost reduction)
New technology
=
Breakthrough
Innovation
Incremental
InnovationTechnology
Transfer

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• Product lifecycle (technology already developed
saves time & efforts)
• Keep up with your competitors & company
growth goals
• Lack of internal resources for Innovation
• R&D budgets become smaller
• Lack of core competencies to deal with complex
tech developments
• Need for products with new added value
• Need for differentiated offering to protect market
share
• Keep up with acceleration of changing
technologies …
=
WHY TECHNOLOGY TRANSFER
A catalyst to generate added value in finding new solutions
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TECHXFER PROCESS

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DESIGN
DRIVEN
Two Forces Initiate the Technology Transfer Process
TECHNOLOGY
Evaluation
Discovery & Disclosure
MARKET
Need
Evaluation
PUSH
PULL
Strategic Innovation
Services FEI
New Product Development
Services NPD
Pre-launch
services NPI
IP STRATEGY IP TRANSFER
TECHXFER MODEL

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TRL – DRL - Florin PAUN & Philippe RICHARD, 2011
DRL
TRL
high
low
low
Fundamental Research
Long Term Transfer
Focused Development
Technology Transfer
TECHNOLOGY
TRANSFER
high
Collaborative R&D activities
Technology development
MARKET
PULL
TECHNOLOGY
PUSH
Technology scouting
Applications mapping
Opportunities finding
Venturing, licensing, strategic
alliances, acquisition
Startups
Spinouts
Inter-company Co-creation
Co-development
Technology marketing
Technology assessment
Market assessment
TECHXFER MODEL

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TECHNOLOGY TRANSFER – HOW?
INDUSTRY
Advanced Material
MEDICAL
AUTOMOTIVE
Technology
Network
Technology
Ideation
Technology
Selection
Technology
Adaptation
ESA TTP
UNIVERSITIES
R&D CENTERS
Patent mining
KT-mine database
Multisectorial Brainstorms
Multidisciplinary Brainstorms
De-risk
To new
environment

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TECH TRANSFER SOURCES

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space solutions:
FROM SPACE TO INDUSTRY FOR LAND, AIR AND SEA
HOW CAN SPACE TECHNOLOGY BENEFIT YOUR BUSINESS?
See www.esa-tec.eu
SOME SUCCESS STORIES

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WHAT IS SPACE TECHNOLOGY?
Technologies and components for space are characterized by:
• Low weight
• Strength and durability
• Efficiency and reliability
• Compactness
• Temperature resistance
• Radiation resistance
• Corrosion resistance
• Safety requirements
Categories
• Materials (composites, alloys,
metals)
• Hardware and robotics
• Electronics, sensors , software
• Automation and measuring
techniques
• Communications
• Precision mechanics and optics
• Medical equipment
• Power and energy devices
• Mechanical components
• Services

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TECHNOLOGY SCOUTING EXAMPLE
A company wants to develop a new innovative enclosure, that can manage
the heat dissipated by a new internal active component (PCB).
Main goals:
• Passive cooling solution
• Design suitable for environmental conditions (Internal heat dissipation upto 50°C, Corrosion,
Operational temp. range -40 to 85°C, closed system, no convection
• Scalable solution i.f.o. higher heat dissipation in the future
• Long life-time (20y)
Verhaert has performed a technology scouting study, that will map
the suitable different technologies/materials/techniques i.f.o. covering
the different sub-aspects of the total system (cooling techniques-
environmental compliancy-life-time-scalability)

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PATENT MINING
Internal VE knowledge from developments in multi-sector applications
ESA Technology network: phase-shifting foams, shells made of composite structure
having organic resin and carbon fiber)
Customer Network in Advanced materials (thermoconductive silicones, plastics,…): e.g. Henkel
Worldwide knowledge centers/academic network
Morphological charts of Items-to-be developed vs technology
TECHNOLOGY MAPPING

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TECHXFER GENERATES
NEW GROWTH PLATFORMS

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TECHXFER TO ENABLE DIFFERENT
NEW GROWTH PLATFORMS
Tech transfer to create a new promise
Tech transfer to diversify your businessNBD: New business
development
Differentiation

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ENHANCE THE BUSINESS BY DEVELOPING A NEW
PROMISE / PROPOSITION AROUND A NEW TECHNOLOGY
• Developing new product lines, line extensions,
services, functions and features around new
technology but within existing market
• Creating new added value or advantage within
your market
Core Activities
Developing a new product line
extension
Differentiation

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EXAMPLE FUJIREBIO: NEW IVD PRODUCT LINE
Developing new product line: IVD device
IP transfer
FluidScience
LAB project
Development
skills transfer

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EXAMPLE ALSTOM: NEW ADDED VALUE CREATION
ESA's solution was an advanced cooling system without moving parts that uses
heat pipes to carry away waste heat. These copper, stainless steel, or plastic
tubes are filled with liquid that runs in a closed loop between hot spots and cold
spots on the satellite, such as between the sunward and leeward sides.

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DIVERSIFICATION – SET UP A SEPARATE NEW
BUSINESS LINE THROUGH TECH TRANSFER
Tech transfer to enable
companies to create a
new business line outside
their current market
Core Activities New business line
#NBD

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WIND TURBINES TONALITIES
SPACE HERITAGE
Darwin optical delay line

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EXAMPLE MICROMEGA (SPACE TO ENERGY & TO INDUSTRY)
Vibration damping technology from Space to service/tech provider in Energy
Sector: wind Turbines.
Technology PUSH: Method used = Application mapping
 to which market & application can I transfer my technology?
?

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TECH TRANSFER TO ENABLE
A MARKET ENTRY
Technology Transfer to create a new value
proposition to enable a new market entry
#NBD

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Market Facts inputs
(market analysis)
WP1: Solve important problems WP2: Opportunity finding WP3: Value proposition design
1.2. Competitive
landscape:
Positioning current
offering (PMC’s,
differentiators, pricing, …)
1.1. Segment value
analysis:
Where is the money
made?
1.3. Reasons to believe:
• Own assets/capabilities
• Regulatory trends
• Competition gaps, trends
• Technology (Industry
4.0)
2.5. Technology
scouting:
opportunity finding,
incl partner ID
2.6. Technical
system concept
Industry 4.0
Tech track
3.5. Profit & Loss
or financial plan
2.2. Needs
segmentation
based on interviews
/ survey
2.1. Use case
development:
Identification of
problems to solve
2.3. Jobs to be
done framework:
Dev. study logics,
work packages,
tools, job maps,…
Service track
3.1. Competitive
positioning
PMC’s, diffentiators,
pricing, …
2.4. Target List
Company
Acquisitions
3.2. Service design
How will it work
3.3.Target Costing
options
3.4. Concept design /
differentation
functional req.
HIGH LEVEL APPROACH

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HENKEL EXAMPLE
• Technology provider but too far from end-customers’
applications needs
• Understand that margins are more interesting when providing
solutions of application, instead of inks
 Make heaters (added value + higher margin)
 Co-operate to make end-customer solutions
TECHNOLOGY
PUSH

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TECHXFER RESULT
Foil company
Process for making heaters on foil
Design company
Knowhow for making heater design patterns
Tech transfer
through acquisition
Tech transfer
of development knowhow
Custom Heaters
Wall & Floor heating through cooperation
with product suppliers in the sector

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TECHNOLOGY TRANSFER
Conclusions

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TECHNOLOGY TRANSFER – LOOKING OVER THE WALL

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TECHNOLOGY TRANSFER – PROVEN METHOD
• Reduce Development cost
• Enable differentiation & diversification:
Create new opportunities
• Reduce Time-to-market

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Looking forward to get inspired by you!
Verhaert operates for ESA as
Belgian & Dutch Technology Transfer Office
www.spacetechnology.be
THANK YOU!