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Technology transfer for a flying start (by Joris Vanderschrick)
The document discusses technology transfer (techxfer), detailing its definition, methods, and importance in fostering innovation and growth. It highlights how techxfer can help organizations leverage existing technologies to create new products and services, reduce costs, and maintain competitiveness. Various examples illustrate successful techxfer applications, particularly in sectors like advanced materials and aerospace technology.
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Technology transfer for a flying start (by Joris Vanderschrick)
- 1. 2.2 Technology transferfor a flying start CONFIDENTIAL 1 Template presentation Innovation Day 2016CONFIDENTIAL Joris Vanderschrick Business Development Manager Industry joris.vanderschrick@verhaert.com TECHNOLOGY TRANSFER FOR A FLYING START TRACK 2: TECHNOLOGY TO ACCELERATE
- 2. 2.2 Technology transferfor a flying start CONFIDENTIAL 2 CONTENT • What is Technology Transfer • Why consider TechXfer • TechXfer process • TechXfer generates new growth platforms • Conclusions
- 3. 2.2 Technology transferfor a flying start CONFIDENTIAL 3 CONFIDENTIAL 3 WHAT IS TECHNOLOGY TRANSFER (TECHXFER)? Any kind of technology that flows from a company, university, individual or other organization to another
- 4. 2.2 Technology transferfor a flying start CONFIDENTIAL 4 WHAT IS TECHNOLOGY? Tech source or Tech group with specialized skills that transfers to another target group, that do not posses these tech skills e.g.: • Tangible technology (code, physical,…) • Process for the implementation of tech • Knowledge + skills base for tech & process development
- 5. 2.2 Technology transferfor a flying start CONFIDENTIAL 5 TechXfer Methods • Co-operative & collaborative ventures • Strategic alliances • Spinouts/startups (e.g.: universities, research center,…) • Licensing agreements • Contracting agreements • Enterprise acquisition Source: http://archive.freeenterprise.com/entrepreneur/tech-transfer-opportunity-entrepreneurs
- 6. 2.2 Technology transferfor a flying start CONFIDENTIAL 6 Source: http://cirrie.buffalo.edu/encyclopedia/en/article/121/ Successful open innovation requires a streamlined and intensified connection between technology producers and application owners (=Technology consumers) TECHNOLOGY TRANSFER TO CREATE UNEXPECTED OPPORTUNITIES
- 7. 2.2 Technology transferfor a flying start CONFIDENTIAL 7 CONFIDENTIAL 7 WHY CONSIDER TECHXFER?
- 8. 2.2 Technology transferfor a flying start CONFIDENTIAL 8 TECHNOLOGY TRANSFER TO CREATE UNEXPECTED OPPORTUNITIES • Technology Producers: Private and institutional research centers created research results and know-how that often is not valorized to its full potential yet. This provides a huge opportunity for open innovation. • Application owners: being leading companies or start-ups, often lack insights on technologies available and their potential to create breakthrough innovation in their applications.
- 9. 2.2 Technology transferfor a flying start CONFIDENTIAL 9 WHY TECHNOLOGY TRANSFER: BREAKTHROUGH INNOVATION Technology Swap (cost reduction) New technology = Breakthrough Innovation Incremental InnovationTechnology Transfer
- 10. 2.2 Technology transferfor a flying start CONFIDENTIAL 10 • Product lifecycle (technology already developed saves time & efforts) • Keep up with your competitors & company growth goals • Lack of internal resources for Innovation • R&D budgets become smaller • Lack of core competencies to deal with complex tech developments • Need for products with new added value • Need for differentiated offering to protect market share • Keep up with acceleration of changing technologies … = WHY TECHNOLOGY TRANSFER A catalyst to generate added value in finding new solutions 2.2 Technology transfer for a flying start CONFIDENTIAL 10
- 11. 2.2 Technology transferfor a flying start CONFIDENTIAL 11 CONFIDENTIAL 11 TECHXFER PROCESS
- 12. 2.2 Technology transferfor a flying start CONFIDENTIAL 14 DESIGN DRIVEN Two Forces Initiate the Technology Transfer Process TECHNOLOGY Evaluation Discovery & Disclosure MARKET Need Evaluation PUSH PULL Strategic Innovation Services FEI New Product Development Services NPD Pre-launch services NPI IP STRATEGY IP TRANSFER TECHXFER MODEL
- 13. 2.2 Technology transferfor a flying start CONFIDENTIAL 15 TRL – DRL - Florin PAUN & Philippe RICHARD, 2011 DRL TRL high low low Fundamental Research Long Term Transfer Focused Development Technology Transfer TECHNOLOGY TRANSFER high Collaborative R&D activities Technology development MARKET PULL TECHNOLOGY PUSH Technology scouting Applications mapping Opportunities finding Venturing, licensing, strategic alliances, acquisition Startups Spinouts Inter-company Co-creation Co-development Technology marketing Technology assessment Market assessment TECHXFER MODEL
- 14. 2.2 Technology transferfor a flying start CONFIDENTIAL 16 TECHNOLOGY TRANSFER – HOW? INDUSTRY Advanced Material MEDICAL AUTOMOTIVE Technology Network Technology Ideation Technology Selection Technology Adaptation ESA TTP UNIVERSITIES R&D CENTERS Patent mining KT-mine database Multisectorial Brainstorms Multidisciplinary Brainstorms De-risk To new environment
- 15. 2.2 Technology transferfor a flying start CONFIDENTIAL 17 CONFIDENTIAL TECH TRANSFER SOURCES
- 16. 2.2 Technology transferfor a flying start CONFIDENTIAL 18 space solutions: FROM SPACE TO INDUSTRY FOR LAND, AIR AND SEA HOW CAN SPACE TECHNOLOGY BENEFIT YOUR BUSINESS? See www.esa-tec.eu SOME SUCCESS STORIES
- 17. 2.2 Technology transferfor a flying start CONFIDENTIAL 19 WHAT IS SPACE TECHNOLOGY? Technologies and components for space are characterized by: • Low weight • Strength and durability • Efficiency and reliability • Compactness • Temperature resistance • Radiation resistance • Corrosion resistance • Safety requirements Categories • Materials (composites, alloys, metals) • Hardware and robotics • Electronics, sensors , software • Automation and measuring techniques • Communications • Precision mechanics and optics • Medical equipment • Power and energy devices • Mechanical components • Services
- 18. 2.2 Technology transferfor a flying start CONFIDENTIAL 20 TECHNOLOGY SCOUTING EXAMPLE A company wants to develop a new innovative enclosure, that can manage the heat dissipated by a new internal active component (PCB). Main goals: • Passive cooling solution • Design suitable for environmental conditions (Internal heat dissipation upto 50°C, Corrosion, Operational temp. range -40 to 85°C, closed system, no convection • Scalable solution i.f.o. higher heat dissipation in the future • Long life-time (20y) Verhaert has performed a technology scouting study, that will map the suitable different technologies/materials/techniques i.f.o. covering the different sub-aspects of the total system (cooling techniques- environmental compliancy-life-time-scalability)
- 19. 2.2 Technology transferfor a flying start CONFIDENTIAL 21 PATENT MINING Internal VE knowledge from developments in multi-sector applications ESA Technology network: phase-shifting foams, shells made of composite structure having organic resin and carbon fiber) Customer Network in Advanced materials (thermoconductive silicones, plastics,…): e.g. Henkel Worldwide knowledge centers/academic network Morphological charts of Items-to-be developed vs technology TECHNOLOGY MAPPING
- 20. 2.2 Technology transferfor a flying start CONFIDENTIAL 22 CONFIDENTIAL 22 TECHXFER GENERATES NEW GROWTH PLATFORMS
- 21. 2.2 Technology transferfor a flying start CONFIDENTIAL 23 TECHXFER TO ENABLE DIFFERENT NEW GROWTH PLATFORMS Tech transfer to create a new promise Tech transfer to diversify your businessNBD: New business development Differentiation
- 22. 2.2 Technology transferfor a flying start CONFIDENTIAL 24 ENHANCE THE BUSINESS BY DEVELOPING A NEW PROMISE / PROPOSITION AROUND A NEW TECHNOLOGY • Developing new product lines, line extensions, services, functions and features around new technology but within existing market • Creating new added value or advantage within your market Core Activities Developing a new product line extension Differentiation
- 23. 2.2 Technology transferfor a flying start CONFIDENTIAL 25 EXAMPLE FUJIREBIO: NEW IVD PRODUCT LINE Developing new product line: IVD device IP transfer FluidScience LAB project Development skills transfer
- 24. 2.2 Technology transferfor a flying start CONFIDENTIAL 26
- 25. 2.2 Technology transferfor a flying start CONFIDENTIAL 27 EXAMPLE ALSTOM: NEW ADDED VALUE CREATION ESA's solution was an advanced cooling system without moving parts that uses heat pipes to carry away waste heat. These copper, stainless steel, or plastic tubes are filled with liquid that runs in a closed loop between hot spots and cold spots on the satellite, such as between the sunward and leeward sides.
- 26. 2.2 Technology transferfor a flying start CONFIDENTIAL 28 DIVERSIFICATION – SET UP A SEPARATE NEW BUSINESS LINE THROUGH TECH TRANSFER Tech transfer to enable companies to create a new business line outside their current market Core Activities New business line #NBD
- 27. 2.2 Technology transferfor a flying start CONFIDENTIAL 29 WIND TURBINES TONALITIES SPACE HERITAGE Darwin optical delay line
- 28. 2.2 Technology transferfor a flying start CONFIDENTIAL 30 EXAMPLE MICROMEGA (SPACE TO ENERGY & TO INDUSTRY) Vibration damping technology from Space to service/tech provider in Energy Sector: wind Turbines. Technology PUSH: Method used = Application mapping to which market & application can I transfer my technology? ?
- 29. 2.2 Technology transferfor a flying start CONFIDENTIAL 31 CONFIDENTIAL 31 TECH TRANSFER TO ENABLE A MARKET ENTRY Technology Transfer to create a new value proposition to enable a new market entry #NBD
- 30. 2.2 Technology transferfor a flying start CONFIDENTIAL 32 Market Facts inputs (market analysis) WP1: Solve important problems WP2: Opportunity finding WP3: Value proposition design 1.2. Competitive landscape: Positioning current offering (PMC’s, differentiators, pricing, …) 1.1. Segment value analysis: Where is the money made? 1.3. Reasons to believe: • Own assets/capabilities • Regulatory trends • Competition gaps, trends • Technology (Industry 4.0) 2.5. Technology scouting: opportunity finding, incl partner ID 2.6. Technical system concept Industry 4.0 Tech track 3.5. Profit & Loss or financial plan 2.2. Needs segmentation based on interviews / survey 2.1. Use case development: Identification of problems to solve 2.3. Jobs to be done framework: Dev. study logics, work packages, tools, job maps,… Service track 3.1. Competitive positioning PMC’s, diffentiators, pricing, … 2.4. Target List Company Acquisitions 3.2. Service design How will it work 3.3.Target Costing options 3.4. Concept design / differentation functional req. HIGH LEVEL APPROACH
- 31. 2.2 Technology transferfor a flying start CONFIDENTIAL 33 HENKEL EXAMPLE • Technology provider but too far from end-customers’ applications needs • Understand that margins are more interesting when providing solutions of application, instead of inks Make heaters (added value + higher margin) Co-operate to make end-customer solutions TECHNOLOGY PUSH
- 32. 2.2 Technology transferfor a flying start CONFIDENTIAL 34 TECHXFER RESULT Foil company Process for making heaters on foil Design company Knowhow for making heater design patterns Tech transfer through acquisition Tech transfer of development knowhow Custom Heaters Wall & Floor heating through cooperation with product suppliers in the sector
- 33. 2.2 Technology transferfor a flying start CONFIDENTIAL 35 CONFIDENTIAL 35 TECHNOLOGY TRANSFER Conclusions
- 34. 2.2 Technology transferfor a flying start CONFIDENTIAL 36 TECHNOLOGY TRANSFER – LOOKING OVER THE WALL
- 35. 2.2 Technology transferfor a flying start CONFIDENTIAL 37 TECHNOLOGY TRANSFER – PROVEN METHOD • Reduce Development cost • Enable differentiation & diversification: Create new opportunities • Reduce Time-to-market
- 36. 2.2 Technology transferfor a flying start CONFIDENTIAL 38 Looking forward to get inspired by you! Verhaert operates for ESA as Belgian & Dutch Technology Transfer Office www.spacetechnology.be THANK YOU!