This document discusses starting to think about adding value for end-users in business. It notes challenges like declining profits and globalization, and opportunities to generate more value through innovation. It suggests taking a more agile approach focused on understanding customer needs through close collaboration with partners across the value chain. The presentation encourages questioning existing business models and roles to control the chain and find new opportunities.

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Template presentation Innovation Day 2016CONFIDENTIAL
Paul Poelmans
Business Development TechXfer
paul.poelmans@verhaert.com
TRACK 4: HUMAN TOUCH, YOUR TEAM & THE CUSTOMER
START THINKING FROM VOLUME
TOWARDS END-USERS

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Paul
Poelmans
Business Development Manager TechXfer
ESA Technology Transfer Network – Prime Network Manager

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Is it possible to be agile?
Is it possible to be innovative
by linking to the end-user?
Focus on process industry
Chemical / Materials Industry
Focus on your industry !

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Interactive session

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SETTING THE SCENE
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Setting the scene
Charlie
Farmer

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Setting the scene
Chemical Plant
Material Company

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Setting the scene
Products

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WHAT IS THE CHALLENGE?
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Or is it an opportunity?
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Profit is declining
Globalization, losing control !
Shift to low cost countries
Emerging markets are catching up
Strong technological evolutions
Evolutions in customer trends
towards individual needs,
local manufacturing,
ecological motivation
Future is unclear,
what is the road to follow,
what is the road to guarantee the future?...
Challenges / Problems
Trends / Opportunities

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LOOKING FOR MORE ADDED VALUE !?
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= looking to ensure our future !?
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How can we generate more added value?
What is the role, meaning and value of each player in the value chain?
How can we control better what is happening in the value chain?
Is it meaningful to advance/return in the value chain?
Is it meaningful to change the value chain?
Opportunity

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ADDED VALUE
Final selling price of a product/service
minus all costs of producing and distributing.
the process of increasing the perceived value of the product
in the eyes of the consumers (value proposition).

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Create Added Value

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Strategic positioning in the value chain

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Business, Service & Product lifecycle

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Innovation will be key
Focus on product/service/business model innovation
Take the lead
Question each step in the value chain
Question your role and role of each partner in the value chain
Start co-operation with your partners in the value chain
Look for new partners, business models, go to market
Do you see the un-expected, disruptive invaders in your market?
Use the user, direct or in-direct,
as your source of information, as your reference
Can you control this ?
What role do you want to take?

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2014 20162015

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2013
?

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HOW TO HANDLE THIS ?
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Click to insert in your organisation
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From a Traditional Approach
we focus on cost optimization
we know exactly what we have to make
we know exactly how to make it, cheaper, better
we know the competition
we control the business case
we have all knowledge in-house
Towards an Agile Innovation Approach
Change Your Strategy

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12 PRINCIPLES
Short Cycles, Continue Interaction
Understand and meet your customers expectations
by early and continue delivery of tangible, valuable and test ready results
Accept changing specs, it will generate competitive advantage
Work in short cycles: fail fast, learn fast
Share the project progress with customers, partners and colleagues
Keep it simple and clear
Small, self-organizing, multidisciplinary teams
All roles and disciplines (marketing, sales, product management, ICT, operations, etc.)
participate in the process as one team
People are motivated, with and due to the support and trust of the organization
Best ideas, designs and specs originate from self-organizing teams
F2F communication is the most efficient and effective method to exchange info
Visualize activities, progress
Continue improvement
Focus on personal excellence
Evaluate in team, define and execute improvements
Agile Manifesto,
a source of inspiration for an in agile innovation strategy ?

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Integrated innovation process

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Guarantee success
Agile
Innovation
Visionary &
Strong
Leadership
Culture of
growth
Clear
Innovation
Approach
Organizational
Change
Personal skills
Entrepreneurs
Accelerators
Co-creation &
open
innovation

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3 TAKEAWAYS
1
2
3

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Paul
Poelmans
paul.poelmans@verhaert.com
Thank you !Thank you !
Thank you !
QUESTIONS?
Thank you !

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Innovation Day is an initiative of Masters in Innovation,
the umbrella brand of the Verhaert Group which aims
to connect, train and accelerate professional innovators.
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