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TECHNOLOGY PLAN

2012-2013
CURT WHITE, THE NEW
      DIRECTOR OF TECHNOLOGY
   NYU Engineering Program
   Director of Technology at Mental Health Association of
    Virginia (MHAV)
   Campaign and organizational work for The Democratic
    Party
   Personal interests in technology, engineering and
    entrepreneurship
THE YSC
    TECHNOLOGY DEPARTMENT
 Metrics, Cost-Benefit, Probabilities
 The Website/Database Technology Specialist

 Working with YSC departments and staff



GUIDING LOGIC: Technology solutions
are ideal for a national organization that
serves a widely dispersed niche
population
DATABASE
SYSTEMS
DATA FLOW

   WEBSITE



   CONVIO



RAISERS EDGE



FINANCIAL EDGE
THE VALUE OF CRM
    (CONSTITUENT RELATIONSHIP
          MANAGEMENT)
   Simplified and role specific staff dashboards for Convio
   Enter constituent info through website forms dynamically
       Staff use CRM data
           View
           Search
           Modify
       Constituents use CRM data
           View
           Search
           Modify
   Automated custom reporting
       On CRM dashboard
       Imbedded in staff web-pages
WHAT DOES CRM MEAN FOR
             YSC?
   Simplified and role specific staff dashboards for Convio
   Point of Contact Tracking
       Giving
       Volunteering
       Tour De Pink, Teamraiser, Personal Page Campaign
       Online Resource Usage
       Staff phone and email interaction
       Event attendence
       Video/Multimedia viewing
       Social media
62,241 CONSTITUENTS
HOW?
1)

2)

3)
THE FUTURE: SALES FORCE
  APPS AND API (APPLICATION
  PROGRAMMING INTERFACE)
 Smart  phone apps
 Online chat

 Webinar

 Voice to text

 eLearning

 Data visualization

      http://appexchange.salesforce.com
MISCELLANEOUS: MIGRATE
 RAISERS EDGE AND FINANCIAL
           EDGE
 Remote   server
 Security reasons
 Financial reasons
Q&A
OFFICE
TECHNOLOGY
MOVING TO THE CLOUDS
 No more servers at 61 Broadway
 Migrating Email
 Microsoft Office 365 Online
 Retiring Citrix
STORAGE
 Network storage (“W Drive”) to MS Skydrive
 Dropbox to MS Skydrive

 Skydrive and MS Office 365 SharePoint
WEBSITE
A PLATFORM, NOT A FINAL
          PRODUCT
 Access  point
 Integration

 Compatibility and development

 Open source developer communities

 Interdepartmental
VENDOR LOCK-IN
        The bane of all incoming IT staff

 CharityDynamics and ysctourdepink.org
 Blue Fountain and youngsurvival.org
DRUPAL PARALLEL SITE
 Integration with Convio
 Integration with Meetup.com

 Outside and internal development

    Contractors
    Freelancers
    Volunteers
    YSC IT Staff
 Eventual migration
Q&A
MESSAGE
BOARDS
HISTORY OF YSC
      MESSAGE BOARDS
 Original YSC Message Boards (Pre 2005)
 Old Invision Message Boards (2005-2011)

 The Port (2011 to present)
BACK TO THE FUTURE:
       USING THE 2012 INVISION
       POWER BOARD PLATFORM

Example: http://community.breastcancer.org/
Example: http://community.skype.com
GAINING TRUST: YSC’S
CURRENT AND FUTURE
 EFFORTS TO ENSURE
     SUCCESSFUL
   IMPLEMENTATION
CONCLUSION
ADAPTABILITY AND
       REALISM
 Engineer proverb: cheaper,
 faster, better – pick two
 Boy Scout Motto: Be Prepared
YSC INTERNAL TECH
       RESOURCES:
   AN INFRASTRUCTURE
INVESTMENT, NOT A MEANS
        TO AN END
FINAL
              Q&A
http://www.youngsurvival.org/survivorlaunch/wp-
     content/uploads/2012/09/Technology-Plan-
            Presentation-9_8_2012.pptx

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Technology plan presentation 9/8/2012

  • 2. CURT WHITE, THE NEW DIRECTOR OF TECHNOLOGY  NYU Engineering Program  Director of Technology at Mental Health Association of Virginia (MHAV)  Campaign and organizational work for The Democratic Party  Personal interests in technology, engineering and entrepreneurship
  • 3. THE YSC TECHNOLOGY DEPARTMENT  Metrics, Cost-Benefit, Probabilities  The Website/Database Technology Specialist  Working with YSC departments and staff GUIDING LOGIC: Technology solutions are ideal for a national organization that serves a widely dispersed niche population
  • 5. DATA FLOW WEBSITE CONVIO RAISERS EDGE FINANCIAL EDGE
  • 6. THE VALUE OF CRM (CONSTITUENT RELATIONSHIP MANAGEMENT)  Simplified and role specific staff dashboards for Convio  Enter constituent info through website forms dynamically  Staff use CRM data  View  Search  Modify  Constituents use CRM data  View  Search  Modify  Automated custom reporting  On CRM dashboard  Imbedded in staff web-pages
  • 7. WHAT DOES CRM MEAN FOR YSC?  Simplified and role specific staff dashboards for Convio  Point of Contact Tracking  Giving  Volunteering  Tour De Pink, Teamraiser, Personal Page Campaign  Online Resource Usage  Staff phone and email interaction  Event attendence  Video/Multimedia viewing  Social media
  • 10. THE FUTURE: SALES FORCE APPS AND API (APPLICATION PROGRAMMING INTERFACE)  Smart phone apps  Online chat  Webinar  Voice to text  eLearning  Data visualization http://appexchange.salesforce.com
  • 11. MISCELLANEOUS: MIGRATE RAISERS EDGE AND FINANCIAL EDGE  Remote server  Security reasons  Financial reasons
  • 12. Q&A
  • 14. MOVING TO THE CLOUDS  No more servers at 61 Broadway  Migrating Email  Microsoft Office 365 Online  Retiring Citrix
  • 15. STORAGE  Network storage (“W Drive”) to MS Skydrive  Dropbox to MS Skydrive  Skydrive and MS Office 365 SharePoint
  • 17. A PLATFORM, NOT A FINAL PRODUCT  Access point  Integration  Compatibility and development  Open source developer communities  Interdepartmental
  • 18. VENDOR LOCK-IN The bane of all incoming IT staff  CharityDynamics and ysctourdepink.org  Blue Fountain and youngsurvival.org
  • 19. DRUPAL PARALLEL SITE  Integration with Convio  Integration with Meetup.com  Outside and internal development  Contractors  Freelancers  Volunteers  YSC IT Staff  Eventual migration
  • 20. Q&A
  • 22. HISTORY OF YSC MESSAGE BOARDS  Original YSC Message Boards (Pre 2005)  Old Invision Message Boards (2005-2011)  The Port (2011 to present)
  • 23. BACK TO THE FUTURE: USING THE 2012 INVISION POWER BOARD PLATFORM Example: http://community.breastcancer.org/ Example: http://community.skype.com
  • 24. GAINING TRUST: YSC’S CURRENT AND FUTURE EFFORTS TO ENSURE SUCCESSFUL IMPLEMENTATION
  • 26. ADAPTABILITY AND REALISM  Engineer proverb: cheaper, faster, better – pick two  Boy Scout Motto: Be Prepared
  • 27. YSC INTERNAL TECH RESOURCES: AN INFRASTRUCTURE INVESTMENT, NOT A MEANS TO AN END
  • 28. FINAL Q&A http://www.youngsurvival.org/survivorlaunch/wp- content/uploads/2012/09/Technology-Plan- Presentation-9_8_2012.pptx

Editor's Notes

  1. •Good morning, for thsdntalredyknw my name is Curt White and I’m the new Dir of Tech here @ ysc• thnkfr insight spt tech• pstbrdmtngmaterls – prsence result yrs disc• I’m here to tell you about the solutions to those needs• bdgt time for lots Q&A
  2. • I’ve known ysc as for almost two years – wife is VW, prev database mngr• During that time been student NYU biomolecular engineering• Been working w/ nonprofits entire career• Arduino, robotics & medical devices, read patents
  3. • Important to com mindset of tech deptMore than any other data driven, analytical, contingency mindful New hire will play important role, quality more important experience• Structured relationships, dept needs assessments and dept outcomes• genuinely believe YSC has more to benefit from technology than any other worked with
  4. These are the ysc database systemsSandwiched Fin & raz ion office serverConvio in cloudsMultiple Websites (tdp, main BF, soc media)
  5. - What is crm?- Don’t currently have CRM, only half of ConvioLuminate- All staff members need access to constituent informationMany
  6. • Cust dash w/ live reporting, only needed comp• Every time YSC touches a const, it goes in system• respond to specific const needs• General needs and outcomes tracking
  7. • How does it all fit together?• How prioritized?People include constituentsNetwork includes message boardsMny websites- don’t over focus soc media
  8. 3 main options1)ConvioLuminate CRM – other half – based on force.net arch – fits next to current Luminate Online2) Salesforce – huge community – free – RE Sync may be problem 3) Custom pages and apps using APIs - more imbedded forms – more fields
  9. • Laundry list of apps• Just like apple and android app store• API Google apps + yahoo pipes data mining
  10. • Servers old, decaying – building roof leaks •disaster recovery• Controlled access to system• Cheaper – physical servers need maintenance & upgrading
  11. • Server stack 60ft away• Old, need upgrading• High maintenance• Email needs upgrade• Cloud solution: MS Office 365Includes Office products, exchange, outlook• Citrix is despised and goes unused – don’t need it – access fin & raz edge remotely
  12. • “W drive” is drag on productivity• Unorganized, slow, small, remote access difficult• Move to clouds: MS Skydrive• Registers as HD on PCs (in “My Computer”)• Rogue drop box use – unsecure – lose filesSkydrive duplicates Dropbox functionality
  13. • Don’t think of website as a high tech brochure • website is portal to other services• MUST be cross compatible and integratable• Management includes all depts
  14. Common at orgs with no tech staffVendor virtually blackmails clientsCosts LOTS of money b/c at their mercyProprietary systems inextensibleAvoid whenever possible
  15. • Drupal example of good website platform• People create custom modules for it• Everyone familiar• Will NOT migrate primy site anytime soon, but….
  16. • YSC message boards historical strength• MUST be strength again• CORE of how tech helps YSC (tech dpt logic)• Move to The Port was devastating
  17. • Supported by message board specific constituent survey• Easy to migrate old mesbrd content• Powerful, widely used
  18. • Massive Survey conducted by Julie Burns• Discussion with YSC independent Facebook Forum users• Presentation and disc at summer summit• Const compare & evaluate five platforms• Design informed by this data• Internal testing, key const testing, beta testing group• In depth user guides, videos and possibly eLearning lessons
  19. • We won’t succeed at everything presented … that’s OK• Succeed at core goals and strive for more• zero sum game• Compromise speed and cost, never quality• Build skills, tools and capability for unseen circumstances
  20. • Goals and plans only beginning• This investment pay dividends for years