Chapter 8 and Chapters 6 & 7 (McHale) The relationship between social commerce and e-commerce, the law of social advertising, and the children's online privacy protection act (COPPA)

1. Social commerce
And
The law of social advertising

2. Objectives:
 To understand the relationship between social commerce and e-commerce
 To define socal media advertising
 To examine the best practices for social media advertising
 To explain the children’s online privacy protection act

3. The relationship between social
commerce and e-commerce
 Social commerce is a subset of e-commerce I.e the practice of buying and
selling products and services via the internet
 It uses social media aapplications to enable online shoppers to interact and
collaborate during to shopping experience
 It assist retailers and customers during this process
 Social commerce is the fourth zone of social media

4. Social media advertising
Definition:
 Social aadvertising comprised of any online advertising conducted on social
networks. Advertising oon social platforms such as Facebook, YouTube,
LinkedIn, and Twitter have become aan integral part of campaign planning.

5.  Be truthful in your social media advertising – any claims you make, including
outside agencies, PR and marketing firms, affiliated marketers and so on,
through social media or otherwise must be truthful.
 Make sure your social media advertising claims aren’t unfair or deceptive –
to comply with the FTC Act, advertisements also need to be fair and non-
deceptive.
 Substantiate your social media advertising claims and those made on your
behalf – advertisers must have a reasonable basis for advertising claims
before they are disseminated
Best practices for social media
advertising

6. The Children’s Online Privacy Protection
Act (COPPA)
 Companies using social media in advertising campaigns should also be aware
of legal restrictions on their privacy and data security practices as regards to
minors.
 The COPPA Rule, issued pursuant to the Children’s Online Privacy Protection
Act (COPPA), imposes certain requirements on operators of websites or online
services directed to children under 13 years of age, and on operators of other
websites or online services that have actual knowledge that they are
collecting personal information online from a child under 13.

7. The following are requirements Operators must meet prior to collecting, using or
disclosing personal information from children;
 Post a privacy policy on the home page it’s website or online service and a
link to the privacy policy everywhere personal information is collected
 Provide notice to parents about the site’s information collection practices
and, with some exceptions, obtain verifiable parental consent before
collecting, using or disclosing personal information from children.
 Give parents the choice to consent to the collection and use of a child’s
personal information for internal use by the website or online service, and
give them the chance to choose not to have the personal information
disclosed to third parties.
The Children’s Online Privacy Protection
Act (COPPA)

8.  Provide parents with reasonable access to their child’s information and the
opportunity to delete the information and opt out of the future collection of
use of the information
 Not condition a child’s articipation in a game, the offering of the prize, or
another activity on the disclosure of more personal information than is
reasonably necessary to participate in the activity
 Establish and maintain reasonable procedures to protect the
cconfidentiality, security and integrity of the personal information ccollected
from children.
The Children’s Online Privacy Protection
Act (COPPA)