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Technology drivers
The document discusses knowledge management and the importance of aligning business and IT strategies. It notes that organizations with alignment see significant business returns, increased firm survival and success, and added effectiveness. Those without alignment face challenges like inability to invest IT dollars wisely or measure IT's contribution. The document also provides examples, noting how Samsung makes screens for Apple but their technology advantage is temporary, and how Continental Airlines uses call data to shape marketing and strategy.
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Technology drivers
- 1. KNOWLEDGE MANAGEMENT Inusa SaniMaijama’a 1101600971 Bashir Idris Umar 1101600453
- 2. Technology Provides Temporary Advantage All cutting-edge technologies are no longer a matter of monopoly by any single organisation.
- 3. NOKIA: Past dominant SAMSUNG Vs APPLE Samsung make screens for Apple mobile products
- 4. Compressed Product & Processes Lifecycle Shortening the window for recouping from the huge expenses associated with the development of a given product Time to market is also a crucial factor in business environment.
- 5. Organization with alignbusiness & It strategies • Significant business returns • Firm survival and success • Add value to firm’s effectiveness • Linkage among competitive strategies • Information technologies and performance • Reduce costs • create new products and business solutions • Create new way of working Weiss & Anderson, (2004).
- 6. Organization without alignbusiness & It strategies • Inability to invest IT dollars wisely • Inability to gain credibility with the business • Inability to provide proactive measures rather than reactive services • Inability to attract and retain appropriate business skills • Inability to measure IT’s contribution to the business • Inability to communicate strategies to employees and link these strategies to budgets Weiss & Anderson, (2004).
- 7. Continental Airlines Customer loyalty has become crucial Call Miner from witness systems It records conversations and captures every keystroke Mining the data to help craft marketing plans and shape overall strategy Harris soon: use the system to drive business decisions
- 8.
Editor's Notes
- #6 Weiss, J. W., Ph, D., St, F., & Anderson, D. (2004). Aligning Technology and Business Strategy : Issues & Frameworks , A Field Study of 15 Companies, 00(C), 1-10.