Bryan O'Rourke shared this presentation at FILEX 2011 in Sydney, Australia on the impact technology will and is having on the fitness and health club industry. To learn more visit bryankorourke.com .

1. Bryan K. O’Rourke
FILEX 2011
www.bryankorourke.com
a revolution is underway The Impact of
what does it mean ? Technology On the
what will the future be ?
Fitness Industry 1

2. technology & fitness
2

3. The Impact of Technology On
The Fitness Industry
3
vast topic

4. technology
one part of
a troika
4

5. <3>
1
demographic - consumer shifts
4
5

6. <3>
2
globalization
4
6

7. <3>
3
technology
4
7

8. revolution
8

9. 2 million
tahrir square
9 revolution
4

10. fitness industry
4
10

11. 3 points
11

12. 1 trends
12

13. 2 business
innovation
13

14. 3 future
14

15. 1st trends
15

16. technology
16

17. ray kurzweil
17

18. 18
ray kurzweil

19. Kurzweil
law of accelerating
returns
19

20. Gordon Moore
number of transistors
on a chip will double
every two years.
“Moore’s Law”
20

21. 1,2,3,4,5,6,7,8,9,10.......
2,4, 8,16, 32, 64 ...........
21

22. technology is progressing much
faster than you realize
22

23. 23

24. fastest adoption ever
ipad $9 billion
4th biggest consumer electronic catagory
24

25. 5technology trends to watch
25

26. 1
CLOUD
COMPUTING more computing power
software as a service
greater functionality
better ROI
less costly
26

27. 2
MOBILITY
whenever wherever
location based
functional
social
27

28. 28 15 billion devices - 2015

29. 4
co-market with fans
spread content beyond Mobility
Facebook and Twitter Lifestreaming
29

30. 3
4 Augmented
Reality
the digital meets
the physical world 30

31. Merger of
emotiv
Physical &
Digital
kinect 31

32. 4
SOCIALIZATION
OF THE WEB
32

33. 33

34. 5
4
Gamification
new ways of doing
highly specialized
inexpensive
fun
34

35. 4
35

36. digitization of all experience
36

37. including fitness
37

38. CONSUMER
TRENDS
www.trendwatching.com
38

39. generosity, caring,
authenticity
39

40. 3 billion people
30% of economy
40

41. Mobility, Connected,
Applications Special Deals
41

42. Online Culture, Online Status
42

43. 500 Million Using
Health Apps By 2015
73% Consumers
43

44. INTERESTING 2011
CONSUMER TRENDS
WWW.TRENDWATCHING.COM
eco-friendly yet
superior
functionality,
design & savings.
44

45. INTERESTING 2011
CONSUMER TRENDS
WWW.TRENDWATCHING.COM
US 600 billion
daily geo-spatially
tagged
'transactions'
45

46. INTERESTING CONSUMER
TRENDS
WWW.TRENDWATCHING.COM
Owning is
expensive and
unsustainable.
46

47. consumer & technology trends
47

48. demography
globalism &
technology
48

49. what does it
49 mean ? revolution
4

50. 50

51. 51

52. embrace don’t fear
52

53. we can make a bigger impact
53

54. what would the zeitgeist
be without Google ?
54

55. 2 business
innovation
55

56. disruption
Of the ten leading vacuum tube companies,
none participated in the transistor revolution.
56

57. "companies that expect a glorious past to shield
them from the forces of change driven by
advancing technology 57will fail."

58. 58

59. 59

60. 60

61. 61

62. 62 economics

63. business model - new models
INDUSTRY
SUPPLIER
PARTNER CUSTOMER
NETWORK RELATIONSHIPS
CORE VALUE CUSTOMER
CAPABILITIES PROPOSITION SEGMENTS
ACTIVITY DISTRIBUTION
CONFIGURATION CHANNELS
COST REVENUE
STRUCTURE STREAMS
DEMAND
CUSTOMER
digital technologies
63

64. We are in the era of the
humanization of business. We're
living by small town rules again."
Business Is
Changing

65. Supply
65

66. New Business Models 66

67. 67

68. Li & Fung Group retail clothing
68

69. Demand
Industry Convergence
69

70. 70

71. economics - market
bifurcation

72. "It may be fatal to assume that minor adjustments
to current business models will keep the fitness
industry abreast of changing times."
http://futureoffitnesswhitepaper.ning.com/
72

73. Prevalent Business Models & Trends - Emerging
http://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control
73

74. new business models
74

75. collaborative consumption
75

76. 76

77. 3 future
77

78. 78

79. 79

80. 80

81. different
81

82. 4
82

83. 1. non-facility
competition will surge
83

84. 84

85. Nike Running
85

86. Outside
Industry Convergence 86

87. 2. facilities will
deliver new models
87

88. 4 ps’ Of Marketing
Product = Experience, Co-Created
Price = New Value Exchanges
Place = Marriage of Digital & Physical 24/7
Promotion = Conversation or Engagement
88

89. Financial Services
Industry
89
measure not # of branches

90. Hi-Tech
Hi-Touch
90

91. technology platforms
24/7 service & support
91

92. 92

93. 3. “wellness”
increasingly emerges
93

94. Head - Traditional Fitness Industry
Long Tail - New Wellness Space
94

95. 95

96. 96

97. 97

98. 4. extant market will
continue to
bifurcate and niche
98

99. Prevalent Business Models & Trends - Emerging
http://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control
99

100. Bifurcation of the market - Ray Algar Model
http://www.oxygen-consulting.co.uk/
100

101. final point
101

102. we need vision to think
differently
102

103. thank you
all content available @
103