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3 simple techniques to make your message stand out Jon Barrett
Our minds have to filter out everything that is irrelevant You need to remove irrelevant information to make it easier on the minds of your audience
You need to make it easier for the minds of your audience Because…  Easier on the mind 	= Interest for longer 		= Engagement with the information 			= An informed decision 				= Your objective achieved
You are normally communicating with intelligent but non-technical people They want to get your message quickly
If you overload their brains irrelevance filter then interest is lost and you lose the power to persuade
Here are 3 simple techniques that you can easily apply to allow people to quickly understand your message…
1 Techniques to make tables easier on the mind…
Lines create barriers to the mind… That is why Microsoft table formatting now uses shading…
Which of these tables is easier to understand? Simply by adding colour to a table can make the conclusions stand out…
A large amount of information can be easily understood…  Recommended Option Lindsey Mills BA (Hons) IT & Psychology
Which table gives an initial understanding of the message? Selected colours must be intuitive i.e. green is good
2 Techniques  that make drawings easier on the mind…
Which of these is easier for your mind? Simply by adding shading can turn lines into objects…
Which is easier for your mind? Simply by adding colour can distinguish one object from another…
Where are your eyes drawn to in the right hand picture? Colour can be used to tell your audience’s brains where to focus
Which part of the building is which? Colour is effective at distinguishing between different areas
Adding colour is not ‘pretty’ but ‘essential’ to conveying the information quickly
Appealing concept sketches can be created easily
Step by step…  Using Berol pens and free software 1. Draw 2. Scan 3. Fill (Free software)
3 A technique to transform bland and boring drawings…
‘The most beautiful services drawings I’ve ever seen’ Architect on Wembley 07 Before… After… Converting a drawing using Autodesk Impression creates concept illustrations that literally leave an impression!
Stand out by making your informationeasier on the mind
…and you will find that your audiences will be more interested in what you have to  say Jon Barrett

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Techniques to make your message stand out

  • 1. 3 simple techniques to make your message stand out Jon Barrett
  • 2. Our minds have to filter out everything that is irrelevant You need to remove irrelevant information to make it easier on the minds of your audience
  • 3. You need to make it easier for the minds of your audience Because… Easier on the mind = Interest for longer = Engagement with the information = An informed decision = Your objective achieved
  • 4. You are normally communicating with intelligent but non-technical people They want to get your message quickly
  • 5. If you overload their brains irrelevance filter then interest is lost and you lose the power to persuade
  • 6. Here are 3 simple techniques that you can easily apply to allow people to quickly understand your message…
  • 7. 1 Techniques to make tables easier on the mind…
  • 8. Lines create barriers to the mind… That is why Microsoft table formatting now uses shading…
  • 9. Which of these tables is easier to understand? Simply by adding colour to a table can make the conclusions stand out…
  • 10. A large amount of information can be easily understood… Recommended Option Lindsey Mills BA (Hons) IT & Psychology
  • 11. Which table gives an initial understanding of the message? Selected colours must be intuitive i.e. green is good
  • 12. 2 Techniques that make drawings easier on the mind…
  • 13. Which of these is easier for your mind? Simply by adding shading can turn lines into objects…
  • 14. Which is easier for your mind? Simply by adding colour can distinguish one object from another…
  • 15. Where are your eyes drawn to in the right hand picture? Colour can be used to tell your audience’s brains where to focus
  • 16. Which part of the building is which? Colour is effective at distinguishing between different areas
  • 17. Adding colour is not ‘pretty’ but ‘essential’ to conveying the information quickly
  • 18. Appealing concept sketches can be created easily
  • 19. Step by step… Using Berol pens and free software 1. Draw 2. Scan 3. Fill (Free software)
  • 20. 3 A technique to transform bland and boring drawings…
  • 21. ‘The most beautiful services drawings I’ve ever seen’ Architect on Wembley 07 Before… After… Converting a drawing using Autodesk Impression creates concept illustrations that literally leave an impression!
  • 22. Stand out by making your informationeasier on the mind
  • 23. …and you will find that your audiences will be more interested in what you have to say Jon Barrett